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COURSE SYLLABUS
IN
THC 111
PHILIPPINE CULTURE AND TOURISM GEOGRAPHY
Second Semester, A.Y 2023-2024

Department/ Area : COLLEGE OF TECHNOLOGY

Curriculum : BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT
Curricular Year : Second YEAR
No. of Hours/Sem. : 54 HOURS
Credit Unit(s) : 3 UNITS
Prerequisite(s) : NONE

Vision of the University : CTU as a premier, inclusive, globally-recognized research and innovation, smart, community-responsive, and sustainable
technological university.

Mission of the University : The University shall primarily providing leading-edge degree programs, innovative professional, entrepreneurial, and technical
instruction as well as research, extension and resource generation programs that address both the needs of the region and the
nation in the context of the global knowledge economy, Fifth Industrial Revolution, and sustainability.

Goals of the University
: By the end of 2024, CTU will be globally recognized for its quality.
Specifically, it will:
 Obtain a Philippine university system status with a CHED SUC Level V recognition or equivalent:
 Be ranked among Top 10 Universities in the Philippines:
 Achieve world-class performance and excellence using leading quality management system for quality assurance and
control;
 Be an internationally recognized and rank university (including Quacquarelli Symonds, Times Higher Education, Shanghai
University Ranking, World University Rankings);
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 Develop innovative academic initiatives, including medical and allied fields engineering and technology, and transnational
higher education programs for enhance career pathways, qualifications, recognitions, accreditations, specialization and
progression programs, and global mobility; and
 Lead innovations in the Fifth Industrial Technology.

Core Values : Commitment, Transparency, Unity, Patriotism, Integrity, Excellence, Spirituality (CTU PIES

Graduate Attributes : Three to five years after graduation, CTU Hospitality Management graduates will be:

1. Highly Skilled Individual, a globally competitive individual equipped with essential knowledge, skills, and
attitude relevant to a successful career in the hospitality industry;
2. Ethically Imbued Professional, who adhere to the principles of empathetic and respectful service in diverse
and multicultural context;
3. Service Oriented Worker, who is an active leader in promoting the country’s hospitality and tourism events
and activities in local and global arena based on the principles of tourism sustainability; and
4. Effective Communicator, who involves in promoting the country’s hospitality and tourism events and
activities in local and global arena, as well as contribute to the sociocultural, environmental, and economic
impacts of tourism industry.

Program Learning Outcomes: The graduates of BSHM should have developed the ability to:

1. Effectively communicate orally and in writing using English, Filipino, mother tongue language, and an
appropriate Foreign Language required by the industry;
2. Work effectively and independently in the multi-disciplinary and multi-cultural teams;
3. Act in recognition of professional, social and ethical responsibility;
4. Perform the basic functions of management such as planning, organizing, leading and controlling;
5. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human
resources management, production and operations management, information technology, and strategic
management) and employ these concepts in various business situations;
6. Select the proper decision making tools to critically, analytically and creatively solve problems and drive
results;
7. Apply information and communication technology (ICT) skills as required by the business environment;
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8. Plan and implement business-related activities; and

9. Exercise high personal moral and ethical standards.

Course Description : This course presents comprehensive coverage of the major tourist destinations in the Philippines. Major
discussions will on political structures and subdivisions, geographical characteristics, major attractions,
gastronomy, culture and traditions of the various regions of the country leading to the realization of the potentials of
the Tourism industry of the Philippines. Students will also have a comprehensive knowledge about the mechanism,
logistics, operations and management of the tourism network system in the Philippines with its inherent physical
and cultural resources as seen in the various provinces of the country.

Course Learning Outcomes : At the end of the course, the students can:

KNOWLEDGE
1. acquire basic understanding of tourism; (PLO 01)
2. acquire basic understanding of the traits and characteristics of tourism; (PLO 16)
3. identify what tourism is and its much definition; (PLO 01)
4. understand the historical timeline of tourism and its development; (PLO 16)
SKILLS
5. distinguish the potential problems brought by tourism to the society; (PLO 18)
6. identify the potential problems of tourism to the culture of the local community; (PLO 17)
7. determine insights as to the dimensions of culture; (PLO 14)
8.apply themselves with the basic of Philippine value orientations; (PLO 04)
VALUES
9. integrate the agencies of socialization; (PLO 05)
10. appreciate the concepts and terms of culture, society, language, values, norms and etc; (PLO 05)
11. relate to the early Filipino communities and culture; (PLO 05)
12. determine various theories of personality development. (PLO 04)
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Course Content:

INTENDED LEARNING OUTCOMES ASSESSMENT TEACHING-LEARNING LEARNING

(TIME ALLOCATION) TASK(S) ACTIVITY CONTENTS RESOURCES REMARKS

Relate the Vision, Mission and Goals of Getting-to-know Lecture cum presentation ORIENTATION Student Manual
the College and the University to the you workshop
course Group dynamics 1. Vision, Mission, Goals, and CTU Website
Shop clean-up Objectives of CTU/COT/HM
Point the relevant relationship of the and upkeep 2. Orientation of the course Shop Manual
VMGO to their degree program 3. Occupational Health and
shop Safety
(1 hour) 4. 6s of Housekeeping
5.Shop/laboratory policies
Distinguish between the natural Paper-pencil test Lecture cum presentation Chapter 1 Video/Film showing
sciences and the social sciences The Study of Sociology and
Group work Oral questioning Anthropology References
Identify the development of
anthropology and sociology in the Oral presentation PPT presentation 1. What is science
Philippines 2. The beginning of
(CLO 08) anthropology and sociology
3. The development of
(2 hours) anthropology and sociology in
the Philippines
4. What is anthropology
5. what is sociology

Explain the characteristics of culture Paper-pencil test Lecture cum presentation Chapter 2 Magazines
Society and Culture
Explain the relationship between culture Oral presentation Oral questioning 1. The concept of culture Website
and language 2. The ideal vs. the real culture
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(CLO 08, 11 & 12) Group work PPT presentation 3. The characteristics of culture References
4. The dimensions of culture
(4 hours)
Explain the works of the archaeologists Paper-pencil test Lecture cum presentation Chapter 3 Prehistory of the Magazines
for the significant in the reconstruction Philippines
of the past Oral presentation Oral questioning 1. Status of archeology in the Website
Philippines
Describe some of our family traditional Group work PPT presentation 2. dating techniques in the References
values Philippines
3. Relationship between biology
Explain the status of archaeology in the and culture
Philippines 4. Theories on biological
(CLO 10 & 12) evolution
(4 hours) Lecture cum presentation

Identify indigenous values that may Paper-pencil test Lecture cum presentation Chapter 4 Philippine Values Magazines
consider as strengths and weaknesses 1. What are values
Oral questioning 2. The basics of Philippine value Website
Explain the personality, socialization, Oral presentation orientation
social self PPT presentation 3. the study of values References
(CLO 09) Group work The family traditional values
4. Social acceptance
(3 hours)
PRELIM EXAMINATION – (1 HOUR)
Describe theories of personality Paper-pencil test Lecture cum presentation Chapter 5 Magazines
development Culture and Personality
Oral presentation Oral questioning 1. What is personality Website
Explain why do people marry 2. Nature vs. nurture
Group work PPT presentation 3. Freud’s theory of personality References
Identify some cultural beliefs and 4. Culture and personality
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practices on conception, pregnancy,

and child birth
(CLO 13)

(4 hours)
Explain how are people in a given Paper-pencil test Lecture cum presentation Chapter 6 Magazines
society ranked Social Organization
Oral presentation Oral questioning 1. Marriage: definitions and Website
Understand why is inequality a views
synonyms of social satisfaction Group work PPT presentation 2. Reasons why people marry References
(CLO 10) 3. Marriage as the formation of
alliances
(3 hours) 4. The marriage process
Acquire basic knowledge of Paper-pencil test Lecture cum presentation Chapter 7 Magazines
anthropology Social Stratification
Oral presentation Oral questioning 1. Views on social stratification Website
Describes each types of economic 2. Origin of the concept of
activities and the accompanying Group work PPT presentation inequality References
technologies used in the societal 3. Class, status and powers-
economy elements of social stratification
(CLO 10) 4. kinds of stratification system
5. Lifestyles
(4 hours)

Understand the key or basic concept in Paper-pencil test Lecture cum presentation Chapter 8 Economic Magazines
politics Organization
Oral presentation Oral questioning 1. Modes of production Website
Enumerate different voting behavior of 2. Exchange
Filipino during election period Group work PPT presentation 3. the Kula ring References
CLO 11, 12, & 13)
Chapter 9
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(5 hours) Political Organization

1. Concept of Power
2. Pressure groups
3. Bureaucracy
4. Voting behavior
5. Political norm
MIDTERM EXAMINATION – 1 HOUR
Explain the various perspectives about Paper-pencil test Lecture cum presentation Chapter 10 Religion and Magazines
religion Society
Oral presentation Oral questioning 1. What is religion Website
Explain the principles of the separation 2. The concept of mana
of church and state Group work PPT presentation 3. Animism References
Enumerate the changes that have taken 4. Sociological perspective of
place in the catholic church religion
(CLO 11) 5. The elements of religion

(3 hours)
Learn the concepts of urban tourism Paper-pencil test Lecture cum presentation Chapter 11 Magazines
Urban Tourism
Understand the planning and Oral presentation Oral questioning 1. Urbanization Website
management of urban tourism 2. Urban culture
Group work PPT presentation 3. Understanding urban tourism References
Provide understanding in security and 4. The urban environment
safety involved in tourism 5. Urban water management
(CLO 01, 03, & 06)

(3 hours)
Present various risk that pose safety Paper-pencil test Lecture cum presentation Chapter 12 Security and Magazines
issues Safety in Tourism
Oral presentation Oral questioning 1. Wars on terrorism Website
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Acquire knowledge as to what are the 2. Impact on the economy

safety and security in tourism that can Group work PPT presentation 3. Food safety and tourism References
be avoided 4.SARS
(CLO 05, 06, & 07) 5.New security rules affecting
travelers around the world
(3 hours)

Learn basic terms and concepts of Paper-pencil test Lecture cum presentation Chapter 13 Magazines
having a future career in tourism Career in Tourism
Oral presentation Oral questioning 1.Job requirements Website
Understand the challenges and 2. Career possibilities
prepared in having a career in tourism Group work PPT presentation 3. Global distribution system References
(CLO 02, & and online companie

(3 hours)
SEMI-FINAL EXAMINATION – 1 HOUR
To familiarize themselves with the Paper-pencil test Lecture cum presentation Chapter 14 Philippine Magazines
different festivals in the Philippines Festivals
Oral presentation Oral questioning 1. January festivals Website
Explain the richness of the culture of the 2. February festivals
Philippines as exhibited in the festivals it Group work PPT presentation 3. March festivals References
celebrates 4. April festivals
CLO 01, 04, 06, & 07)) Role playing 5. May festivals
6. June festivals
(2 hours) Mapping 7. July festivals
8. August festivals
9. September festivals
10. October festivals
11. November festivals
12. December festivals
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Provide insights as to the future of Paper-pencil test Lecture cum presentation Chapter 15 Tourism Beyond Magazines
tourism industry and Tourism Issues
Oral presentation Oral questioning 1.Tourism in the third millennium Website
Identify the what are the future trends 2. The World of Tourism in 2020
for tourism Group work PPT presentation 3. The bright future of tourism References
4. The changing nature of
Explain the direction of tourism and tourism products
adjust accordingly 5. Issues in tourism
(CLO 03, & 04)

(3 hours)

Provide information as to what are the Paper-pencil test Lecture cum presentation Chapter 16 The Wonders of Magazines
process of nominating the new wonders Nature
of nature Oral presentation Oral questioning 1. New 7 wonders of nature Website
campaign
Acquire general information as to what Group work PPT presentation 2. The new 7 wonders of nature References
are the wonders of nature nominated for
Seven New Wonders of Nature Portfolio
(CLO 04 & 05)

(3 hours)
FINAL TERM EXAMINATION – 1 HOUR

References

 1. Society and Culture Introduction to Sociology and Anthropology Revised Edition by: Isabel S. Panopio and Realidad Santico Roldan
 2. Principles and scopes of Tourism Dr. Romoe D. Lim
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Course Requirements : 1. Attendance

2. Active Participation
3. Research work, Assignments, Oral Presentation, and Recitation
4. Projects, Quizzes, Term Examination

Evaluation Procedures : (Approved Grading System Applicable to the Course/Program) the highest grade of 95 or 1.0 is equivalent to
the highest possible score (the perfect score), and the lowest passing grade of 75 or 3.0 is equivalent to
40% the perfect score. Scores less than 40% of the highest possible score belongs to conditional failures
with grades of 3.1 to 4.0, failures with grades of 4.1 to 5.0. A score of zero (0) is equivalent to 5.0.

1. Quizzes 30%
2. Graded Oral Presentation 20%
3. Projects/Assignments/Final Report 10%
4. Term Examination 40%
100%

Prepared by : GRETCHEN LAURENTE

Revision Date : January 31, 2023

Submission Date : January 31, 2023
Utilized by : GRETCHEN LAURENTE
Consultation Hours: Please see attached time utilization form

Contact Details:
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Upon Recommendation of the Curriculum Committee:

REY ANTHONY S. SARONA, DBA MA. LESLIE B. BASALLO, DBA, DPA RONALD M. RAMIREZ, Ph. D

Argao Campus Barili Campus San Francisco Campus

APPROVED BY:

ANTHONY ILANO, Ph. D.

University Dean of Instruction