INS Form 1

August 25, 2023

Revision: 1
Page 1 of 12 pages

COURSE SYLLABUS
IN
BME-1
(Subject Code)
STRATEGIC MANAGEMENT IN TOURISM AND HOSPITALITY MANAGEMENT
(Descriptive Title)
First Semester, AY 2023-2024

Department/ Area : HOSPITALITY MANAGEMENT DEPARTMENT

Curriculum : BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT
Curricular Year : 3rd Year
No. of Hours/ Sem. : 54 HOURS
Credit Unit(s) : 3 UNITS
Prerequisite(s) : NONE

Vision of the University : CTU as a premier, inclusive, globally-recognized research and innovation, smart, community-responsive, and
sustainable technological University

Mission of the University : The University shall primarily provide leading-edge degree programs, innovative professional, entrepreneurial,
and technical instruction as well as research and extension programs that address both the needs of the
region and the nation in the context of the global knowledge economy, fourth industrial revolution, and
sustainability.

Goal of the University : By the end of 2024, CTU will be globally recognized for its quality. Specifically, it will:

 Obtain a Philippine university system status with a CHED SUC Level V recognition or equivalent:
 Be ranked among the Top 10 Universities in the Philippines:
 Be included in the list of internationally recognized ranking of universities (including Quacquarelli Symonds, Times
Higher Education, Shanghai University Ranking, World University Impact Rankings);
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 Pursue efforts to pave way for the development of new programs (including natural science and Doctor of Medicine)
and Transnational Higher Education;
 Achieve world-class performance and excellence in total quality management; and
 Lead in innovations in the Fourth Industrial Revolution.

Core Values : Commitment, Transparency, Unity, Patriotism, Integrity, Excellence, Spirituality (CTU PIES)

Graduate Attributes : Three to five years after graduation, CTU Hospitality Management graduates will be:

1. Highly Skilled Individual, a globally competitive individual equipped with essential knowledge, skills, and attitude
relevant to a successful career in the hospitality industry;
2. Ethically Imbued Professional, who adhere to the principles of empathetic and respectful service in diverse and
multicultural context;
3. Service Oriented Worker, who is an active leader in promoting the country’s hospitality and tourism events and
activities in local and global arena based on the principles of tourism sustainability; and
4. Effective Communicator, who involves in promoting the country’s hospitality and tourism events and activities in local
and global arena, as well as contribute to the sociocultural, environmental, and economic impacts of tourism industry.

Program Learning Outcomes: The graduates of BSHM should have developed the ability to:

1. Effectively communicate orally and in writing using English, Filipino, mother tongue language, and an appropriate
Foreign Language required by the industry;
2. Work effectively and independently in the multi-disciplinary and multi-cultural teams;
3. Act in recognition of professional, social and ethical responsibility;
4. Understand the key feature of strategic management in the tourism and hospitality industry.
5. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources
management, production and operations management, information technology, and strategic management) and
employ these concepts in various business situations;
6. Know the role of operating systems in delivering customer service.
7. Apply the role Information and Communication Technology (ICT) in the development of operational system.
8. Perform the standardization and its impact on operations, service and consumer satisfaction.

Course Description : This course examines application of tourism and hospitality strategic management concepts and practice to the
operation of key organizations and various to tourism and hospitality sectors. It aims to provide you with advance
skills and knowledge necessary for swift critical analysis and sound managerial decision making in the context of the
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challenges in these exciting, rapidly expanding industries.

Course Learning Outcomes : At the end of the course, the students can:

CLO1: Understand the key feature of strategic management in the tourism and hospitality industry (PO B4)
CLO2: Know the role of operating systems in delivering customer service. (PO B6)
CLO3: Apply the role Information and Communication Technology (ICT) in the development of operational system.
(PO B7)
CLO4: Compare key features of services and their implications to operations. (PO B2)
CLO5: Perform the standardization and its impact on operations, service and consumer satisfaction. (PO B8)

Course Content:
INTENDED LEARNING OUTCOMES (S)
TEACHING &
ASSESSMENT TASK(S) LEARNING CONTENTS LEARNING RESOURCES REMARKS
Within the semester, the students are
ACTIVITIES
expected to:
Within the semester, the students are ORIENTATION PPT presentation
expected to:
(2 Hours) Oral questioning 1. Vision, Mission, Goals, Office Files
Discussion / PPT and Objectives of
 Explain the VMGO of the CTU/HM Student handbook
Presentation
University. And relate the Vision, 2. Orientation of the
Mission and Goals of the College Program/Course
and the University to the course 3. Classroom rules and
 Understand the content of the polices
syllabus, course requirements
 and grading system.
 Know the classroom rules and
policies

At the end of this lesson, students will be Oral and written exam Power point and video
able to:
(6 Hours)
 Define strategic competitiveness
about strategic
management and
strategic competitiveness
Manage presentation about the
concept of strategic
management

ment
PPT Presentation
strategy, competitive advantage, and concept
above average returns and the mapping, open
strategic management process conversation and
 Describe the competitive
landscape and explain how
globalization and technological
Research assignment about
the work of strategic
leaders
brainstorming on
the processes of
strategic
and
Strategi
management
changes shape it.
 Define stakeholders and describe
their ability to influence
organizations.
 Describe the work of strategic
leaders.
c
Compet
itivenes
s
Manage
ment
 and
Strategi
c
Compet
itivenes
s

Strategic Management and

Strategic Competitiveness

At the end of this lesson, students will be Oral and written exam PPT Presentation
able to: about the importance of
(6 Hours) analyzing and Website
understanding the firm’s PPT presentation,
 Explain the importance of external environment. Student-teacher The External Library Books
interaction and idea Environment:
analyzing and understanding the
Study and formulate an speed dating on how Opportunities, Threats, Multi-media
firm’s external environment. to improve Industry Competition
idea of how to strengthen
  Define and describe the general functional areas of a functional areas of a and Competitor Analysis
environment and the industry business from the business
previous survey made Page 5 of 12 pages
environment.
locally.
 Discuss the four parts of external
environmental analysis and
process

 Name and describe the general

environment’s seven segments.

At the end of this lesson, students will be PPT Presentation

able to: Oral and short exercises
about the internal PPT presentation, Website
(6 Hours)
organization Student-teacher
 Explain why firms need to
interaction about
study and understand their
internal
internal organization. Library Books
organization
 Define value and discuss its
The Internal Organization:
importance.
Research assignment Resources, Capabilities,
 Describe the differences Page 5 of 12 pages
about the strength and Group work and Core Competencies, and
between tangible and intangible Multi-media
weaknesses of a certain brainstorming Competitive Advantages
resources. company. activity
 Define capabilities and
discuss their development.
 Define outsourcing and
discuss reasons for its use.
 Discuss the importance of
identifying internal
strengths/weaknesses
Prelim Exam (1Hour)

At the end of this lesson, students will be Oral and short quiz and PPT Presentation
able to: exercises about the
(4 Hours) different business level PPT presentation, Website
strategies and the Student-teacher
 Define business level strategy. relationship between interaction about Library Books
customers and business business level Strategic Actions:
  Discuss the relationship between level strategies. strategies. Strategy Formulation Multi-media
customers and business level
strategies in terms of who, what
Page 6 of 12 pages
and how.

 Explain the difference among

business level strategies.

At the end of this lesson, students will be PPT Presentation

able to:
(5 Hours) PPT presentation, Website
Student-teacher
Oral and short quiz and interaction about Library Books
 Define competitors, competitive
exercises about competitive rivalry
rivalry, competitive behavior competitive rivalry and and competitive Multi-media
and competitive dynamics. competitive dynamics dynamics

 Describe market commonality Competitive Rivalry and

Video Presentations Competitive Dynamics
and resource commonality as
about awareness,
the building blocks of a
motivation, ability as
competitor analysis drivers of
competitive
 Explain awareness, motivation, behavior.
ability as drivers of competitive
behavior.

At the end of this lesson, students will be Oral presentation, short PPT presentation, PPT Presentation
able to: quiz and exercises about Student-teacher
(4 Hours) corporate level strategy. interaction about Website
corporate level
 Define corporate level strategy strategy. Library Books
and discuss its purpose.
Case study analysis about Corporate Level Strategy Multi-media
corporate level strategy
 Describe different levels of
 diversification achieved using
different corporate level
strategies.
Page 7 of 12 pages
 Describe how firms can create
value by using a related
diversification strategy.

Mid-term Examination (1 Hour)

At the end of this lesson, students will be PPT presentation, PPT Presentation
able to:
(4 Hours) Website
 Explain the popularity of Oral presentation and Student-teacher
merger and acquisition strategies exercises about merger interaction about Library Books
in firms competing in the global and acquisition strategies merger and
economy. acquisition strategies Merger and Acquisition Multi-media
 Describe the reasons why Strategies
firms use an acquisition strategy
to achieve strategic Interactive
competitiveness. brainstorming on the
 Name and describe the Oral recitation and short reasons why firms
attributes of effective quiz about the attributes use an acquisition
acquisitions. of effective acquisitions. strategy to achieve
strategic
competitiveness.

At the end of this lesson, students will be PPT Presentation

able to:
(4 Hours) Website
PPT presentation,
 Explain incentives that can Oral reports and Student-teacher
exercises about interaction about
influence firms to use International Strategy International International Strategy Library Books
international strategy. Strategy
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 Identify three basic benefits Multi-media

firms achieve by successfully
implementing an international
strategy.

 Discuss the two major risks of Group work and

brainstorming
using international strategies.
activity
 Describe the three international
corporate level strategies.

At the end of this lesson, students will be PPT Presentation

able to:
(4 Hours) Short quizzes about Website
cooperative strategy
 Define cooperative strategy and Library Books
PPT presentation,
explain why firm use them. Student-teacher Multi-media
interaction about
 Define and discuss the three cooperative strategy Cooperative Strategy
major types of strategic
Oral recitation about the
alliances.
three major types of
strategic alliances.
 Name the business level
cooperative strategies and
describe their use.

 Discuss the use of corporate

level strategies.

Semi-Final Exam (1 Hour)

At the end of this lesson, students will be
able to:
(6 Hours) Oral Presentation and
quizzes about corporate PPT presentation,
  Define corporate governance and governance Student-teacher PPT Presentation
explains why it is used to control interaction about Corporate Governance
and monitor top level manager’s corporate Website
decisions. governance
Essay writing on why Library Books
ownership is largely
 Explain why ownership is largely
separated from Multi-media
separated from managerial managerial control in
control in organizations. organizations.

 Define organizational structure

controls and discuss the
difference between strategic and
financial controls.
 Describe the relationship
between strategy and structure
Organizational Structure
Oral Presentation and and Control
quizzes about
organizational structure
controls and the difference
between strategic and
financial controls.

At the end of this lesson, students will be

able to: Oral Presentation and PPT presentation,
(3 Hours) quizzes about strategic Student-teacher PPT Presentation
leadership and describe top interaction about
 Define strategic leadership level manager’s strategic leadership Website
importance.
and describe top level manager’s
importance. Strategic Leadership Library Books
 Explain what top
Create an own tourism Multi-media
management teams are and how
and hospitality related Business plan
they affect firm performance .
business plan and design writing for
strategies and techniques implementation
of what to implement.

Final Examination (1 Hour)

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Course Requirements:
1. Attendance
2.Participation/Interaction /Return Demonstration Page 11 of 12 pages
3.Quizzes
4. Worksheets
5. Projects Page 9 of 10 pages
6. Assignment
7. Major Exams (Prelim, Midterm, Semi-Finals, Finals)

Evaluation Procedures: (Approved Grading System applicable to the course/program Based in the CTU Student Manual)
Lecture Class

Class Standing
Term Examination ……………….. 40%
Daily Quizzes ……………….. 30%
Graded Oral Participation……………….. 20%
Project ……………….. 10%
Total ……………….. 100
Page 11 of 12 pages

References:

 What is Strategic Leadership? (2014, January 27). YouTube. https://www.youtube.com/watch?v=pNv48OHOgeI retrieved January 10, 2022

 STRATEGIC MANAGEMENT Explained Defined & Examples | Animated. (2020, May 10). YouTube. https://www.youtube.com/watch?v=_BajRnOCSKk retrieved
January 10, 2022
  STRATEGIC MANAGEMENT IN TOURISM AND HOSPITALITY PRESENTATION. (2021, September 5). YouTube. https://www.youtube.com/watch? v=zlpGU0VaBiY
retrieved January 10, 2022

 FIVE STAGES OF THE STRATEGIC MANAGEMENT - Strategic Management in Tourism and Hospitality. (2021, May 10). YouTube.
https://www.youtube.com/watch?v=uer1qx3BorY retrieved January 10, 2022

 What is Strategic management? Strategic management Process, types. (2021, October 18). YouTube. https://www.youtube.com/watch?v=5xD2JLleGqk
retrieved January 10, 2022

 Okumus, F., Altinay, L., Chathoth, P., Koseoglu, M. A., & Köseoğlu, M. A. (2020). Strategic Management for Hospitality and Tourism. Routledge. retrieved January
10, 2022

 A. (2020, September 13). Complete Guide to Strategic Management for Hospitality and Tourism. Welp Magazine - Business Strategy, Executive Software,
Growth Hacking and More. . . https://welpmagazine.com/complete-guide-to-strategic-management-for-hospitality-and-tourism/retrieved January 10, 2022

Prepared by: CRISTINA CASANDRA CENABRE

Revision Date: August 25, 2023

Submission Date: August 25, 2023

Consultation Hours: Please see attached time utilization form

Upon Recommendation by the Committee

REY ANTHONY S. SARONA, DBA MA. LESLIE B. BASALLO, DBA, DPA RONALD M. RAMIREZ,
Ph. D Argao Campus Barili Campus San Francisco Campus
APPROVED BY:

ANTHONY ILANO, Ph. D.

University Dean of Instruction