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EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

SALES IN THE DIGITAL AGE: A CLOSER LOOK AT TECHNOLOGICAL

INNOVATION

A Research Proposal
Presented to
Emiliano Tria Tirona Memorial High School
Integrated Senior High School
Gahak, Kawit, Cavite

In Partial Fulfillment
of the Requirements for the Subject
Practical Research 1
(Qualitative Research)

ANGELES, KRISTER INIGO C.

BAUTISTA, JENNY N.
ESTALLO, FRANZINE MAE B.
JUALA, MARK JEFERSON M.
LANUZA, CYRILLE Q.
OSORIO, REGINE N.

March 2024
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EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

CHAPTER I
THE PROBLEM AND ITS SETTING

This chapter contains the background of the study, statement of the

problem, significance of the study, scope and limitation, theoretical framework,
and definition of terms.

1.1 BACKGROUND OF THE STUDY

This research explores how technologies are reshaping sales strategies,

Customerengagement, and revenue generation. It investigates their adaption,
Impact on customerbehavior, and implication for achieving sustainable growth in
the digital marketplace

At the global level, the rise of digital technologies has fundamental

Altered the way businesses operate and interact with customer.This
Transformation has created both opportunities and challenges for sales
Organizations worldwide. Rapid technological advancements have led to
Changes in consumer behavior, preferences, and expextation, necessitating
Adaption by sales prodessionals to remain competitive in the global market.

Nationally, governments and industry bodies are recognizing the

Importance of embracing digitalization to drive economic growth and innovation.
Policies and initiative are being implemented to support businesses in adapting
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EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

digital technologies and leveraging them to enhance sales effectiveness

and efficiency.

Regionally, varying levels of technological infrastructure and digital

maturity
present unique challenges and opportunities for sales organization. Disparities
in access to technology and digital skills may impact the ability of businesses to
effectively harness technological innovations for sales purpose.

At the local level, businesses are grappling with the practical implications
of
digitalization on their sales processes and strategies. Factors such as market
dynamics, competitive landscape, and customer demographics play a crucial
role
in shaping the approach to adopting and integrating technological innovations
in sales operation.

The study on sales in the digital age

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EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL