A

LOANANDADVANCESAT
JI
VANCOMMERCI
ALCO-OPERATI
VEBANK

PREPAREDBY
KANUJKOHLI
(
M.B.A.
-SEMESTERI
V)

Academicyear
2017-
18

Enrol
lmentNo.
HPGD/OC16/1677

APROJECTSUBMITEDTOWELI
NGKAR
I
NSTI
TUTEOFMANAGEMENTSTUDIES

1
 DECLERATI
ON

I
,theunder
signed,KANUJKOHLI,her
ebydecl
aret
hatt
hepr
ojectr
epor
ton
LOANSANDADVANCES”conduct
edatJI
VANCOMMERCI
ALCO-
OPEARTI
VEBANKi
spr
epar
edandsubmi
tt
edbymet
othe
WELI
NGKARI
NSTI
TUTEOFMANAGEMENTSTUDI
ES.

Thi
spr
ojecti
smyor
igi
nalwor
kandr
epor
tpr
epar
edt
her
eini
sbasedon
r
esear
chbymedur
ingmypr
oject
.If
urt
herdecl
aret
hatt
othebestofmy
knowl
edge and bel
i
ef,t
hiswor
kis notsubmi
tt
ed t
othi
s oranyot
her
uni
ver
sit
yfort
heawar
dofanyot
herdegr
ee,
dipl
omaorequi
val
ent
cour
se.

Si
gnat
ure
KANUJKOHLI

Pl
ace:
Del
hiDat
e:
08/
20/
2018

2
 ACKNOWLEDGEMENT

Iher
eby wantt
othank Ji
van Commer
cialCo-
Oper
ati
ve bank and i
ts
member
sfort
hei
rhel
pgi
vent
omedur
ingmyt
rai
ning.Iwast
hri
l
ledt
ofi
nd
t
hatpeopl
eher
ewer
ever
yco-
oper
ati
veandhel
pedmei
nal
lway
spossi
ble.
Theywer
ever
yeageri
nsol
vi
ngmyquer
iesandwer
ereadyt
ohel
pal
lthe
t
ime.

Fi
rstofal
lIam v
eryt
hankf
ult
omypar
ent
sbecauset
heyhav
ecooper
ated
wi
thmei
npr
epar
ingt
hispr
ojectandwi
thoutt
hei
rsuppor
tIcoul
dnotdot
his
pr
oject
.

Mor
eov
erIwantt
otaket
heseoppor
tuni
ti
est
othankMr
.D.
N.Ki
kanidespi
te
bei
ngoneoft
hebusi
estper
soni
nthebank.het
ookoutt
imet
oat
temptt
o
myquest
ions.Sof
ort
hese,Iwantt
othankhi
mforhi
sco-
oper
ati
onand
knowl
edget
hathehasi
mpar
tedt
ome.

3
 Tabl
eofcont
ent

Decl
arat
ion 2

Acknowl
edgement 3
Execut
ivesummar
y… 6

1I
ndust
ryOv
erv
iew 7
1.
1)I
ntr
oduct
iont
oBanki
ng……………………………………………… 8
1.
2)Banki
ngi
nIndi
a……………………………………………………… 9
1.
3)I
ntr
oduct
iont
oCo-
oper
ati
veBanki
ng……………………………… 12
1.
4)Hi
stor
yof
co-
oper
ati
vebank… 13
1.
5)Rol
eofCooper
ati
vei
nIndi
anEconomy
… 14
1.
6)Char
act
eri
sti
csof
Co-
oper
ati
vebanks…………………………… 15

2.Company
Prof
il
e………………………………………………………… 16
2.
1)Hi
stor
yofJCCBank……………………………………………… 17
2.
2)BankPr
ofi
l
e………………………………………………………… 19
2.
3)Boar
dofDi
rect
oroft
hebank…………………………………… 20
2.
4)Or
gani
zat
ionSt
ruct
ureof
JCC…………………………………… 21
2.
5)Vi
sionandmi
ssi
onof
bank……………………………………… 22
2.
6)Awar
dandachi
evement
………………………………………… 24
2.
7)Fut
urepl
an………………………………………………………… 24
2.
8)soci
alcont
ri
but
ion………………………………………………… 25
2.
9)Mi
l
est
oneof
bank………………………………………………… 26
2.
10)
Ser
viceDepar
tment
……………………………………………… 27
2.
11)
Mar
ket
ingDepar
tment
…………………………………………… 32
2.
12)HumanResour
ceDepar
tment
…………………………………… 35
2.
13)
FinanceDepar
tment
……………………………………………… 40

2.
14)
Swot
Anal
ysi
s……………………………………………………… 42

4
3.Resear
chTopi
c……………………………………………………… 45
3.
1)Meani
ngof
resear
ch……………………………………………… 46
3.
2)Meani
ngofl
oanandadv
ances…………………………………… 47
3.
3)Li
stof
var
iousl
oan………………………………………………… 48
4.Li
ter
atur
erev
iew 54
5.Resear
chPr
obl
em 58
6.Resear
chObj
ect
ive 58
7.Hy
pot
hesi
s/Hy
pot
heses 58
8.Resear
chMet
hodol
ogy 59
9.Dat
aanal
ysi
sandI
nter
pret
ati
on 62
10.St
ati
sti
cal
Anal
ysi
s/Hy
pot
hesi
sTes
ting 70
11.
Recommendat
ionandsuggest
ions 73
12.Resear
chf
indi
ngs 73
13.Concl
usi
on 74
14.Li
mit
ati
onsof
thest
udy 74
15.I
mpl
ement
ati
onof
thest
udy
… 75
16.Scopef
ort
hef
utur
est
udy 75
17.
Ref
erences………………………………………………………… 76

5
6
 EXECUTI
VESUMMRY

“
Studyofl
oanandadv
ancesofJCCB”
.Ihav
etakent
hist
opi
cbecausenow-
a-
day
sint
hisf
astdev
elopi
ngeconomi
cser
a,l
oanandadv
ancespl
ayav
ery
i
mpor
tantr
olel
i
kewhenaper
sonwant
stost
artabusi
nesst
henhecanst
art
hi
sbusi
nessbyt
aki
ngal
oanf
rom bankandt
hisi
saf
fect
edbyt
hei
nter
est
char
gedonl
oan.

Themai
npur
poseoft
hisst
udyi
stoknow t
hatwhi
chbanksl
oani
smor
e
sui
tabl
etot
akebymar
ketsur
vey
.

Whol
epr
ojectconsi
stsofbankdet
ail
s.Hi
stor
yofbanki
ngi
nIndi
a,maj
or
pl
ayer
sint
hebanki
ngsect
orandRegul
ator
yEnv
ironmentdet
ail
sunder
whi
chJCCBi
swor
king.Thi
srepor
tal
socov
erst
hemaj
ordepar
tment
sof
JCCBv
iz.Mar
ket
ingDepar
tment
,Fi
nanceDepar
tment
,Ser
viceDepar
tment
andHumanResour
ceDepar
tment
.

7
I
ndust
ry

ov
erv
iew

8
 1.
1)I
NTRODUCTI
ONTOBANKI
NG

Banksar
eamongt
hemai
npar
ti
cipant
soft
hef
inanci
alsy
stem.Banksal
so

per
for
m cer
tai
nact
ivi
ti
eswhi
char
eanci
l
lar
ytot
hisbusi
nessofaccept
ing

deposi
tsandl
endi
ng.Si
nceBanki
ngi
nvol
vesdeal
i
ngdi
rect
lywi
thmoney
,

gov
ernment
sinmostcount
ri
esr
egul
atet
hissect
orr
atherst
ri
ngent
ly.Banks

pr
ovi
deal
mostal
lpay
mentser
vicesbyconduct
ing checki
ng orcur
rent

account
sforcust
omer
s,pay
ingchequesdr
awnbycust
omer
sont
hebank,

andcol
l
ect
ingchequesdeposi
tedt
ocust
omer
s'account
s.Banksal
soenabl
e

cust
omerpay
ment
svi
aot
herpay
mentmet
hodssuchast
elegr
aphi
ctr
ansf
er.

Bankshav
eadded new pay
mentchannel
sli
keI
nter
netbanki
ng,Mobi
l
e

Banki
ng,
ATMset
c.

Banksact
ivi
ti
escanbecl
assi
fi
edi
nto5cat
egor
ies:
-

1)Ret
ail
Banki
ng:
deal
i
ngdi
rect
lywi
thi
ndi
vi
dual
s

2)Busi
nessBanki
ng:
prov
idi
ngser
vicest
omi
d-si
zebusi
ness

3)Cor
por
ateBanki
ng:
deal
i
ngwi
thl
argebusi
nessent
it
ies

4)Pr
ivat
eBanki
ng:
prov
idi
ngweal
thmanagement
ser
vicest
oHi
ghNet

wor
thI
ndi
vi
dual
s

5)I
nvest
ment
Banki
ng:
rel
atest
ohel
pingcust
omer
srai
sef
undsi
nthe

Capi
tal
Mar
ket
sandadv
isi
ngonmer
ger
sandacqui
sit
ions.

I
naddi
ti
ont
othi
sBanksar
enow mov
ingt
owar
dsUni
ver
salbanki
ngwhi
chi
sa

combi
nat
ion of commer
cialbanki
ng,i
nvest
mentbanki
ng and v
ari
ous ot
her

act
ivi
ti
esi
ncl
udi
ngi
nsur
ance.

9
 1.
2)BANKI
NGI
NINDI
A

Ear
lyphaseofanci
entt
imes

Theor
igi
nofbanki
ngi
nIndi
acanbet
racedbackt
oal
mostt
heVedi
cper
iod.

Thet
ransf
ormat
ionf
rom pur
emoneyl
endi
ngt
opr
operbanki
ngappear
sto

hav
etakenpl
acebef
oret
het
imesofManu.Manu,agr
eatHi
nduj
uri
st,has

dev
otedasect
ionofhi
swor
kexpl
aini
ngt
hedeposi
tsandadv
ancesandhe

ev
enl
aiddowncer
tai
nrul
esonr
atesofi
nter
est
.

Thr
oughoutMaur
yanper
iodandl
ateron,desibanker
spl
ayedsomer
olei
n

t
heeconomyoft
hecount
ry.Howev
er,i
twasdur
ingt
heMogulper
iodt
hat

i
ndi
genous banker
s st
art
ed pl
ayi
ng a v
italr
olei
nlendi
ng money and

f
inanci
ngoft
hef
orei
gnt
radeandcommer
ce.

Secondphasef
rom 1786t
o1969

Banki
ngonEur
opeanl
i
nesst
art
ed i
nIndi
a,whent
wo Br
it
ishmanagi
ng

agencyhouses,namel
yFer
gusonandCo.andAl
exanderandCo.setupt
he

f
ir
stj
ointst
ockbanki
n1786i
nthenameofGener
alBankofI
ndi
a.Lat
eron

BankofHi
ndust
anal
socamei
ntoexi
stencewhi
chcar
ri
edont
hebusi
ness

t
il
l1906.

10
EastI
ndi
aCompanyest
abl
i
shedt
hreebanks;namel
y,TheBankofBengali
n

1809,
TheBankof
Bombay
in1840,
andBankof
Madr
asi
n1843.
They
wer
e

col
l
ect
ivel
ycal
l
edPr
esi
dencyBanksandwer
ewel
lfunct
ioni
ngi
ndependent

uni
ts.

Anumberofpr
ivat
ebankshadbeenest
abl
i
shedbyt
hebusi
nessmenf
rom

mi
doft
he19t
hcent
uryonwar
ds.I
nthesur
char
gedat
mospher
eofSwadeshi

mov
ement
,anumberofbankswi
thI
ndi
anmanagement
,namel
y,Punj
ab

Nat
ionalBankLt
d.,
BankofI
ndi
aLt
d.,
Canar
aBankLt
d,I
ndi
anBankLt
d.et
c.

wer
eest
abl
i
shed.

TheReser
veBankofI
ndi
awasest
abl
i
shedast
heCent
ralbankoft
he

count
ryi
n1935underanactcal
l
edReser
vebankofI
ndi
aAct
.In1955,t
he

I
mper
ial
Bankof
Indi
awasnat
ional
i
zedandwasgi
vent
hename"
Stat
eBank of

I
ndi
a”.OnJul
y19,
1969,
14maj
orbankswer
enat
ional
i
zed.

Thi
rdPhasef
rom 1969t
o1991

Thet
hreedecadesaf
ternat
ional
i
zat
ionsawaphenomenalexpansi
oni
nthe

geogr
aphi
calcov
erageandf
inanci
alspr
eadoft
hebanki
ngsy
stem i
nthe

count
ry.

I
n1980,anot
hersi
xbankswer
enat
ional
i
zed,andt
husr
aisi
ngt
henumberof

nat
ional
i
zedbankst
o20.
Int
hepost
-nat
ional
i
zat
ioner
a,nonew pr
ivat
esect
or

bankswer
eal
l
owedt
obesetup.Howev
er,
in1993,
inr
ecogni
ti
onoft
heneed

11
t
oint
roducegr
eat
ercompet
it
ionwhi
chcoul
dleadt
ohi
gherpr
oduct
ivi
tyand

ef
fi
ciencyoft
hebanki
ngsy
stem,newpr
ivat
esect
orbankswer
eal
l
owedt
o

besetupi
ntheI
ndi
anbanki
ngsy
stem.

For
thphasef
rom 1996t
il
ldat
e

New del
i
ver
ychannel
sli
keATM,Mobi
l
ebanki
ngandI
nter
netbanki
ngand

conv
eni
enceofanybr
anchbanki
ngandaut
osweeppr
oduct
sint
roducedby

new pr
ivat
eandMNCbanks.Communi
cat
ioni
nfr
ast
ruct
urei
mpr
ovesand

becomescheap.

12
1.
3)I
NTRODUCTI
ONTOCO-
OPERATI
VEBANK

Def
ini
ti
on of Cooper
ati
on

H.
CALVERTdef
inecooper
ati
on–

“
Asaf
orm ofor
gani
zat
ion,wher
einper
sonsv
olunt
ari
l
yassoci
atet
oget
her

ashumanbei
ngs,onabasi
sofequal
i
tyf
ort
hepr
omot
ionoft
heeconomi
c

i
nter
estof
themsel
ves.
”

7pr
inci
plesofCooper
ati
vesoci
eti
es

1.Vol
unt
aryassoci
ati
onoropenmember
shi
p.

2.Democr
ati
ccont
rol

3.Member
seconomi
cpar
ti
cipat
ion

4.Aut
onomyandi
ndependence

5.Co-
oper
ati
veeducat
ion,
trai
ningandi
nfor
mat
ion

6.Mut
ual
i
tyorcooper
ati
onamongmember
s

7.Concer
nfor
communi
ty

13
 1.
4)HI
STORYOFCO-
OPERATI
VEBANKI
NG

Ov
ert
hey
ear
s,t
hedi
ff
erencebet
weenco-
oper
ati
vebanks&commer
cial

bankshasbl
urr
edast
heyal
lhav
ecomeunderacommonl
aw.
All
product
s&

ser
vicesar
eof
fer
edbyco-
oper
ati
vebanksar
eont
heparwi
thcommer
cial

banks,
wit
haf
ewexcept
ionsr
elat
edt
ogov
ernmentbusi
ness.I
n1904t
heco

-
oper
ati
vemov
ementst
art
edi
nIndi
awi
thav
iew t
opr
ovi
def
inancet
othe

agr
icul
tur
istatal
ow r
ateofi
nter
est
.Theco-
oper
ati
vesoci
etyhast
otake

t
hepl
aceoft
hemoneyl
ender
s&pr
ovi
decheapl
oant
othef
armer
sfor

pr
oduct
ivepur
poses.Ev
ent
houghmanyt
ypesofco-
oper
ati
vesoci
eti
eshav
e

beenst
art
edpar
ti
cul
arl
yfort
hear
ti
sans&ot
her
s,t
hemostcommonf
orm of

suchsoci
eti
esdeali
nrur
alcr
edi
ts.Andt
odayco-
oper
ati
vebankshav
e

st
art
edv
eri
ti
esofSer
viceswi
thdi
ff
erent
technol
ogi
es.

Once Mahat
ma Gandhihas r
emar
ked t
hat“
Ther
eis sweet
ness i
n co-

oper
ati
on;Ther
eisno onewho weakorst
rong among t
hosewho co-

oper
ate.Eachi
sequal
toot
her
.”

Ov
eraper
iodoft
ime,ast
rongco-
oper
ati
venet
wor
kmadei
tswayi
ntor
ural

ar
easwi
thGuj
arat
,Mahar
asht
raandAndhr
aPr
adeshl
eadi
ngt
heway
.The

or
igi
nalf
ounder
soft
heco-oper
ati
vemov
ementwer
epeopl
ewi
thi
ntegr
it
y,

f
oresi
ghtandv
isi
on.Howev
er,wi
tht
hepassageoft
ime,t
her
ehasbeen

er
osi
oni
nthequal
i
tyofl
eader
shi
pint
hissect
or.

14
 1.
5)ROLEOFCO-
OPERATI
VEI
NINDI
AN

ECONOMY

I
ntoday
’scompet
it
ioner
aiti
snecessar
ythatal
lwor
kincooper
ati
on.As

r
ight
lysai
dthat

“
Uni
tedwest
and,Di
vi
dedwef
all
”.Socooper
ati
vebanksbecomenecessar
y

f
ort
hesoci
ety
.Al
soournat
ioni
stheagr
icul
tur
ebasedwher
e60% peopl
e

l
i
veonagr
icul
tur
eandf
armi
ng.Socooper
ati
vebankspr
ovi
del
ow i
nter
est

l
oant
ofar
mer
s.

Ourgov
tadopt
edLPG pol
i
cyi
n1991socooper
ati
vebanksal
soneedt
o

r
efor
m.I
thasbecomenecessar
ytomakeco-
oper
ati
vesmor
ecompet
it
ive

andmar
ketor
ient
ed.Theol
dvi
sionofcooper
ati
vesasmer
elygov
ernment

sponsor
edi
nst
it
uti
onsorasi
ndi
vi
dualdr
ivenor
gani
zat
ionwoul
dhav
eto

gi
vewayt
oanewv
isi
onofco-
oper
ati
veswher
eint
heco-
oper
ati
vebecome

“
compet
it
ivebusi
nessuni
ts”t
opl
ayanact
iveandef
fect
iver
olei
neconomi
c

wel
far
eofi
tsmember
s.Thi
scal
l
sfor
creat
ionanddev
elopmentofnewt
ype

ofco-
oper
ati
vesi
nst
it
uti
onsandr
e-engi
neer
ingandr
einnov
ati
onofexi
sti
ng

co-
oper
ati
ves t
o meett
he chal
l
enges ofnew economi
c scenar
io.I
n

l
i
ber
ali
zedmar
keteconomycooper
ati
vespr
ovi
depr
otect
iont
opeopl
eand

makepossi
blesur
viv
alofweakest
also.

15
 1.
6)CHARACTERI
STI
CSOFCO-
OPERATI
VEBANK

Theest
abl
i
shment
sofco-
oper
ati
vebanksar
emai
nlyt
ocat
ert
othe

needsoft
her
uralar
easandsmal
lbor
rower
sar
econcer
nedmor
ewi
th

f
inanci
ngagr
icul
tur
es.

Theco-
oper
ati
vebanksar
eor
gani
zedonco-
oper
ati
onbasi
sandar
e

gov
ernedbyt
hei
rmember
saccor
dingt
oco-
oper
ati
vel
aws.

Co-
oper
ati
vebanksar
eundercont
rolofst
ategov
ernmentandt
olesser

ext
entRBIcer
tai
npr
ovi
sionofbanki
ngr
egul
ati
onactal
soappl
i
ed.

I
nco-
oper
ati
vebanksbor
rower
sbei
ngmemberhav
esomecont
rolov
er

managementanduseoff
unds.

Theyhav
etof
oll
owr
atef
ori
nvest
mentl
aiddownbyt
her
egi
sterofco-

oper
ati
vesoci
eti
es.

16
COMPANY

PROFI
LE

2.
1)HI
STORYofJCCB

17
Ji
vancommer
cialCo-
oper
ati
veBankl
td.hasbeenal
ong&ev
ent
fulj
our
ney

f
rom 1972.Fr
om asmal
lbui
l
dingi
naRaj
kott
oit
snew hi
-t
ech& f
ull
y

comput
eri
zedbui
l
dingandbr
anchesi
nRaj
kotaswel
lasi
nwakaneri
sa

sageofv
isi
onent
erpr
ise,
financepr
udenceandcor
por
ategov
ernance.

JCCBl
td.wasest
abl
i
shedon7Aug,1972wi
thshar
eofRs.78200and

member
shi
pof1017per
sonundert
hel
eader
shi
pofl
ateest
abl
i
shedbyl
ate

shr
iraj
edr
aray
awi
thl
ateshr
ihar
subhair
aval
.AndMr
.Kant
ibhai
,Guj
arat
’s

f
inancemi
nist
eratt
hatt
ime.Thi
sbankwasnamesonf
amousshast
ri

JI
VANLALRAVAL.Thebankhasmadet
remendousandr
ealpr
ogr
essunder

t
hel
eader
shi
pofchai
rmanl
ater
ajendr
abhai
Ray
a.

Banki
ssuccessf
ull
ywor
kingf
or3y
ear
.Thi
sbankhasst
art
edwi
tht
he

wor
kingcapi
talofRs.
1cr
oreswhi
chkeptoni
ncasi
ngt
il
ltodayandcr
ossed

t
he l
i
mitofRs.
100 cr
ores.The bank has st
art
ed i
tsf
ir
stbr
anch at

bhakt
inagaron4sept
,1977andagai
ntof
il
lthedemandofcust
omer
s2nd

br
anchon19t
hOct
,1981atRai
yar
oadand3r
dbr
anchon7t
hApr
il
,1985at

wakaner
.Thebankseesav
isi
onofcur
rentandf
utur
etr
ends,bankt
ost
art

t
hesaf
edeposi
tvol
twaybacki
n1990.

18
Dur
ingpasty
ear
sbankhaspl
ayer7l
eadi
ngr
olef
ort
hedev
elopmentof

i
ndust
ri
albusi
nessand economyofRaj
kotci
ty
.Bankhasdev
eloped i
n

mani
fol
dswi
tht
imemember
shi
pofbanki
snow 24049,whi
chpr
ovi
desan

exampl
eofhow massmov
ementcanbet
urnedi
ntot
hei
nst
rumentf
or

soci
alup-
li
nemen.Todaybankhasmor
ethan59719deposi
taccount
swi
th

deposi
tsbaseof171+cr
oreno.ofbor
rows4218,
est
abl
i
shment
/i
ndi
vi
dual
s

enj
oyst
hef
aci
l
ityofr
s.85+cr
oresandadv
ancebankhas19+cr
oresof

r
eser
vef
und.Nowbankhasshar
ecapi
talofr
s.4,
37,
82,
500bankhas3840

saf
edeposi
tWal
t.

Bankhasest
abl
i
shes“
sabhasadkal
yanni
dhif
und”f
orT.
B,cancer
,Ey
eand

di
abet
est
reat
mentf
ort
hememberofbank.Bankhasdenot
edt
oeducat
ional

i
nst
it
uti
onsandhospi
tal
s.Bankhasal
sodenot
edi
nNat
uralcal
ami
ti
essuchas

ear
thquakeandf
lood.Bankal
sopr
omot
est
othespor
tsact
ivi
ti
es.

Bei
ngi
ntheser
vicesect
orwi
thav
isi
onofcur
rentandf
utur
etr
eat
s,Bank

st
art
edaut
omat
ionandmoder
nizat
ionswaybacki
n2005al
lthebr
anchesas

comput
eri
zed.Andt
hehaspai
dregul
arl
ythedi
vi
dendt
oshar
ehol
der
sonan

av
erageof12%p.
a.

19
 2.
2)BANKPROFI
LE

Name :
Jiv
anCommer
cial
Co-
oper
ati
veBankLt
d.

Addr
ess :
DhebarRoad,
Raj
kot
.

Year
ofest
abl
i
shment 1972

Regi
str
ati
onno 6102

Founder :
Shr
iRaj
endrabhaiRay
a
Shr
iHarsubhaiRaval

Ty
peofbank :
Commer
cial
co-
oper
ati
ve

Br
anches 5

I
nit
ial
member 1017

No.of
Cust
omer
s 24049

shar
ecapi
tal :
5,22,
44,
800

No.of
Empl
oyee 104

Cont
act
No :bank-
0281-
2240876
0281-
2240877
0281-
2240875
Loan-
0281-
2240878
Faxno.
0281-
2233168

E-
mai
l :
j
ivanbank@y
ahoo.
co.
in

Chai
rman :
Shr
iRameshbhai
par
sana

Managi
ngdi
rect
or :
Shr
iNar
endr
abhai
Jadej
a

Gener
alManager :
Shr
iDhi
rendr
abhai
S.v
yas

I
nter
nal
Audi
tor :
Shr
iD.
N.Ki
kani

Wor
kingt
ime :
10am t
o5pm

20
Wor
kingday :
MondaytoFr
iday
Sat
urdayhal
fday

Weekof
f :
Sunday&publ
i
chol
i
day
 2.
3)BOARDOFDI
RECTOR

1.shr
iBhagv
anj
i
bhai
Par
sana

2.Shr
iRudr
adat
tJ.
Rav
al

3.shr
iVashant
bhai
H.Kamdar

4.shr
iRaj
eshbhai
Par
sana

5.shr
iHar
kinbhai
P.Maz
ni

6.shr
iNat
var
lal
P.Khakkhar

7.shr
iBabubhai
K.Dhabhi

8.shr
iJay
dev
sinhJadej
a

9.shr
iVaj
ubhaSaj
ubhaZal
a

10.
shr
iNav
inbhai
C.Bhar
cha

11.
shr
iRameshbhai
Pat
el

12.
shr
iSur
eshbhai
Pat
hak

13.
shr
iHasmukbhai
Bhubbhadev

14.
shr
iDhar
mendr
abhai
P.Vy
as

15.
shr
iNi
ti
nbhai
Chauhan

16.
shr
iNar
endr
asi
nhA.
Jadej
a

17.
shr
iAsv
inbhai
G.Dav
e

18.
shr
iRonakS.
Dhav
da

2.
4)ORGANI
ZATI
ONSTRUCTURE
 Chai
raman
↓
Vi
cechai
rman
↓
Managi
ngdi
rect
or
↓
↓ ↓

Mai
nBr
anch Ot
herBr
anch

↓ ↓

Manager Manager

↓ ↓

Deput
yManager Assi
stantManager

↓ ↓

Assi
stantManager Cl
erk

↓ ↓

Cl
erk Peon

Peon

2.
5)VI
SIONANDMI
SSI
ONOFBANK
→v
isi
onofbank

“
Maxi
mum pr
ofi
tatmaxi
mum ser
vices”

Thebanki
scommi
tt
edt
omai
ntai
nthehi
ghestl
evelofet
hical

st
andar
ds,pr
ofessi
onali
ntegr
it
y and r
egul
ator
y compl
i
ance.Ourbank

phi
l
osophyi
sbasedonf
ourcor
eval
uessuchas:

1.Oper
ati
onal
excel
l
ence,

2.Cust
omer
focus,

3.Ser
vicel
eader
shi
p,

4.Wel
far
eof
peopl
e,

Theobj
ect
ivesofJi
vanCommer
cialCo-
oper
ati
veBankl
td.I
sto

pr
ovi
dei
tst
argetmar
ketmember
saf
ullr
angeoff
inanci
alpr
oduct
sand

banki
ngser
vices,gi
vi
ngt
hemember
saone-
stepwi
ndow f
oral
lhi
s/her

r
equi
rement
.

→Mi
ssi
onofbank
“
Wear
eal
way
swi
thy
ou”

Theabov
esl
oganhasbeenaccept
edandwel
lper
for
medby

t
hebank.Bankal
way
str
iest
ogi
vesuppor
ttoi
tsmember
s.Ther
egul
ar

pay
mentofdi
vi
dendov
ersuch38y
earonanav
erageof12%p.
a.i
sagood

si
ngoft
hei
mpl
ement
ati
onoft
hesl
ogan“
Weal
way
swi
thy
ou”

Bankal
sopr
ovi
desl
oanf
aci
l
iti
est
oit
smember
sforshor
t

t
erm andmedi
um t
ermf
inanci
alr
equi
rement
satr
easonabl
erat
es.

Thebanki
sgoi
ngt
ost
artnewbr
anchi
nnearf
utur
eforeasy

accessi
bil
i
ty.

Thebankpr
ovi
deseasycl
ear
ingofchequesatt
hegr
ound

f
looratmai
nbr
anch.

Adopt
ing t
he l
atest t
echnol
ogy f
or cal
cul
ati
ng and

communi
cat
ion.

Themi
ssi
onofJCCBi
stomai
ntai
n0.
00NPAbanki
nfut
ure

wi
thper
for
mingabov
esl
ogan.
 2.
6)AWARDSANDACHI
EVEMENT

→Thebankgotanawar
dfort
enni
stour
nament
.

→Bankt
erm came1sti
nIndi
aini
nterbankcr
ickett
our
nament

→Thebanki
sawar
ded“
A”cl
assf
oraudi
ti
ngbyt
hegov
ernmentofGuj
arat
si
ncei
tsi
nspect
ion.

2.
7)FUTUREPLAN

→t
hebanki
spl
anni
ngt
oest
abl
i
shnewbr
anchesatur
banandsemi
-ur
ban
ar
easi
ncl
udi
ngr
ural
areas.

→banki
sgoi
ngt
oadoptnewt
echnol
ogi
esf
oraccount
ingandot
heract
ivi
ti
es.

→soont
hebanki
sgoi
ngt
opr
ovi
deATM f
aci
l
ityt
oit
scust
omer
.
2.
8) SOCI
ALCONTRI
BUTI
ON

→Donat
iont
oeducat
ionact
ivi
ti
es

→Reser
vedsheet
sforpat
ient
sofT.
B,Cancer
,andDi
abet
esi
nvar
ious
hospi
tal
s.

→Pr
omot
ionofspor
tsact
ivi
ti
es.

→Loant
oeducat
ionunempl
oyedy
out
h

→Hel
ptoear
thquakev
ict
imsbypr
ovi
dingdonat
ionandot
herr
equi
rement
.

Keepi
ngi
nsi
ght
,soci
alobl
i
gat
ionatl
argeandi
nter
estof

i
tsshar
ehol
der
sinpar
ti
cul
ar,t
hebankai
mist
opr
ovi
deaWORLDCLASS

f
aci
l
ityt
othecommonpeopl
eoft
hesoci
etyatane-
commer
cialr
ate.Soas

t
obeapr
efer
redpr
ovi
der
soft
hebanki
ngser
vicesi
nthear
eawher
ebank

oper
atesandachi
eveaheal
thygr
owt
hinpr
ofi
t,whi
chwi
l
lbepar
tl
yusedf
or

t
hebenef
itofsoci
etyandf
orup-
li
nemenofmassesandgener
algr
owt
hof

co-
coor
dinat
ivemov
ement
.
2.
9) MI
LESTONEOFBANK

18Apr
il
1972 -
bankgotr
egi
str
ati
onno.
6106

3j
uly
1972 -
bankwasest
abl
i
shed

7Aug,
1972 -
bankgotr
egi
ster
edandwasi
nauguar
atedby
finance

mi
nist
erm of
Guj
arat

4Sep,
1977 -
bhakt
inagarbr
anchwasst
art
ed

16Jan,
1980 -
Anewbr
anchatr
anchchodnagarwasst
art
ed.

19Oct
,1981 -
star
tedmor
ebr
anchatr
aiy
aroad

7Apr
il
1985 -
Thef
ir
stoutst
ati
onbr
anchwasopenedat
waknaner

June1986 -
Deposi
tcr
ossedRs.
5cr
ore

June1989 -
no.ofshar
ehol
deri
ncr
easedabov
e10,
000

25Oct
,1990 -
est
abl
i
shedanewbr
anchatdhebarr
oad,
asamai
n

br
anchwi
thmoder
nsy
stem

7Aug1997 -
bankcel
ebr
atesi
l
verj
ubi
l
ee

Mar
ch2000 -
deposi
tcr
ossedRs.
50cr
ores

Mar
ch2003 -
bankpay
sthehi
ghest15%di
vi
dend

-
deposi
tcr
ossed50,
000deposi
tor
s
Mar
ch2004
-
bankst
art
edsor
athi
yawadi
branch
Apr
il
,2010
 SERVI
CE

DEPARTMENT

2.
10) I
NTRODUCTI
ON
JCCi
spur
elyaser
vicesect
or.Soher
einst
eadofpr
oduct
iondepar
tment
t
her
eisonl
y“Ser
viceDepar
tment
”.Thewor
kofaSer
viceDepar
tmenti
sto
pr
oducebet
terser
vicest
othecust
omer
s,whi
chsat
isf
ythehumandesi
rei
n
abest
manner
.

I
nbanki
ng,ser
vicedepar
tmenti
sconcer
nwi
tht
hatpr
ocesswhi
chconv
ert
s
t
hei
nput
sint
oout
put
s.Moneyi
susedasar
aw mat
eri
alot
herr
esour
ces,
i
nfor
mat
iont
echnol
ogy
,empl
oyeesar
eusedasani
nput
.Thenaf
tert
her
eis
needt
oper
for
mal
l
theser
vicef
unct
ions(
Process)
.Theout
put
issat
isf
act
ory
ser
vices,
empl
oyeesbenef
it
,secur
it
yet
c.

1.Cur
rent
2.Sav
ings
3.Speci
alsav
ings
4.LoanCompul
sor
y
5.Nomi
nal
Compul
sor
y
6.Pi
gmy
7.Fi
xed
8.Recur
ri
ng
9.Locker

Cur
rentAccount
I
•ti
sbasi
cal
l
yusedf
orbusi
nesspur
poses.I
tdoesn’
tgi
veanyi
nter
eston
deposi
ts.
I
•tcanbehel
dint
henameoff
ir
ms(
incl
udepar
tner
shi
pfi
rm,
pvt
.Lt
d.Co.
,
ltd.
Co.
,tr
ust
,associ
ati
on)
,per
son.
I
•tspr
imepur
posei
stoser
vet
hecust
omer
sfort
hei
rdai
l
ybusi
ness
t
ransact
ions.
Acust
• omerhav
ingcur
rentaccountcanwi
thdr
awmoneyi
nthef
orm of
cashorchequei
nani
nfi
nit
enumberoft
imesandsoi
sunr
est
ri
cted.

Sav
ingsAccount

Thesedeposi
• tst
ooar
eusedf
ort
ransact
ionspur
pose.Forexampl
eify
ou
wantt
opayel
ect
ri
cit
ybi
l
l,t
elephonebi
l
let
c.y
oucangi
veachequef
rom
y
oursav
ingsa/
crat
hert
hangi
vi
nghar
dcash.Ot
hert
hingssuchaspay
ing
f
ees,
pay
ingdueset
c.canbedonef
rom t
hisa/
c.

Thi
• sdeposi
tisusual
l
yhel
dint
henameofi
ndi
vi
dualasi
tisusedf
or
per
sonal
pur
posesandgi
vesi
nter
estatt
her
ateof3.
5%per
annum.

Not
• ethatt
rustandassoci
ati
oncanhol
dcur
rentaswel
lassav
ingsaccount
.

Acust
• omerhav
ingsav
ingsaccountcanwi
thdr
aw moneyi
nthef
orm of
cashorchequei
nal
i
mitnumberoft
imeswhi
chi
srest
ri
ctedas5t
imesper
mont
hatJCCB.Not
ethatt
hiswi
thdr
awi
ng powercanbedi
ff
erentf
or
di
ff
erentbanksaccor
dingt
other
ulesandr
egul
ati
onsoft
hatpar
ti
cul
arbank
Speci
alsav
ings
Thi
• sconceptanddeposi
twaspr
eval
entear
li
er,
butnowi
tisnoti
nuse.

I
•nt
hisdeposi
tacust
omercanwi
thdr
awt
hemoneyonl
y3t
imes(
lesst
han
sav
ingsi
.e.5t
imes)
.Howev
er,
thi
sdeposi
tgi
vesani
nter
estatt
her
atewhi
ch
i
shi
ghert
hant
hesav
ingsaccount
.Ear
li
er,
wheni
twasi
nuset
hesedeposi
ts
gav
ear
etur
nof0.
5%hi
ghert
hant
hatofsav
ingsdeposi
ts.

LoanCompul
sor
y

Thesedeposi
• tsar
emadecompul
sor
yforacust
omerwhowant
stot
akea
l
oanf
rom JCC.Fort
hiscust
omeri
tisr
equi
redt
okeep2.
5% oft
hel
oan
amount
int
hesedeposi
ts.
It
giv
est
hesamei
nter
est
rat
eassav
ingdeposi
ts.

Nomi
nalCompul
sor
y

I
•ti
s si
mil
art
oloan compul
sor
ydeposi
tsi
n mostway
s.Howev
er,t
he
di
ff
erencei
sthatt
hesedeposi
tsar
ehel
dbycust
omer
shav
ingl
essl
oan
amount
.Thesedeposi
tsar
ether
etohel
psmal
lloant
aker
s,sot
hatt
hese
peopl
edon’
tneedt
okeep2.
5%oft
hei
rloanamountasdeposi
ts.I
tgi
vest
he
samei
nter
estr
ateassav
ingdeposi
ts.

Pi
gmy
Pi
• gmyhasdi
ff
erentnamesatdi
ff
erentbanks.Somebanksgi
ve‘
dai
l
y
sav
ing’
namet
othi
sser
vice.

Ver
• yfewbanksof
fert
hisser
vice.Her
e,t
hecust
omeri
srequi
redt
odeposi
t
t
hei
nst
all
mentondai
l
ybasi
s.Thei
nter
estr
ateof
fer
edi
ssameasFi
xed
Deposi
ts.Fi
xedDeposi
ts(
FD)
I
•ti
sadeposi
twhi
chof
fer
sthehi
ghesti
nter
estr
atet
hananyot
herabov
e
ment
iondeposi
ts.Soi
tismai
nlyusedf
orl
ong-
ter
m sav
ingpur
poses.For
exampl
e:acoupl
ehav
ingachi
l
doft
heageof10keepsanFDaccountsoas
t
ouset
hemat
uredamountf
ort
hechi
l
d’scol
l
egef
eesi
nfut
ure.

Thesedeposi
• tsandi
tsi
nter
estr
atesar
eexpl
ainedi
ndet
aili
nthef
utur
e
sect
ionst
hatar
etocome.

Recur
ri
ng
I
•ti
sat
ypeofFD wi
thdeposi
tskeptf
or12ormor
emont
hs.Her
ethe
deposi
tsar
egi
venati
nst
all
mentbyt
hecust
omer
.Thei
nter
estr
atef
ort
hese
deposi
tsi
ssameasFD.

Recur
ri
ngExampl
e

Deposi
tdat
e 05-
05-
2010
Mat
ureddat
e 05-
05-
2011
Mont
hlyi
nst
all
ment 500
Rat
eofi
nter
est 8%
Mat
uredamount 6265

Locker

I
•ti
snecessar
ytodeposi
tsomeamounti
nthebanki
facust
omerwant
sto
hav
easaf
e-l
ockerf
aci
l
ity
.Thi
sdeposi
tismadei
nlockerdeposi
tswi
th
i
nter
estr
ateof9%per
annum (
int
erestcal
cul
atedathal
fay
ear
)for5y
ear
s.
Thedeposi
tst
hatar
etomai
ntai
nedf
ordi
ff
erentl
ocker
sisgi
veni
nthe
f
oll
owi
ngt
abl
e

Si
zeofl
ocker Deposi
trequi
redt
obemai
ntai
ned
Smal
l R.
7500
Medi
um Rs.
15,
000
Lar
ge Rs.
22,
500
MARKETI
NG

DEPARTMENT
2.
11) I
NTRODUCTI
ON

Mar
ket
ingi
sthepr
ocessofpl
anni
ngandexecut
ingt
heconceptofpr
ici
ng,
pr
omot
ionanddi
str
ibut
ionofi
deas,goodsandser
vicest
ocr
eat
eexchange
t
hatsat
isf
yindi
vi
dual
andor
gani
zat
ional
obj
ect
ive.

Theor
igi
nofmar
ket
ingcanbet
racedt
otheear
lysy
stem ofbar
tersy
stem.
Var
iousdi
ff
icul
ti
esofbar
tergav
ewayt
oint
roduci
ngofmoneyandt
he
pr
ici
ngbecamet
hemai
nmechani
sm ofmar
ket
ing.Thent
hemar
ket
inger
a
af
tert
heWor
ldWar2.Compet
it
ionbecamev
eryi
ntense,t
her
ewasmor
e
suppl
yofgoodst
henwasact
ual
l
yneededbymar
ket
.Ther
efor
emar
ket
ing
r
esear
chbecamev
italt
ounder
taket
hesoci
alr
esponsi
bil
i
tyi
nconnect
ion
wi
th manuf
act
uri
ng ofgoods.Ef
for
ts ar
e made t
o bal
ance consumer
sat
isf
act
ion
+pr
ofi
t+publ
i
cwel
far
e.

JCCBi
sser
vicesect
orf
ir
m pr
ovi
dingsat
isf
act
oryser
vicest
oit
scust
omer
s
si
nceadecade.Themai
nobj
ect
iveofbanki
stogi
vet
hel
oant
omi
ddl
eand
l
owercl
assofpeopl
e.

Byt
henamei
tsel
fpeopl
edoesn’
taskanyot
herquest
ionandwi
l
li
ngl
yready
t
odot
het
ransact
ionwi
tht
hebankdi
dsomel
ocal
mar
ket
ingsuchas.
-Adv
ert
isi
ngi
nlocal
newspaper
s
-Di
str
ibut
ionof
pamphl
ets
-Adv
ert
isementi
nbusi
nessf
air
 PRODUCTLI
FECYCLE

Ev
erypr
oductundergoesdi
ff
erentst
agesofl
i
fecy
cle.Pr
oductl
i
fecy
cle
si
mpl
yMeant
hecour
seoft
hepr
oduct
’ssal
esandpr
ofi
tsov
eri
tsl
i
fet
ime.
I
tinv
olv
esf
ivedi
sti
nctst
ages:

1)Pr
oduct
Dev
elopment
2)I
ntr
oduct
ion-Lowsal
es,
HighCost
s,Negat
ivePr
ofi
ts
3)Gr
owt
h-Rapi
dlyi
ncr
easi
ngsal
es,
Aver
ageCost
,Ri
singPr
ofi
ts
4)Mat
uri
ty-Peaksal
es,
LowCost
,Hi
ghPr
ofi
t
5)Decl
i
ne-Decl
i
ningsal
es,
lowCost
,Decl
i
ningPr
ofi
ts.

I
n“JI
VAN COMMERCI
ALCO-
OPERATI
VE BANK”
,thepr
oducti
spassi
ng
t
hroughGROWTH STAGE,asbear
ingi
sthehear
tofev
erymachi
neand
v
ehi
cleandi
tsdemandi
sex
pect
edt
oincr
easei
nfut
ureandnotdecl
i
ne.
 HUMAN

RESOURCE

DEPARTMENT
2.
12) I
NTRODUCTI
ON

Empl
oyeeshol
dakeypl
acei
nbusi
ness.Nobusi
nessent
erpr
isecanexi
st
and f
unct
ion wi
thoutempl
oyees.The success ofbusi
ness ent
erpr
ise
dependst
oal
argeext
entont
hequal
i
tyofi
tshumanr
esour
ces.

Humanr
esour
cesmanagementi
sthekeyt
othewhol
eor
gani
zat
ion.The
conceptofper
sonnelmanagementi
sappl
i
cat
ionnotonl
ytobank,buti
tis
equal
l
yimpor
tanti
n of
fi
ce,sal
es depar
tment
,labor
ator
ies wher
ethe
managementmustwi
nthecooper
ati
onoft
hei
rsubor
dinat
es.

Thepl
anofbusi
nessmaybel
ogi
cal
l
ysoundandst
ruct
ureofor
gani
zat
ion
maybeper
fect
,buti
fther
equi
rementandt
rai
ningofhumanr
esour
cesar
e
unsci
ent
if
icbusi
nesscanabi
l
ityofi
tsempl
oyees.Ther
efor
e,i
tisnecessar
y
t
odi
rectmot
ive,
dev
elopandmanaget
hei
ract
ivi
ty.

Thi
sbankhasagoodmanagementandl
argedepar
tmentofmanagerand
empl
oyees.

RECRUI
TMENTSOURCE
 Empl
oyeehol
dskeyposi
ti
oni
nbusi
ness.Nobusi
nessent
erpr
isecanexi
t
wi
thoutempl
oyees.Thepl
anofbusi
nessmaybel
ogi
cal
soundandst
ruct
ure
ofor
gani
zat
ion maybeper
fectbuti
fther
ecr
uit
mentand sel
ect
ion of
per
sonnelar
eunsci
ent
if
icbusi
nesscannotbedev
elop.Andhenceev
ery
or
gani
zat
ionneedsempl
oyeesf
rom t
imet
oti
me.

Recr
uit
menti
sthepr
ocessofdi
scov
eri
ngpot
ent
ialappl
i
cant
sst
imul
ati
ng
andencour
agi
ngt
hem f
orappl
yi
ngf
oraj
obi
nanor
gani
zat
ion.

Recr
uit
menti
sposi
ti
veact
ivi
ty.Ther
ear
ethr
eemet
hodsofr
ecr
uit
ment
.
Di
rectmet
hod
I
ndi
rectmet
hod
Thi
rdPar
tymet
hod.

I
n“JCCB”
.Sour
cesgener
alr
ecr
uit
mentf
orwor
kerl
eveli
sdi
rect
met
hod ofRecr
uit
mentand sel
ect
ion i
s done oft
op execut
ive.The
adv
ert
isementi
sgi
veni
nlocalnst
atel
evelnewspaper
.Gener
all
yther
ear
e
t
wot
ypesofsour
cesofr
ecr
uit
ment
.

I
nter
nal
Sour
ces
Ext
ernal
Sour
ces

(
a) I
nter
nal
Sour
ces:
Pr
omot
ion
Tr
ansf
er
Demot
ion

(
b) Ext
ernal
Sour
ces:
Adv
ert
isement
Empl
oyment
agenci
esLaboruni
on
Gat
ehi
ri
ngEducat
ion
i
nst
it
uti
on
Unsol
i
cit
ed
appl
i
cat
ionEx-
Empl
oyee.
 SELECTI
ON

“
Sel
ect
ioni
sthepr
ocessofdi
ff
erent
iat
ingbet
weenappl
i
cant
sinor
der
to
i
dent
if
iest
hesewi
thagr
eat
erl
i
kel
i
hoodofsuccessi
nthej
ob”
.

Themai
nai
m ofsel
ect
ioni
stodet
ermi
newhet
heranappl
i
cantmeet
sthe
qual
i
ficat
ionsf
oraspeci
fi
cjobandt
ochooset
heappl
i
cantwhoi
smost
l
i
kel
ytoper
for
m wel
li
nthej
ob.

I
NJCCB:
-

I
ncaset
hebankhasgi
venadv
ert
isementf
orappl
i
cant
s,f
ir
stt
her
ecei
vet
he
appl
i
cat
ion.Managerev
aluat
est
heappl
i
cat
ion and he r
eject
simpr
oper
appl
i
cat
ion and cal
l
s a per
son hav
ing pr
operappl
i
cat
ion f
rom f
ort
he
per
sonal
int
erv
iew.

I
nint
erv
iew,
themanagert
akesdi
ff
erentt
ypesofi
nter
viewsf
ordi
ff
erent
r
equi
redper
sonnel
.Thesei
nter
viewsar
e:
-Per
sonal
i
nter
view
-Or
alt
est
/wr
it
tent
est

Now,i
ftheempl
oyeehaspassedt
her
elat
ivei
nter
view,hehast
opasst
he
medi
calt
est&t
hent
heempl
oyeei
ssel
ect
edas“
trai
nee”f
oracer
tai
nti
me
per
iod.

Thet
rai
ningper
ioddependsupont
heempl
oyee’
scapaci
tybutt
hemaxi
mum
per
iodi
sof2y
ear
s.Af
ter
,3t
o6mont
hs,t
her
epor
toft
rai
neeempl
oyeei
s
submi
tt
edt
omanagerandi
fiti
ssat
isf
act
oryt
henhei
ssel
ect
ed,andi
fthe
r
epor
tisnegat
ivei
.e.i
fther
eisnopr
ogr
esst
henempl
oyeewi
l
lhav
eto
di
scont
inue

PROMOTI
ON:
Apr
omot
ioni
sat
ypeofat
ransf
eri
nvol
vi
ngpl
acementofanempl
oyeet
oa
posi
ti
onhav
inghi
gherpay
,incr
easedr
esponsi
bil
i
tymor
epr
ivi
l
ege,
incr
eased
benef
itandgr
eatoppor
tuni
ty.

Pr
omot
ioni
sgi
vensoas
Toi
ncr
easeanempl
oyeesor
gani
zat
ional
eff
ect
iveness
Tobui
l
dupmor
al,
loy
alt
yandasenseofbel
ongi
ngsont
hepar
tof
Toat
tractsui
tabl
eandcompet
entwor
ker
sfort
heor
gani
zat
ion.

Pr
omot
ionmaybegi
venont
wobases:
Ont
hebasi
sofseni
ori
ty
Ont
hebasi
sofmer
it

I
nthi
sbank,
promot
ioni
sgi
venont
hebasi
sofseni
ori
tybasi
s.
Atl
owerl
evelal
sopr
omot
ioni
smadef
rom oper
ati
vel
evelt
osuper
visor
y
l
evel
andf
rom t
hatt
oof
fi
cecl
erk.

Theempl
oyeei
ssel
ect
edf
orpr
omot
ionkeepi
ngi
nvi
ew hi
s
wor
kper
for
mance,
regul
ari
tyandseni
ori
ty.
 Fi
nance

depar
tment

2.
13) I
NTRODUCTI
ON

Thet
erm Busi
nessFi
nancemai
nlyi
nvol
ves,
risi
ngoff
undsandt
hei
r
ef
fect
iveut
il
izat
ionkeepi
ngi
nvi
ewt
heov
eral
lobj
ect
iveoft
hef
ir
m.The
managementmakesuseofv
ari
ousf
inanci
alt
echni
quesf
oradmi
nist
rat
ing
t
hef
inanci
alaf
fai
rsoft
hef
ir
minmostef
fi
cientandef
fect
iveway
.Fi
nanci
al
t
her
efor
e means t
he ent
ir
e gamutofmanager
ialef
for
tdev
oted t
othe
managementoff
inance-
bot
hit
ssour
cesand-oft
heent
erpr
ise.

I
ts det
ail
ed anal
ysi
sincl
udes f
inanci
alanal
ysi
s,r
isk anal
ysi
s,capi
tal
st
ruct
ure,measur
ementofcostofcapi
tal
,mer
ger
,acqui
sit
ion,wor
king
capi
tal
financi
ng,
andmanagementofcashandmar
ket
secur
it
ies.

I
nJCCB,
separ
atef
inancedepar
tmenti
sther
eunderwhi
chv
ari
ousf
inanci
al
act
ivi
ti
esar
ecar
ri
edout
.Thebi
fur
egat
ionofact
ivi
ti
est
hatar
ecar
ri
edi
n
f
inancedepar
tmentofJCCBar
easf
oll
ow:

-Pr
epar
ati
onofannual
account
-Reconci
l
iat
ionofbr
anchaccountwi
thheadof
fi
ce
-Gov
ernmentsecur
it
iesbackof
fi
cewor
k.
-Deal
i
ngwi
thot
her
banks.
-Li
censi
ngwi
thRBI
-Audi
ti
ng
-Todeci
deaccount
ingpol
i
cy
-Managementi
nfor
mat
ionsy
stem
-Per
iodi
cal
ret
urnsof
RBI
-Todeci
deaccount
ingpol
i
cy
 Swot
anal
ysi
s
SWOTanal
ysi
smeansov
eral
lev
aluat
ionofaf
ir
m’sst
rengt
hs,weakness,
oppor
tuni
ti
esandt
hreat
s.Swotanal
ysi
sconsi
stsofmaki
nganal
ysi
soft
he
ext
ernal
env
ironmentandi
nter
nal
env
ironment
.

→Ext
ernal
env
ironmentanal
ysi
s

Ex
ter
nalenv
ironmentconsi
stsofoutsi
desoft
hef
ir
m suchasgov
ernment
compet
it
orset
c.suchenv
ironmentanal
ysi
sisnecessar
ybecausei
taf
fect
s
t
hef
ir
m oranor
gani
zat
ion.

→I
nter
nal
env
ironmentanal
ysi
s

I
nter
nalenv
ironmentconsi
stsofi
nnersi
desoft
hef
ir
m suchasper
sonnel
,
f
inance,
etc.suchenv
ironment
alanal
ysi
sisnecessar
ybecausei
taf
fect
sthe
f
ir
m oranor
gani
zat
ion.

STRENGTH

-
thi
sbanki
sver
yreput
edi
nlocal
area.
-
prof
essi
onal
management&co-
oper
atet
erm
spi
ri
t-st
rongbr
andequi
tyi
nlocal
(Raj
kot
)ar
ea.
-
ful
l
ycomput
eri
zed
-
prof
it
abi
l
ity&soundl
i
qui
dit
y.
-
branchesi
nal
lmostdev
elopedpar
tofRaj
kot
.
-
Nomi
stakei
nregul
art
ransact
ionscanbef
oundbecauseofsmal
lnet
wor
k.

WEAKNESS
-
Bank i
s notper
for
ming mar
ket
ing act
ivi
ty because l
ack ofmar
ket
ing
exper
ti
se -
lack of moder
n management concept
s and somet
imes
communi
cat
iongapcanbef
oundwhi
chi
ndi
cat
esl
ackofpr
ofessi
onal
i
sm.
-
banki
snotpr
ovi
dingATM f
aci
l
ityi
nther
ecentdev
elopedar
eaandbanki
s
notf
ull
ydev
elopedi
nmoder
nar
ea.
-
lowerv
olumeofadv
ancesduet
ohi
gherr
ateofi
nter
estmaef
fectt
he
expansi
onoft
heor
gani
zat
ion.
-
notr
eput
edatnat
ional
lev
elandl
essno.t
hebr
anches.

OPPORTUNI
TES:

-
bankcanopenbr
anchesatst
atel
evel
innearf
utur
e.
-
bankcani
ntr
oducenewser
vicesl
i
keNRIl
oan,
ATM,
studentaccountwi
th
mi
nimum Rs.
100et
c.
-
bankcanper
for
m mar
ket
ingact
ivi
ti
esbymedi
a.

THREATS:

-
changesi
ngov
ernmentpol
i
ciesandi
nrul
esandr
egul
ati
onr
egar
dingbank
canbedi
stur
bedi
nregul
arser
viceofbank.
-
Cri
sesi
ntheco-
oper
ati
vebanki
ngsect
orcandi
stur
bthebankpr
ogr
ess.
ReseaRch

t
opi
c

3.
1)Meani
ngofResear
ch
I
nessencet
erm,Resear
chr
efer
stoasear
chf
orknowl
edge.Onecanal
so
def
ine Resear
ch as a sci
ent
if
ic and sy
stemat
ic sear
ch f
orper
ti
nent
i
nfor
mat
ion on a speci
fi
ctopi
c.I
nfact
,Resear
ch i
s ar
tofsci
ent
if
ic
i
nvest
igat
ionandcar
efuli
nvest
igat
ionespeci
all
ythr
oughsear
chf
ornew
f
acti
nanybr
anchofknowl
edge.Resear
chi
sanacademi
cact
ivi
tybecausei
t
compr
ises def
ini
ng and r
edef
ini
ng pr
obl
ems,f
ormul
ati
ng hy
pot
hesi
s,
col
l
ect
ing,ev
aluat
ing dat
a,Maki
ng deduct
ions and concl
usi
on.Thus,
Resear
chi
sanor
igi
nalcont
ri
but
iont
oexi
sti
ngst
ockofknowl
edgemaki
ng
f
ori
tsadv
ancement
.

Ther
ole ofr
esear
ch i
n sev
eralf
iel
dsofappl
i
ed economyhasgr
eat
ly
i
ncr
easedi
nmoder
nti
mes.I
ncor
por
atewor
ld,r
esear
chi
sconduct
edt
o
sol
vev
ari
ousoper
ati
onalandpl
anni
ngpr
obl
emsofbusi
nessandi
ndust
ry.
Resear
chhel
pspeopl
einbusi
nessandi
ndust
ryt
hatar
eresponsi
blef
or
t
aki
ngbusi
nessdeci
sion.I
nbusi
ness,t
her
ear
edi
ff
erentt
ypesofr
esear
ch
conduct
edf
ordi
ff
erentobj
ectsuchasoper
ati
onsr
esear
ch,
mar
ketr
esear
ch,
mot
ivat
ionalr
esear
ch.Oper
ati
onalResear
ch r
efer
sto sol
ve busi
ness
pr
obl
em ofcostmi
nimi
zat
ionorpr
ofi
tmaxi
mizat
ionorwhatcanbeas
opt
imi
zat
ion pr
obl
em. On t
he ot
her si
de,Mar
ket Resear
ch i
s t
he
i
nvest
igat
ionoft
hest
ruct
ure&dev
elopmentofamar
ketf
ort
hepur
poseof
f
ormul
ati
ngef
fi
cientpol
i
ciesf
orpur
chasi
ngandsal
es.

3.
2)I
ntr
oduct
ionofResear
cht
opi
c

Loanandadv
ances
Anyamountbor
rowedorl
enti
scal
l
edl
oan.I
fmoneyi
sbor
rowedi
tisdebt
ofbusi
nessandsi
floani
sgi
ven,
iti
srecei
vabl
efort
hebusi
ness.

Loani
samet
hodofl
endi
ngunderwhi
chbankgi
vescr
edi
ttoabor
rowerf
or
af
ixedper
iodandf
oraspeci
fi
cpur
pose.Loanar
epr
omi
sesf
orf
utur
e
pay
ment
,theyhav
etober
epai
dinper
iodsbey
onday
earandar
e,t
her
efor
e
l
ongt
erml
i
abi
l
iti
es.

I
not
herwor
ds"
whenabankermakesanadv
ancei
nal
umpsum whi
chcan
notbepai
dwhol
l
yorpar
tl
yandwhi
cht
hecust
omerhasper
missi
ont
o
wi
thdr
awsubsequent
ly,
iti
scal
l
edal
oan.
"

Pr
ofi
tist
hepi
votonwhi
cht
heent
ir
ebusi
nessact
ivi
tyr
otat
es.Banki
ngi
s
essent
ial
l
ya busi
nessdeal
i
ng wi
th moneyand cr
edi
t.Li
ke ev
eryot
her
busi
nessact
ivi
ty.Banksar
epr
ofi
tor
ient
ed.Abanki
nvest
sit
sfundsi
nmany
way
stoear
nincome.Thebul
kofi
tsi
ncomei
sder
ivedf
rom l
oansand
adv
ances.

Banksmakel
oansandadv
ancest
otr
ader
s,busi
nessmanandi
ndust
ri
ali
st
agai
nstt
hesecur
it
yofsomeasset
soront
hebasi
soft
heper
sonalsecur
it
yof
t
hebor
rower
.Inei
thercase,t
hebanksr
unt
her
iskofdef
aul
tinr
epay
ment
.
Ther
efor
e,bankshav
etof
oll
owacaut
ionspol
i
cyandsoundl
endi
ngpr
inci
ples
i
nthemat
terofl
endi
ng.Banksi
nIndi
ahav
etoconsi
dert
henat
ionali
nter
est
al
ongwi
tht
hei
rowni
nter
estwhi
l
edet
ermi
ningt
hel
endi
ngpol
i
cy.

Manyat
imeabor
rowerneedsf
undsf
orf
ixedasset
sornon-
respect
ivet
ype
ofact
ivi
ti
esandt
husseeksmoneyf
rom t
hebankt
hati
swi
thdr
awni
none
l
umpsum.Thel
oanamounti
snor
mal
l
yrepai
dini
nst
all
ment
s.Loanmaybe
shor
t-
ter
m,medi
um-
ter
m orl
ong-
ter
m.

3.
3)Li
stofv
ari
ousLoanof
JCCB

1. Hy
pot
hecat
ion-
cashcr
edi
t
 2. I
ndust
ri
al
3. Ov
erdr
aft
4. Pl
edge
5. Consumpt
ion
6. St
aff
Consumpt
ion
7. Commer
cial
l
oan
8. Vehi
cl
el
oan
9. Bui
l
dingl
oan
10.Consumabl
eloan
11.Machi
ner
yloan
12.Gol
dloan
13.Bi
l
lpur
chase

1.Hy
pot
hecat
ion-
cashcr
edi
t:

Thi
sloani
sbasi
cal
l
ygi
vent
obusi
nesspeopl
eont
hei
rtr
adi
ngst
ock.JCC
gi
vesl
oanupt
o70%oft
hev
alueoft
hest
ock.I
fher
ethecust
omerpr
ovi
des
addi
ti
onal
proper
tyf
ormor
tgagi
ng,
thenext
ra50%oft
hev
alueofpr
oper
ty
canbeaddedt
othel
oanamount
.

ForBui
l
der
s 15%
Forot
her
s
Upt
o75,
00,
000 15%
Mor
ethan75,
00,
000 14%

2.I
ndust
ri
al:

Li
keHy
pot
hecat
iont
hisl
oani
sal
sogi
vent
ofi
rmsbuther
eiti
sgi
venon
f
ini
shedgoods.Theot
hert
hingsar
esameasHy
pot
hecat
ion.

I
ndust
ri
alpur
pose
Upt
o75,
00,
000 15%
Mor
ethan75,
00,
000 14%

3.Ov
erdr
aft
(OD)
:

Fort
hebusi
nessesl
i
kebr
oker
agef
ir
msandt
radi
ngf
ir
ms,
wher
ether
eisno
r
ecor
doft
hest
ock,
buthast
okeepl
argeamountoff
undst
ofel
i
cit
atet
rade,
hy
pot
hecat
ionandi
ndust
ri
all
oanscannotbegi
ven.Sof
ort
hel
i
ber
ati
onof
t
hesef
ir
ms,ODl
oanscanbegi
ven.Her
ethesef
ir
msar
egi
venl
oansont
he
basi
soft
hei
rrecor
dofbal
ancesheetandPNL(
Prof
itandLoss)account
.
Thesel
oansar
eof2t
ype’
svi
z.FODandSOD.FODi
sthel
oangi
venagai
nst
f
ixeddeposi
twher
easSODmeansSecur
edODandi
sgi
venont
he
mor
tgagi
ngoft
hepr
oper
tyoft
hebusi
nessl
andorpr
oper
ty.JCCgi
vesl
oan
upt
o85%ofFDv
alue.

Ov
erdr
aft
Unsecur
ed 18%
Secur
edf
orot
her
s
Upt
o75,
00,
000 15%
Mor
ethan75,
00,
000 14%

4.Pl
edge:

Her
e st
ock i
s undert
he cont
rolofbank.Forexampl
ethe keyoft
he
war
ehousei
nwhi
cht
hegoodsar
ekepti
swi
tht
hebank.Exampl
eofaf
ri
dge
st
ock.Supposeawar
ehouseoff
ri
dgei
sundert
hecont
rolofbank.Now,
bankwi
l
lgi
vet
hekey
stot
hest
ockhol
deronl
yifhepay
sapar
tofl
oanwhi
ch
hehast
akenont
hest
ockoff
ri
dge.Thi
sloani
snotpr
eval
entnowatJCC.

5.Consumpt
ion:

Thi
siscal
l
edsel
f-
mor
tgagi
ngl
oanwher
ethepeopl
eusual
l
ycomesf
ort
aki
ng
l
oansont
hei
rper
sonali
ncome.I
tist
heonl
yty
peofl
oanwher
ethepur
poseof
t
hel
oani
snotment
ioned.AtJCC,
thi
sloanhasoneoft
hel
argershar
esamong
al
lty
pesofl
oans.Maj
ori
tyoft
hel
oant
aker
soft
hesel
oansar
ethewor
ker
sof
Raj
kot Muni
cipalCor
por
ati
on (
RMC)
.Her
ethe RMC submi
tst
he sal
ary
i
nfor
mat
ionoft
hewor
kerwhowant
stot
akel
oanandpr
omi
sest
opaybackt
he
l
oani
nst
all
ment
sfr
om t
hesal
aryoft
hatpar
ti
cul
arwor
ker
.RMCmanagest
his
bywi
thhol
dingt
hei
nst
all
mentamountf
rom t
hesal
ary
.
6.St
aff
Consumpt
ion:

Thi
si
ssi
mil
art
otheconsumpt
ionl
oanexcept
that
it
ispr
ovi
det
ost
aff
peopl
e ata
sl
i
ght
lyl
esser
rat
e.

7.Commer
cial
loan:

Thi
sloani
spr
ovi
dedt
othesmal
lvendor
s,whoar
einneedofmoneyf
or
r
unni
ngt
hei
rbusi
ness.Thi
sisusual
l
ygi
vent
othepeopl
erunni
ngsmal
l
pr
ovi
sionst
ores,
panshopsandot
her
s.

8.Vehi
clel
oan:

Ast
henamei
mpl
i
est
hebankgi
vesl
oanont
hepur
chaseofv
ehi
cle.Her
ea
cust
omermaywantanol
dvehi
cleoranew v
ehi
cle.I
nthef
ormercaset
he
v
aluat
ionoft
hev
ehi
clei
smust
.Thi
sval
uat
ioncanbedonebyt
hebankort
he
cust
omerhi
msel
f.I
nthel
atercaseofnewv
ehi
clet
hebi
l
lquot
ati
oni
susedf
or
consi
der
ingv
ehi
cle’
sval
ueand75%oft
hev
aluecanbegi
venasl
oan.Howev
er,
i
ncaseofol
dvehi
cle50%oft
hev
alueofv
ehi
clei
sgi
venasl
oan.

Vehi
clel
oan
Upt
o75,
00,
000 16%
Mor
ethan75,
00,
000 14.
5%
9.Bui
ldi
ngl
oan:

Thi
sloani
sgi
venont
hepur
chaseorconst
ruct
ionofbui
l
dingf
orr
esi
dent
ial
orbusi
nesspur
poses.Thi
sty
peofl
oani
sal
sooneoft
hemaj
orcont
ri
but
ors
t
othecr
edi
toft
hebank.Thesel
oansar
ebasi
cal
l
ytakenbyt
hepubl
i
cfor
housi
ngandar
eal
sot
akenbyt
hebui
l
der
sforconst
ruct
ionpur
pose.The
l
oant
othebui
l
der
sisgi
venont
heamountoft
hewor
kdone.Forexampl
e
whent
heconst
ruct
ioni
saboutt
o st
artt
hef
ir
sti
nst
all
mentofl
oani
s
sanct
ioned.Ther
eaf
ter
,af
ter t
he const
ruct
ion of 1 st sl
ab,anot
her
i
nst
all
menti
sgi
venandsoon

A.f
orbui
l
der
s 15%
B.f
orot
her
s
Upt
o75,
00,
000 15%
Mor
ethan75,
00,
000 14%

10.Consumabl
eloan:

Thi
sloani
sgi
venf
orconsumabl
esuchasf
ri
dge,
TV,
AC,
etc.Thi
sisat
ype
ofper
sonal
loanwher
eini
tisnecessar
ytodef
inet
hepur
poseoft
hel
oan.

Consumpt
ionl
oan
Upt
o75,
00,
000 17%
Mor
ethan75,
00,
000 14.
5%

11.
Machi
ner
yloan:

Thi
sisal
oangi
vent
oindust
ri
esont
hepur
chaseoft
hemachi
ner
y.Her
ein,
if
i
tisanew machi
ner
ythenbi
l
lquot
ati
oni
susedasv
aluat
ion.Ont
heot
her
handi
fiti
sol
dmachi
ner
ythenav
alueofbanki
saaskedt
ogi
vev
aluat
ion
r
epor
t,basedonwhi
chl
oani
ssanct
ioned.

Machi
ner
yloan
 Upt
o75,
00,
000 15%
Mor
ethan75,
00,
000 14%

12.Gol
dloan:

Her
ethel
oani
sgi
venont
hepur
chaseof
gol
d.Thi
sloani
sar
ari
tynow.

Pur
pose -
per
sonal
use

Li
mit -
Rs.
50,
000(
inRaj
kotci
ty)20,
000(
outof
Raj
kot
)

Per
iod -
26mont
hs

Rat
eof
int
erest -
14%

Repay
abl
e -
equat
edmont
hlyi
nst
all
mentRs.
50per
thousand

Secur
it
y -
gol
d-si
l
veror
nament
sori
temsonr
e-pl
edge

Document -
loanappl
i
cat
ionf
orm,
DPnot
e

Paper -
Incaseofser
viceper
sonpaysl
eep,
incaseof
busi
ness
l
asty
ear
lybusi
nessr
epor
t.

13.Bi
l
lpur
chase:

Her
ethecust
omer
sgi
vet
hei
rrecei
ptr
ecei
vabl
etot
hebank.Bankpayt
he
t
otalamountofbi
l
lst
othe cust
omerand t
hen i
tit
sel
fcol
l
ect
sthe
r
ecei
vabl
esonbehal
fofcust
omer
s.Agai
nthesear
eal
sonotpr
eval
entnow
atJCCB.
4.
)LI
TERATUREREVI
EW

GUPTAANDAMBEGEOKAR:

Obser
vedt
hatt
heuseoff
undsf
rom banksbyt
hepr
ivat
ecor
por
atesect
or
hadexceededi
tsi
nvent
oryf
ormat
ion.Gupt
a,hasar
guedt
hatasmal
lpor
ti
on
ofsuchf
inanceshoul
dhav
egonet
omeetf
ixedi
nvest
ment
.Fur
ther
,he
f
oundt
hegr
owt
hrat
eofphy
sicalasset
stobemor
edi
rect
lyandcl
osel
y
r
elat
edt
osecur
it
yissuest
hanbankcr
edi
t.Hence,hear
guedt
hatt
hef
ast
gr
owi
ngf
ir
msr
eli
edheav
il
yonsecur
it
yissuest
hant
heuseofbankcr
edi
t.
Ar
nbegeokarf
oundt
hatt
her
ateofr
isei
nbankcr
edi
texceededt
hatof
i
nvent
ory
,sal
esandout
put
.Fur
therheobser
vedt
hati
tsdependenceon
banksf
orwor
king capi
talhad i
ncr
eased,accompani
ed bya decl
i
ne i
n
r
eli
anceonot
herf
inanci
ali
nst
it
uti
ons.

SHETTY:

Assessedt
hedi
mensi
onalchangesi
ncr
edi
tdepl
oymentdur
ingt
hef
ir
stf
ive
y
ear
sofnat
ional
i
zat
ioni
nrel
ati
ont
ochangesi
nout
putandpr
ices.The
r
ati
onal
eforhi
sanal
ysi
swast
hef
actt
hat
,in anyaccept
ed modelof
demandf
ormoney
,onecommonv
ari
abl
eist
hegr
ossnat
ionalpr
oductor
someot
herv
ari
antofi
tinr
ealt
erms.Consequent
ly,hehy
pot
hesi
zedt
hat
cr
edi
tforanysect
orori
ndust
ryov
eraper
iodhast
ohav
esomer
elat
ionshi
p
wi
thi
ts per
for
mance i
nrealt
erms,par
ti
cul
arl
yout
put
.He obser
ved a
decl
i
ning t
rend i
nthe cr
edi
text
ended by banks t
oindust
ri
es si
nce
nat
ional
i
zat
ion,t
houghi
twashi
ghert
hanot
hersect
ors.Onf
indi
ngt
hatt
he
shar
eofmanuf
act
uri
ngsect
ori
nbankcr
edi
tishi
ghert
hani
tsshar
einNet
Domest
icPr
oduct(
NDP)heconcl
udest
hati
ncr
easei
nbankcr
edi
thas
occur
redf
ari
nexcessofi
ncr
easei
nout
putdur
ingt
hey
ear
s1968/
69t
o
1973/
74.
REVI
SEDBYSHETTY:

Obser
vedt
hatt
heshar
eofmedi
um andl
argei
ndust
ryi
ntot
albankcr
edi
t
haddecl
i
nedduet
opr
ior
it
ysect
orl
endi
ng.Anot
herobser
vat
ioni
nli
newi
th
hi
s ear
li
erf
indi
ng was t
hatgr
owt
hin bank cr
edi
thad al
way
s been
di
spr
opor
ti
onat
etogr
owt
hoft
hei
rphy
sicalout
put
,especi
all
yini
ndust
ri
es
l
i
kecot
tont
ext
il
es.Hi
sobser
vat
ionpar
ti
cul
arl
yfort
hey
ear
s1975-
76and
1976-
77r
eveal
ed:

(
a)I
ncr
easei
nav
eragebankcr
edi
thadbeenhi
gher
thant
hegr
owt
hof
NDP
or
igi
nat
ingi
nregi
ster
edmanuf
act
uri
ngsect
orev
enatcur
rent
pri
ces

(
b)Anappr
eci
abl
eincr
easei
nther
ateofshor
t-
ter
m bankcr
edi
ttoi
nvent
ori
es

(
c)Rel
ati
vel
yhi
gherr
eli
anceont
radecr
edi
t.

I
nli
newi
tht
heseobser
vat
ions,hesuggest
edpol
i
ciest
o
scr
uti
nize cr
edi
t cl
aims v
igor
ousl
y and r
elat
e cr
edi
ttot
he genui
ne
pr
oduct
ionr
equi
rement
ssot
hatf
undsar
enott
iedupwi
tht
hesel
arge
bor
rower
s.

K.
S.R.
ROA:

Car
ri
edoutaneconomet
ri
cexer
ciseont
hedet
ermi
nant
sofdemandf
orbank
cr
edi
tofsomesel
ect
edi
ndust
ri
esf
ort
heper
iodbet
ween1970-
71and1984-
85.Heobser
vedt
hatout
putoft
hesei
ndust
ri
eswast
hemosti
mpor
tantf
act
or
i
ndet
ermi
ningi
tsdemandf
orbankcr
edi
twher
eas,i
nter
estr
ateofbanksand
r
elat
iver
ateofi
nter
estofot
hersour
cesofbor
rowi
ngpl
ayedonl
yasecondar
y
r
ole.Pr
iceofout
putwasal
sof
oundt
ohav
eaf
fect
edt
hedemandf
orcr
edi
t
si
gni
fi
cant
ly.Ther
elat
ivei
nter
estr
atev
ari
abl
ewassi
gni
fi
cantwi
thr
espectt
o
i
ndust
ri
esl
i
ket
ext
il
es,engi
neer
ingandt
otalmanuf
act
uri
ng,whi
l
eitwasnot
si
gni
fi
cantf
ori
ndust
ri
esl
i
kesugarandot
herf
oodpr
oduct
sandchemi
cal
s.
DI
VATI
AANDSHANKAR:
I
nthei
rpaperdi
scussedt
her
oleofi
nter
nalandext
ernalsour
cesoff
undsand
t
hei
rcomponent
sinf
inanci
ngcapi
talf
ormat
ionoft
hepr
ivat
ecor
por
atesect
or.
Thest
udywasbasedont
heRBIcompanyf
inancest
udi
esr
elat
ingt
omedi
um
andl
argepubl
i
candpr
ivat
eli
mit
edcompani
esandCov
eredt
heper
iod1961-
76.
They
alsodi
scussedt
het
rendsandpat
ter
nsof
fi
nanci
ngf
orf
our
i
ndi
vi
dual
indust
ri
es,
viz,
cot
tont
ext
il
es,
jut
e,sugarandcement
.

S.ADVE.
:

Hadsomei
nter
est
ingf
indi
ngsi
nhi
sar
ti
cle"
Financi
alPr
act
icesi
nIndi
an
Cor
por
ateSect
or,
"basedont
heRBIcompanyf
inancedat
a.Heunder
li
ned
t
her
isi
ngdependenceonbor
rowedcapi
tali
nrel
ati
ont
othet
otalcapi
tal
empl
oyedi
ntheI
ndi
ancor
por
atesect
or.Tr
adecr
edi
twaspoi
ntedoutt
obe
i
mpor
tantsour
cesofcapi
talwhent
hebankcr
edi
twassqueezed.Maki
ngan
i
ndust
ry-
wiseanal
ysi
s,t
heaut
horcamet
otheconcl
usi
ont
hatt
hei
ndust
ri
es
wi
thl
argepr
ofi
tmar
ginsandt
hosewi
thl
argedepr
eci
ati
onanddev
elopment
r
ebat
ereser
veshadar
elat
ivel
yloweror
derofov
eral
lindebt
ednessand
manyoft
hem al
sohadal
oweror
derofbankbor
rowi
ngsi
nrel
ati
ont
o
ov
eral
lindebt
edness.I
ndust
ri
eswi
thhi
ghpr
ofi
tmar
ginsuchassi
l
kand
r
ayon t
ext
il
es,al
umi
num,basi
cindust
ri
alchemi
cal
s and medi
cine and
phar
maceut
icalpr
epar
ati
onshadl
owerpr
opor
ti
onofbor
rowedf
undsas
compar
edt
otheav
erageoft
hemedi
um andl
argepubl
i
cLt
d.compani
es.
L.
S.GUPTA:

Theext
ensi
vest
udyv
iewedt
hatt
hegr
owt
hofi
nst
it
uti
onalf
inanceemer
ged
i
nlndi
aduet
ost
ruct
uralchangef
ori
ndust
ri
alf
inanci
ngsy
stem wi
thwi
de
change ofsoci
o-pol
i
ticalsi
tuat
ions i
nlndi
a.He at
tempt
ed t
o measur
e
ov
eral
limpactoff
inanci
ali
nst
it
uti
onsoncapi
talf
ormat
ioni
ntheor
gani
zed
pr
ivat
e sect
oras al
so t
he al
l
ocat
e ef
fi
ciency off
inanci
alsy
stem.He
obser
vedt
hatdur
ingt
hef
ir
stpl
anf
inanci
alassi
stancer
ender
edbyspeci
al
i
nst
it
uti
onsr
epr
esent
ed onl
y4.
1 percentofgr
oss f
ixed i
nvest
menti
n
pr
ivat
eindust
ry,
whi
chr
oset
o7.
9percenti
nthesecondpl
anandf
urt
hert
o
18.
1% i
nthe t
hir
d pl
an per
iod.He al
so f
ound t
hatcommer
cialbanks
r
emai
ned t
he mosti
mpor
tantsi
ngl
e agency f
orf
inanci
ng t
he pr
ivat
e
cor
por
atei
ndust
ryandLI
C wast
hesi
ngl
elar
gestpur
chaserofi
ndust
ri
al
secur
it
ies and t
he under
wri
ter of new i
ssues of l
arge and
est
abl
i
shedcompani
es.

M.
S.JOSHI
:

Ther
oleoff
inanci
ali
nter
medi
ari
esi
npr
ovi
dingf
inancet
olar
ge-
scal
e
i
ndust
ri
esi
nthepr
ivat
esect
or.Af
teranal
yzi
ngt
hecont
ri
but
ionofeach
i
mpor
tanti
nter
medi
aryt
owar
dsi
ndust
ri
aldev
elopmenti
nIndi
a,heest
imat
ed
t
hatt
hesei
nter
medi
ari
eshav
epar
ti
cipat
edwi
th17%ofi
nvest
menti
nvar
ious
I
ndust
ri
esagai
nst39%i
nshar
ecapi
tal
ofpubl
i
cLt
d.compani
es.
 5.
)RESEARCHPROBLEM

Resear
chPr
obl
em
Ther
esear
chi
sthatt
hei
ncomel
evel
aff
ect
edt
obor
rowert
otakeal
oan.

6.
)RESEARCHOBJECTI
VE

1
.Tobeacqui
repr
act
ical
knowl
edgeaboutl
oansandadv
ances
f
rom Ji
vanCommer
cial
co-
oper
ati
veBank.

2
.Tobeacqui
rei
n-dept
hknowl
edgeaboutr
equi
rement&i
nter
est
ofl
oansandl
oansofdi
ff
erentcust
omer
group.

3
.Tobei
nvest
igat
eper
spect
iveandpr
efer
enceofi
ndi
vi
dual
(cust
omer
)
ofJi
vanCommer
cial
Co-
oper
ati
veBank.

4
.Tobeawar
eofdi
ff
erentt
ypeofl
oanspr
ovi
dedbyt
hebank.

5
.Tobeawar
eaboutt
hecust
omersat
isf
act
ionf
ort
hepar
ti
cul
ar
ser
vicet
akenf
rom t
heJi
vanCommer
cial
Co-
oper
ati
veBank.

6
.Tobest
udyaboutt
her
espondentandt
hei
rvar
yingi
nter
est
.

7.
)HYPOTHESI
S

Thehy
pot
hesesoft
hest
udyar
easf
oll
ow

H0:
amountofl
oani
sindependentofi
ncomeofcust
omer
HA:
amountofl
oani
sdependentofi
ncomeofcust
omer

1.Ho:
µ=µ1
2.Ha:
μ≠μ
3.Ha:
µ<µ
4.Ha:
µ>µ
ReseaRch

met
hodol
ogy

8.
)RESEARCHMETHODOLOGY
Pr
imar
ydat
a:

Pr
imar
ydat
aar
ethosewhi
char
ecol
l
ect
edf
ort
hef
ir
stt
ime.Ihav
etaken
somei
nfor
mat
ionaboutJCCB bydi
scussi
ng wi
th Loansand Adv
ances
depar
tment of t
he bank.Ihav
e done dat
a anal
ysi
sthr
ough f
il
li
ng
quest
ionnai
ref
rom cust
omerandempl
oyee.

Secondar
ydat
a:

Secondar
ydat
aar
ethosewhi
char
eal
readybeencol
l
ect
edf
orsomeot
her
pur
poses.Ihav
etakent
hesecondar
ydat
afr
om i
nter
netandf
rom abook
"
Gui
dancenot
eonaudi
tofbooks.
”Ihav
eal
sodonedat
aanal
ysi
sont
he
basi
soft
hissecondar
ydat
a.Ihav
ecompar
edt
hei
nter
estr
atesofv
ari
ous
bankswi
thJCCBt
oful
fi
ll
myobj
ect
ives.

8.
2)SAMPLI
NGPLAN
I
npr
act
icall
i
fe,i
tisnotpossi
blet
oenumer
ate,i
nvest
igat
eandest
imat
eal
l
i
temsi
nanyf
iel
dinqui
ry.Ther
efor
ewhent
hef
iel
dofi
nqui
ryi
slar
ge,a
compl
ete enumer
ati
on ofUni
ver
se (
popul
ati
on)becomes di
ff
icul
tand
compl
i
cat
ed.Att
hatt
ime,r
esear
chershoul
dsel
ect‘
sampl
e’outoft
otal
popul
ati
onwhi
chr
epr
esentt
hemostchar
act
eri
sti
cofpopul
ati
on.

Consequent
ly,Resear
chermustpr
epar
easampl
epl
anf
orsel
ect
ing an
opposi
tesampl
e.I
nthi
sresear
ch,sampl
ewassel
ect
edas100cust
omer
s
ofJi
vanCommer
cial
Co-
oper
ati
veBankf
rom di
ff
erentbr
anchesofci
ty.

Popul
ati
onSi
ze-

I
ntheset
hecust
omer
aswel
l
asempl
oyeeof
JCCBi
scount
edwhi
chi
spar
t
of
these.

Sampl
eSi
ze

Thi
sresear
chi
sconduct
edbyt
aki
ngpr
efer
enceof100cust
omer
saswel
l
as of Ji
van Commer
cial Co-
oper
ati
ve Bank. I
t i
s conv
eni
ence
sampl
i
ngbecause t
his Quest
ionnai
res was di
str
ibut
ed r
andoml
yto al
l
t
hecust
omer
s.

SAMPLI
NGMETHOD:

Ihav
etouseconv
eni
encesampl
i
ngmet
hodt
oanal
ysi
sofmar
ketr
esear
ch
andper
cent
ageofi
nvest
menti
sdependentofl
oant
akenori
ndependentof
i
ncomel
evel
.

Sampl
i
ngPr
ocedur
e

Non-
probabi
l
ity
 9.
)Dat
aanal
ysi
sandi
nter
pret
ati
on
Occupat
ionofLoanBor
rower
.Whati
syourt
heoccupat
ion?
□Busi
nessman□Empl
oyee
□Pr
ofessi
on □Ret
ir
edper
son
Ty
peofoccupat
ion No.ofcust
omer
Busi
nessmen 27
Empl
oyee 42
Pr
ofessi
on 19
Ret
ir
edper
son 12
Tot
al 100

Occupat
ionOfLoanBor
rower

45

40

35

30

No.ofCust
omer 25

20

15

10

0
Busi
nessmen Empl
oyee Pr
ofessi
on Ret
ir
edper
son

Ty
peOfOccupat
ion
 I
nthi
squest
ion,
weknowt
hat
,i
ndi
ff
erent
classof
occupat
ionwhot
akemor
e l
oan
i
nthesegr
oup.i
nabov
echar
twecanseet
hatt
heempl
oyeesar
e42%
meanst
heempl
oyeesar
emor
etakeal
oanascompar
etoot
hergr
oupof
l
i
kebusi
nessmen,
Prof
essi
onandRet
iedPer
sonar
eas27%,
19%and12%.

Agegr
oupofl
oanbor
rower

Whati
syourage?
□18to35year□35t
o60y
ear□60t
o90y
ear

Agegr
oupofcust
omer No.ofcust
omer
18-
35y
ear 30
35-
60y
ear 48
60-
90y
ear 22
Tot
al 100

AgeGr
oupOfLoanBor
rower

60

50

40

No.ofCust
omer
30

20

10

0
18-
35y
ear 35-
60y
ear 60-
90y
ear

Year

I
nthi
sresear
chonl
oanandadv
ances,
classi
fi
edt
hedi
ff
erentagegr
oupand
knowi
ngt
hatwhot
akeamor
eloan.I
nabov
echar
twecanseet
hatt
he48%
peopl
ear
ethosewhoagei
s35t
o60.30%peopl
ear
ethosewhoagei
s18t
o
35y
earand22%ar
ethosewhoagegr
oupi
s60t
o90y
ear
s.
 I
ncomeLev
elofLoanBor
rower
.Whati
sy ourt
heincomel ev
elperannum?
□mor ethan10laces.□Between5&10l aces.
□Between2&5l aces.□Upt o2l
aces.

I
ncomel
evelofcust
omer No.ofcust
omer
Upt
o2l
aces. 23
Bet
ween2&5l
aces. 44
Bet
ween5&10l
aces. 21
Mor
ethan10l
aces. 12
Tot
al 100

I
ncomeLev
elOfLoanBor
rower

50

45

40

35

30
No.ofCust
omer
25

20

15

10

0
Upt
o2l
aces. Bet
ween2&5l
aces. Bet
ween5&10l
aces. Mor
ethan10l
aces.

I
ncomeLev
elOfCust
omer

I
nthi
squest
ion,t
hei
ncomesofbor
rowerar
eident
if
ied.I
nthese,t
heper
sons
whosei
ncomesar
ebet
ween2t
o5l
acesar
e48%meansi
tst
akemor
eloans
t
henaf
terwhosei
ncomel
eveli
supt
o2l
acesar
e23%,
thei
ncomeofbet
ween5
t
o10l
acesar
e21%andwhoi
ncomei
smor
ethan10l
acesi
s12%.
 Behav
iorofSt
affMember
Whati
sthebehaviorofstaf
fmember
s?
□Excel
lence□Good
□Adequate□Av erage
□Unsati
sfact
ory

Behav
ior No.ofcust
omer
Excel
l
ence 23
Good 36
Adequat
e 17
Av
erage 14
Unsat
isf
act
ory 10
Tot
al 100

Behav
iorOfSt
affMember

40

35

30

25
No.ofCust
omer

20

15

10

0
Excel
l
ence Good Adequat
e Av
erage Unsat
isf
act
ory

Behav
ior

Touset
heset
ypeofquest
ioni
nresear
ch,t
oknow t
hebehav
iorofst
aff
member
.Int
heser
esear
ch36%peopl
ear
esayt
hatt
hebehav
iorofst
affi
s
good.23% peopl
ear
esay
ingt
hatt
hebehav
ior
sofst
affar
eExcel
l
ent
.14%
peopl
ear
esay
ingt
hat
thebehav
ior
sof
staf
far
eAdequat
e.I
ntheseway
sthe
14%and10%ar
ethosewhosai
dthat
thebehav
ior
sof
staf
far
eAv
erageand
Unsat
isf
act
ory
.
 Ti
mePer
iodofLoan
Ti
meper
iodofl
oan No.ofcust
omer
1t
o3y
ear 18
3t
o8y
ear 33
8t
o15y
ear 28
15t
o25y
ear 21
Tot
al 100

Ti
mePer
iodOfLoan

35

30

25

No.ofCust
omer 20

15

10

0
1t
o3y
ear 3t
o8y
ear 8t
o15y
ear 15t
o25y
ear

Year

Thecust
omerwhoset
akeal
oani
nthebanki
smost
lyt
imeper
iod3t
o8
y
ear
s.I
ntheabov
echar
t,cl
ari
fi
edt
hatt
heper
sonwhoset
akeal
oanf
or3t
o
8y
eari
s33%.Andt
henaf
tert
heper
sonwhot
akesal
oanof8t
o15y
earar
e
28%.Thepeopl
ewhot
akeal
oanof15t
o25y
ear
sar
e21%andt
hel
astt
he
per
sonwhot
akeal
oanof1t
o3y
ear
sar
e18%.
 Anot
herLoanf
rom Ri
valBank
Whi
chi
sanot
herbankf
rom y
oubor
rowedot
herl
oans?
□UBI □ICI
CI □HDFC
□AXI
S□BOB □OTHER
□NOANOTHERLOAN

Bankname No.ofcust
omer
UBI 12
I
CICI 8
HDFC 14
AXI
S 6
BOB 15
ANOTHERLOAN 7
NOANOTHERLOAN 38
Tot
al 100

Anot
herLoanFr
om Ri
val

UBI
,12

I
CICI
,8

NOANOTHERLOAN,
38

HDFC,
14

AXI
S,6

ANOTHERLOAN,
7
BOB,
15

I
nthesechar
tweseent
hatt
he38%ar
ethosenott
akeal
oanf
rom anot
her
bankt
henaf
ter15%ar
ethosewhoset
akeal
oani
nBOB.i
ntheseswayt
he
bor
rowerar
eal
sot
akeal
oant
odi
ff
erentbank.I
nthese7%ar
ethosewho
t
akeal
oanf
rom ot
herbank.
 Qual
i
ficat
ionofCust
omer
Whati
syoureducati
onquali
fi
cat
ion?
□UptoHSC □Upt oGr
aduati
on
□UptoPostGr aduat
ion□Mor ethanpostgr
aduat
ion

Qual
if
icat
ion No.ofcust
omer
Upt
oHSC 37
Upt
oGr
aduat
ion 32
Upt
oPostGr
aduat
ion 19
Mor
ethanpostgr
aduat
ion 12
Tot
al 100

Qual
if
icat
ionofCust
omer

40

35

30

25
No.ofCust
omer

20

15

10

0
Upt
oHSC Upt
oGr
aduat
ion Upt
oPost
Graduat
ion Mor
ethanpostgr
aduat
ion

Qual
if
icat
ion

These char
tis def
ined t
he qual
i
ficat
ion ofcust
omer
.Int
hese char
t,
cust
omerwhoeducat
ionl
eveli
supt
oHSC ar
e37%,educat
ionl
eveli
s
gr
aduat
ionar
e32%t
heeducat
ionl
eveli
supt
opostgr
aduat
ion19%.and
ot
her12%ar
ethosewhoeducat
ionl
evel
aremor
ethanpostgr
aducat
ion
 Maxi
mum Ext
entt
oTakeLoan
Whati
syourmaximum ext
enttot
akeloans?
□Lessthan100000□bet
ween100000&500000
□Between500000&1000000□Mor ethan1000000

Ext
entLev
el No.ofCust
omer
LessThan100000 12
Bet
ween100000t
o500000 31
Bet
ween500000&1000000 38
Mor
ethan1000000 19
Tot
al 100

Maxi
mum Ext
entToTakeLoan

40

35

30

25
No.OfCust
omer

20

15

10

0
LessThan100000 Bet
ween100000t
o500000 Bet
ween500000&1000000 Mor
ethan1000000

LoanAmount

I
nthesechar
t,t
heamountofl
oani
sgi
ven.I
nthese,t
hel
oanamountof
Rs.
1,00,
000t
o5,
00,
000i
smor
emeanst
he38%cust
omerar
ethosewhose
t
akeal
oanofamount1t
osl
aces.Thenaf
ter31% cust
omerar
ethose
whoset
akeal
oanofamountofRs.1,
00,
000t
o5,
00,
000.
then19%ar
etakea
l
oanofmor
ethan10,
00,
000.t
hen12%ar
ethosewhoset
akeal
oanofl
ess
t
hanRs.
1,00,
000.
 10.
)HYPOTHESI
STESTI
NG

St
ep-
1hy
pot
hesi
s

H0:
ext
entamountt
otakel
oani
sindependentofi
ncome
HA:
ext
entamountt
otakel
oani
sdependentofi
ncome

St
ep-
2:Cal
cul
atedv
aluechi
-squar
etest
Dat
acol
l
ect
edt
hroughquest
ionnai
rei
sasbel
ow

Lev
elofincome
Extentamountto Upt o 2Between Between More Total
takeloan l
aces. 2&5 5&10 t han 10
laces. l
aces. l
aces.
Lessthan100000 8 3 1 0 12
between100000& 10 16 4 1 31
500000
Between500000& 5 15 13 5 38
1000000
Mor ethan1000000 0 10 3 6 19
Total 23 44 21 12 100

Expect
edFr
equency(
Row
t
otal
*col
umnt
otal
)/n
Extent amount t
oUpto 2 Between Between More
takeloan l
aces. 2 &5 5&10 t han10
laces. l
aces. l
aces.
Lessthan100000 2.
76 5.28 2.52 1.44
between 100000 & 7.
13 13.64 6.51 3.72
500000
Between 500000 & 8.
74 16.
72 7.
98 4.
56
1000000
Morethan1000000 4.
37 8.
36 3.
99 2.
28
 Chi
-squar
ecal
cul
ati
on

No. Obser
ved Expect
ed Fo Fe Fo-
Fe (
Fo- 2 f
Fe) o-f
e2
Fr
equency Fr
equency /
fe
1 8 2.
76 8 2.
76 5.
24 27.
46 9.
95
2 10 7.
13 10 7.
13 2.
87 8.
24 1.
16
3 5 8.
74 5 8.
74 -
3.74 13.
99 1.
60
4 0 4.
37 0 4.
37 -
4.37 19.
10 4.
37
5 3 5.
28 3 5.
28 -
2.28 5.
20 0.
98
6 16 13.
64 16 13.
64 -
2.36 5.
57 0.
41
7 15 16.
72 15 16.
72 -
1.72 2.
96 0.
18
8 10 8.
36 10 8.
36 1.
64 2.
69 0.
32
9 1 2.
52 1 2.
52 -
1.52 2.
31 0.
92
10 4 6.
51 4 6.
51 -
2.51 6.
30 0.
97
11 13 7.
98 13 7.
98 5.
02 25.
20 3.
16
12 3 3.
99 3 3.
99 -
0.99 0.
98 0.
25
13 0 1.
44 0 1.
44 -
1.44 2.
07 1.
44
14 1 3.
72 1 3.
72 -
2.72 7.
40 1.
99
15 5 4.
56 5 4.
56 .
0.44 0.
19 0.
04
16 6 2.
28 6 2.
28 3.
72 13.
84 6.
07
x2c 33.
81
St
ep-
3:Degr
eeoff
reedom

Lev
elofsi
gni
fi
cance5%

Degr
eeOfFr
eedom i
s(n)&5%l
evel
ofsi
gni
fi
cance

(
16)&0.
05l
evel
ofsi
gni
fi
cance

St
ep-
4:Tabl
eval
ue

Tabl
eval
ueat16D.
O.Fand0.
05l
evel
ofsi
gni
fi
cancei
s0.
04(
lower
bound)and9.
95(
upperbound)

St
ep-
5:concl
usi
on

Xcal
>Xt
ab
(
33.
81)>(
9.95)

H0i
srej
ect
ed.

Thusext
entamountt
otakel
oani
sdependentofi
ncomel
evel
ofcust
omer
s.
 11.
)SUGGESTI
ON

► Thebankcani
ntr
oduceadv
ancet
echnol
ogyf
orbanki
ngandshoul
dgi
ve
at
tent
iont
oManpowert
imet
oti
me.

► Thebankcanpr
omot
econf
idenceand commi
tmentamong t
hest
aff
member
s,t
o addr
esst
heexpect
ati
onsoft
hecust
omer
sef
fi
cient
lyand
handl
etechnol
ogybanki
ngwi
thsi
mpl
i
cit
y.

► Thebankcan t
akest
epst
ofor
ecastt
hechangi
ng f
inanci
alneed of
cust
omerofdi
ff
erentt
ypeofgr
oupandbanki
ngaccor
dingl
y.

► Thebankcani
dent
if
yther
easonoff
ew unsat
isf
iedgr
oupofcust
omer
andshoul
dtakest
epst
oel
i
minat
ethei
rpr
obl
emsandgr
iev
ances.

► Thebankcanputt
oget
heral
lithar
dwor
ktobr
ingmor
eresponsi
veness
andawar
enesst
ocust
omer
s.

12.
)RESEARCHFI
NDI
NG
→If
ound t
hatcust
omeri
s mor
e pr
efer
ri
ng orf
avor
ing per
sonall
oan
becausei
tiseasi
l
yav
ail
abl
e.

→30%cust
omer
spr
efereducat
ionscheme.

→cust
omer
sar
esat
isf
iedwi
thser
vices&ot
herbanki
ngf
aci
l
itypr
ovi
dedso
t
heyar
ereadyt
odealbutt
henal
sot
hebanki
swor
kingi
nver
ysound
condi
ti
oni
nev
erysi
tuat
ion.

→70%ofcust
omer
sbel
ongst
oser
vices&agr
icul
tur
eint
hisar
eaf
armi
ngi
s
t
hemai
noccupat
ionaswel
lasy
oungpeopl
ear
eal
sogoi
ngf
orsmal
lwage
j
obsi
ntheur
banar
ea.

→t
hecust
omerr
ati
oofur
ban&r
uralar
eaar
e2:
3means40%cust
omer
sar
e
f
rom ur
ban&60%cust
omer
sar
efr
om r
ural
area.
 13.
)CONCLUSI
ON

Af
terhav
ingal
lther
equi
redi
nfor
mat
ionf
orpr
epar
ingmy
r
epor
t,Ihav
etr
iedt
oanal
yzeeachandev
eryf
unct
ionoft
heJCCB.Dur
ing
my
repor
tal
l
thest
aff
member
oft
heJCCBhadwel
l
co-
oper
ateme.
Andal
soIhav
e
f
oundt
hatt
het
her
eisav
erygoodl
evelofcommi
tmenti
nal
lthest
aff
member
s.Dur
ingmyr
epor
tIhav
etr
ytocov
ereachf
unct
ionalar
ear
elat
ed
t
othebankandspeci
all
yloandepar
tment
.

Af
terhav
ingcl
eari
deaaboutev
ery
thi
ngI
nthebank,Ican
concl
udet
hatt
heJCCBi
soneoft
hel
eadi
ngf
ir
mint
heco-
oper
ati
veand
commer
cialsect
or,andwi
thadv
ancedt
echnol
ogi
esandeducat
edst
afft
o
t
ryt
o posi
ti
oni
ng i
nthe banki
ng mar
ket
.Butt
han al
so due t
o such
weaknessesofco-
oper
ati
vesect
orJCCBbanki
sal
sosuf
fer
ingf
rom such
l
i
mit
s.

So,atl
astwecanconcl
udet
hatt
heJCCBi
sbei
ngl
eaderi
n
t
hemar
ket&banki
sget
ti
nggr
eatgoodwi
l
lint
hemar
ketandal
sogr
eat
goodwi
l
loft
heot
herdi
rect
orhel
pst
othebanki
ncr
eat
inggoodi
magei
nthe
f
iel
doft
hebank.

14.
)LI
MITATI
ONOFTHESTUDY

1.Onaccountoft
imeconst
rai
ntwhol
espect
rum ofl
ong
t
erml
endi
ngpr
act
iceswasnot
possi
ble.
2.I
naccur
ateandi
nadequat
einf
ormat
ionmi
ght
hav
eresul
tedt
owr
ong
i
nter
pret
ati
on.
3.Onl
yav
eryf
ewno.ofr
espondentwer
eint
erv
iewedt
oget
the
i
nfor
mat
ion.
4.Account
ingi
nfor
mat
ioni
sanot
her
const
rai
nt.

5.Many
timecust
omer
sar
enot
ready
togi
vepr
ivat
einf
ormat
iont
othe
r
esear
cher
s.
 15.I
MPLEMENTATI
ONOFTHESTUDY

Theabov
est
udycanbehel
pfult
othebanki
nvar
iousway
s.Thr
ought
hese
r
esear
ch,t
hebankknow t
hatcust
omeraswel
lasempl
oyeesar
esat
isf
y
wi
tht
heser
vicewhi
chpr
ovi
dedbybank.

Duet
otheser
esear
ch,t
hecust
omeraswel
lasempl
oyeeneedsar
eknowi
ng
andt
heni
mpl
ementt
hatsot
hatt
hemor
ecust
omerar
ejoi
nandf
ir
m ar
egr
ow
upeasi
l
y.Toknow cur
rentposi
ti
onoft
hebankandhow t
oimpl
ementt
he
v
ari
ousser
vicewhoaspectbyt
hecust
omeraswel
lasempl
oyees.

16.
)SCOPEOFTHESTUDY

1
.Thest
udy
ismai
nly
concent
rat
edont
hel
endi
ngpr
act
icespat
ter
nand
i
nfl
uencei
ntheor
gani
zat
ionper
for
mance.

2
.Enabl
est
hecompanyt
oknowi
tscur
rent
posi
ti
on.

3
.Thest
udyhel
psi
nascer
tai
ningpeopl
e’
sresponseonbankl
endi
ng

4
.Tobeawar
eaboutt
hecust
omer
requi
rement
.

17.
)BI
BILI
OGRAPHY
 Forpr
epari
ngthispr
ojectr
epor
t,Ihav
etakengui
dancef
rom
v
ari
oussour
ceswhichareasfol
l
ows:

1.BOOKS&JOURNALS:

► PADMANATHA SURESH & JUSTI

N PAUL,“
MANAGEMENTOFBANKI
NG
ANDFI
NANCIALSERVICES”
,PEARSONEDUCATI
ONPUBLI
SHI
NGPVT,
DELHI
,
THI
RDEDI
TION,
2010.

► VASANTDESAI ,
”THEI
NDI
ANFINANCI
ALSYSTEM AND
DEVELOPMENT”,
HIMALAYAPUBLI
SHI
NGHOUSE,MUMBAI,
SECONDREVISEDEDI
TION,
2010

► C.R.
KOTHARI
,
”RESEARCHMETHODOLOGY”
,NEW DELHI
,NEWAGE
I
NTERNATI
ONALLIMITED,SEVANTHEDI
TION2010

2.by
Sear
chi
ngSit
es:
ww
w.j
ccb.
com

3.BROCHURESOFJI
VANCOMMERCI
ALCO-
OPERATI
VEBANK