Professional Documents
Culture Documents
Winery
a new tasting experience in Tuscany
I. II.
Cultural
Winery
About Project
03 Introduction 11 Cultural Winery
05 Vernacular Heritage 13 The Competition
07 Neglected Rural Geographies 15 The Project
09 Podere Fedespina 17 Evaluation Criteria
III. IV.
Competition Brief
19 Submission Requirements 23 Jury
19 Schedule 26 Promoters & Partners
21 Prizes & Mentions 28 Terms & Conditions
21 Registration & Submission 29 Contact
“LUNIGIANA”
Pontremoli, 2019
© iStock
Introduction
N
estled between northern Tuscany
and eastern Liguria, Lunigiana
embodies a captivating blend of
geographical complexity and his-
torical richness. Between mountains, rivers
and shorelines, its roots trace back to the
ancient roman Diocese of Luni, encom-
passing the Magra river basin within the
From the robust Sangiovese of Chianti to
Provinces of Massa Carrara and La Spezia.
the elegant Brunello di Montalcino, the
This charming Italian region, historically viticulture expertise of this area is world-re-
defined by that same river, serves as a nowned. Within this tapestry, Lunigiana
natural corridor connecting northern Italy’s brings its own narrative to Tuscany's
Apennines with the Po Valley, gently des- wine heritage.
cending towards the Tyrrhenian seaside.
Its unique terroir shaped by the Magra
Renowned for its stunning anthropic River, the altitudes and temperature ranges
landscapes and cultural legacy, Tuscany of the Apennines together with cool winds
encompasses Lunigiana within its own from the Mediterranean Sea, produce
ground. This iconic land boasts a rich character wines mostly influenced by the
heritage of art, architecture and agricul- clay and limestone soils of its mountains.
ture. Throughout its territory, rolling hills
Lunigiana, an enclave of historical signifi-
adorned with vineyards and olive groves
cance and a realm of cultural prominence,
paint a picturesque backdrop for centu-
manifests itself as a celebration of both
ries-old vineyards that have crafted some
rural diversity and oenological excellence.
of Italy’s most celebrated wines.
The wines and the ancient medieval villages,
together with the emerging vines from
these fertile lands, embody not only a
sample of history but also strongly charac-
terise the image of this extraordinary
Italian landscape.
Winery
© AdobeStock
Vernacular
Heritage
T
he scenic landscape of Lunigiana
unfolds with the unique charm of
its vernacular farmhouses, typically
referred to as "Poderi". These pic-
turesque structures served for ages as the
heart of small family-operated farms, often
surrounded by vineyards and fertile agri-
cultural expanses. Embraced as integral
components of Tuscany's invaluable agri-
cultural legacy, these buildings stand as
timeless symbols, mirroring the region's
lasting narrative of centuries-old traditions
in farming and winemaking.
“PODERE”
Tuscany, 2024
© AdobeStock
CULTURAL WINERY | VERNACULAR HERITAGE 5
Cultural “RUIN”
Tuscany, 2024
Winery
© AdobeStock
Neglected Rural
Geographies
I
n a region that stands out for the
scenic beauty of its landscapes
and its historic villages that recall
the stereotypical Italian country-
side, one would never expect to verify
the existence of certain dynamics related
to abandonment. However, even in this
splendid region, a number of historic
Nonetheless, as in other parts of Italy,
buildings located particularly in remote
Tuscany is experiencing a repopulation
areas within the inland hills and the
phenomenon in some localities thanks
Apennines, are inevitably affected by the
to the interest of new residents, digital
effects of time and degradation.
nomads and young farmers. These indivi-
One of the main factors that has caused duals are slowly bringing novel economic
this situation is the progressive exodus models, often working remotely and seeking
of the younger generations to the cities, a more sustainable and authentic lifestyle.
often leaving their hometowns in order to
Likewise, local authorities and municipa-
find better job opportunities. As young
lities are trying to take advantage of this
people move to urban areas, villages
trend to preserve and revitalise towns
remain populated mainly by the elderly.
and farms through innovative policies and
This trend gradually leads to a decrease in
cultural initiatives.
the economic and social activities of rural
areas, inevitably favouring the decline of Among these farmhouses, immersed in the
historic buildings. hills covered with vineyards, we find a par-
ticular Agriturismo that has been part of an
ambitious renovation project for the last 40
years: the wonderful "Podere Fedespina".
“DECAY”
Tuscany, 2024
© AdobeStock
7 CULTURAL WINERY | NEGLECTED RURAL GEOGRAPHIES
Cultural “THE WINERY”
Podere Fedespina, 2024
Winery
© Terraviva
“AGRITURISMO”
Podere Fedespina, 2024
© Terraviva
Podere
Fedespina
I
mmersed in a colourful forest of These farmers cultivated the lands of the
chestnut and oak trees, "Podere nobles from Pontremoli, a nearby town
Fedespina" began its journey in the that in the 18th century flourished in great
1980s as the rehabilitation project wealth due to commercial trade between
of an old abandoned farmhouse. the Tuscan ports and the Po Valley.
Built over the centuries and characterised The main focus of the Podere remained in
by an old vernacular building made of local force over time, continuing with agricultural
sandstone, the first elements of this rural production, pastures and vineyards.
complex, according to the old land registry,
In the last decade something has changed
date back to the 15th century.
and two predominant activities stood
Shaped by the typical layout of the out: the production of top quality wine
Apennine farm, the manor house takes on combined with the possibility of sleeping in
the character of an old cellar with vaulted the complex facilities.
spaces to formerly shelter the animals,
This particular emphasis on the so called
preserve the wine barrels and keep the
"slow tourism" demonstrates a commitment
olive crusher. Its construction took place
to preserve the natural environment and
in various phases, starting with the ground
ensure that leisure practices do not harm
floor of the warehouse until reaching the
the local ecosystem. At the same time, this
first floor, which originally served as the
approach encourages a more immersive
family home.
and sustainable travel experience, allowing
visitors to interact with the landscape and
the local traditions at a gentle pace.
Winery
© Terraviva
Cultural
Winery
I
n the heart of a global shift, where
urban hustle and bustle give way to
a slower and more intimate pace,
there is an enchanting renaissance
taking place in small towns and rural lands-
capes. The younger generations, always
seeking authenticity and connection, have
rediscovered the charm of these pictu-
resque places, transforming them into
coveted cultural havens and idyllic vacation
retreats.
“VINEYARD”
Podere Fedespina, 2024
© Terraviva
11 CULTURAL WINERY | CULTURAL WINERY
Cultural
Winery
“PANORAMA”
Podere Fedespina, 2024
© Terraviva
The
Competition
From grape and olive picking to jazz
concerts and art performances, this
project could redefine the way of staying
at Podere Fedespina. "Cultural Winery" is
about going beyond a classic tasting space
Participants are therefore encouraged to
with the aim of designing a new concept
design an innovative architecture that will
that allows guests and visitors to expe-
become the new landmark of the Podere. A
rience a 360-degree immersion in history
contemporary headquarter where visitors
and nature.
will have the opportunity to spend their
The challenge is to design a new inde- time, purchase products, dine and delve
pendent structure that not only functions deeper into the winemaking process.
as an extension of the existing complex
As part of the renovation program, the idea
but is also capable of combining different
is to remove certain existing infrastructural
types of activities, such as relaxing, eating,
elements in order to recover and reutilise
working and learning.
spaces of great landscape value. In this
At the same time, the new volume must be case, the electric towers that are located
equipped with spaces suitable for the orga- to the east of the historic house will be
nisation of small events such as theatre repositioned outside the complex allowing
performances, music concerts, movie the use of that panoramic terrain for the
projections, reading sessions and art exhi- placement of the new building.
bitions; in other words, it should become
Besides, a portion of the land located to
a multifunctional hub immersed in the
the north of the property and adjacent to
vineyards of Lunigiana.
the project area will be dedicated to the
extension of the vineyards.
“THE TOWER”
Podere Fedespina, 2024
© Terraviva
13 CULTURAL WINERY | THE COMPETITION
Cultural “PROJECT AREA”
Podere Fedespina, 2024
Winery
© Terraviva
“AERIAL VIEW”
Podere Fedespina, 2024
© Terraviva
The Project
I
n search of ground-breaking
concepts and original projects,
"Cultural Winery" encourages parti-
cipants to experiment with a wide
variety of shapes, layouts and textures.
The competition program requires the
design of a building within the boundaries
of the project area located next to the
vineyard extension.
What really matters are the distribu-
Naturally, the formal design of the project
tion of spaces, the multifunctionality of
and the choice of materials must be
the different areas and the possibility to
sensibly integrated with both the surroun-
accommodate a variety of programs in a
ding landscape and the existing structures.
flexible way.
The way in which the new intervention
will "dialogue" with the context is a key Designers must locate the building within
point that must be addressed with special the project area indicated in the graphic
attention. files and it will not be mandatory to cover
all the available surface (the perimeter
The most conservative proposals will be
specifies only the limits to place the
evaluated and appreciated in the same
volume).
way as those capable of taking the
project concept to a more experimental The project must be equipped with at least
level. Designers will have the freedom to the following spaces:
intervene creatively both at a landscape
a reception hall, a small restaurant, a
and topographic level.
kitchen, an area for selling local products
The new volume will be the heart of the and wines, a tasting room and a space
winery, the core and meeting point where where bottles and barrels can be stored and
most of the activities will take place. It will displayed, a flexible multifunctional area for
be possible to organise it in maximum three cultural activities, an office and a meeting
levels: basement, groundfloor and first floor. room for the administration, toilets, service
It is not foreseen a minimum or maximum areas and any other space considered
amount of squared metres to cover. essential to define the identity of the winery.
“WOODS”
Podere Fedespina, 2024
© Terraviva
“MONT-RAS WINERY”
Spain, 2017
© Jorge Vidal + Víctor Rahola
Evaluation
Criteria
The jury will evaluate all the proposals
according to the following principles:
• Environmental impact;
• Graphic representation.
“BELL-LLOC WINERY”
Spain, 2007
© RCR Arquitectes
Submission Requirements
➊ Two A1 panels ➋ A brief text describing
Schedule
[59,4 × 84,1 cm] the proposal “Early” Registrations
• Files format: .jpg • File format: .docx/.doc from 29.01.2024
• File name 1: order n°_1 (ex. 12345_1) • File name: order n°_text (ex. 12345_text) to 29.03.2024 — (h 3:00 pm CET)
• File name 2: order n°_2 (ex. 12345_2) • Text lenght: from 250 to 500 words
The Order Number (ex. 12345) must be • Image names: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 Submission Deadline
placed in the upper right corner of each • Photo size: 1080x1350 pixels 24.05.2024 — (h 3:00 pm CET)
panel.
• Photo name: team photo
The panels must NOT contain any other
reference to the identity of the p
articipants Winners Announcement
(name, office, university).
10.06.2024
Winery
© Archea Associati
Prizes
& Mentions Registration & Submission
1st Prize: 5.000 € The registration and submission procedure
must be done online by only one of the
• Follow the instructions contained in
the Download Package to proceed with
team members: the submission of your proposal;
“RIBAS WINERY”
Spain, 2019
© Rafael Moneo + Canals Moneo Arquitectos
Jury
Olos Atelier ETH Zurich Pelli Clarke & Partners Zaha Hadid Architects
Valentina Del Motto Giulio Galasso Tianhui Zhang Biagio Amodio
Varese, Italy Zurich, Switzerland New Haven, United States London, United Kingdom
Graduated in 2007 at Accademia di Architettura Giulio Galasso is an architect and researcher Tianhui Zhang is a dedicated designer and Biagio is an Italian Architect and Computational
in Mendrisio (Switzerland), she worked for based in Zurich. He graduated from Politecnico researcher with more than 3 years of profes- Designer currently working at Zaha Hadid
different international architectural practices di Milano, IUAV and TU Munich, and he is sional experience in the field of architecture. Architects in London. He has studied at the
traveling between Spain, England, Portugal and currently a researcher at the Chair of Christ and She joined Pelli Clarke & Partners in 2021 and University of Naples and Technische University
Switzerland. After specializing in Urbanism and Gantenbein at ETH Zurich. His field of research has since been an indispensable member of Munchen and graduated with a Master Thesis
Landscape in 2014, since 2020 she is founder is XX century Italian middle-class housing, and the office. Her project experience includes in computational design. He has started his
and partner of OLOS ATELIER, an Architecture he has lectured at Accademia di Architettura the headquarter renovation of a fortune 5 career at Mario Cucinella Architects working on
and Landscape Atelier, based in Varese (Italy) di Mendrisio, TU Delft, FAUP Porto, Biennale company, competition entry for commercial several projects, varying in scale and function,
and Mendrisio (Switzerland). Her dream always svizzera del territorio, ENSA Paris Val-de-Seine, mix-use towers, residential high-rise, and more. through all stages of design. Most of his
was to create a laboratory of ideas and research, Politecnico di Torino, Politecnico di Milano and Her expertise lies especially in project designs work focuses on the development of complex
dedicated to architecture and landscape University of Antwerp. He has collaborated with high sustainable development ambitions, facade and roof structures using parametric
projects, exploring dynamics and dialectics with several Swiss architecture firms and from including the implementation of design strate- design tools. He also had the chance to hold a
between memory and innovation, dealing with 2023 he runs continentale, an award-winning gies for net-zero energy and carbon emissions, Grasshopper course for the students of School
various aspects of design: from green and architecture practice based in Zurich. With and the creative reuse of circular components. of Sustainability and tutored one of the work
urban areas, to the recovery of fragile places continentale, he is working on the climate Her work focuses on the interplay between archi- groups with the development of the 3D printed
and buildings, aiming at a multidisciplinary adaptation of post-war housing neighbourhoods tectural and sculptural forms in a broad sense, house TECLA in collaboration with WASP, MAPEI
approach and a multi-scale perspective. With across Europe, as well as on projects for public as well as the use of artificial intelligence in this and MILAN ENGINEERING. He took part to the
OLOS ATELIER she workend on several projects, buildings in Switzerland. He is a recipient of the design process. Her current research interests DEZACT summer workshop interim review as a
exploring very different scales and achieveing LINA Fellowship for the year 2024. include circular design tectonic and the applica- guest reviewer.
excellent results, including victories in various tion of Genetic Algorithms to spatial design.
international competitions.
Winery
© Atelier Marc Barani
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