HYPE

FOR THE WOMAN OF TODAY!

 INTRODUCTION
 Hype is dedicated to facilitating a gateway to the
fashion world
 Hype represents the world’s top models, leading
designers and the most influential photographers, art
directors and stylists
 Access to an integrated, global fashion platform for
designers
 CONTD
 Worldwide media coverage and exposure for designers
and models
 World-class venues and international prestige
 Expertise in conceptualization of theme and it's
implementation
 Earned several valuable contracts in the past and the
clients enjoyed working with us
 Arranged fashion show events for Rina Dhaka, Jatin
Kochar.
 Worked in fashion shows all over India, for branded
companies like Benetton, Yamaha motors
 Our experience earned us renowned companies
prestigious contracts
THEME
 Corporate Women’s Wear
 Collection by J J Valaya, Anita Dongre, Ritu
Beri
VENUE
 MMRDA ground Bandra-Kurla Complex
SPONSORS AND
PARTNERS
OUR SPONSORS
 OLAY
OTHER SPONSORS
 HAIR STYLIST – LOREAL

 MAKE UP – REVLON

 STAGE SPONSOR – HIRANANDANI

SPONSORS FOR ARTIFICIAL
ACCESSORIES
 BAG – BAGGIT

 EYE WARE – POLARID

 JEWELLERY - GITANJALI
OUR PARTNERS
 POURING PARTNER – SMIRNOFF

 FOOD PARTNER – ZAYKA

 RADIO PARTNER – RADIO MIRCHI

OUR PARTNERS
 TV PARTNER – ZOOM

 CELLULAR PARTNER – VIRGIN MOBILE

PRINT MEDIA PARTNERS
 NEWSPAPERS
Times of India, Hindustan Times, Indian Express,
Mid Day, Hindu, DNA.

 MAGAZINES
Femina, Cosmo Politan, Women’s Era, Elle India
COMMITTEES
ORGANISATION STRUCTURE
 SHOW PRODUCER

• RESPOSIBLE OF ENTIRE SHOW

• TO DELEGATE WORK TO COMMITTEE HEADS

• TO CO-ORDINATE WITH MEDIA,PR’s,ETC

 FUND RAISER COMMITTEE

• SELECT COMPANIES OR PRODUCTS FOR SPONSORSHIP

• APPROACH SPONSORS FOR FUND

• NEGOTIATE AND FIX DEAL FOR PROGRAMME


 MODEL CO-ORDINATOR

• TO CO-ORDINATE WITH MODELS

• RESPONSIBLE FOR AVAILABILITY OF MODELS

 FASHION PHOTOGRAPHER

• TAKE AND SELECT PHOTOS FOR PUBLICATION

• TAKE PHOTOS FOR PORFOLIO

 BACK STAGE COMMITTEE

• WORK CLOSELY WITH SHOW PRDODUCER, STYLIST

• SHOULD HAVE GOOD RELATIONSHIP WITH MODELS

• RESPONSIBLE FOR WORK IN EMERGANCY

 WARD ROBE MANAGER

• RESPONSIBLE FOR CONTENT OF THE SHOW

- FINDS CLOTHS,FITS MODELS

• TO PROTECT CLOTHS
VENUE COMMITY

DECIDING VENUE

SECURITY

LEGAL PERMISSIONS

PARKING ETC.
STAGE COMMITTY

•RAMP STRUCTURE

•STAGE DECORATION

•LIGHTING
ENTERTAINMENT COMMITTY
•AUDIO/VIDEO ARRANGMENT

•CHOREOGRAPHY

•FILLERS
INVITATION COMMITTEE
•INVITATION CARDS

•INVITING THE GUEST

•PRIZES

•PROGRAMME
ARRANGMENT AND
SEQUENCE
PROMOTIONAL COMMITTEE
 Organizes selling
tickets.
 Advertises the events
through brochures
and posters.
 Contacting the local
media and giving
them idea as to what
are you doing.
 Handling publicity
EMERGENCY COMMITTEE
 If a model has a fall
or an accident,
have a standby.
 If some model goes
awry ,the entire
show will be
ruined.
 To deal with any
mishaps, accidents,
malfunctioning of
clothes.
CONTD..
 Put Masking Tape
on bottom of the
slippery shoes so
that it is non-
slippery.
 In case you have
some low plunging
necklines have
two-sided tapes in
your hands.
CONTD…
CASTING COMMITTEE
 Who are your  take a polaroid
models? picture of each
 Seeing to the model in each
clothes and which outfit that they
model suits them will wear in the
the best show.
 pre-rehearsal where  See to it that all
you have them try- models know what
on each outfit and they are doing
walk for you
HOSPITALITY COMMITTEE
 Looking out for
food and pouring
party.
 Escorting the
guests.
 Helping the
models if need
arises.
DESIGNERS
JJ Valaya
Fashion Designer

Education :
NIFT, Delhi

Runs his own

fashion house
named “House of
valaya”
 ANITA DONGRE

Country: India

Occupation: fashion designer

(Experience of 17 Yrs.)

Education: Indian fashion design

school, S.N.D.T.

Movie: MY BROTHER NIKHIL

 RITU BERI

Learned the Art of Fashion

at the National Institute of
Fashion Technology, New
Delhi

The first indian designer

ever to present a collection
in Paris
GUEST LIST
 SHOBHA DE

Occupation: eminent Indian novelist

 ZEENAT AMAN

Occupation: Famous Bollywood

Actress
 POONAM DHILLON

Indian film Actress

Recently, took part in a famous

reality show.
 DIMPLE
KAPADIA

Indian film Actress

Known for her glamorous

looks
 POOJA BEDI

Former Bollywood actress and

currently a television talk show
host
 MALAIKA
ARORA KHAN

Indian model,
actress, television
personality and
former MTV VJ.
 AMRITA
ARORA

Bollywood Actress
KANGNA
RANAUT

Bollywood Actress

She won both a

Filmfare and a
National Film Award
for Best Supporting
Actress for her
performance as a
troubled model in
Fashion
MUGHDA
GODSE

Indian model and a

Femina Miss India 2004
Semi-Finalist. She made
her Bollywood debut in
Madhur Bhandarkar's
film Fashion.
KONKANA SEN
SHARMA

Indian Actress

A very successful actress

and has won many
awards.
LARA DUTTA

Indian Actress.

She was crowned

Femina Miss India
Universe and Miss
Universe in 2000
Nisa Godrej, 30

Adi Godrej's daughter

Executive Vice-President,
Business Development
MODELS
Name: Gauhar Khan

Occupation: Indian model, VJ

SHIVANI
KAPOOR

Shivani Kapoor is
Lakme's new face
 Chitragana
singh
She began her career
in Delhi, as a model
prior to making the
transition to the silver
screen.
Sagarika
Actress and
Model

Chak De India
Fame
Cheshtha
Model

SPLITSVILLA FAME
Saumya Tandon
Saumya took up
modeling assignments
early in her career. She
has done ad films and
have been the first
runner-up at a Femina
Cover Girl contest.
YANA GUPTA

Is a model-
actress
SHOW-STOPPER!
MARKETING
AND
PROMOTION
PRE – EVENT
PROMOTION
INVITATION CARDS TO JUDGES
You are cordially invited to, WOMEN'S Month
SPECIAL FASHION SHOW, Sunday, 28 MARCH, 2010, 6 – 8 pm IST

• OVER 10 DESIGNERS
• FRESH FASHION
• FRESH FACES

Brought to you by :-
HYPE
You are cordially invited to,

WOMEN'S DAY SPECIAL FASHION SHOW,

SUNDAY, 28 MARCH, 2010, 6 – 8 pm IST
OVER 10 DESIGNERS

FRESH FASHION

FRESH FACES

Brought to you by
HYPE
NEWS PAPER ADVERTISIMENTS
 TIMES OF INDIA.
 HINDUSTAN TIMES.
 BOMBAY TIMES.
MAGZINES
 FEMINA
 COSMOPOLITAN
 WOMEN’S ERA
 ELLE INDIA
 Presents

HYPE
FASHION FOR WOMEN OF TODAY

OVER 20 DESIGNERS
FRESH FASHION
 HYPE
CORDIALLY
INVITES
YOU
TO ATTEND
THE FIFTH
FASHION
SHOW
ON
THE CANT MISS SIGNATURE FASHION SHOW OF
HYPE
UNVIEL THE UNEXPECTED
PRE EVENT PRESS CONFRENCE
 DATE: Friday 19, 2010
 TIME: 4 to 6 pm
 PLACE:- Nehru Auditorium {Worli}
 WHAT:- Meet and Greet with HYPE fashion
show organizer, designer .and special guest.
FRIDAY, 19 MARCH 2010
4.00 pm to 6.00 pm

NEHRU
AUDITORIUM

info@hype.com
 LAUNCH
PROMOTION
 WELCOME TO THE LAUNCH
PARTY…
Guests to check
the new
collection in
detail
Facilitate wider
press coverage
Facilitate industry
expert and
media
interaction
Facilitate business
Entertainment of
guests
Success party for
the
participants…
 LAUNCH PARTY
Comfortable
space
Vibrant lighting
Complimenting
entertainment
Cocktail bars
Photographers
Other media
coverage
Merchandise
display
sections
DISPLAY OF MERCHANDISE
Real Mannequins
Artificial Mannequins
Open Window Displays
Interior displays
Fly – in displays
Catalogs
Kiosks and Bluetooth
Updates
Institutional displays
MANNEQUINES
MODELS POSING WITH
MERCHANDISE
Display of Apparel as well as
Accessories
Receive attention readily
Adds glamour to the event
OPEN WINDOW DISPLAY
INTERIOR DISPLAYS
CATALOGS

KIOSKS

INSTITUTIONAL
DISPLAYS
HYPE
For the woman of today!

Unv e i l s the
9
…
t o 5
on
POST – EVENT
PROMOTION
 POST EVENT ACTIVITIES

 Token of appreciation to models.

 Success party for Models, Sponsors and other
Guests.

The Beatle
POST EVENT ACTIVITIES
 Special Thanks Card
forwarded to Guests
and appeared
Corporate
personalities
POST EVENT ACTIVITIES
 Selection of Retail outlets who will show case
this collection.
 Further follow up with the designers and
media.
BUDGET
 THANK YOU
FOR
ATTENDING..