Business Plan

I. Introduction
“Peperomia Pellucida”, locally known as “ulasimang-bato”or “pansit-pansitan”, has
long been used in Philippine traditional medicine. It’s leaves extract can be used as
first aid especially to wounds.
Due to the development of technology, some herbal medicine also upgraded. It can
be spray, it can be some type of capsule or solution that today’s generation also
adapt.
Living the 21st century gives us many hooks and challenges. The demand of people
along medicine also increases especially when Covid-19 infected all nations. But this
pandemic reminds people to treat with herbal medicine due to lack of medicinal
supply.
Pansit-pansitan herbal medicine can be found anywhere. It can cure not only
external part but along with internal body issues.

II. Market Plan

The Product , Its Uses and Users

In todays generation where our bodies are subjected to countless battles,

large or small, unexpected accident trouble and problems. Wounds are
unavoidable companions on our journey that’s why “Peperomia Ointment”
is here. It is a soothing balm that has the color of green, smells of mint, a
thicker consistency and has the kick of spice in every touch.
Peperomia ointment is not just an ordinary medicine that heals wounds, but
it can also be used for unwanted headaches. This product has the benefits of
infection prevention, reduced scarring, pain reliefs moisture regulation, and
tenderly handle wounds and accelerates the healing process.

This research was about knowing the possibility of Ulasimang Bato/Pansit-

Pansitan in making ointment. This product is intended for 2 years old and
above to determine how Peperomia Ointment is effective. This ointment
contains moisturizing agents that helps hydrate and soothe the skin of the
users, especially to our target populations.

The Target Market

The target market for selling our own product which is the Peperomia
Ointment depends on its specific benefits and ingredients. It could include
Individuals with skin conditions, those seeking relief from minor injuries, or
people that are interested in skincare.

We will identify the unique selling points to help us define our target
audience more precisely. -We will consider pricing strategies that align our
target market's purchasing power. Accommodate different budget ranges
and implement discounts to make the product more accessible.

The target market for medicinal ointments can vary depending on the
specific type of ointment and its intended use. Here are some potential
target markets for different types of medicinal ointments:

The target market for medicinal ointments can vary depending on the
specific type of ointment and its intended use. Here are some potential
target markets for different types of medicinal ointments:

Topical Pain Relief Ointments:

 Individuals suffering from localized pain due to injuries, arthritis, or
other musculoskeletal issues.
 Athletes and fitness enthusiasts looking for relief from muscle
soreness.
 Elderly individuals experiencing joint pain and stiffness.

Antibacterial/Antifungal Ointments:
 Individuals with minor cuts, scrape, or burns looking to prevent
infection.
 People prone to fungal infections, such as athletes with athlete's foot
or individuals with recurring skin fungal issues.

Anti-inflammatory Ointments:
 Individuals with inflammatory skin conditions, such as eczema or
psoriasis.
 Those with insect bites or skin irritations seeking relief from itching
and redness.

Wound Healing Ointments:

 Individuals recovering from surgeries or medical procedures.
 People with chronic wounds or diabetic ulcers.
Anti-itch Ointments:
Individuals with dry, itchy skin due to various reasons, including allergies or
skin conditions.
Those dealing with insect bites, rashes, or allergic reactions.
Of scars from wounds or burns.

Understanding the specific needs and demographics of these target markets

is essential for effective marketing and product development. Factors such
as age, gender, lifestyle, and health conditions play a crucial role in
determining the most suitable target audience for a particular medicinal
ointment. Additionally, healthcare professionals, dermatologists, and
pharmacists are important influencers in guiding individuals toward the
appropriate ointment for their specific health concerns.

Product Positioning
In this world that full of competition of skincare and wellness products, the
uniqueness of peperomia ointment is a combination of innovation and
proven benefits that surpass many skin problems. Peperomia ointment is
composed of a botanical extract of a natural and organic ingredients such as
coconut oil,peppermint leaves and the main ingredient “Pansit-pansitan”.
Not only soothes and hydrates the skin, but it also promotes rapid of healing
wounds. It gives us a cooling effect because of the peppermint leaves. It has
anti-inflammatory, anti-bacterial properties that are safe and effective for
sensitive skin or those seeking organic solutions.
The Peperomia ointment packaging aims to visually express the main-
ingredient which is the “Peperomia”,or “pansit-pansitan.

Pricing Scheme

Our product involves considering our production costs, research and

development expenses, regulatory compliance and market factors.
Additionally, factors such as our product uniqueness, effectiveness and
competitive landscape play a role in determining our pricing strategy. It's
crucial to strike a balance between covering costs and ensuring affordability
for consumers, specially our ointment addresses a widespread health
concern. Continous market analysis and adjustments may be necessary to
stay competitive and meet both business and public health objectives.

Promotional Strategies

Medicinal ointments play a crucial role in skincare and health, offering

targeted solutions for various dermatological conditions. Developing
effective promotional strategies is essential to raise awareness, build trust,
and drive the success of a medicinal ointment in the market. In this essay,
we will explore key promotional strategies that can be employed to
effectively market medicinal ointments.

1. Professional Endorsements: Seek endorsements from healthcare

professionals such as dermatologists, pharmacists, or medical practitioners.
Endorsements lend credibility to the product and instill confidence in
consumers, assuring them that the ointment is recommended by experts in
the field.
2. Social Media Marketing: Leverage the power of social media platforms to
showcase the medicinal ointment. Visual content, such as before-and-after
photos or short video demonstrations, can be highly effective. Targeted
advertising on platforms like Facebook and Instagram allows for reaching
specific demographics interested in skincare.
3. Influencer Marketing: Collaborate with influencers in the beauty and
healthcare industry. These influencers can authentically share their
experiences with the ointment, providing real-life testimonials and reaching
a broader audience through their online presence.
4. Online Reviews and Testimonials: Encourage users to share their
experiences through online reviews and testimonials. Positive feedback can
serve as powerful endorsements, influencing potential customers who are
researching the product.
5. Product Samples: Distribute samples strategically to healthcare
professionals and through online promotions. Allowing potential users to
experience the product firsthand increases the likelihood of conversion, as
they can gauge its efficacy before making a purchase.
6. Partnerships with Healthcare Institutions: Forge partnerships with
hospitals, clinics, and pharmacies to increase visibility. Having the medicinal
ointment recommended by healthcare professionals enhances its credibility
and encourages patient trust.
7. Print and Digital Advertising: Invest in advertising through both
traditional and digital channels. Advertisements in medical journals,
healthcare magazines, and online platforms ensure that the ointment is
visible to a wide audience.
8. Health and Wellness Events: Participate in health and wellness events,
trade shows, and conferences to showcase the medicinal ointment.
Engaging directly with the target audience allows for personal interactions
and the opportunity to address questions or concerns.
9. Loyalty Programs and Discounts: Implement loyalty programs and offer
discounts to incentivize repeat purchases. These strategies can foster
customer loyalty and encourage brand advocacy.

In conclusion, the promotion of medicinal ointments requires a multifaceted

approach that combines education, professional endorsements, and
strategic partnerships. By leveraging the reach of social media, influencers,
and targeted advertising, while also ensuring the product's visibility in
healthcare settings, a comprehensive promotional strategy can position
medicinal ointments for success in the competitive skincare market.
Continuous assessment and adaptation of these strategies will be crucial for
maintaining relevance and meeting the evolving needs of consumers.

Channels of Distribution
Peperomia ointment typically follows a distribution channel that involves
various intermediaries. Here's a simplified overview.
The journey begins with the manufacturer that produces the medicinal
ointment. It is often sold in bulk to wholesalers or distributors who then
store and transport the products. Finally with the rise of e-commerce,
medicinal ointments may also distribute to retailers or through online
platforms.
 It's essential to note that regulatory requirements, product classification and
specific market conditions can influence the distribution channels for our
product.

III. Technical Plan

The Product and it’s Specifications
Peperomia pellucida, localy known as ulasimang bato or pansitp-pansitan. It
is a small plant with a shaped of heart and translucent leaves. This plant has
long been used in Philippine traditional medicine for its analgesic, anti-
inflammatory and anti-hyperuricemic properties. It is a medicinal plant used
to manage inflammatory illnesses such as conjunctivitis and gastro intestinal
and respiratory tract disoerders in tropical and subtropical regions.
A study about the antibacterial activity of pansit-pansitan against three
gram-negative bacterial isolates showed that the plant indeed has
antibacterial properties.

Nutritional Content
Drug facts
Minerals Leaf Composition (mg/100g)
Iron 49.14± 0.46
Zinc 8.18±0.04
Copper 7.23±0.04
Manganese 7.76±0.01
Chromium ND
Calcium 65.76±0.04
Potassium 42.68±0.19
Sodium 24.61±0.63

Uses:
 Helps promote healing of:
-cuts
-scrapes
-minor burns
-anti-inflammatory
 Moisturize and soothening the skin
 Relieves pain and aches
 Warnings:

For external use only.

Not suitable for ages 2 years old and below.

Ask a doctor before use in case of deep or puncture wounds, insect bites
or animal bite or serious burns.

Directions:

 Wash first the affected areas and pat dry. Then apply desired
amount of the product. Repeat 2 to 3 times a day or as needed.
 For cuts, scrapes and chopped skin, first cleanse the area with
mild soap, rinse and dry. Then apply a thin layer or amount of the
product. Repeat 2 to 3 times a day or as needed.
Production Process
Prepare all the needed ingredients. Separate the pansit-pansitan leaves from
its stem. Rinse the leaves for five minutes, make sure to wash it thoroughly
to remove its dust and insects. Let it drain for 2 to 3 minutes. Make sure to
drain it well to remove its excess water. After draining, heat the coconut oil
to its lowest heating level and fry the leaves. Continue stirring until its
golden brown leaves appeared. Remove from the fire and extract the fried
leaves to collect the coconut oil. Allow the coconut oil to boil again to its
lowest heating level and gently mix the beeswax.
Finally, pour the solution to its molder, let it rest, and allow it to cool.
It is now ready for its packaging.

Legend:

Ingredient Operation Transport Inspection

Finished Product
 Process Flow Chart

Pansit- Coconut
Beeswax
pansitan Oil

Washing

(5mins)

Draining

(5 mins)

Peperomia
Frying Ointment

(5 mins)

Boiling
Mixing Packaging
(5 mins)
 Raw Materials (1000)

Description Unit Unit cost Quantity Total

Pansit-Pansitan kilo 25.00 1000 25000

Packaging Materials

Description Unit Unit cost Quantity Total

Canister Grams 17.00 1000 17000
Sticker cm 5 1000 5000

Tools and utensils Machineries and Equipment

Description Unit Unit cost Quantity Total

Strainer cm 215 10 2150
Frying pan cm 569 5 2845

Housekeeping Supplies

Description Unit Unit cost Quantity Total

Dishwashing bottle 50 1000 50000
Sponge piece 20 1000 20000

Utilities Requirements

Description Monthly Cost

Electricity 1000
Water 1000
Lpg 1000

Location
Choosing a perfect location for promoting ointments is a need to succeed
our product. We will focus on the dynamics of pharmaceutical markets in
specific locations. We will consider exploring major urban area with a robust
healthcare infrastructure, where the sale and distribution of medicinal
ointments are highly competitive.
 Alternatively, we could diverse into regions with unique market conditions,
such as emerging economies where access to healthcare products might be
a significant concern.

IV. Organization and Management Study

The development, manufacturing, and distribution of medicinal ointments require
careful consideration of the business organization structure to navigate the complex
landscape of the pharmaceutical sector effectively. Sole Proprietorship:
A sole proprietorship is a business structure where an individual owns and operates
the company. While this form may be suitable for small-scale enterprises, the
intricacies of medicinal ointment development, regulatory compliance, and market
penetration may pose challenges. The sole proprietor may struggle to mobilize the
necessary resources and expertise to navigate these complexities effectively.

Partnership:
Partnerships involve joint ownership and shared responsibilities. In the medicinal
ointment industry, partnerships can be beneficial when individuals with
complementary skills, such as pharmaceutical research and business acumen, come
together. However, challenges may arise in decision-making and accountability, and
careful legal agreements are essential to address potential conflicts.

Owner/manager

Production
Marketing Officer Sales Agent Driver
Worker

Organization and Management Plan

*Job Description
Owner/manager
- The Manager is responsible for leading and overseeing [department/team]
to ensure the successful achievement of organizational goals. This role
involves effective team management, strategic planning, and collaboration
with other departments to drive overall success.

*Job Qualifications
- excellent verbal and written skills and professional presentation
-3 years of work experience
-graduate of 4 year course

*Job Description
Marketing Officer
The Marketing Officer plays a key role in developing and implementing
marketing strategies to promote the organization's products/services and
enhance brand awareness. This position involves a combination of strategic
planning, creative execution, and data analysis to achieve marketing goals.
*Job Qualifications
-graduate of 4 year course
-certification in analysis
-knowledge of market research
-creativity and motivational skills
-extensive advertising experience

*Job Description
Production Worker
The Production Worker plays a crucial role in the manufacturing process by
executing tasks related to the production of goods. This position involves hands-
on work, attention to detail, and collaboration with team members to ensure
efficient and high-quality production.
Qualifications:
 High school diploma or equivalent.
 Previous experience in a manufacturing or production environment is a
plus.
 Ability to follow instructions and work independently or as part of a
team.
 Basic understanding of machinery operation and production processes.
 Physical stamina and the ability to lift/move heavy objects if required.

*Job Description
Sales Agent
As a Sales Agent, you will be responsible for promoting and selling products
or services to potential customers. Your primary objective is to meet or
exceed sales targets, build strong customer relationships, and contribute to
the overall success of the sales team and the organization.
Qualifications and Skills:
 Proven experience in sales or a related field.
 Excellent communication and interpersonal skills.
 Strong negotiation and closing abilities.
 Goal-oriented with a track record of meeting or exceeding sales
targets.
 Ability to work independently and as part of a team.
 Knowledge of the industry and products/services being offered.
 Familiarity with CRM software and sales tools.

*Job Description

Driver

As a Driver, your primary responsibility is to safely transport passengers,

goods, or materials to their destinations. This role requires adherence to
traffic laws, safety regulations, and excellent customer service skills.

Qualifications and Skills:

 Valid driver's license for the specific vehicle type being operated.
 Clean driving record without a history of accidents or violations.
 Knowledge of traffic laws, regulations, and safe driving practices.
 Ability to follow GPS directions and use navigation tools
effectively.
 Strong communication and interpersonal skills.
Salaries/Wages (30 Days)

Description Daily Monthly

Manager 450 13500
Marketing Officer 365 10950
Sales Agent 345 10350
Production Worker 310 9300
Delivery man 310 9300

Fringe Benefits (Regular)

SSS Contribution Monthly Contribution

Manager 1900
Marketing Officer 1550
Sales Agent 1480
Production Worker 1340
Delivery Man 1340

Philhealth

Manager 540
Marketing Officer 438
Sales Agent 414
Production worker 372
Delivery man 372

Pag-ibig Monthly contribution

Manager 270
Marketing Officer 219
Sales Agent 207
Production worker 186
Delivery man 186

13th month pay

Manager 13500
Marketing Officer 10950
Sales Agent 10350
Production worker 9300
Delivery man 9300
Furniture and Texture

Description Unit cost Quantity Total

Stove 1500 4 6000
Frying pan 569 5 2845
Strainer 215 10 2150
Electric fan 1200 5 6000
Table 3000 5 15000
chair 500 50 25000
 Ligao Community College
Ligao City

Peperomia
Ointment
In partial fulfillments of the requirements in
Entrepreneurial Mind

Propronent:
Sarra, Jo Ann S.
Carreon, Geraldine
Cadores, Cymon John
Corpuz, John Rick
Dayandante, Mary Jean
Perez, Charisse Leus
Portugal, Nicko
Barcelon, Rommel Kim
Pernia, Dave
Burce, Joshua P.