APIT, Bryce Anthony L.

4 FMB (FM8 TUESDAY 1:00 PM – 2:30 PM)

Reaction Paper

The "Comprehensive Guide to Franchising in the Philippines (2020)" is a valuable resource for

new entrepreneurs exploring franchise opportunities. This reaction paper aims to highlight key

points from the guide, covering franchising basics, business models, types, pros and cons,

selection criteria, legal requirements, and practical success tips.

The guide explains franchising as obtaining the right to operate a business from a franchisor

through legal documents like the Franchise Agreement. It emphasizes the importance of

understanding technicalities and business models to avoid hasty decisions, showcasing examples

like Jollibee and McDonald's. The three main types of franchising are product, manufacturing,

and business format, with a focus on the popularity of food cart franchises for their low

investment and good returns. The guide provides a balanced view of pros and cons, acting as a

guide for potential franchisees with practical tips and key questions. It also addresses legal

aspects like business registration and compliance, enhancing communication through

terminology clarification.

The "Comprehensive Guide to Franchising in the Philippines (2020)" acts as a helpful resource

for entrepreneurs navigating the complexities of franchising. Covering fundamental principles,

advantages and disadvantages, legal details, and practical criteria, the guide offers a

comprehensive framework for success in the dynamic world of Philippine franchising.

Entrepreneurs embracing franchising in this lively Asian hub discover a multitude of

opportunities, guided by the insights shared in this comprehensive guide.