Business Final Report

9th of May 2023

The Members:
Maulid Dina Ayu (015202200040)
Ariel Azhar (015202200051)
Chindi Caecilia Siripe (015202200035)
Esther Tiara Simanjutak (015202200048)
I Wayan Yudi Widyantara (015202200038)
Evan Julian Tukarohi (015202200059)
Christian Harianja (015202200065)

VIGOR PURIFIER
President University
Jababeka, Bekasi, West Java, 17530
vigorpurifier@gmail.com
 Executive Summary
(Write after you’ve completed the rest of the business final
report.)
 Table of Contents

BAB I COMPANY DESCRIPTION

Company mission statement
Company philosophy and vision
Company goals
Target market
Industry
Legal structure
BAB II PRODUCT &
SERVICES
Product & Services Description Worksheet
SWOT Analysis Worksheet
Competitor Data Collection
Competitive Analysis Workshop
BAB III MARKETING
Marketing Expenses Strategy Chart
Pricing Strategy Worksheet
Distribution Channel Assessment Worksheet
BAB IV OPERATIONAL
BAB V MANAGEMENT AND ORGANIZATION
Management Worksheet
Organization Chart
BAB VI FINANCIAL REPORT
Profit & loss projection

Week March 9th, 2023 March 16th, 2023 March 30th, 2023 April 6th, 2023

cgs 288.000 cgs 224.000 cgs 160.000 cgs 224.000

Optional: 3-year profit & loss projection

 Cash flow projection

Optional: 3-year cash flow statement

Projected balance sheet
Break-even calculation
Use of capital

Balance Sheet

Asset Liabilities Equity

Cash 433.700

Inventory 1.450.300

R/E 344.000
Capital 1.540.000

TOTAL 1.884.000 1.884.000

Income Statement

Sales 2.800.000

CoGS 1.400.000

Gross Profit 1.400.000

Expenses

Packaging -10.000

Lab Test 1x -1.000.000

Instruction Card -5.000

Biaya Iklan Per Hari -12.000

Ongkir Water Filter -11.500

Bubble Wrap -26.800

Lakban -10.000

EBIT -1.055.300 344.700

EBT 344.000

Net Profit 344.000

*Report typed using MS Word, 1.5 spacing, Font Times New Roman 12 point (content) 14 (Title)
with a margin of 4 cm left, right, top and bottom 3 cm.
Chapter 1. Company Description Worksheet
Vigor Purifier
Business
Name
• To help the Household in obtaining guaranteed clean water at this time, particularly
Company in the Jababeka area.
Mission • To provide Water Filter tools that meet the needs of households at reasonable prices
Statement and good quality.

Company
Philosophy/
Values

Company Vision

1.

Goals &
Milestones 2.

3.

Target
Market

1.
Industry 2.
/
Competito 3.
rs

Legal
Structure/
Ownership
Chapter 2. Product & Services
Product & Service Description Worksheet

Busin Vigor
ess
Nam
e
Water Filter.

Product
/ Service

The filtered tap water can be consumed.

Speci
al
Benef
its
Convenient & amp : portable

Uniqu
e
Featur
es

Limits
and
Liabiliti
es
We become a supplier and our products do online shiping

Productio
n and
Delivery
Dfanccie House

Suppliers

Intellect
ual
Propert
y
Special
Permits
 Removes impurities in the form of objects, as well as microorganisms and bacteria, from tap
water. Features Filtration with Multiple Layers This filter filters water through several stages
Product/ of filtration to ensure that it is free of dirt and disease bacteria. Installation is simple and
Service does not require any additional equipment.
Descripti
on
Chapter 3. Marketing Plan
SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Product/ We’ve had a Sales target are Opportunities Our goods and
Service broad information only for the can be taken from services will
Offering regarding the customer who use the rate and experience
product and PDAM as their perspective value threats such as,
business know- water source and of our company or the level of
how. From the would be product which product
fact-based lab test, available as for increases for the durability,
the convenience now in the level of goodness longevity /
our product offer, Jababeka and efficiency of expiration, added
and how the Territory our goods, as well with services that
fundamentals as with adequate will be difficult to
aren’t so service reach if the desire
complicated to to purchase our
read and apply for goods increases
our consumer impromptu

Brand/ Marketing We have good We have to Say we’re being If the network we
network and depend on our treated good by have react
relations, added by Online Algorithm the algorithm and differently as
the value our and basically have customer. The what we thought
brand offered. to rely on how value of our they would on our
And as our the customer product will product, then
product relates to reacts on the increase they won’t
a lot of individuals problem solver intensely, and the support our
problem it’s easy (Our Water Filter) recognition on company because
usage on their our market field the different
to have a specific
relation would reach sky- alignments we
market niche
rocket have

Staff/HR Our Staff/HR on The associates on The opportunity When a

our company our company for workforce competitor gains
would oversees would have growth, due to an edge in the
the company’s different opinion increased demand market share, it
workforce. Such and resolution to for the affects
as the problem we profitability and
company’s
● have. and it may result in
would take a lot products and layoffs, business
Conflict services. More
Resolutio of work day time slowdown or
to consume as for business closure. And the
n by
having one agreed translates into worker or
Communi
conclusion better raises or associates on our
cation
higher wages for company would
● be impulsive if
Inclusivit
current
associates, along there’s an offer
y with better
● with growth for
working
 Discretion the surrounding conditions, wages
● Time community or benefits. HR
Managem through the hiring departments
ent of more workers. can’t always
Proffesional External factors insulate
developement themselves from
also may present
all external
themselves as the factors because
company’s ability some are
to land a highly imminent.
successful
rainmaker whose
business
development
activities improve
the company’s
reputation or
industry ranking.
Finance It is quite For our business Possible cash While we put the
affordable for detriment, the investments, new Cash On Delivery
every society’s revenue streams revenue streams, option on the
reach and also for our company and also the income
we manage to is pretty scant. strong capital streams.There
predict that our base would be
cash-flow would possibility on non-
be sufficient paying customers
based on our or the interest
market. rate would hike
suddenly.
Operation We’re very While we’re at There will be a new if one of our
s/ consistent on the “Against the idea or even a few, associates would
Manageme developing our tide” phase for created and resign without a
nt product and our brand. there’s executed. while our warning it would
mission, and a chance pour brand really tries to be a catastrophic
besides that we regular consumer be unique on others event for our
would wisely would get unused and different as well brand. Since the
dare to go to it an start as we go along by management
against the tide neglecting our the company would not be the
comparing to brand same out of the
progress later on.
what other blue and would
competitors not be consistent
doing if it’s no more
profitable.

Market The Market That the Market Because the field If by chance our
Field we’re on is pretty large for is wide for us and brand would get
are very us, but because the competitors the recognition it
inclusive and yet of that the aren’t that much should other big
no one is taking consumer would by comparison. sanitation brands
this field action second-guess on we got a lot of would involve and
that much. but buying our opportunities in take part of this
the fact is that a product. Thinking this field. problem, so
lot of society’s why would other chances are our
big names of brand will get
issues are based
sanitation brands overshadowed
on the problem
 this company didn’t think of and
believe to act. this first-hand underestimated
So the customer by the consumers
are pretty wild
but the
competitor are
pretty small for
comparison
Can any of your strengths help with improving your weaknesses or combating your threats? If
so, please describe how below.
If by chance our brand would get the recognition it should other big sanitation brands would
involve and take part of this problem, so chances are our brand will get overshadowed and
underestimated by the consumers

Based on the information above, what are your immediate goals/next steps?

Marketing around Get recognition Get another Switch Sales with Sponsor a big event
Jababeka and through our social partnership in other Companies or with approximately
followed with more media first as it is another PT. Like products, and 1200 participants.
precise lab tests to as or even more how we planned ensure we gain Which was
come, for our back important than already on taking profit by it. As BUSCUP 2023.
up data. territorial partnerships to PT VIGOR made a deal VIGOR headlined
marketing. Promedika. And a with the brand BUSCUP as the
The lab test came
few months ago the Nike. To switch biggest sponsor
through, and we’ve
marketed VIGOR to As this May proposal was sales by the end of there and got many
parts ofJababeka we’ve hit 1,265 approved but got June. recognition from
followers on declined on the last both committees
Instagram and call for partnership and participants.
updated contents because of a few
per-week as well unfortunate
circumstances. BUT
got successful deals
with two other
companies a few
weeks after. That
deals with architect
and got funded Rp
200,000 from each
company
Based on the information above, what are your long-term goals/next steps?
that we would like to expand our brand within marketing and all the networks we have, followed by other tests
to come to test on how the water provided in few regions is different from what jababeka is using. Knowing the
fact it’s different, we’re going to make our water filter suitable for usage for all of the vast majority region here
in Jabodetabek and maybe Indonesia as a country one day. While doing so, we’re maintaining our vision yet
still have some needed progressive changes that would make our brand stand out and unique as its own value.
So last but not least, the most important part is whether our business going to break through the hard few years
and make a break even so it’ll be easier for us to manage a sufficient cash-flow in the future.
 Competitor Data Collection

Our product (Vigor) price is Rp.

100.000 (with refills provided)
Price Cooger with higher price Rp.77.000
Dorahomi with also higher price Rp.
120.000
Samono Rp.130.000

Our product (Vigor)

removing impurities in the form of
Benefits/ objects, as well as microorganisms and
Features bacteria
Cooger
removing impurities in the form of
objects, as well as microorganisms and
bacteria
Dorahomi
removing impurities in the form of
objects, as well as microorganisms and
bacteria added with another filter
provided
Samono. Even the filter has 9 layers on it
removing impurities in the form of
objects, as well as microorganisms and
bacteria, and with added another filter
provided

Our product (Vigor)

20*13*6 cm
Size/profitability Cooger
12*5 13*5
Dorahomi
140*58*110mm
Samono
950*40*40 mm

Our product (Vigor)

it’s all online based and There will be waivers
Market strategy for customers in special events
Cooger
They give discounts for customers who rate
them
Dorahomi
They have a lot of budget on promotion and
they give discounts annually
Samono
They give discount annually

Once you’ve identified your major competitors, use the Competitive Analysis Worksheet on the next page
to compare your business to theirs.
Competitive Analysis Worksheet

Competit Importance
FACTOR M Competitor B Competitor C
or A to
e
Customer
vigor cooger samono dorahomi 3
Products

s s w w 5
Price

s s s s 5
Quality

s s w s 4
Selection

s s s s 4
Service

s s s s 5
Reliability

s w s s 4
Stability

w s s s 4
Expertise

w s s s 4
Company
Reputati
on
s w s s 5
Location

s s s s 3
Appearance

s s s s 4
Sales Method

w w s s 4
Credit
Policies
s s s s 5
Advertising

s s s s 4
Image
Marketing Expenses Strategy Chart

Target Market 1 Target Market 2 Target Market 3

Lab Test For Jababeka Lab Test For Jababeka

Territory Territory Water Source Lab Test For Jababeka
(approximately Territory Water Source
One-
Rp1,000,000 for two
Time
Expens sample)
es

- Packaging - Packaging Expense - Packaging Expense

Expense - Transport - Transport
- Transport - Supplier Expense - Supplier Expense
- Supplier - Internet Data - Internet Data
Monthly or Expense Administration Tax - Administration Tax from
Annual from the e-commerce the e-commerce
- Internet Data
Expenses -
Administrati
on Tax from
the e-
commerce

-WorkForce -WorkForce -WorkForce

- promotion Expense - Promotion Expense - Promotion Expense

Labor Costs
Pricing Strategy Worksheet

VIGOR

Business Name

Which of the following pricing strategies will you employ? Circle one.

Provide an explanation of your pricing model selection.

Include strategy info on your major product lines/service offerings. List industry/market practices
and any considerations to be discussed with your mentor.

Include strategy info on your major product lines/service offerings. List industry/market practices
and any considerations to be discussed with your mentor.

Product lines or service offerings may include the selling of Water Filter which will be sold
by implementing Personal Orders (PO) which by then is delivered to the respective
customer through e-commerce or through supplier depends on the situation.

Market practices may include promotions via social media and by connecting with close
friends regarding our product, so that it can become widespread and improve sales.
Distribution Channel Assessment Worksheet

Distribution Channel 1 Distribution Channel 2 Distribution Channel 3

As For Now)
- Shopee
Ease of - Have the Right for our
Entry Trademarks
- Certified Lab Test Data
As For Now)
The Geographic is based on
Geograp the jababeka Territory and
hic all over indonesia
Proximi
ty
- Administration Tax from
E-commerce.
Costs approximately 2.5% from
our sales cash flow
- Shipping through the E-
Commerce
- Packaging & Supplier
Expense
- Advertising
- The one-time-expense
for Lab Test
-Samono = As for samono,
they got 123,600 followers
Competito
with 897 consumers for the
rs’
Water filter
Positions
-Dorahomi = Dorahomi got
16,800 followers, and the
consumer is about 521
Consumer
-cagoor = Cagoor got
348,000 followers with
10,400 buyers.
One of our associates
owned a store/ business
Managem
ent
Experien
ce
1. Ability to build a
relationship Staffing
Staffin
requires building
g
connections with people.
Capabilit
ies 2. Flexibility A good
staffing agency needs to
be flexible enough to
overcome crises and
disappointment and get
back on track with fresh
zeal.
3. Effective
communication skills A
staffing company needs
to have excellent
communication skills.
4. Adequate knowledge

1. Scant Capital
2. Good Algorithm
Marketi
3. Good Network and
ng
Relations
Need
4. Good IT knowledge on
s
social media marketing
Chapter 4. Operational

To increase consumer confidence in the goods we sell, we carry out

laboratory tests for physical, biological, and chemical parameters that
are determined based on Permenkes No. 32 of 2017 concerning
household drinking water quality standards. We do this test in a more
facilitated laboratory setting. To further maintain the safety of goods,
Production we use a proper package, where there’s pouch that we use can ensure
the safety of the goods. On the other hand, to make the pouch more
attractive, we provide more creativity. For production, we will take
goods from suppliers and rebrand them with our own brand and
packaging. We will make sales online. Therefore, deliveries will be
made via expeditionary services.
Of course, we conduct checks before sending products to customers.
where we ensure that our water filters are properly used by checking
Quality Control through the laboratory. Not only that, we will check the parts of the
water filter before they are put in the package.

For now we don’t need additional workers. so the division of our work
will be carried out by our Vigor team. So anyone can participate in the
Personnel work voluntarily.

Inventory Our inventory stocked up in small quantities first, we opened pre-order

the rest. After the order was collected, the next step is to contact the
supplier. Now we have packaging equipment and several stock of the
filters.

Supplier Our supplier is called SWS Hi-Tech Cartridge, which we access online as
well, by the Tokopedia platform. So, the payment terms will be more
flexible. This supplier has quite a lot in stock so Vigor can handle large
orders at any time. However, for now we don’t have back up supplier
contacts. As previously said, we do the pre-order. that we collect the
orders first then, we contact the suppliers.
Chapter 5. management and Organization
Management Worksheet

The idea is our product comes from a news report from Unicef which says that
70% of 20,000 household drinking water sources in Indonesia are contaminated
with excrement.

Bio/s

We have constraints in terms of lack of time to carry out further lab tests because
the test results will only come out after the final presentation, but we will not hire
professionals from anywhere in terms of our shortcomings in management and
Gaps in
finance, because we trust each other to learn together in broadening our horizons
Management
or and knowledge from the classroom and outside the classroom.
Experience

Mr. Ihsan Hadiansyah, Mrs. Farida Komalasari and Mr. Rijal Hakiki.

Adviso
rs
Organization Chart
Chapter 6. Financial Report

Profit & loss

9 March 2023 16 March 2023 30 March 2023 6 April 2023

cogs 288.000 cogs 224.000 cogs 160.000 cogs 224.000

Cash flow projection

Projected balance sheet

Break-even calculation
Use of capital