E-Commerce and its Application

Submitted to: Prof. Raghunathan Krishankumar

Submission by:

Saransh Gurbaxani - IPM/2156/01

Section A

3. Consider a tour graph of IIM Bodh Gaya and support freshers to locate
different places in the shortest route to save their time and energy. (Hint:
Consider google maps and have relative distance b/w
different places, consider at least 6 places in your tour graph)
Assuming that the college tour for the freshers starts from node A and ends at node F,
we can use the Nearest Neighbor Algorithm to find an approximation of the shortest
path.

Starting from node A and ending at node F, the algorithm would proceed as follows:

1. A → B (distance: 100)
2. B →C (distance: 700)
3. C → E (distance: 145)
4. E → D (distance: 100)
5. D → C (distance: 115)
6. C → F (distance: 350)

Returning to node A completes the cycle. However, since the tour ends at node F, we
don't need to return to node A. Instead, we can end the tour after visiting all other
nodes.

So, the shortest path that starts from A and ends at F would be:
A→B→C→E→D→F

This path has a total distance of 100 + 700+ 145 + 100 + 115 +350 = 1510 meters.

Section B
1. Prepare a report based on your investigation, if following centers need an EC
anyou can help them with the process. If they do not wish to have an EC, write a
detailed report on why this decision is being made and how you can convince
them towards an EC and hypothetically, what will be your architecture for them so
that the second round of visit to the center would provide them a first-hand
experience of the architecture.
Ans. Having a discussion with the Manager at Magadh Sweets, while they currently do
not have a E-commerce system, but they were engaged with the idea of getting a EC
Infrastructure. To allign Magadh Sweets into the E-Commmerce world, I will use by
knowledge and expertise of Marketing, to help them with the process. The aspects I can
help with will be:

1. E-Commerce Platform Selection

● Researching about popular e-commerce portals
that can be helpful in increasing the sales of
Magadh sweets. Possible options would be listing
them on Zomato and Swiggy.
● Going into the inticrasies of the research, I will help
them identify the right pricing plan, in order to set
up a cost effective architecture.
● Considering the limited expertise of staff in
Ecommerce, I will priortize platform with interactive
internfacde and a smooth setup I'll prioritize
platforms with intuitive interfaces for a smooth
setup and management experience.

2. Store Setup and Management

● I can help them as I know how difficult it may be for a novice to list a product. It
will have special details and an enticing, one-of-a-kind product description that
emphasizes the key flavors.
● I can advise them on the value of expert, high-quality photographs to assist them
highlight the unique products.
● I will establish distinct product categories to facilitate simple client browsing in
order to organize the setup.
● With the use of my search engine optimization expertise, I will assist them in
including keywords into their product descriptions.

3. Promotion and Client Care

● Digital Marketing Strategy: I can assist them with online customer outreach
tactics, such as social media marketing, by drawing on my experience in this
area.
● I can assist them in reaching customers by increasing interaction with pay per
click advertising in Google Ads.
● I can also provide them with training on how to manage online consumers in the
customer care department.
Hypothetical E-Commerce Architecture for Magadh Sweets

● Integration with Shopify and Food Delivery

Apps:
● Incorporate Shopify into Magadh Sweets'
existing inventory management system.
● Utilize Shopify's user-friendly platform to
manage inventory flow efficiently.
● Set up Swiggy and Zomato listings for
Magadh Sweets' inventory to enhance
visibility on popular food delivery
platforms.
● Provide training and guidance on how to
use the Shopify dashboard effectively for
inventory management.

● Payment Gateway Integration:

● Set up a secure payment gateway for
online transactions on Magadh Sweets'
e-commerce platform.
● Integrate their bank accounts with UPI
(Unified Payments Interface) to facilitate
seamless transactions.
● Implement Virtual Payment Addresses
(VPAs) to enhance security and
streamline payment processes.
● Ensure compliance with relevant security
standards and regulations to build trust
with customers.