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Introduction to

Business English

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Objectives of the subject
- Provide language and concepts of business and economics
- Build vocabulary through practice in comprehension of business and
economics texts
- Develop English skills with opportunities to express business concept
through activities of synthesizing, summarizing, analyzing, criticizing
and discussing ideas
Material: ENGLISH FOR BUSINESS STUDIES – Student’s book + Teacher’s book by
Ian MacKenzie - Third Edition

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ASSESSMENT
1. On going
- 10% attendance
- 20% formative assessment
 10% in-class activities
 10% assignments on LMS
- 20% mid-term test: video recording of a given
speaking topic
2. Final assessment
50% final test
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Unit 1

Management
Unit 1

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Learning objectives

● Understand basic vocabulary and be able to discuss:


 what functions of management are
 what makes a good manager
● Understand 2 useful reading techiques: Skimming and Scanning
and know to use them
● Know how to write a summary.
● Understand the structure of an email and know to write a short
email

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Listening
practice
Unit 1: Page 11

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Pre-listening:
Work in groups of four in 10 minutes. Discuss these
questions:
1. Do managers have good reputations in our country?
Name someone you know and their positions as well as
his/her companies?

Names Positions Companies/


Organizations
1.
2.

2. Which managers do you admire mostly or who do you


find interesting and impressive?
What qualities or skills do you think make him/ her
successful?
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Names Positions Organizations/ Company

1. Dang Le Nguyen Vu Founder, Chairman, and Trung Nguyen Group


General Director
2. Pham Nhat Vuong Founder, Chairman Vingroup
3. Doan Nguyen Duc Chairman Hoang Anh Gia Lai Group
4. Nguyen Thi Phuong Thao - CEO, President - Vietjet Air
- Vice President - HD bank
5. Pham Thi Huan Founder, Chairman, CEO - Ba Huan Joint Food Stock Company

6. Mai Kieu Lien CEO Vinamilk (VN Diary Products Joint Stock Co.)

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Which managerial skills and characteristics make a good manager?

• hard-working, educated, intelligent, well-organized


• decisive, persuasive, courage (being prepared to take risks
Characteristic &responsibilities)
• self-discipline (keep discipline in all requirements),
• self-respect (respect one’s self and others)
• having spirit of corporation

• being good at communication/ negotiation/ management/


problem-solving skills.
Managerial • knowing how to delegate tasks/ motivate employees & young
Skills people
• believing in his strategy, and lead innovation in the company
• knowing how to make strategic plans and follow the goals set

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Listening Comprehension (page 11, record 1.2, 1,3)
Listening to two MBA students at the Judge Business School at
Cambridge University talking about management
Who says the things about managers in the table below
Carlo ( the first speaker) or Olga (the second)

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subordinate (n) /səˈboːdinət/
= a person who is lower in rank, power,
importance.
Ex: He was giving orders to one of his
subordinates.
subordinate (adj) /səˈboːdinət/
= having a lower or less important position
Ex: a subordinate employee/ position/ role/ status
subordinate (v) /səˈbɔr·dənˌeɪt/
= to put someone/ something into a less
important position than others
Ex: Her personal life has been
subordinated to her career.

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accomplish (v) /əˈkompliʃ/
= to complete (something) successfully
EX: He accomplished everything he had
intended to do.
accomplishment (n) /əˈkompliʃmənt/
= Achievement = Something done or finished
successfully.
accomplished (adj) /əˈkompliʃt/ = Skilled
Ex: He is accomplished in dealing with people.
accomplishable (adj) /əˈkɑːm.plɪʃ.ə.bəl/
= possible to achieve.
Ex: His intention was to set target that
was ambitious but accomplishable.
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Colleague (n) /ˈkɒl.iːɡ/
A group of people who work together:

Synonym co-worker

Ex: I don't know anything about this, but


I'm sure my colleague here can help you.

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motivate (v) /ˈmoʊ.tə̬ .veɪt/
= to make someone want to do something well
Ex: She managed to motivate staff to work together
after the merger.
= to influence someone's behavior in a
particular way
be motivated by s.th
Ex: He was motivated by greed.
motivation (n) /ˌmoʊ.tə̬ ˈveɪ.ʃən/
= the need/ reason for doing something
motivated (adj) /ˈməʊ.tɪ.veɪ.tɪd/
= very enthusiastic because you really want to do
something
Ex: Our staff member are hard-working
and highly motivated.
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shareholder (n) /ˈʃerˌhoʊl.dɚ/
= a person who owns shares in a
company and therefore get part of the
company’s profit and the right to vote
on how the company is controlled
Synonym: owner

Ex: Shareholders will be voting on


the proposed merger of the two
companies next week.

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execute (v) /ˈek·sɪˌkjut/= to do or perform something
planned
(Synonym: carry out/ perform)
Ex: Now that we have approval, we can go ahead and
execute the plan.
execute an agreement/ a plan/ a contract/ a command
executor (n) /iɡˈzekjutə/
= a person who execute some duty, job, assignment.
executive (n) /ɪɡˈzek.jə.tɪ̬ v/
= someone in a high position in business, making decision
and putting them into action (CEO)
executive (adj) = relating to making decisions and
managing business.
Ex: His executive skill will be very useful for the company.
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Listening Comprehension (page 11, record 1.2, 1,3)
Listening to two MBA students at the Judge Business School at Cambridge University
talking about management
Who says the things about managers in the table below Carlo ( the first speaker) or Olga
(the second)




 



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Post- listening:
Work in group and discuss:
From what mentioned by Carlo and Orla, what do you think
are the three most important characteristics of a good
manager?

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Which managerial skills and characteristics make a good manager?

• hard-working, educated, intelligent, well-organized


• decisive, persuasive, courage (being prepared to take risks
Characteristic &responsibilities)
• self-discipline (keep discipline in all requirements),
• self-respect (respect one’s self and others)
• having spirit of corporation

• being good at communication/ negotiation/ management/


problem-solving skills.
Managerial • knowing how to delegate tasks/ motivate employees & young
Skills people
• believing in his strategy, and lead innovation in the company
• knowing how to make strategic plans and follow the goals set

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Reading
practice
Unit 1: Page 12

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Pre-reading:

Watch a video
https://www.youtube.com/watch?v=t3F8pQLtY_Q
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SKIMMING and SCANNING
SKIMMING SCANNING
• Fast reading to get general idea of text • Reading to find specific information
• How: • Analyze the organization of the content
• Read Title – Heading – Subheading/ before you read
Bold words, Key words (ignore • Less reading, more searching:
details)
• Look for specific keywords/ heading,
• Look at diagrams, pictures, titles
illustrations
• Scan the entire text: top page to the
• Read the first paragraph carefull, bottom to find specific words, numbers,
skip unimportant paragraphs names, dates,…
• Read first and last sentence of each -> rapidly moving eyes over text to locate
paragraph (topic sentence), specific details
-> let your eyes run along the pages -> already know what you want to look
-> choose what to read for (have Qs in your mind) 23
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The 1st/ topic
sentence

Skip unimportant
paragraphs

Can you find the main idea of the text in 10 seconds?


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1. How many brands of pizzas are there on the menu? 1. 6 brands
2. What pizza has the lowest price? 2. Totino’s Pizza (1.29)
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1. How many games will be
held at Polana Center
according to the schedule?
A. 1
B. 2
C. 3
D. 4

2. What are people advised to


do?
A. Request a fun for tickets
they do not plan to use.
B. Order tickets right after the
semifinal games
C. Buy tickets for the final
games as soon as
possible
D. Arrive at the final game
early

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1. What type of business is Woodruff?
A. a software company
B. a clothing store
C. a consulting firm
D. a travel agency

2. With what statement about Woodruff’s


would Ms. Torres most likely agree?
A. It’s located closed to her home.
B. It has a large staff.
C. It’s relatively inexpensive.
D. It’s open later than other shops.

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Developing
Pre-reading: strategies, setting
objectives
Leading team Budgeting,
members managing finance
Work in pair
in 5 minutes
and discuss: What do
Allocating tasks, managers do in Motivating staff,
responsibilities Evaluating their
a company? performance

Hiring,
Negotiating
interviewing,
contracts
training
Reporting to
CEO
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What is management?
Reading comprehension
Answer the following questions:
1. According to the text, what
are details of each
management task?
2. Which of qualities in
Listening excersie (p.11) are
particularly suitable for each
task mentioned by Peter
Drucker (the author)?

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What is management?
Reading comprehension
Answer:
2.
2.1 Planning = following company’s goals/
setting and following the objectives
2.2 Organizing = how to lead people,
successfully execute plans and strategies
2.3 Integrating = how to lead, motivate
people
2.4 Measuring performance = meeting the
target they have been set
2.5 Developing people = helping young
colleagues to develop, help subordinates to
accomplish their own goals and objectives

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What is management?
Vocabulary exercises (p.13)
Exercise 1: Exercise 2:
1. D 1. set objectives
2. E 2. allocate/ resources
3. B
3. perform tasks
4. F
4. supervise/ subordinates
5. H
6. G 5. measure/ performance
7. A 6. deal with crises/ make/ decisions
8. C
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consult (v) /kənˈsʌl/
= to get info./ advice from a person, expert
= to discuss s.th with s.o before you make a decision
consultant (n) /kənˈsʌl.tənt/
= a person who is paid to advise on a particular subject
● a management/ financial consultant
● a firm of public relation consultants
consultancy (n) /kənˈsʌl.tənt.si/
= the activity of giving advice on a particular subject
= a company that gives advice on a particular subject
Ex: The company paid him for IT consultancy.
consultation (n) /ˌkɒn.sʌlˈteɪ.ʃən/
= a meeting to discuss something or to get advice
consultative (adj) /kənˈsʌl.tə.tɪv/
ex: a consultative committee/ document
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strategy (n) /ˈstræt.ə.dʒi/
= A detailed plan or way for achieving
success in wars, politics, business, or sports
(often a long-range plan)
Ex: We're working on new strategies to
improve our share of the market.

strategic (adj) /strəˈti·dʒɪk/


Ex: The proposal was of strategic importance
for expanding the market share.

strategically (adv) /strəˈti·dʒɪk·li/


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Noun Verb Adjective Adverb

subordinate subordinate subordinate x


accomplished x
accomplishment accomplish
accomplishable
x
colleague x x

motivation motivate motivated x


x
maximization maximize maximum

consultant x
consultancy consult consultative
consultation
execution x
executive execute executive
executor
strategy strategically
x strategic
strategist 34
Post-reading:
Writing
a summary paragraph
1.Definition
A summary is a short retelling of
a longer written passage, containing the
author’s most important ideas.
Summarizing helps improve both your
reading and writing skills. To summarize,
you must read a passage closely, finding
the main ideas and supporting ideas.
Then you must briefly write down those
ideas in a few sentences or a paragraph.
(Long Beach City College)

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 Writing a summary paragraph
1. Read the material and identify the main ideas. Distinguish the
main ideas from the details.
2. Write the main ideas in phrase form.
3. Begin the summary with an introductory statement.
4. Turn the main ideas into sentences, occasionally including details
when it is necessary to convey the main idea.
5. Combine the sentences into one or more paragraphs.
6. Use transition words to connect the sentences and the
paragraphs.
7. Proofread the summary for punctuation, spelling, sentence
structure, and content
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Summary Template
1. List the main ideas in phrase form.
• ______________________________________________________________________
• ______________________________________________________________________
• ______________________________________________________________________
2. Write an introductory sentence that states the topic of the summary.
________________________________________________________________________
3. Turn the main ideas into sentences using your own words. You can combine some of the
main ideas into one sentence.
• ______________________________________________________________________
• ______________________________________________________________________
• ______________________________________________________________________
4. Add transition words from the list below or from the transition poster.
first, next, finally, before, after, during, later, also, another, in addition, in conclusion, to sum
up, similarly, however, on the contrary, most important, for example, as a result, therefore
5. Proofread and edit your summary. 37
Practice exercise
Write a summary of 5 tasks listed by Drucker
- Read text again (p.12)
- Point out main ideas of 5 tasks
- Write a summary

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Case study: Selecting Chief Operating Officer
Three companies are looking for a
senior manager – a Chief Operating
Officer who will be responsible for Candidate
1
managing the company’s day-to-day
Candidate 2
operations and making sure that all
operations are efficient and effective
Task: Choose suitable candidate for
Company A, B, C
positions from 3 companies. (p.13-
14) Candidate 3 +
- Work in group: 4

+ Compare CEO vs COO


+ Read case study and choose
appropriate candidate
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CEO vs COO
CEO (Chief Executive Officer) COO (Chief Operating Officer)
• Highest ranking officer & the head • The 2nd in command behind the
of management in an Chairman or CEO & responsible
organization, responsible for an for day-to-day operation of an
organization's long-term success organization
• Report to the board of directors • Report to the CEO
• CEO is the supreme overseer • COO works closely with the CFO,
(supervisor) & final decision CIO and other officers to give
maker. affective advice and decision-
making aid to the CEO
• CEO is accountable for the
success or failure of a company.

40
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41
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Suggested Answers
A B C

Candidate
x
1

Candidate
x
2

Candidate
x
4

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Writing a short email
5 main parts:

1. To/From
2. Subject
3. Salutation/ Greeting
4. Body of Message
5. Signature
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3. Salutation/ Greeting
Formal Informal
If you know the Dear Mr. / Mrs. + surname, Hello / Hi + name,
name
If you don’t Dear Sir, / Madam, Hello, / Hi,
know the name

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4. Body of the message
1. Opening
2. Purpose of the email
3. Main content
4. Closing

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4. Body of the message
4.1 Opening
Informal:
How are you? How are you doing? How are things?
How have you been? How was your holiday?
Guest what?

To replied email:
Thank you for contacting ABC Company.
Thank you for your prompt reply.
Thank you for getting back to me.
Thank you for choosing Rex Hotel to book your stay in HCMC.

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4. Body of the message
4.2 Purpose of the email

• I’m writing with reference to…


• I’m writing to ask for the information about…
• We’re writing to inform you that… / to request information
about…/ to enquire about…/ to complain/explain/apologize…
• I am writing to announce…
• I would like to offer congratulations on…

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4. Body of the message
4.3 Main content
• As you started in your letter, …
• Regarding … / Concerning … / With regards to …
• As you mentioned in the previous one,…
• I would be grateful if ….
• I would be interested in having more details about …

• We are pleased to announce that …


• You will be pleased to know that …

• We regret to inform you…


• After careful consideration we have decided that…

• Please find attached…


• Attached you will find…
• Could you please sign and return the attached contract by next Monday?
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4. Body of the message
4.4 Closing
Formal:
• Let me know if you need any further information.
• If you would like any further information, please don’t hesitate to
contact me.
• I am looking forward to hearing from you at your earliest
convenience.
• I would be grateful if you could attend to this matter as soon as
possible.
Informal:
• Hope to hear from you soon.
• Looking forward to seeing you from you soon.
• I can’t wait to meet up soon

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5. Signature
Formal Informal
Greeting Signature
If you know the Dear Mr. / Mrs. + Yours sincerely, All the best,
name surname, Regards, Love,
Best regards, Best wishes,
Kind regards, Thanks,
(A.E) Sincerely, Regards,
Sincerely yours,
If you don’t Dear Sir, / Yours faithfully,
know the name Madam,

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What is the purpose of the mail? Is it formal of informal?

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What is the purpose of the mail? Is it formal of informal?

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What is the purpose of the mail? Is it formal of informal?

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Writing Informal Business Emails at Work
Business emails are almost always written in strictly formal language but there are
situations in and outside of workplaces where informal words and statements are
better suited. These situations are listed below:
Regular Communication
Informal business emails can easily be sent to someone who you are in contact with
via emails on a regular basis.
Multiple Emails a Day
In case of having to send multiple emails a day to the same person, switching to
informal emails will save a lot of time and hassle. But of course, it has to be with
someone who thinks of it the same way and doesn’t get offended.
Close Colleagues
Close colleagues are more like friends and nobody uses a formal language with
friends. So emailing close colleagues for even business purposes can be dealt with in
an informal manner and in most cases, that is better.
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Elements in Informal Business Email
There are a few things to keep in mind when writing informal emails in
business settings.
It cannot be too informal most of the time but you can lose the formal
gestures.

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Not-So-Formal Vocabulary
The use of informal vocabulary makes the emails informal in essence.
“Discussed with” can become “Spoke to”, for example.

Informal Formal
Tell Express
Ask Enquire
Check Verify
Lucky Fortunate
Speed up Accelerate

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Acronym
Acronyms are made out of initial letters from every word in lengthy phrases.
People use them in chats or instant messages. Using acronyms in informal
business emails will save the time of the readers and writers while increasing
efficiency.
Acronym Full-Form
TBH To Be Honest
ASAP As Soon As Possible
IDK I Don't Know
IMO In My Opinion
BTW By The Way
NN2R No need to reply

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Abbreviations
Abbreviations are shortened form of individual words that are created with the help of
a full stops. People use abbreviations in highly informal scenarios and people naturally
use them while emailing and chatting with friends where formal language is not a must.
The same goes for informal emails.

Abbreviation Full Form


approx. Approximately
dept. Department
re. Regarding
temp. Temperature/Temporary
asst. Assistant

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Contractions
Contractions are short forms of full-length phrases assembled with the help of an
apostrophe used for efficiency in informal day-to-day conversations. These are used in daily
conversations and informal emails have the same tone and vocabulary so the contractions
are used as well.

Main Phrase Contraction


Cannot Can’t
I have I’ve
We would We’d
He will He’ll
They are They’re

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Informal Business Email

Hi,

What’s up? I’ll do it ASAP and send it to you. It may take me approx. 1 hour or so.
That’s not too late, is it?

See ya

(No signature)

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Thank you email after an informal interview
Sometimes, you'll do an informal interview before entering the formal interview process.
These are all about discovering who you are and your suitability for a role before you take
the time to complete an application.
Hi (Recipient's name),

Thanks for taking the time to interview me for the (job role) post. It was great to
learn about the opportunity and the type of candidate you're searching for.

I came away from our discussion excited about the opportunity. I have a couple of
questions for you. (Ask your questions here, or delete this section if you don't have
any!)

I'm excited about the potential of the role, and I 100% want to apply.

I look forward to hearing from you and progressing with my application!


(Your name)
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Respond to informal job offer email sample
An informal job offer could be given verbally, by email. Informal job offers are, by nature,
non-committal (=voluntary), so you're not dealing with an HR team or senior management.

Hi (Recipient's name),

It was great to chat earlier, and thanks for offering me the (job name) position.

I've had some time to think about it, and of course, I'll accept.

I understand there are forms to fill out and boxes to tick, so let's start that process now.

I can't wait to join the team!

Cheers,
(Your name)

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Informal job acceptance email sample
Accepting a job by email is typically done formally, but if you're taking a promotion from
a personal friend, this informal job acceptance email sample is fine.
Hey! (Recipient's name),

I've just received your job offer email, and I'm 100% going to accept!

It's been a pleasure learning more about the role and the organization, and I'm convinced it's
the ideal opportunity for me.

You can consider this email a formal acceptance. Please outline the next steps in the process.
I can provide any documents, references, or information you need.

If you need to contact me, you can message me anytime. If you spot me in the street, I'll be
the one with a big smile on my face!

I can't wait to start working with you and making a difference.


(Your name)
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Informal business email example
If you've developed a strong relationship with a customer, client, or supplier, you can write
informal business emails (if you want to).
Relationships are vital to growing business, so these friendly emails can benefit your business.
Hi (Recipient's name),

I'm contacting you with great offers for our best customers (like you!).

We're always looking for ways to save you money and can offer you an exclusive deal to save you cash.

(Insert information about the offers/products)

Interested?

We're only offering these deals to our best customers, and they're available for a limited time. Contact
me today if you want to take advantage. We can't guarantee you'll ever get these prices again.

Looking forward to your call.


(Your name)
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How to Write Effective Emails
1. Write a Compelling Subject Line
You want your email to be opened, so make sure your subject line clearly summarizes your message and
grabs the reader's attention.
2. Keep it Clear
Don't cram too much information into an email, so that you don't confuse your reader. Keep sentences
short and to the point, number paragraphs, or use bullet points.
3. Mind Your Manners
Your email reflects your professionalism so be polite. Sign your message off properly, and avoid using
emoticons, informal jargon or abbreviations.
4. Check Your Tone
Unlike face-to-face communication, email doesn't include body language or non-verbal cues, so choose
your words carefully.
Think about how your email "feels." If you think the reader might misinterpret your message, rephrase it.
5. Proofread
Before you hit the send button, check for spelling, grammar or punctuation errors. Simple mistakes like
these can detract from your message and make you look unprofessional

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Writing a short email
How to write an effective email:
- Make good use of subject: give clear and informative
subject
- Keep message clear and brief
- Be polite: check language tone and put a polite closing
- Proofreading: review for spelling, grammar and
punctuation mistakes as email is a part of professional
image

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Writing a short email
Writing exercise: Imagine you work for a
recruitment agency or a headhunting firm,
write an formal email of 50-100 words to your
boss recommending your choice of
candidates for the position above and
outlining the reasons.

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 67


Opening paragraph:
I am writing to complain about…..
I feel I must complain about……
I am writing to you in connection with…..
It was completely different from…..
I am dissatisfied with…..
Unfortunately, it was nothing like what I expected.
Letter of Expressions for middle paragraphs:
I must mention / point out …..
Complaint To make matters worse….
I was shocked / surprised / disappointed…..
As if that was not bad enough…
To my surprise / amazement…
Closing paragraph:
I demand a full refund / immediate action / a replacement.
I would be grateful if you dealt with this matter immediately.
I would appreciate if we could sort this matter out as soon as possible.
I am afraid that if this matter is not dealt with immediately, I will….

I look forward to hearing from you.


I hope to hear from you as soon as possible.
Thanking you in advance.
UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 68
begin finally faithfully discount so misleading because complain
Letter of Complaint forward above but attention point refund advertisement
Dear Sir/Madam,

I feel I must __________(1) about the lunch we had at your restaurant on Thursday 17th December. Unfortunately,
both the food and the service were not satisfactory.

To __________(2) with, the dishes we ordered were inedible __________(3) of heavy seasoning. There was
__________(4) much salt and pepper on the food that it was impossible to eat the whole meal.

I must also __________(5) out that your advertisement was __________(6) as there were only two vegetarian
dishes on the menu.

__________(7), when we asked for the bill, we were surprised at the staff's ignorance of the 10% __________(8)
for group bookings. Again, this was something highlighted in your __________(9). We could have made a fuss
about it, __________(10) we decided not to.

Considering all the __________(11), I believe I am entitled to a partial __________(12). I am confident that this
matter will receive your prompt __________(13). I look __________(14) to hearing from you.

Yours __________(15),
UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 69
UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 71

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