Professional Documents
Culture Documents
EMAIL: mutahbrigit@gmail.com
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DECLARATION
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ACKNOLEDGMENT
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DEDICATION
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CHAPTER ONE
BUSINES DESCRIPTION
The name of the business is pin titled as JB Laboratory installation equipment enterprise. The reason
as to why I decided to open such a business to create employment, to improve standard of living of the
employee and also facilitate easy learning of students as of providing suitable equipment.
It also encourages youth empowerment which encourages youth to start their own business without
waiting to be employed after finishing their course.
I Brigit Wairimu conducting the business at my age of 20years, I stay in Nakuru sub – location Afraha.
I attended St Mary’s Girls Primary School then Flamingo Secondary School and now currently am in
Rift valley Institute Of Science And Technology where I want to start a small business which its main
focus is in laboratory science where am going to supply and install laboratory equipment.
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1.2 BUSINESS LOCATION AND ADDRESS
JB laboratory installation equipment enterprise would be located at Nakuru county, sub – location
Afraha, near Afraha maternity along Kanu Street Road. If you want to contact as our telephone
number is 0704663325, p.o box 30050 – 20100, email address: mutahibridgit@gmail.com
JB LABORATORY
INSTALLATION
EQUIPMENT ENTERPRISE
AFRAHA
MATERNITY
HOSPITAL
VISION
MISSION
To ensure students and other people are able to get skills and efficient knowledge and empowerment.
The business would be a sole proprietor type of ownership this is because it is easy to run the business
then there is maximum privacy and it’s easier to change structure, enjoying profit alone but in a
business there is never lack down fall as you have to sort out the loans alone, raising of capital which
is seven hundred thousand can be challenging and unlimited liability
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4. Loans 35% 245,000
TOTAL 100% 700,000
1.5 PRODUCTS AND SERVICE
This startup business which the main products are equipment e.g. microscope, fridge, oven, autoclave
which branding name of the equipment will be named according to the company.
The service will include free training to the laboratory technician how to operate the equipment. The
warrants are given within 2years.
We will be making our own equipment which we will be branding name of the company, the feature
which would be found on our equipment is the details of the equipment.
The service will be include free training to the lab technician on how to operate the equipment,
packaging of the equipment, supply and installation.
The reason for doing such a business is to increase variable market for laboratory equipment as for my
area there is very little laboratory installation equipment business.
According to my area there are many schools around which require equipment’s for their practical and
there is also availability of transport to be able to transport our goods. There is also availability of raw
materials for ease making the equipment.
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1.7 INDUSTRY
JB laboratory installation equipment enterprise deals with making of machines which are used in the
laboratory either technical schools or secondary schools
1.7.1 Size
We have different types of sixes e.g. small and big and medium.
Small machines include microscope, calorimeter. Big machines include oven, autoclaves.
1.7.2 Characteristic
The equipment are made from metals which are stainless to avoid rusting according to the use and then
coated to improve the appearance of the equipment our equipment cannot be paint but laminated.
1.7.3 Trend
The trend of my industry is growth simply because I have just started the business.
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1.8 BUSINESS GOALS AND OBJECTIVES
According to every business should have goals and objectives’ which may be short term and long
terms.
JB laboratory installation equipment has a goal of after five years it would have grown and produce
two or three companies in different county.
The company will be able to employ more staff within a period of two months which will enhance the
company runs smoothly
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1.9 ENTRY STRATEGIES AND GROWTH
According to our business which will advertise using different forms of advertisement which will
enable to tell our customers about our company.
JB laboratory installation industries will advertise our business using billboard, posters and on
websites to alter our customers about our business
1.9.2 Growth Strategy
We will be able to offer free training to our trainee to ensure our customers get skills on how to use the
equipment they have purchase for and also offer free delivery to our customers.
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CHAPTER TWO
Market is a regular gathering of people for the purchase and sale of provisions, livestock and other
commodities while marketing is the process of exploring, creating and delivering value to meet the
needs of target market.
JB laboratory installation industry likely to receive impulse customers which they have made their
mind to purchase our products without any doubts
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2.1.1 Institution Customers
Most of products are educational which means most of my products will get purchased by schools and
technical collages
These are customers which will rarely purchase the products but mainly who wants to start a
dispensary nearby which would have to have a laboratory and requires equipment e.g. microscope
In market sharing include of knowing the competitors who are around in the market who are also
selling the same products as mine this helps in knowing what method i will use to improve or maintain
to be able to get my customers to purchase my products.
Doing my research i found that i have 3 competitors which are doing the same business as mine which
include Jack’s, Josephs and Rose.
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Jb laboratory 70,000 41% 148.25
installation company
Jacks CALCULATION
JOSEPH'S
JACK'S
JACK'S , 30% ROSE
JOSEPH'S,
ROSE, 30% 40%
After entering the market business the market share was shared among the four companies that is Jack’s
Joseph’s, Rose and JB Company
Company name Sales Market share Degrees
Jack’s laboratory 30,000 17.65% 63.54
installation company
Sales
JACK'S
17.65% JACK'S
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JOSEPH'S ROSE
23.53%
JB
ROSE
2.3 COMPETITIONS
Completion is a situation in a market in which firms or sellers independently strive for the patronage
of buyers in order to archive a particular business objective
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1. Jack’s laboratory 1. Good relation with 1. Delay in delivery of
installation customers good to his customers
company
2. Delivery of products 2. He is goods purchased
on high value
3. Roses laboratory 1. Gives discount to her 1. Poor transport
installation customers 2. Poor quality
company equipment’s
2. Appropriate and
convenience service to her
customers
Promotion is a marketing tool, used to communicate between the sellers and buyers while
advertisement is call the attention of the public to something like product or services. We have
different promotion and advertisement
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2.4.1 Methods of Advertisement
We have two types of advertisement which is printing media and electronic media according to my
business both methods are suitable for advertising my business
i. Printing Media
In printing media I will use posters which will cost around 10,000 ksh and they will be posted on posts,
walls signboards will help to welcomed and advertise our busy and bill board will printed to show our
products and direction and location
In electronic media I will use website Google, radio television which according to me is cheaper and it
is easier were I will require paying 300ksh per month and advertising my products whenever I want.
We have three methods of promotion but as for my business i will use discount policy where i will offer
discount to my customers to be able to get equipment on affordable prices
The method and procedures companies employ to determine the rates they charge for their goods and
services.
There are 4 major pricing strategies value – based, on competition, cost plus and dynamic pricing.
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Also set a price based on what the competition charges set a high price and lower it as the market
evolves.
According to my business i will chase direct sale whereby am going to deal with the consumers directly
without passing into retailers or wholesalers to avoid any complication to my customers.
This helps a business to proceeds to avoid over-pricing our customers and know the prices set on the
market.
Mine is manufacture directly to customers which is easier because you are able to get demand from the
customers.
According to mode of transport i will use road which is more efficient, reliable and cheaper compared
to air transport.
It is usually normal for business to get challenges which are the customer’s runs away with the money,
poor transport network, competition.
This challenges can be solved by ensuring customers pay all the amount on time, ensuring when
locating a business your consider to be able to be better than your competitors
CHAPTER THREE
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In any business there must be any organizing plan for planning the future goals at an organization to be
sure everyone on the team to understand what management expects.
The planning include method of recruitment, promotion, training, amount you will pay the employee.
MANAGING DIRECTOR
MANAGER
ACCOUNTANT
As for my business I have a manager and accountant who have higher hierarchy in my company where
one should have specific qualification to be able to get the job and who have good experience.
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Manager 1 1. Should have 1. Ensure employees
diploma in CSLT. work productively
2. Should have scored and develop
C+ in his/her KCSE. professionally.
3. Should have age 30- 2. Set policies and
35yrs. processes.
4. Should have an 3. Oversee day to day
experience of 5yrs. operations.
5. Should have 4. Design strategy and
certificate of good set goals for growth.
conduct
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4. Should have
hygiene and
health.
Cleaner 2 1. Should be above 1. To ensure the offices
20yrs old. and compound are
2. Should have a cleaned.
training of good
sanitation and
hygiene.
3.4.1 Recruitment
In a business am going to advertise a job vacancy through websites and posters in order to get many
staff for short time then I will be able to pick one or two according to experience and qualification.
3.4.2 Training
We have different type of method for training the staff as for my business I will use coaching,
ELearning and interactive training which are suitable according to my business.
3.4.3 Promotion
As to where horizontal am able to increase salary to a certain staff but not duties e.g. manager.
While vertical is where is I promote the staff by increasing salaries, giving new position.
They should also have to extra motivation like incentives to motivate them to do business.
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3.5.1 REMUNATION
This helps the directing manager to have statically data on how to pay his/her employee without
favoring anyone.
3.5.2 Incentives
JB Installation Company will provide free holidays, uniform for co-workers, transport and lunch
which will encourage the employees to work hard.
3.6.1 Licenses
According to my business am going to have a trading licenses. The purpose of this license it shows
that my business is been identified by the government and through the license it shows am paying
taxes.
3.6.2 Permits
This is officially allowing someone to do something. JB laboratory installation company would be
given is cold work permit.
3.6.3 by laws
According to my region we should not pollute the environment, proper disposal of our rubbish.
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3.7.1 Banking Services
The co-operative bank will be working together with us as they will give us services as saving
accounts and as debit and credit cards.
Co-operative Bank
P.O.BOX 30058
NAKURU
0798588326
0722333997
CHAPTER 4
Which will improve the services and products leading to business expansion.
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JB will use digital technology to manufacture their own equipment and labelling according to a
brand.
4.2 Production facilities and capacity
The JB Laboratory Company is a newly established business one will require equipment and
facilities to start money and acquisition of each of the following fixed assets.
The flexibility is also to ensure absolute sells of production and offered to the market which offers
the business display effectively to ensure quick sales.
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4.3.1 Mass Production
JB laboratory will produce substantial equipment of standardized products in a constant flow to
ensure our daily customer does not lack our supply of equipment.
Laboratory Company will also use these production because some of the equipment are needed by
specific people, schools or institute.
4.4 Production Process
Production process is done at the beginning of every month so that goods can be replaced that have
been used.
They include:-
4.5.2 Taxation
In any business somebody must start should pay taxes to ensure that the roads are well repaired and
have a good technology.
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CHAPTER FIVE
FINANCIAL PLAN
It is a systematic plan that shows how the owner of CLAIRE ADEL BUTCHERY will manage and
analyze her plans. The business will require 1.2 million Kenya shillings, which will be gotten by the
following ways: family contribution, bank loan, personal saving and donation from friends
The table below shows the cost that the business incur for the business
Transport 130,556
Insurance 10,000
Electricity 20,000
License 5000
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Weighing machine/moisture machine 100,000
TOTAL 444306
DUTIES 00 00 28,000
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5.2 Estimation of working capital
ITEM AMOUNT
Debtors 00
Stock 20500
Total 15,000,000
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5.2.2 Working Capital
Like said before, the business here is assumed to be proposed, not existing. In which case, the income
statement is pro-forma not a real profit and loss account. For comparison purposes, it is important to
show for the first three years of operation. This will give a clear sense of whether the planning is
leading to business growth or decline.
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Pro-forma Income statements of 2022 for the years ending……
Particulars 30th June 2022 30th June 2023 30th June 2024
Expenses
Payment to creditors 00 00 00
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Insurance 10000 10000 10000
Loan repayment 00 00 00
Interest on loan 00 00 00
00 00 00
The balance sheet is also pro-forma not for an existing business. As such, you are expected to show a
balance sheet as at start of business, end of year 1 and end of year 2
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Balance Sheet for MARION’S RESTAURANT as at 31st Dec
Current Assets
Fixed Assets
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LIABILITIES
Long-term Liabilities 00 00
Bank loan 00 00
Retained earnings 00 00
00 00 00
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BEP=FC-(TR-VC) Break even= Fixed Cost – (Total Revenue-Variable Cost)
2,000,000-(1167300-257,000) 2000000-910300
=1,089,700
Show the profitability ratios for: Gross profit, Net profit, Return on Assets, Return on Equity, Return on
Investment, liquidity ratio, debt ratio, quick ratio and for those doing retail business, calculate the Rate
of Stock/inventory turn over
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NP 42,109,770 62,502,850 68846639
ROI
This simply shows the amount you would wish to have for investment if everything worked out as
planned.
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Contingency funds 00
EAML 1,000,000
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