UEF - BE - Unit 1 - Management - Chau Nguyen - Full Lecture

Introduction to
Business English
UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 1

Objectives of the subject
- Provide language and concepts of business and economics
- Build vocabulary through practice in comprehension of business and
economics texts
- Develop English skills with opportunities to express business
concept through activities of synthesizing, summarizing, analyzing,
criticizing and discussing ideas
Material: ENGLISH FOR BUSINESS STUDIES – Student’s book + Teacher’s book by
Ian MacKenzie - Third Edition

ASSESSMENT
1. On going
- 10% attendance
- 20% formative assessment
(in-class activities/individual assignments/group
work…)
- 20% mid-term test: Group_presentation of a
given topic
2. Final assessment
50% final test
- Work in group.
- Watch a video
to prepare for
the QUIZ Show.
https://youtu.be/tiyHmbLD7E0
Top 5 highest paid CEOs in the world

Unit 1
Management
Unit 1

Learning objectives
● Understand basic vocabulary and be able to discuss:

▪ what functions of management are
▪ what makes a good manager
● Understand 2 useful reading techiques: Skimming and Scanning
and know to use them
● Know how to write a summary.
● Understand the structure of an email and know to write a short
email

DISCUSSION
Work in groups of four in 10 minutes. Discuss these
questions:
1. Do managers have good reputations in our country?
Name someone you know and their positions as well as
his/her companies?
Names Positions Companies/

Organizations
1.
2.
2. Which managers do you admire mostly or who do you

find interesting and impressive?
What qualities or skills do you think make him/ her
successful?
Names Positions Organizations/ Company
1. Dang Le Nguyen Vu Founder, Chairman, and Trung Nguyen Group

General Director
2. Pham Nhat Vuong Founder, Chairman Vingroup
3. Doan Nguyen Duc Chairman Hoang Anh Gia Lai Group
4. Nguyen Thi Phuong Thao - CEO, President - Vietjet Air
- Vice President - HD bank
5. Pham Thi Huan Founder, Chairman, CEO - Ba Huan Joint Food Stock Company
6. Mai Kieu Lien CEO Vinamilk (VN Diary Products Joint Stock Co.)

subordinate (n) /səˈboːdinət/
= a person who is lower in rank, power,
importance.
Ex: He was giving orders to one of his
subordinates.
subordinate (adj) /səˈboːdinət/
= having a lower or less important position
Ex: a subordinate employee/ position/ role/ status
subordinate (v) /səˈbɔr·dənˌeɪt/
= to put someone/ something into a less
important position than others
Ex: Her personal life has been
subordinated to her career.

accomplish (v) /əˈkompliʃ/
= to complete (something) successfully
EX: He accomplished everything he had
intended to do.
accomplishment (n) /əˈkompliʃmənt/
= Achievement = Something done or finished
successfully.
accomplished (adj) /əˈkompliʃt/ = Skilled
Ex: He is accomplished in dealing with people.
accomplishable (adj) /əˈkɑːm.plɪʃ.ə.bəl/
= possible to achieve.
Ex: His intention was to set target that
was ambitious but accomplishable.
Colleague (n) /ˈkɒl.iːɡ/
A group of people who work together:
Synonym co-worker
Ex: I don't know anything about this, but

I'm sure my colleague here can help you.

motivate (v) /ˈmoʊ.tə̬ .veɪt/
= to make someone want to do something well
Ex: She managed to motivate staff to work together
after the merger.
= to influence someone's behavior in a
particular way
be motivated by s.th
Ex: He was motivated by greed.
motivation (n) /ˌmoʊ.tə̬ ˈveɪ.ʃən/
= the need/ reason for doing something
motivated (adj) /ˈməʊ.tɪ.veɪ.tɪd/
= very enthusiastic because you really want to do
something
Ex: Our staff member are hard-working
and highly motivated.
shareholder (n) /ˈʃerˌhoʊl.dɚ/
= a person who owns shares in a
company and therefore get part of the
company’s profit and the right to vote
on how the company is controlled
Synonym: owner
Ex: Shareholders will be voting on

the proposed merger of the two
companies next week.

execute (v) /ˈek·sɪˌkjut/= to do or perform something
planned
(Synonym: carry out/ perform)
Ex: Now that we have approval, we can go ahead and
execute the plan.
execute a plan/ a contract/ a command
executor (n) /iɡˈzekjutə/
= a person who executes some duties, jobs, assignments.
executive (n) /ɪɡˈzek.jə.tɪ̬ v/
= someone in a high position in business, making decision
and putting them into action (CEO)
executive (adj) = relating to making decisions and
managing business.
Ex: His executive skill will be very useful for the company.
consult (v) /kənˈsʌl/
= to get info./ advice from a person, expert
= to discuss s.th with s.o before you make a decision
consultant (n) /kənˈsʌl.tənt/
= a person who is paid to advise on a particular subject
● a management/ financial consultant
● a firm of public relation consultants
consultancy (n) /kənˈsʌl.tənt.si/
= the activity of giving advice on a particular subject
= a company that gives advice on a particular subject
Ex: The company paid him for IT consultancy.
consultation (n) /ˌkɒn.sʌlˈteɪ.ʃən/
= a meeting to discuss something or to get advice
consultative (adj) /kənˈsʌl.tə.tɪv/
ex: a consultative committee/ document
strategy (n) /ˈstræt.ə.dʒi/
= A detailed plan or way for achieving
success in wars, politics, business, or sports
(often a long-range plan)
Ex: We're working on new strategies to
improve our share of the market.
strategic (adj) /strəˈti·dʒɪk/

Ex: The proposal was of strategic importance
for expanding the market share.
strategically (adv) /strəˈti·dʒɪk·li/

Noun Verb Adjective Adverb
subordinate subordinate subordinate x

accomplished x
accomplishment accomplish
accomplishable
x
colleague x x
motivation motivate motivated x

x
maximization maximize maximum
consultant x
consultancy consult consultative
consultation
execution x
executive execute executive
executor
strategy strategically
x strategic
strategist 28
Reading
practice
Unit 1: Page 12

Pre-reading:
Watch a video
https://www.youtube.com/watch?v=8ZklBcOsEO4
https://www.youtube.com/watch?v=t3F8pQLtY_Q 32
UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau |
SKIMMING and SCANNING
SKIMMING SCANNING
• Fast reading to get general idea of text • Reading to find specific information
• already know what you want to look for
• choose what to read (have Qs in your mind)
• How: • How:
• Read Title – Heading – Subheading/ • Analyze the organization of the
Bold words, Key words (ignore
content before you read
details)
• Look at diagrams, pictures, • Less reading, more searching:
illustrations • Look for specific words, numbers,
• Read the first paragraph carefullly, names, dates,…
skip unimportant paragraphs -> let your finger/ eyes run along the
• Read first/ last sentence of the pages to locate/search specific details/
paragraph (topic sentence), keywords
-> rapidly moving eyes over text et -> read the text surrounding the
your
UEF eyes run
| Business along
English the pages
| Unit 1: Management quickly
| Nguyen Ngoc Bao Chau | keywords 33
The 1st/ topic
sentence
Skip
unimportant
paragraphs
Can you find the main idea of the text in 10 seconds?

1. How many brands of pizzas are there on the menu? 1. 7 brands
2. What pizza has the lowest price? 2. Totino’s Pizza (1.29)
1. How many games will be
held at Polana Center
according to the schedule?
A. 1
B. 2
C. 3
D. 4
2. What are people advised to

do?
A. Request a fun for tickets
they do not plan to use.
B. Order tickets right after the
semifinal games
C. Buy tickets for the final
games as soon as
possible
D. Arrive at the final game
early

1. What type of business is Woodruff?
A. a software company
B. a clothing store
C. a consulting firm
D. a travel agency
2. With what statement about Woodruff’s

would Ms. Torres most likely agree?
A. It’s located closed to her home.
B. It has a large staff.
C. It’s relatively inexpensive.
D. It’s open later than other shops.

Executing
Pre-reading: strategies,
delivering results
Budgeting,
Work in pair Leading team managing finance
members
in 5 minutes
and discuss: What do
Allocating managers do Motivating staff,
tasks, in a Evaluating their
responsibilities company? performance
Hiring,
Negotiating
interviewing,
contracts
training
Reporting to
CEO
What is management?
Vocabulary exercises (p.13)
Exercise 1: Exercise 2:
1. D 1. set objectives
2. E 2. allocate/ resources
3. B
3. perform tasks
4. F
4. supervise/ subordinates
5. H
6. G 5. measure/ performance
7. A 6. deal with crises/ make/ decisions
8. C
Post-reading:
🖎Writing
a summary paragraph
1.Definition
A summary is a short retelling
of a longer written passage, containing
the author’s most important ideas.
Summarizing helps improve both your
reading and writing skills. To summarize,
you must read a passage closely, finding
the main ideas and supporting ideas.
Then you must briefly write down those
ideas in a few sentences or a paragraph.
(Long Beach City College)

🖎 Writing a summary paragraph
1. Read the material and identify the main ideas. Distinguish the
main ideas from the details.
2. Write the main ideas in phrase form.
3. Begin the summary with an introductory statement.
4. Turn the main ideas into sentences, occasionally including
details when it is necessary to convey the main idea.
5. Combine the sentences into one or more paragraphs.
6. Use transition words to connect the sentences and the
paragraphs.
7. Proofread the summary for punctuation, spelling, sentence
structure, and content
Summary Template
1. List the main ideas in phrase form.
• ______________________________________________________________________
• ______________________________________________________________________
• ______________________________________________________________________
2. Write an introductory sentence that states the topic of the summary.
________________________________________________________________________
3. Turn the main ideas into sentences using your own words. You can combine some of the
main ideas into one sentence.
• ______________________________________________________________________
• ______________________________________________________________________
• ______________________________________________________________________
4. Add transition words from the list below or from the transition poster.
first, next, finally, before, after, during, later, also, another, in addition, in conclusion, to sum
up, similarly, however, on the contrary, most important, for example, as a result, therefore
5. Proofread and edit your summary. 44
Practice exercise
Write a summary 100-120 words of 5 tasks listed
by Drucker
- Read text again (p.12)
[Point out main ideas of 5 tasks (drafting)]
- Write a summary paragraph for submitting
- Time: 30 minutes

Case study: Selecting Chief Operating Officer
Three companies are looking for a
senior manager – a Chief Operating
Officer who will be responsible for Candidate
1
managing the company’s day-to-day
Candidate 2
operations and making sure that all
operations are efficient and effective
Task: Choose suitable candidate for
Company A, B, C
positions from 3 companies. (p.13-
14)
Candidate 3 + 4
- Work in group:
+ Compare CEO vs COO
+ Read case study and choose
appropriate candidate
CEO vs COO
CEO (Chief Executive Officer) COO (Chief Operating Officer)
• Highest ranking officer & the • The 2nd in command behind the
head of management in an Chairman or CEO & responsible
organization, responsible for an for day-to-day operation of an
organization's long-term success organization
• Report to the board of directors • Report to the CEO
• CEO is the supreme overseer • COO works closely with the CFO,
(supervisor) & final decision CIO and other officers to give
maker. effective advice and decision-
making aid to the CEO
• CEO is accountable for the
success or failure of a company.
47
48
Suggested Answers
A B C
Candidate
1
Candidate
2
Candidate
4

Suggested Answers
A B C
Candidate
x
1
Candidate
x
2
Candidate
x
4

Writing an email
5 main parts:
• To (email address)
• Subject
• Salutation (Greeting)
• Body of Message
• Signature
1. Salutation/ Greeting
Formal Informal
If you know the Dear Mr. / Mrs. + surname, Hello / Hi + name,
name
If you don’t Dear Sir or Madam, Hello, / Hi,
know the name Dear Hiring Manager,
Dear HR Department,

2. Body of the message
(Opening)
2.1 Purpose of the email
2.2 Main content
2.3 Closing/ Conclusion

Opening (Optional)
Informal:
How are you? How are you doing? How are things?
How have you been? How was your holiday?
Guest what?
To replied email:
Thank you for contacting ABC Company.
Thank you for your prompt reply.
Thank you for getting back to me.
Thank you for choosing Rex Hotel to book your stay in HCMC.

2.1 Purpose of the email
• I am writing with reference to…
• I am writing to ask for the information about…
• I am writing to request information about… / to enquire
about…
• I am writing to inform you that…
• I am writing to announce…
• I am writing to complain/ to explain/ to apologize…
• I would like to offer congratulations on…

2.2 Main content
• As you stated in your letter, …
• Regarding … / Concerning … / With regards to …
• As you mentioned in the previous one,…
• I would be grateful if ….
• I would be interested in having more details about …
• We are pleased to announce that …

• You will be pleased to know that …
• We regret to inform you…

• After careful consideration we have decided that…
• Please find attached…

• Attached you will find…
• Could you please sign and return the attached contract by next Monday?
2.3 Closing
Formal:
• Let me know if you need any further information.
• If you would like any further information, please don’t hesitate to
contact me.
• I am looking forward to hearing from you at your earliest
convenience.
• I would be grateful if you could attend to this matter as soon as
possible.
Informal:
• Hope to hear from you soon.
• Looking forward to seeing you soon.
• I can’t wait to meet up soon

3. (Greeting)- Signature
Formal Semi-formal
Greeting Signature
If you know the Dear Mr. / Mrs. + (B.E) Yours All the best,
name surname,/ first sincerely, Thank you,
name (A.E) Sincerely Sincerely,
yours, Kindest
If you don’t Dear Hiring (B.E) Yours regards,
know the Manager, faithfully, Best regards,
name Dear Sir/ Madam, (A.E) Yours truly, Warm regards
Respectfully (yours),
(To whom may it Truthfully,
concern,)
UEF | Business English | Review | Nguyen Ngoc Bao Chau | 58
Writing an email
A short email includes:
- To ? (email address)
- Subject ?
1. Salutation (Greeting)
2.1 Purpose of Email
2.2 Main Content
2.3 Closing
3. Signature

What is the purpose of the mail? Is it formal of informal?



Writing an email
How to write an effective email:
- Make good use of subject: give clear and informative
subject
- Keep message clear and brief
- Be polite: check language tone and put a polite closing
- Proofreading: review for spelling, grammar and
punctuation mistakes as email is a part of professional
image

Writing an email
Writing Task: Imagine you work for a
recruitment agency or a headhunting firm,
write a formal email of 150-200 words to your
boss recommending your choice of
candidates for the position above and
outlining the reasons. (page 14)

??? How to Write an Email of Providing Feedback
(to Hiring Manager/ Hiring Team)
When composing your email, be sure to include these components:
1. Salutation: Start with a respectful greeting, addressing the recipient by their
appropriate title.
2. Purpose: Briefly state the purpose of your email. Make it clear that you’re
providing feedback about the candidates and offering your recommendation.
3. Main content: Provide feedback in details about each candidates. Justify
your choice and explain how each candidate is appropriate for the company.
4. Closing/ Request for Action or Feedback :
• State what you hope the recipient will do with your report and decision. This
could be implementing your choice, discussing it further, or providing his/ her
feedback.
(Thank the recipient for considering your email and indicate that you’re open
for more discussion.)
5. Signature: it must be agreed with the way you write in Salutation.
UEF | Business English | Review | Nguyen Ngoc Bao Chau | 65

Example: How to Write an Email of Providing Feedback
Dear Mr. ……,
I have reviewed the resumes and interviews of the candidates for the positions in Company A, B, and C. Here are my recommendations:
Starting with Company A, which is looking for a COO who can … , I recommend [Name 1] for the position. (State the reasons) …..
([Name 1] brings a wealth of experience in the field and is highly competent. He has a proven track record of success and has a deep
understanding of the industry. Additionally, [Name 1] is a team player with excellent communication and interpersonal skills). He is an
ideal fit for this position.
Next, for Company B which is seeking a COO who can …. , I recommend [Name 2]. (State the reasons)….. ([Name 2] is an experienced
professional with a history of success in the industry. She has a strong track record of achievement and is able to work independently.
Additionally, she has excellent problem-solving skills and is a creative thinker). She is a great fit for the job and I am confident she will be
an asset to Company B
Finally, for Company C which wants a COO to … , I recommend [Name 3]. (State the reasons)….. ([Name 3] has the perfect
combination of experience and technical skills. He is well-versed in the industry’s trends and is able to work collaboratively. He is a hard
worker and has a great attitude). He is a perfect candidate for the position and I am sure he will be a great addition to the company.
In conclusion, I believe these three candidates are the best fit for the positions at Company A, B, and C. I am confident that each of them
will be successful in their roles and will contribute to the growth and success of the companies.
Thank you for your consideration. Should you require any further information or have any questions, please do not hesitate to reach out to
me.
Sincerely,
[Your name] UEF | Business English | Review | Nguyen Ngoc Bao Chau | 66

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Introduction to

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 1

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 2

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 5

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 13

● Understand basic vocabulary and be able to discuss:

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 14

Names Positions Companies/

2. Which managers do you admire mostly or who do you

1. Dang Le Nguyen Vu Founder, Chairman, and Trung Nguyen Group

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 17

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 20

Ex: I don't know anything about this, but

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 22

Ex: Shareholders will be voting on

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 24

strategic (adj) /strəˈti·dʒɪk/

strategically (adv) /strəˈti·dʒɪk·li/

subordinate subordinate subordinate x

motivation motivate motivated x

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 31

Can you find the main idea of the text in 10 seconds?

2. What are people advised to

UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 36

2. With what statement about Woodruff’s

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UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 45

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• We are pleased to announce that …

• We regret to inform you…

• Please find attached…

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UEF | Business English | Unit 1: Management | Nguyen Ngoc Bao Chau | 59

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