PESTLE analysis impacting NEW PRODUCT entry into the Country MKT> market
Political
The Country gov. policies
aim to create a greener
industry. the product
complies with these policies.
 Egypt's stable political
environment fosters
business and growth in
sustainable solutions,
making the product well-
aligned with this trend.
 The Country Government
Supports the Private Sector
Economic
 Country's high GDP of 6.4
trillion EGP attracts
investment
 Country's average growth
rate increasing to 4.7%
presents a high market
growth opportunity for the
product
High inflation rate affects
customers purchasing power
downturns or fluctuations
in consumer spending could
affect purchasing decisions
 Volatility in raw material
prices or currency exchange
rates may impact production
costs and profitability.
 A high unemployment
rate 8.8% can potentially
lead to lower labor costs for
businesses in Country
Social Technological
Increase of people who
moving to cities in Egypt,
especially people who like
smart technology. This
leading to good chance of
selling smart home products.
 eco-conscious families
expected to grow at 7%
annually as more households
prioritize sustainability and
environmental responsibility
 15 millio. These people
might be interested in buying
smart home technologies
 No cultural barriers in
Egypt against buying smart
and eco-friendly product
The brand uses the latest
technology such as artificial
intelligence and sensor tech.
The brand has a strong
ability to develop and refine
smart features that optimize
cleaning performance and
user experience
Continuous Research and
development to constantly
improve the cleaning
performance, making
customer life easier and their
home cleaner for a longer
time.
The brand is easy to use
and reliable.
Rapid advancements in
technology may be rendered
obsolete and failure to
adapt to evolving consumer
preferences and market
trends could result in a loss
of market share
Legal Environmental
The new investment law
in Egypt aims to increase the
proportion of local products,
raise the level of
competition, and fight
monopoly.
Employment and labor
relationships in Egypt are
regulated by the Egyptian
Labor Law
Egypt has Consumer
Protection Agency that
control markets, protect
consumers and confront
phenomena that harm their
rights
Egypt has environmental
regulations and standards
adds complexity and cost to
production
The brand shows a strong
commitment to sustainable
practices throughout the
product lifecycle, from
design and materials
sourcing to manufacturing
and distribution
the company has expertise
in selecting eco-friendly
materials and implementing
energy-efficient production
processes to minimize
environmental impact
The brand has powerful
cleaning performance with
sustainable design, offering
a greener choice for
maintaining a clean and
healthy home environment
 Strengths Weaknesses
 The brand is eco-friendly and offers a revolutionary cleaning experience that  Affordability could be a barrier to adoption for price-sensitive consumers
combines advanced technology with sustainable design  distribution channels may be limited, restricting access for consumers in certain
 The brand delivering exceptional performance while minimizing environmental regions
impact  Brand awareness and visibility among target customers may need to be improved
 The brand uses the latest technology such as artificial intelligence and sensor tech.  advanced technology integration may result in a learning curve for some users which
 The brand established a reputation for quality, reliability, and customer could lead to user frustration or reluctance to adopt the product
satisfaction in the home appliance industry
 A targeted advertising campaign highlighting the vacuum cleaner's eco-friendly
features and superior cleaning performance across digital platforms, eco-lifestyle
blogs, and home improvement magazines
 Discounts and promotions during seasonal cleaning events to drive sales and
encourage trial among environmentally conscious consumers
 Email marketing campaigns and social media ads targeting eco-conscious
homeowners with personalized offers and educational content on sustainable cleaning
practices.
 Distribute the product through specialty eco-friendly stores
 a network of independent sales representatives to promote and sell the vacuum
cleaner directly to customers through in-home demonstrations and eco-friendly
community events

Opportunities
 High market growth opportunity in the segments of eco-conscious families, people
who moving to cities especially people who like smart technology and busy workers
who want to save time, and this number is growing fast
 Partners with environmental organizations and influencers to promote the brand’s
sustainability credentials and garner positive media coverage
 The brand uses the latest technology such as artificial intelligence and sensor tech
 Continuous Research and development to constantly improve the cleaning
performance, making customer life easier.
Threats
 There is a risk that competition from established brands offers similar eco-friendly
cleaning solutions
 compliance with environmental regulations and standards adds complexity and cost
to production
 downturns or fluctuations in consumer spending could affect purchasing decisions
 Volatility in raw material prices or currency exchange rates may impact production
costs and profitability.
 the threat of new entrants introducing disruptive technologies or undercutting prices
 Rapid advancements in technology may be rendered obsolete and failure to adapt to
evolving consumer preferences and market trends could result in a loss of market share

NEW PRODUCT SWOT

 Recommend Strategies for NEW PRODUCT
Increase market share
Address potential challenges.
Successfully establish itself in the
Country MKT> market
 Improve affordability to reach large number of customers by offering different payment plans and prices to fit
different budgets, especially those who are unable to purchase the brand.
 Increase the distribution channels such as online selling
 Improve Brand awareness and visibility by perform marketing campaigns in TV, radio and social media
 Make clear ads that explaining how the brand works as well as distribute brochures focusing in brand features
such as eco-friendliness, performance, and long-term cost savings
 To mitigate risk of competition from established brands that offers similar eco-friendly cleaning solutions, by
continuously improving and regularly updating features and design based on user feedback and market trends
to stay ahead of competition and technological advancements
 Consult specialists to give solutions for any complexities surrounding environmental regulations and ensure
adherence
 Make cost-saving measures to mitigate the impact of volatility in raw material prices and currency exchange
rates.
 Regarding the threat of new entrants, could be treated by invest in R&D to produce smarter eco brand and
monitor the market and care of customer feedbacks to customer value to gain loyalty
 By making Partners with environmental organizations and influencers to promote the brand’s sustainability,
credentials and garner positive media coverage
 Understanding the customer needs, listen to their feedbacks and improve the brand reputation by produce high
quality brand with good price.