ON-THE -JOB

TRAINING
RELIANCE TREND
SOLAN
GOVT. P.G. COLLAGE SOLAN

PARTIAL IN FULFILLMENT
OF REQUIREMENT FOR THE DEGREE OF
BACHELOR OF VOCATIONAL
SUBMITTED BY SUBMITTED TO
Srishti. MR. NISHANT
THAKUR

[20 dec 2023 20 jan 2024]

 Acknowledgement
We the student who conduct our internship training at reliance
trends wishes to extended our deepest and sincerest gratitude
to the following for their help without which this training could
not have been completed.
To our Dear parents who gave us a moral support and
encouragement at the course of our undertakings.
To our supervisor, Principal Mrs. Rita Sharma, nodal officer Mr.
Dr Hemant shandil and our teacher Mr. Nishant Thakur for
their end over to assist us for the completion of training and
lastly to our almighty god who gave the divine guidance to
make our training possible.
 Table of contents
Sr. No. Contents Page No.
1 Title page
2 Acknowledgement
3 Table of content
4 objective
5 Introduction
6 History of company
7 Mission & Vision
8 Organization chart
9 Daily work
10 conclusion
 Objective
Management idea without any action based on them means nothing.
That is why practical experience in vital for any management student.
Theoretical studies in the classroom are not sufficient to understand the
functioning climate and the real problem coming in the way of
management of men, material, machine and money. So practical
exposure is indispensable to such courses. Those practical experiences
are as a supplement to the classroom studies. If offers an exposure to
real practical of management in various organization. It exposes
invaluable treasures of experience to a student.

The project deal with “training report on customer perception regarding

reliance trends in solan town.” It was my fortune to do this dissertation.
I learnt a lot of new things which could never been learnt from theory
classes. This research project is presentation of my winter training.
In the first phase of the research project, there is
an introduction of Reliance Trends, company profile of Reliance Trends
and their products. After that objective of the research to do the survey
is done, then data analysis and interpretation us drawn.

The success of the company lies in the strict quality control,

manufacturing facilities cost competitiveness, well developed industry
with strong manufacturing base, access to pool of highly trained
employees, both in India and abroad, strong marketing and distribution
network.
 Introduction
Trends is India’s largest fashion retail chain across India. Trends offers
stylish, high-quality products across Womenswear, Menswear, Kids wear
and fashion accessories through a diversified portfolio of own brands,
national and international brands.
The uniqueness of the store is the core, which delivers "fashion at great
value". Spread over 8,000 – 24,000 square feet of shopping area, each
Trends store is designed to offer a unique shopping experience for the
entire family through wide aisles, coordinated displays and highly
trained fashion professionals offering best in class customer assistance.
Trends customer through www.trends.ajio.com can access a large
collection of fashionable high quality products at great value delivered at
their door steps.
Over the years, Trends has developed a strong portfolio of own brands
that cater to diverse tastes and preferences of the customers.
 History Of Company
A part of Reliance Retail, the retail arm of Reliance Industries, Reliance
Trends started its journey in 2007 with its first store at Ambience Mall,
Gurgaon. Today, the chain is present across 170 cities and is patronized
by an average 2 lakh customers every day. Trends is India’s largest
fashion retail chain across India. Trends offers stylish, high-quality
products across Womenswear, Menswear, Kids wear and fashion
accessories through a diversified portfolio of own brands, national and
international brands.
Reliance Trends is a leading lifestyle retail chain with over 777 retail
stores across India. The uniqueness of the store is the core, which
delivers "fashion at great value". Spread over 8,000 – 24,000 square feet
of shopping area, each Reliance Trends store is designed to offer a
unique shopping experience for the entire family through wide aisles,
coordinated displays and highly trained fashion professionals offering
best in class customer assistance. Reliance Trends customer through
www.reliancetrends.com can access a large collection of fashionable
high quality products at great value delivered at their door steps.
The own brand portfolio includes:

• Rio - a vibrant range of snazzy trends for young women

• Fig - fashion wear for discerning, independent & working women
• Avaasa - a range of Indian wear for women offering the finest
collection of Salwar Kurtas, Churidars and a fast-evolving Mix n
Match range of garments
• Fusion – a range of fusion wear for women where east meets west
& style meets comfort
• Hushh - the lingerie line for women offers an extensive range of
innerwear and sleepwear
• Frendz - range of garments that complements the wardrobes of
the growing generation of boys and girls
• Pureza – a collection of pure Cotton & Linen shirts for men
• Network – offering a range of garments which comprises of formal
office wear collection for men and women
• Netplay - range showcases a smart casual collection for the
evolving workplace
• The DNMX - range has been developed with a clear focus on the
youth of India, offering them exclusively crafted fashion garments
like Denims, T shirts etc.
• Performax - the specialized sportswear or active wear brand, which
supports performance in sporting activity
• Graviti - the innerwear range for men offering the best of inner
and lounge wear
• Point Cove – Kidswear brand that features bold colors bringing the
California spirit to India
Mission & Vision
Mission
Reliance’s mission is:

• To provide the best and most value-adding advice within our

advisory expertise areas
• To be an independent sparring-partner and to provide excellent
advice for our clients within our advisory expertise areas

Reliance’s activities shall be of benefit for both our clients – first and
foremost – and for our collaboration partners and employees.

Vision
Reliance’s vision is:

• To be our clients’ first call and preferred collaboration partner

within our advisory expertise areas
• To consistently exceed our clients’ expectations for professional
and value-adding advice

Our objective is long-standing and trustful client relationships created

via excellent advice and service
 Organization chart

Organization structure:

Zonal manager

Cluster manager

Area manager

Store manager

Assistant store manager

Supervisor

Commercial associate

Customer service associate

 ON-THE-JOB-TRAINING
DAILY TIME RECORD
Date Work Accomplished Time Time Total
in out hours
20 dec On the first day, we meet SM 09:00 05:00 8
2023 Mrs. Ankita Thakur They AM PM
introduced us to the team of
the store.

➢ She is the mentor

during our training.
➢ Then they told about
the product hierarchy.

21 dec Second day mam assigned 09:00 06:00 8

2023 different section. AM PM
22 dec third day, we were asked from 9:00 06:00 8
2023 our mentor, about what is the AM PM
qualities of a sales associate
and what a sales associate
need to do?

What all qualities do a sales

associate to posses ?

Then, they told us about the

qualities of Sales associate.

1.Honest and integrity

2.Confidence

3.Good communicator

4.Commitment and passion

23 dec Work in men section I done 09:00 06:00 8
2023 color blocking, staging and AM PM
pick out the broken color.

24 dec On this day our week off ____ ,_____ 8

2023
25 dec I worked in ladies ethnic 09:30 06:00 8
2023 section, first of all we done
staking of kurtis and color Am Pm
blocking.

Ladies section divided into two

parts. Ladies ethnic and ladies
western.

26 dec Work in kid girl section and 09:00 05:00 8

2023 knowledge about size of the PM PM
kids c
 27 dec 09:00 06:00 8
2023 PM PM
❖ Opening new stock and
send items to floor as
there proper places.
❖ Fixture help in DC’s
gondola’s.

28 dec ❖ After display of the 09:00 06:00 8

2023 products you have to AM PM
check the signage and
confirm it to the
appropriate people and
position

29 dec After display and labelling of 09:00 06:00 8

2023 the product you have to AM PM
arrange and maintain the
product with systematic
manner which attract the
customer.

30 dec Work in women western 09:00 06:00 8

2023 where I done recovery and AM PM
check the signage and also
check the price tag in cloths.

31 dec On this day our week of 00AM 00 PM 8

2023
 09:30 06:00

01 jan On this day I attend customer am Pm

2024 and know about the customer
need

02 jan Work in cash counter where I 09:00 06:00 8

2024 learn how to cut bill and pay AM PM

03 jan Work in girls section where I 09:00 06:00 8

2024 shorted clothes by size and AM PM
checked prize tags.

04 jan Mam told us about KPI’s (key 09:00 06:00 8

2024 performance inductor) AM PM

Five main formulas in KPI

1.ATS (Average ticket

size)=total sale/total bill
 2. conversion=total bill/total
footfall×100

3. IPCM (Item per cash mamo)

(4.6) = total item/total bill

4. basket size= total quantity

sold/no. of bill

5. SPSF (sale per square feet) =

total sale(net)/square feet of
selling space
05 jan Mam told us about return 09:00 06:00 8
2022 process AM PM

• The customer will go to

the return to the guard
• Guard will issue a gate
slip carrying details of
merchandise for return
• CSD staff will match the
gate slip with the
merchandise
• If all right CSD staff will
issue CN to customer
• Customer will shop
against the value of CN.

06 jan Worked in E- Trends - the 09:00 06:00 8

2024 online store where we learn AM PM
how to check order and pack
order

07 jan Our week off _____. ____. 8

2024
08 jan Mam told us about types of 09:00 06:00 8
2024 selling there are three types of AM PM
selling

1. Upselling
2. Cross selling
3. Add-on selling

09 jan Worked in DC (Distribution 09:00 06:00 8

2024 center) where I learn about AM PM
GRT (Good return transfer)

10 jan Work in kid boy section where 09:00 06:00 8

2024 I learn how to folding cloths AM PM
and checking prizes tag.

11 jan Work in men section, where I 09:00 06:00 8

2024 learn how to manage cloths in AM PM
men section
12 jan Open new stock and arrange 09:00 06:00 8
2024 them according to their AM PM
resemblance

13 jan On this day arange the section 09:00 06:00 8

2024 AM PM
And attend customer
 14 Week off 00:0 00:00p 8
jan 0 am m
202
4
15 On this day 09:3 05:40. 8
jan 0 am Pm
202 1. Searc
4 h
onlin
e
order
.
2. Pack
onlin
e
order
3. Filling
and
foldin
g the
cloth
e

16 On this day 09:0 05:00

jan we attend 0
202 customer Pm
4 and calling am
for
feedback
17 On 09:00 06:00 8
jan this
Am Pm
202 day
4 we
know
about
the
settin
g of
boh
18 Verify 09:30 06:00 8
jan RFID … …
202 tags am
Pm
4
19 Findi 09:30 06:00 8
jan ng .. …
onlin
202 Am Pm
e
4.
order
…….
…….

20 Attend 9:30 06:00 8

jan customer
am Pm
2024 and
manage
table
CONCLUSION
On the job training is indeed vital and necessary to students because the program
expand the student knowledge as it help the students to explore their skill in the
actual work area. OJT is the launching step to a student’s knowledge actual
working experience. The trainee can practice applying the lessons learned from the
years of formal education and discovers that there are still a lot more to learn from
the actual working field.

Moreover OJT serves as a source of man power for enterprise by having the
privilege of hiring student that fresh minded, Intellectually update, goal oriented
and are not yet expecting high salaries. OJT serves best by exposing the students to
potential employers and the possibility of being hired depending on the needs of
the company and in terms with the trainee performance as well.

With these observations I stand for OJT to be compulsory requirement for

graduating students of every field of indeavour from different collage and
universities locally and globally.