BUSINESS RESEARCH

JAKE’S
PASTA at DE LATA

PASSED BY:
CARMINA ANCOG
JOHN RIC ARTILLO
ANNIKA BORROMEO
SOPHIA BEATRICE CHAVEZ
INTRODUCTION
Fast-food restaurants in the Philippines account for half of all revenue shares in the
service sector, bringing in over USD5.72 billion in revenue to achieve a CARG of
15.78% by value over the course of the projected year. Motivated by a very optimistic
perspective and a particular industry, five students made the decision to launch their
own company, investing P100,000 apiece, their lifetime savings. They have chosen to
open a reasonably priced fast-food restaurant named "Pasta at De Lata." The primary
items on the menu will be the well-known fried chicken wings, along with Italian-style
spaghetti in various sauces made with De Lata and a range of nuts as toppings and
mixes. Dessert will be ensaymada.

EXECUTIVE SUMMARY
Jake’s Pasta at De Lata is a prospective fast-food restaurant that is targeted for Tagapo,
Sta Rosa, Laguna. residents, employees, and learners. Five students plan to charge
P99 for cheap spaghetti in the Italian style, ensaymada, fried chicken wings, and De
Lata sauces and nut toppings. The burgeoning fast-food sector in the Philippines served
as their inspiration. The concept is in strong demand, according to market research, with
88% of respondents saying they would be willing to try it and 190 citing quality and price
as priorities. The equipment, store rent, and a bank loan for 2.5 kW are all covered by
the P1.5 million initial investment. The remaining costs are made up of 60% of the
employee's wage, as well as costs for food and power. "Pasta at De Lata" offers
affordable prices, a defined aim, and a viable market, all of which might make it a local
success story.

METHODOLOGY
SAMPLE

DATA INTERPRETATION

The researchers spoke with 300 responders in all, but only 264 of them were kind enough to do
the survey. There were 146 female responders and 118 male replies.

TABLE 1.0 GENDER AND AGE GROUP SUMMARY

One of the female respondents is younger than eighteen (18), 52 are between the ages of
nineteen and thirty-two, 42 are between the ages of thirty and forty, 35 are between the ages of
forty and fifty, and the other four are between the ages of sixty-one and over. Ten male
respondents are between the ages of 41 and 50, six are between the ages of 51 and 60, and
four are between the ages of 61 and above. Two of the male respondents are under the age of
18. Fifty-five are between the ages of 19 and 30.

TABLE 2.0 GENDER AND RESIDENT SUMMARY

from the Sta Rosa. resident. There are 68 male and 83 female respondents; 29 male and 42
female respondents from Binan; 12 male and 13 female respondents from Cabuyao; 6 male and
5 female respondents from Calamba; 2 male and 3 female respondents from San Pedro; and 1
male respondent from another resident.

TABLE 3.0 GENDER AND EDUCATIONAL ATTAINMENT SUMMARY

Of the men, 19 are enrolled in high school, 26 have completed their education, 28 have entered
college, 42 have graduated from college, and 3 have completed graduate work. 22 of the ladies
are in high school, 34 have graduated from high school, 35 are enrolled in college, 53 have
completed their degree, 1 has a postgraduate degree, and 1 is in another educational category.
TABLE 4.0 GENDER AND WORK/EMPLOYMENT SUMMARY

Within the work/employment category, the male participants are divided into 83 private sector
employees, 9 government employees, 12 OFW/seafarer employees, 8
self-employed/entrepreneurs, and 6 other individuals. Nineteen of the ladies are self-employed,
three are others, seventeen are OFWs or seafarers, and 98 are employed by the government.

TABLE 5.0 GENDER AND NATURE OF WORK SUMMARY

Of the men, 46 work in sales, retail, or marketing; 12 in HR/admin; 7 in accounting/finance; 26 in

IT/BPO/Finance; 24 in manufacturing; and 3 in other fields. Of the women, 50 work in sales,
retail, or marketing, 16 in HR or administration, 8 in accounting or finance, 36 in IT/BPO/finance,
35 in manufacturing, and 1 in other fields.

TABLE 6.0 GENDER AND INCOME/SALARY SUMMARY

Regarding earnings, of the men, 44 have salaries of 15k or less, 30 have salaries of 16k to 25k,
22 have salaries of 26k to 35k, 11 have salaries of 36k to 45, 8 have salaries of 46k to 55, and 3
have salaries of 56k and more. Of the women, 48 have salaries of 15k or less, 51 have salaries
of 16k to 25k, 31 have salaries of 26k to 35k, 10 have salaries of 36k to 45, 5 have salaries of
46k to 55, and 1 has salaries of 56k and more.

QUESTION NO. 1 HOW OFTEN D O YOU EAT PASTA IN FA ST-FOOD CHAIN?

Regarding the first question, out of the male respondents, two responded twice a week, twenty-
three responded once a week, forty-four responded twice a month, thirty-three responded once
a month, and sixteen others replied. When asked how frequently they eat pasta at fast food
restaurants or other establishments, 12 female respondents said they do so twice a week, 31
said they do so once a week, 63 said they do so twice a month, 38 said they do so once a
month, and 2 others did not reply.

QUESTION NO. 2 WHAT TYPE OF PASTA IS YOUR FAVORITE?

In response to question 2, 18 of the male respondents stated that their favorite pasta is aglio
olio, followed by carbonara (37) and classic red (40), pesto (5), and five additional options. Aglio
Olio is the preferred pasta dish of 25 female responders, followed by carbonara (41) and
traditional red (55), pesto (24), and one other.

QUESTION NO. 3 HAVE YOU TRIED EATING GOURMET PASTA?

Regarding the third question, "Have you tried eating gourmet pasta?" 31 men responded in the
affirmative, while 87 disagreed. 52 female respondents indicated they did, and 94 said they did
not.

QUESTION NO. 4 ARE YOU WILLING TO TRTY NEW GOURMET PASTA?

In question 4 on willingness to try a new gourmet pasta, among males.

QUESTION NO. 5 WHICH OF THE FOLLOWING GOURMET PASTA WOULD YOU LIKE TO
TRY?

When asked in question number five what type of gourmet pasta they would want to eat, 34
men said they would like to try spam red clam, 31 said white ham jam, 20 said mac aglio olio,
and 22 said pesto oh! and eleven more. Female respondents' preferences are as follows: 49
say they want spam red clam, 46 say they want white ham jam, 23 say they want mac aglio olio,
and 15 say they want pesto oh! along with thirteen more.

QUESTION NO. 6 DO YOU EAT DESSERT AFTER EATING PASTA?

102 male respondents indicate they eat dessert after eating pasta in response to question 6,
while 16 people disagree. Twenty responders answer no, while 78 say yes among females.

QUESTION NO. 7 WHAT TYPE OF PASTA DO YOU USEUALLY EAT AFTER HAVING
PASTA?
In response to question 7, when asked what kind of dessert they often eat after spaghetti, men
gave the following answers: 49 said bread or cake, 23 said ice cream or halo-halo, 27 said
leche flan or jelly, 15 said chocolate or sweet treats, and 4 others. In terms of female replies, 68
mention bread or cake, 28 mention ice cream or halo-halo, 31 mention leche flan or jelly, 18
mention chocolate or sweet treats, and 1 mention something else.

QUES TION NO. 8 AT WHAT PRICE WOULD YOU WILLING TO BUY A GOURMET PASTA?

In response to Question 8, which asked respondents if they would be prepared to pay more or
less for gourmet pasta, 55 men said they would pay less than ₱99, 52 between ₱100 and ₱120,
12 between ₱121 and ₱140, 3 between ₱141 and ₱160, and 2 others. Of the female
responders, 97 indicate they are under 99, 38 say they are between 100 and 120, 7 say they
are between 121 and 140, 2 say they are between 141 and 160, and 2 say they are somewhere
in between.

QUESTION NO. 9 WHAT TYPE OF FOOD DO YOU USUALLY EAT WITH PASTA?
When asked what kind of food they typically eat with pasta, male respondents gave the
following answers: 68 said chicken, 12 said pork, 5 said fish or shellfish, 29 said pizza, and 4
others. Of the responders who are female, 87 mention chicken, 26 mention pork, 1 mentions
fish or shellfish, 25 mention pizza, and 7 more.

QUESTION NO. 10 REASON WHY YOU WOULD VISIT A PASTA STORE?

In response to the tenth question on why men visit pasta stores, eleven of them cited the
atmosphere of the establishment, eight mentioned the store's location, eight mentioned the
staff's friendliness, forty-two mentioned the quality of the product, forty-six said the lower prices,
and three mentioned other reasons. In the case of female responders, the reasons given by 19
are the shop atmosphere, 15 are the store location, 10 are the nice personnel, 38 are the
product quality, 64 are the cheaper price, and 0 are other.
3 YEARS PROJECTED INCOME SALES

Projected Income
Statement Ending
December 31, 2023