INTRODUCTION

Body
Summary
 Perkenalan Mustika Ratu sebagai brand kecantikan yang sudah ad
lama

Mustika Ratu is a traditional modern cosmetic and herbal medicine company that was formed from the garage o
business grew and grew until it became a company in 1978. The company has been listed on the stock exchange sin
career by making 5 kinds of herbal medicine, several body scrubs, and traditional cosmetics such as body scrub, ma
by, Mustika Ratu improves product quality in meeting consumer demands with additional employe
 Produk jejamu + Teori jejamu + Expertise penjelas

A :The Covid-19 pandemic has changed the industrial and economic paradigm in Indonesia, now the digital paradig
develop strategy in this pandemic era, Mustika provides a product to improve human's heath,Jejamu. Jejamu is a f
officialy launched in 2020 . Made with the fresh herbs, Jejamu provides ready-to-drink herbal drink with the variati
goverment's initiative during this pandemic which is #stayathome, Mustika Ratu make it easier for the customer to
products on e-commerce and can be sent directly to the customers.
B : It is true that in business we need a lot of innovation in every situation. According to Sunil Gupta (113:447), inn
environment where thousands or even millions of software vendors or developers are creating new products and
also provides a natural lab for these sellers to test new ideas and services.Therefore, in expanding the reach of ma
herbal products, PT. Mustika Ratu, Tbk assists in the payment of advanced FUNDS. With this collaboration, DANA c
domestic drugs at all Jejamu by Mustika Ratu outlets located in Ciracas, East Jakarta, Alun-Alun Indonesia Kreasi Te
Pancoran. You can also get Jejamu by Mustika Ratu items through the GrabFood, GoFood, and Shopee application
 Intro kesimpulan + Ringkasan teori pada di bo

A: According to Sunil Gupta, innovation is more likely to thrive in an environment where thousands or even million
creating new products and services on the platform. Based on this theory, does Mustika Ratu apply the same thing
company has successfully implemented it and is able to bring about change in the world of digital transformation t
products, hand sanitizers and has been successful in the market.

A: talk about resellers, resellers are... how is the reseller system on mustika Ratu ? B: Resellers at Mustika Ratu ma
setting up their own website to register on the platform without having to go to the office.

A: We can access information and establish relationships with customers through social media. What social media
closer to consumers and access information about Mustika Ratu, we provide various accessible social media such a
and websites.

A : CSR, is part of the company's commitment to making a positive impact on society and the environment. how ab
is "The Beauty of Sharing", Mustika Ratu promises to share 2.5 percent of the revenue from the sale of health prod
government, and journalists who are at the forefront in carrying out their duties or those affected by the disaster.

So, how do you think Mustika Ratu has implemented the theory of digital transformation broug
 Pandemi covid datang + Annual report yang naik + Tra

Who would have thought the world was shaken violently by the COVID-19 pandemic. The increase in cases from da
for their survival. Human behavior has changed in an instant. Not a few are affected by this covid 19 pandemic, one
as great as Mustika Ratu are feeling the effects of this pandemic, which makes them lose up to 6,76 billion as a r
company. Pt. Mustika Ratu Tbk made a quick transformation by creating new products so that the compa
 Reseller + Teori + Penjelasan Teori

A: resellers in the business world are very important because resellers are the brains that help us deal with custom
how is the reseller system in PT Mustika Ratu? Mustika Ratu uses its own website as platform for reseller registrati
for a reseller account. There is no need to register at the office. In this pandemic era, the lack of interest in meetin
action affect to their digital performance?
B : According to the leading digital book: turning technology into business transformation, digital aspirations can b
extension, and transformation. Mustika Ratu implements the extension component of this digital aspirations. In so
performance or functionality of a product or process without radically changing it.
 Validasi Expert

Tegar's statement is correct. Mustika Ratu's rapid adaptation to the pandemic situation astounds me. They immed
transformation theories presented by Sunil Gupta in his book "Driving Digital Strategy: A Guide to Reimagining You
can innovate, create new platforms, attract new customers, and put them into action in just five weeks. Mustika R
compete in the current digital era. Companies will cease to generate ideas if they do not engage in innovation. The
Ratu's effort to attract new consumers who have yet to be reached by the company's target market.

Actually, Mustika Ratu has carried out the synergy described by Sunil Gupta. Where they "reimagine their busines
website to invite resellers. Then, during this time of crisis, they "reevaluate their value chain" by making jejamu an
challenge and csr to "reconnect with their customers". Since the appointment of their young director, they have a
According to Sunil Gupta's book, this is what makes Mustika Ratu's digital transformation a success.
 STORY BOARD

Teori yang relate dengan strategi digital transformation + P

The impact of COVID-19 can be seen from strategy used by Mustika Ratu survive and increase tales by using digital
by innovating the new products, active in using social media and using their own e-commerce. In general, digit
technology in business. According Sunil Gupta, the four key compenents adapted by Mustika Ratu are reimagini
reconnecting with customer and rebuilding the organization. Reimagination means reshaping the business around s
the value chain is improve the efficiency and effectiveness the value chain of the company. Reconnect with your
customers and last is rebuilding the organization is stripping away everything that’s not directly related to produ
building the future of the business.
 Sosmed mustika ratu (semuanya) + Teori + Penjel

A : To boost up their selling, Mustika ratu raises its awerness thru digital industry such as social media and webina
impact is doing tiktok challage, using their newest product, Zaitun Hand Sanitizer. The winner of this challenge wil
with Miss Indonesia 2020, as choosen by the winner. Besides tiktok, Mustika ratu has their own social media to en
@MustikaratuIND, Instagram: @MustikaratuIND, Youtube: Mustika Ratu Indonesia
B : In this digital era, social media has a big role for business owner to advertise their products. according to Sunil G
attention from marketers since it allows a message to be amplified without additional cost to a firm. s. Mustika Ra
demonstrating that its product is more than just a hand sanitizer, but also good for skin care.
 Narator Asking Question

Hello, future leader. Is Mustika Ratu's strategy the best one? or not at
Pengenalan Instagram/tokopedia/blibli/tiktok/website/facebook/y
moving scene

Digitalization is carried out by Mustika Ratu to continue and to compete with its competitors during pandemic. Web
kinds of product and company information. Social Media is also touched by Mustika Ratu in maintaining its existenc
Mustika Ratu's Instagram already has 156 thousand followers. Tiktok Mustika Ratu has 35,300 followers. Facebo
fanpage and 6 thousand Mustika Ratu subscribers on Youtube Channel. In addition, online sales are also carried
including Tokopedia, Blibli, Shopee, Bukalapak, and Lazada.
 CSR Mustika Ratu + Teori + Penjelasan teo

A: The Corporate Social Responsibility Program, or CSR, is part of the company's commitment to making a positive
Mustika Ratu's commitment to CSR is unwavering in this pandemic era. Under the theme of "Indahnya Berbagi", M
revenue from the sale of health products to the public, health institutions, government, and journalists who are at
those affected by the pandemic. Apart from being a promise and a company vision, does this have a positive mark
B: The "shift from storytelling to story ma
consumers. The main point of the story is that you can always share this CSR on social media. The beauty of sharin
as the togetherness and attachment between the company and its customers, is the story that this CSR activity ma
engaged with Mustika Ratu products if it is demonstrated that purchasing them entails giving some of their money
undoubtedly have a positive impact in the field of marketing.
 Pergantian direktur menjadi generasi milenial

A: Kusuma Ida Anjani was appointed as Director by the Extraordinary Annual General Meeting of Shareholders in D
perspective shifted to that of a startup company after the appointment of this young director. The new culture, fre
opportunity to become a project leader, entices young recruits who are digitally literate to join this company. Thes
culture that is aware in times of crisis, willing to collaborate or change, and disciplined enough to make a daily rep
influence the adaptability of the mustika ratu?
B: In my opinion, Mustika Ratu applies Sunil Gupta's theory of rebuilding your organization through Talent Manage
four parts to the talent management process in the digital age: recruiting, training and development, performance
According to previous information, Mustika Ratu seeks young people who are adept at digital analysis. Then there
career within the company by taking on new projects. Then, in accordance with the new culture, performance eva
regular basis. Finally, because of the startup company's spirit, it is said that talented people stay with the company
organization to adapt effectively in times of crisis.
A: Penjelasan Topik
B:
Penjelasan Teori