Business Proposal

In Entrepreneurship

Proposal by:
Cazandra Jhenevieve V. Mararac
Mayvienne F. Angeles
John Lloyd D. Cabrera
Nhel Clarence M. Angeles
Jericho S. Cervantes

Submitted to:
Mrs. Roselle P. Collantes
Value Proposition for Fried Chicken Skin:

Needs/Opportunity:
 Indulgent snack: Fried chicken skin offers a satisfyingly crispy and flavorful experience
for those seeking a savory treat.

 Unique product: It caters to a specific niche of consumers who enjoy the taste and
texture of chicken skin.

 Potential for customization: Different seasonings, dips, and cooking methods can create
variety and cater to diverse preferences.

 Reduced waste: Utilizes a part of the chicken that might otherwise be discarded.

Customer:
 Foodies and adventurous eaters: People open to trying new and interesting foods.

 Fans of fried chicken: Individuals who particularly enjoy the crispy skin of fried
chicken.

 Cost-conscious consumers: Depending on the pricing, fried chicken skin could be a

more affordable indulgence than whole fried chicken.

 Those seeking low-carb or keto-friendly options: Fried chicken skin can be a source of
protein and healthy fats for people following these diets.

Product:
 Crispy and flavorful: The key selling points are the satisfying crunch and savory taste.

 Variety of options: Consider offering different flavors, dipping sauces, and cooking
methods to cater to diverse preferences.

 Convenience: Pre-packaged or ready-to-cook options can appeal to busy consumers.

 Responsible sourcing: Highlight ethical sourcing practices to attract environmentally

conscious customers.

Business Plans:
 Direct-to-consumer online sales: Sell through your own website or e-commerce
platforms.

 Wholesale to restaurants and bars: Partner with establishments to offer fried chicken
skin as an appetizer or bar snack.

 Grocery store placement: Negotiate with stores to stock your product in their freezer or
deli sections.
  Food truck or pop-up stand: Offer fresh, made-to-order fried chicken skin at events or
markets.

Remember, it's important to conduct thorough market research and financial planning before
starting any business venture.

Unique Selling Propositions for Fried Chicken Skin:

Focus on Experience:

 Unique flavor combinations: Highlight interesting or unexpected seasoning blends

or dipping sauces.

 Artisanal or small-batch approach: Emphasize the care and attention put into
making the product.

 Sustainable or ethical sourcing: Focus on using humanely raised chickens or

following environmentally friendly practices.

 Interactive or customizable options: Allow customers to choose their spices, dips, or

cooking methods.

Emphasize Benefits:

 Healthier alternative: Promote the product as a lower-carb or keto-friendly snack

compared to traditional fried chicken.

 Protein source: Highlight the protein content to attract health-conscious customers.

 Reduced waste: Mention using a part of the chicken that might otherwise be
discarded.

 Convenient snack: Focus on the grab-and-go aspect or ease of preparation.

Target a Specific Audience:

 Gamers: Create spicy or intense flavors that appeal to thrill-seekers.

 Late-night cravings: Market as a satisfying and flavorful midnight snack.

 Fans of a specific cuisine: Offer flavors inspired by international cuisines.

 By focusing on unique flavor combinations, ethical sourcing, or targeting a specific
audience, you can develop a compelling unique selling proposition for your fried chicken
skin product.