Design Thinking

Activity Template
Team Name
Design Thinking:
Team Members
● Member 1
● Member 2
● Member 3
Design Thinking:
Problem
Design Thinking:
Problem
Write down the final problem your team has agreed on here
Design Thinking:
Empathize
Design Thinking:
Empathize
Write down some of the things your users have said about the
problem here
● User input 1
● User input 2
● etc
Empathy Map
Design Thinking:
Define
Design Thinking:
Define - Persona
Based on the user input your team has
gathered, create a persona/fictional character
to represent your users
 Patricia is a health conscious food enthusiast
who enjoys dining out with her fiance. They
both share the love for health but even more for
delicious food.

Patricia and her fiance would dine out

whenever they get the opportunity to, trying out
every restaurant and every item on a
restaurant’s menu as take out or food delivery
is always the last option - “It’s about the
experience”, Patricia said.

They also have a membership at a local gym in

Baguio City but due to the COVID-19 pandemic,
Patricia and her fiance has been forced in to
lockdown and can no longer visit her favorite
Patricia Sta. Ana restaurants and explore new ones.

Although, some restaurants and hidden gems

Food Enthusiast are now open, Patricia has difficulty in seeking
out these places to eat.
Let’s get to know them
In order to learn some basic information about your users
Demographics / Psychographics
Age, Sex, Education, Marital Status, Hobbies
Female, 26 y.o., Engaged
Filipino
Has a comfortable monthly income,
lives in apartment with fiance
Currently taking up her Master’s Degree
in Management
Government Employee
Foodie, enjoys eating out for the food
and the experience at different
restaurants
Health conscious, had a gym
membership before COVID-19, does
home workouts
Story
What is their background?
Born in Baguio City, moved to
La Union for high school, father
had a good job offer there
Moved back to Baguio for
college and took up
Management in the Saint Louis
University
Met fiance in college as she
was seeking a serious
relationship, they plan to get
wed in a year’s time
Government employee at
DSWD - CAR
PATRICIA STA. ANA, FOOD ENTHUSIAST
Expectations & Desires
What do they expect? What are they seeking?
Seeking her Master’s Degree in
Management
Seeking more experience in her field
Eats out whenever she can
Enjoys enjoying the ambiance at various
restaurants and cafes
Goes out with her friends to various
restaurants and cafes
Expects safety, no creeps at restaurants, no
unwanted pickup attempts
Let’s get to know them
In order to learn some basic information about your users
Obstacles & Objections
Where are the bumps in the road? What’s stopping them?
COVID-19 pandemic has eliminated face-to-face
dining in cafes and restaurants at the moment
Some cafes and restaurants may be open but as
Patricia wants to explore all of them, does not know
which ones are open. Would be inconvenient if she
visited the resto and they were closed or only
available for dine in
Take out or food delivery does not provide the same
satisfaction as dining in and enjoying the ambiance
of the reto’s environment
PATRICIA STA. ANA, FOOD ENTHUSIAST
Loves
Why do/would they love your product?
The product will provide the users with information
regarding the vacancy of the restaurant or cafe -
resto is open for dine in or still closed
The product will contain a consolidated list of
restaurants and cafes in Baguio and Benguet
Still allows users to dine in and enjoy the ambiance
of the resto while still observing proper social
distancing protocols
User Journey
Compelling Events
What makes them look for a
solution?
Date night might pop up
Going out with friends
Lunch time with colleagues
Social invite for events
Get out of the house to find
activities that will entertain
her and her fiance
Awareness
How do they find you? What do
they seek?
Other Foodie friends tell her
about it on Messenger or via
text
Social media page of
application might share
that their service is
available
Friends posting about the
new app on social media
PATRICIA STA. ANA, FOOD ENTHUSIAST
Engage & Delight
Why do they choose you?
User friendly interface
Quick and easy way to
see available
restaurants
Responsive customer
service with associated
restaurants when menu
availability is asked
Share & Return
How do they share? What do they
return?
Instagram & Facebook: Patricia
and her fiance sharing a meal
at a restaurant, getting to know
about their vacancy through the
application
Screenshots good customer
service messages and positively
posts on social media
Design Thinking:
Define - Storyboard
A storyboard will help illustrate the current
problem being encountered by your users. The
persona/s you’ve created will star in your
storyboard!
Design Thinking:
Define - Storyboard
Place your storyboard here! Be creative and feel free to make use
of any resources you need. Below is a sample storyboard.
Design Thinking:
Define - POV
The point-of-view is one sentence that creates
an image in your mind and consists of the
User(Who), Need(What), and Insight(Why).
Design Thinking:
Define - POV
Place your POV/s here!

User + Need + Insight = POV

Design Thinking:
Ideate
Design Thinking:
Ideate - Solution
Meet with your teammates and generate as
many possible ideas as you can. From great
quantity can come a gem of an idea.

So Collaborate, Brainstorm, and Ideate!

Design Thinking:
Ideate - Impact and Effort Matrix
The impact and effort matrix is used to gauge the feasibility and
viability of your idea! Feel free to use the template below and
identify what quadrant your idea falls under!
Design Thinking:
Prototype
Design Thinking:
Prototype - Low Fidelity Mockup
Start by creating a low fidelity mockup by grabbing a piece of paper and drawing
what your app may look like! You can also grab some pictures off of google and
start merging them on a screen! Below is an example of a low fidelity mockup as
well as a phone screen you can use to prototype!
Design Thinking:
Prototype - Low Fidelity Mockup
Start by creating a low fidelity mockup by grabbing a piece of paper and drawing
what your app may look like! You can also grab some pictures off of google and
start merging them on a screen! Below is an example of a low fidelity mockup as
well as a phone screen you can use to prototype!
Design Thinking:
Test
Design Thinking:
Test
Write down some of the things your users have said about the
solution here
● User input 1
● User input 2
● etc