Team Yggdrassill

Design Thinking:
Team Members
● Bassit, Leanmar
● Recosana, Kristel Joy
● Tuan, Elycel
Problem:
Poverty
Problem:
Poverty
- Poverty refers to the state or condition in
which people or communities lack the
financial resources and essentials for a
minimum standard of living
Design Thinking:
Empathize
These are what Filipino Citizens says about
the problem:
1) There are lots of things that can define poverty than
just saying that it is lack of money.

2) Poverty is one of the reasons why there is injustice.

3)Poverty is a complex societal issue that needs to be

addressed or it will continue to expand.
Empathy Map
Design Thinking:
Define
Design Thinking:
Define - Persona
Based on the user input your team has gathered, create a
persona/fictional character to represent your users
 Kean is a Nutritionist, Graduated in Benguet State
University. She participates in a feeding programs
nationwide whenever she has a free time.

She was born in Pampanga and moved in Baguio City to

study for her Senior High School. Eventually she
Graduated Bachelor of Science in Nutrition and Dietetics
(BSND) in Benguet State University.

She believed that the solution to poverty is helping those

who lacks essentials.

Kean Loves to do yoga every morning because It calms her

and to connect with nature. Healthy living is a must, She
enjoys green foods/ healthy food because she is health
conscious.

Kean Laurier

Nutritionist
Let’s get to know them
In order to learn some basic information about your users
Demographics / Psychographics
Age, Sex, Education, Marital Status, Hobbies
Female, 36 y.o.,Married
Filipino Citizen
Has a above average monthly income, lives in
apartment with husband
Graduated in Bachelor of Science in Nutrition and
Dietetics (BSND)
Yoga, really loves a calming places and
connecting with nature
Health conscious, always eats greens/healthy
foods and maintain proper diet
Story
What is their background?
She was Born in Pampanga, Moved
here in Baguio when she was 16 y/o to
study Senior High School.
Graduated in Benguet State University
and met her husband there.
Does feeding programs to help
children who lacks financial resources.
KEAN LAURIER, NUTRITIONIST
Expectations & Desires
What do they expect? What are they seeking?
To lessen poverty and if possible help those who lack
essentials
Maintaining a healthy diet
Enjoys the ambiance at various restaurants
Have a vacation with family and friends to enjoy
moments
Expects to experience and maintain her ideal life with
family
Let’s get to know them KEAN LAURIER, NUTRITIONIST
In order to learn some basic information about your users

Obstacles & Objections Loves

Where are the bumps in the road? What’s stopping them? Why do/would they love your product?

Changing eating habits can be more complex than just cutting back
on certain foods and increasing healthier options.
Long-term behavior change is one of the hardest challenges we'll
ever face. We're motivated by negative emotions. While it's
understandable to think that strongly felt negative emotions like
regret, shame, fear, and guilt should be able to catalyze lasting
behavior change, the opposite is true.
Help people change their relationship with food from being a
negative one into a positive one. Our clients find that finally
having peace with food is life-changing.
See people get excited about food, rather than fearful and scared.
Get to the root of the problem of eating disorders, allowing clients
the space to heal and find lasting recovery.

How do you know your clients have adopted these new changes
consistently?it might be gaining additional importance is because
fulfilling those needs has become more difficult.
You sent.
User Journey
Compelling Events
What makes them look for a
solution?
They might be experiencing
health problems due to the
unhealthy way of eating
To improve their habit in
choosing the right diet for their
body
For them to be aware of the
things that are good and bad for
their healthy diet
Awareness
How do they find you? What do they
seek?
Suggestions from their friends or
colleagues who had experienced in
the provided services
Social Media Platforms in a form
of advertisement
Social Media friends sharing or
posting about the services
Engage & Delight
Why do they choose you?
Very accomodating in
providing services
Will always ensure the
satisfaction of the user
Responsive to customer and
will ensure to provide
solutions to problems that our
user experiences
KEAN LAURIER, NUTRITIONIST
Share & Return
How do they share? What do they return?
Through Social Media
Platforms(Instagram, Facebook, Twitter
& Tiktok)
Screenshots or videos sharing their
feedbacks, ratings or thoughts about the
service/s that was provided to them
Design Thinking:
Define - Storyboard
A storyboard will help illustrate the current problem being
encountered by your users. The persona/s you’ve created
will star in your storyboard!
Design Thinking:
Define - Storyboard
Place your storyboard here! Be creative and feel free to make use of any resources
you need. Below is a sample storyboard.
Design Thinking:
Define - POV
The point-of-view is one sentence that creates an image in
your mind and consists of the User(Who), Need(What),
and Insight(Why).
Design Thinking:
Define - POV
Place your POV/s here!

User + Need + Insight = POV

Design Thinking:
Ideate
Design Thinking:
Ideate - Solution
Meet with your teammates and generate as many possible
ideas as you can. From great quantity can come a gem of
an idea.

So Collaborate, Brainstorm, and Ideate!

Design Thinking:
Ideate - Impact and Effort Matrix
The impact and effort matrix is used to gauge the feasibility and viability of your
idea! Feel free to use the template below and identify what quadrant your idea falls
under!
Design Thinking:
Prototype
Design Thinking:
Prototype - Low Fidelity Mockup
Start by creating a low fidelity mockup by grabbing a piece of paper and drawing what your app may
look like! You can also grab some pictures off of google and start merging them on a screen! Below is an
example of a low fidelity mockup as well as a phone screen you can use to prototype!
Design Thinking:
Prototype - Low Fidelity Mockup
Start by creating a low fidelity mockup by grabbing a piece of paper and drawing what your app may
look like! You can also grab some pictures off of google and start merging them on a screen! Below is an
example of a low fidelity mockup as well as a phone screen you can use to prototype!
Design Thinking:
Test
Design Thinking:
Test
Write down some of the things your users have said about the solution here
● User input 1
● User input 2
● etc