TechnoUcians

Design Thinking:
Team Members
● Member 1
● Member 2
● Member 3
Design Thinking:
Problem
Design Thinking:
Problem
- Philippines struggles with unemployment despite economic
growth

BASIS: Unemployment and the difficulty of transiting from

school to work has been a persistent and significant problem
not just in the Philippines. A number of policy and
programme initiatives have been introduced to address
unemployment problems including provision of labour market
information, skills training and upgrading and even online
job-matching. Despite all these programmes and Philippines
 rapid economic growth, the problem of unemployment
persists.
One reason is that job creation has struggled to keep pace
with an ever-expanding population. Number of people
entering job has been always greater than the number of
jobs available. Another factor may be the low quality of jobs
available.
Design Thinking:
Empathize
Design Thinking:
Empathize
Write down some of the things your users have said about the problem here
● User input 1
● User input 2
● etc
Empathy Map
Design Thinking:
Define
Design Thinking:
Define - Persona
Based on the user input your team has gathered, create a
persona/fictional character to represent your users
 Patricia is a health conscious food enthusiast who enjoys
dining out with her fiance. They both share the love for
health but even more for delicious food.

Patricia and her fiance would dine out whenever they get
the opportunity to, trying out every restaurant and every
item on a restaurant’s menu as take out or food delivery is
always the last option - “It’s about the experience”, Patricia
said.

They also have a membership at a local gym in Baguio

City but due to the COVID-19 pandemic, Patricia and her
fiance has been forced in to lockdown and can no longer
visit her favorite restaurants and explore new ones.

Although, some restaurants and hidden gems are now

open, Patricia has difficulty in seeking out these places to
Patricia Sta. Ana eat.

Food Enthusiast
Let’s get to know them PATRICIA STA. ANA, FOOD ENTHUSIAST
In order to learn some basic information about your users

Demographics / Psychographics Story Expectations & Desires

Age, Sex, Education, Marital Status, Hobbies What is their background? What do they expect? What are they seeking?

Female, 26 y.o., Engaged Born in Baguio City, moved to La Seeking her Master’s Degree in Management
Filipino Union for high school, father had a
Has a comfortable monthly income, lives in good job offer there Seeking more experience in her field
apartment with fiance
Moved back to Baguio for college and Eats out whenever she can
Currently taking up her Master’s Degree in took up Management in the Saint
Management Louis University Enjoys enjoying the ambiance at various restaurants
Government Employee and cafes
Met fiance in college as she was
Foodie, enjoys eating out for the food and the seeking a serious relationship, they Goes out with her friends to various restaurants and
experience at different restaurants plan to get wed in a year’s time cafes

Health conscious, had a gym membership before Government employee at DSWD - Expects safety, no creeps at restaurants, no unwanted
COVID-19, does home workouts CAR pickup attempts
Let’s get to know them
In order to learn some basic information about your users
Obstacles & Objections
Where are the bumps in the road? What’s stopping them?
COVID-19 pandemic has eliminated face-to-face dining in cafes
and restaurants at the moment
Some cafes and restaurants may be open but as Patricia wants to
explore all of them, does not know which ones are open. Would be
inconvenient if she visited the resto and they were closed or only
available for dine in
Take out or food delivery does not provide the same satisfaction as
dining in and enjoying the ambiance of the reto’s environment
PATRICIA STA. ANA, FOOD ENTHUSIAST
Loves
Why do/would they love your product?
The product will provide the users with information regarding the
vacancy of the restaurant or cafe - resto is open for dine in or still
closed
The product will contain a consolidated list of restaurants and
cafes in Baguio and Benguet
Still allows users to dine in and enjoy the ambiance of the resto
while still observing proper social distancing protocols
User Journey
Compelling Events
What makes them look for a
solution?
Date night might pop up
Going out with friends
Lunch time with colleagues
Social invite for events
Get out of the house to find
activities that will entertain her
and her fiance
Awareness
How do they find you? What do they
seek?
Other Foodie friends tell her about
it on Messenger or via text
Social media page of application
might share that their service is
available
Friends posting about the new app
on social media
PATRICIA STA. ANA, FOOD ENTHUSIAST
Engage & Delight
Why do they choose you?
User friendly interface
Quick and easy way to see
available restaurants
Responsive customer service
with associated restaurants
when menu availability is
asked
Share & Return
How do they share? What do they return?
Instagram & Facebook: Patricia and her
fiance sharing a meal at a restaurant,
getting to know about their vacancy
through the application
Screenshots good customer service
messages and positively posts on social
media
Design Thinking:
Define - Storyboard
A storyboard will help illustrate the current problem being
encountered by your users. The persona/s you’ve created
will star in your storyboard!
Design Thinking:
Define - Storyboard
Place your storyboard here! Be creative and feel free to make use of any resources
you need. Below is a sample storyboard.
Design Thinking:
Define - POV
The point-of-view is one sentence that creates an image in
your mind and consists of the User(Who), Need(What),
and Insight(Why).
Design Thinking:
Define - POV
Place your POV/s here!

User + Need + Insight = POV

Design Thinking:
Ideate
Design Thinking:
Ideate - Solution
Meet with your teammates and generate as many possible
ideas as you can. From great quantity can come a gem of
an idea.

So Collaborate, Brainstorm, and Ideate!

Design Thinking:
Ideate - Impact and Effort Matrix
The impact and effort matrix is used to gauge the feasibility and viability of your
idea! Feel free to use the template below and identify what quadrant your idea falls
under!
Design Thinking:
Prototype
Design Thinking:
Prototype - Low Fidelity Mockup
Start by creating a low fidelity mockup by grabbing a piece of paper and drawing what your app may
look like! You can also grab some pictures off of google and start merging them on a screen! Below is an
example of a low fidelity mockup as well as a phone screen you can use to prototype!
Design Thinking:
Prototype - Low Fidelity Mockup
Start by creating a low fidelity mockup by grabbing a piece of paper and drawing what your app may
look like! You can also grab some pictures off of google and start merging them on a screen! Below is an
example of a low fidelity mockup as well as a phone screen you can use to prototype!
Design Thinking:
Test
Design Thinking:
Test
Write down some of the things your users have said about the solution here
● User input 1
● User input 2
● etc