INFORMATION PACKAGE

Market Research
Consultant
Programme
Apply before: 15th April 2024
ABOUT OUR RECRUITMENT

If you are bold enough,

join Decision Lab
Decision Lab is looking for excellent talents to be part of our Market Research
Consultant Programme and join our fast-growing team. This is your chance to
continuously challenge yourself to discover your abilities in an international
working environment.

We believe people define the culture and success of the company. Decision Lab
constantly strives to create the best working environments we can, where we
create changes and make things happen.

We acknowledge each individual's contribution and provide our staff with

plenty of room to grow by designing intensive training programs each year.

Be a part of our success and join us now!

Who we are
looking for

YOUNG TALENTS EXPERIENCED RESEARCHERS

 YOUNG TALENTS

We love clever With the following traits:

solutions, are you

• Be passionate about measuring digital marketing and media

• Be proactive, willing to learn, and possess a CAN-DO attitude

one of them? • Can communicate clearly & concisely with colleagues, clients, and suppliers

• Have excellent well-grounded communication skills (both Vietnamese &

You are a fresh university graduate holding a bachelor’s or English)
master’s degree or have 1-2 years of working experience in
• Have logical thinking and a detail-oriented manner with a high awareness
related areas:
of quality

• Have a responsible and careful working style

• Marketing or Digital Marketing or Marketing Research
• Have international experience from studying or working abroad
• Commerce or Business Administration or Foreign
Trade • Be a well-organized and fast learner with a good attitude

• Sociology or Economics or Econometrics • Hold knowledge of statistical tools (e.g., SPSS, R, SAS) is a plus

• Statistics or Mathematics or Data Science

 EXPERIENCED RESEARCHER
Can you lead our
clients towards
greater impact?
You have 3-5 years of working experience in
delivering consumer insights and research or in related
areas.
• Marketing, Digital Marketing, or Marketing Research
• Commerce, Business Administration, or Foreign Trade
• Sociology, Economics, or Econometrics
• Statistics, Mathematics, or Data Science
With the following traits:
• Possess a proactive, collaborative & positive attitude with solid self-
discipline
•
•
Be open to change with good problem-solving skills
Have strong analytical & numerical skills with a track record of high-quality
quantitative research design and delivery
• Have excellent, well-grounded communication skills (both Vietnamese &
English)
• Have good organisational and time management skills with a strong sense
of responsibility and attention to detail
• Have the drive to succeed commercially & solve research problems for
clients
• Having international experience from studying or working abroad is a great
advantage
• Holding knowledge of statistical tools (e.g., SPSS, R, SAS) is a plus
CAREER PATH

How you will grow Associate

Director

with our programme Senior Manager

Director

Be a team lead with growth

Manager mindset, who can support
the growth of team
Be a supervisor who can
members and the
anticipate risks and give
Senior Consultant company, and is an
guidance to the team in
escalation point for client
Be an excellent Account terms of client
and internal issues
management, and
Consultant Manager, who is client's go-
to-person, and a team consultative business
Be an independent Account player who can transfer analysis
Manager, who help clients their basic knowledge to
with their questions, queries other team members
Associate regarding the product
knowledge and business
Be an active learner, and be questions
able to acquire the basic
knowledge of data products At Decision Lab, we empower you to increase
and CS fundamentals
your understanding of complex business
problems and develop essential skills and
3-weeks training | 3-or-6- Promotion to Consultant after Promotion to Senior Consultant experience to nurture every stage of your
month rotation among 6 to 12 months after 1 to 2 years
different functions career.
GROWTH OPPORTUNITIES
Join our intensive bootcamp
Quantitative and Qualitative
Research Methods
Master the market research process and
understand the difference between
confirmative and explorative research. Utilize
sampling techniques to sample a population
and be able to identify potential sources of error
in quantitative data collection methods.
Decision Lab’s offerings
Gain a deep understanding of Decision Lab’s
core research products and services and how
they fit different business scenarios.
Workshop Sessions and On-the-
job Training
Learn about necessary skills for a researcher,
including efficient questionnaire design,
reporting, proposal writing, and project
management. Conduct a bootcamp graduation
project, which requires to apply all trained
knowledge and experiences.
Consultative Sales Skill
Learn about and get hands-on experience on
client pitching techniques, how to write a
winning proposal, on identifying the client’s
pain-points, suggesting the solutions to help
them resolve the issues.
Conduct Pilot Interviews
Get to know the survey tools, our online
community, and techniques on how to launch a
survey in the real world within a given
timeframe. Learn about questionnaire design,
data processing, and reporting.
Research and Analytical Skills
Learn about and get hands-on experience on
client & project management, designing and
conducting a research study effectively,
analyzing connected data and writing insightful
reports.
BENEFITS

Perks working at
Decision Lab
• The opportunity to work in a young and open-minded environment and
collaborate with the smartest people in the country to keep you constantly
challenged and developing;

• In-depth learning through daily tasks with extensive coaching in professional

skills and knowledge of real-life contexts;

• Competitive salary and benefits package with flexible working hours and two
days off for Christmas;

• Expansion of your professional network while working in an international start-

up environment

• Regular team bonding activities, with Friday bar hangout, exciting rewards,
exclusive annual company trips, and year-end party

• Leading working space at the heart of HCMC with unlimited

co-working options
WHAT IS IT LIKE TO WORK HERE

Meet Our People

“ “
We are an ambitious group of At Decision Lab, you are always
people working together to set the being encouraged to raise your
new standard in market research voice and share new ideas that
and connect people with can make a difference to the
possibilities and innovations. industry.

Thanh Cao Linh Dan

Senior Consultant
Associate Director
MSc in Sociology | London School of Economics and
MSc in Int’l Business | INSEEC Alpes-Savoie, France
Political Science, UK

Having vast expertise in the marketing and communication Dan has a degree in Sociology and a deep interest in research.
sphere, Cao has made valuable contribution to the team with As part of the 2020 MRC intake, Dan quickly learns the ropes to
regards to project management, research consulting, and ensure that clients’ needs are carefully addressed, and
client development since joining Decision Lab in 2020. actionable insights are well delivered.
WHAT IS IT LIKE TO WORK HERE

Meet Our People

“ “
I chose Decision Lab because I am Working at Decision Lab has been
excited about bringing insightful data a transformative experience for
solutions to businesses and working me, where I get to gain hands-on
alongside coworkers dedicated to the experience in various fields.
company’s mission.

Uyen Dinh Han Tong

Senior Consultant Associate

Bachelor in Business Administration | University of BS in Governance, Economics and Development |

Economics and Law, Vietnam Leiden University College The Hague, Netherlands

Graduating from the 2021 MRC intake, Uyen has been successful At Decision Lab, Han focuses on (1) helping clients get the most
in her client service role, by helping clients identify key areas to out of YouGov’s innovative data products and
improve their brand performance, and ensure client projects (2) delivering quality industry reports.
are up to good quality and efficiency.
APPLICATION PROCESS

Are you ready?

Application Invitation To First Round Final Round Announce

Deadline Online Test Interview Interview Accepted
Candidates
15th April 2024

Submit your Resume, Cover Shortlisted candidates will A peer-to-peer Final Interview with Decision
Letter and Transcripts be invited for an online test assessment for candidates Lab’s management
www.decisionlab.co/career of logical thinking and to better understand the
essay writing skills. applied position

Follow us to get the latest updates:

How Decision Lab helps your brand

ABOUT DECISION LAB

Driving brand
growth through
cutting edge
insights
Agile. Connected. Decision Focused.

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Volatile times call for
an agile approach to
stay in-sync with
changing consumer
demands
We are driving new thinking
and technology to make your
brand more data-driven,
agile and connected to your
consumers’ changing habits.
We strive to be the leading market
research consultancy for Vietnam
Partnership with

META PARTNERSHIP

Partnership with Meta to

x
introduce next gen. Marketing
Mix Modeling to Vietnam

2023
YOUGOV PARTNERSHIP

Partnership with YouGov to

bring real-time brand
tracking to Vietnam

ADS & AUDIENCE TRACKING 2020

Market leader in tracking

digital ads and online
audiences

2016
ONLINE PANEL
FOUNDED
Developed the first online
Founded in joint venture panel in Vietnam
with European research 2013
group Epinion
2009

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We partner with market leaders to
drive new thinking in Vietnam as
the leading voice in market
intelligence

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How we help clients

EXPLORE GROWTH MEASURE WHAT GENERATE COMMERCIAL

OPPORTUNITIES MATTERS BREAKTHROUGHS

Dynamic Segmentation with Real-time Brand Measurement with Next Generation Marketing Mix
YouGovProfiles YouGovBrandIndex Modelling with Robyn

Category Entry Point Optimisation Campaign Evaluation Concept Optimisation

Customer Journey Mapping Customer Experience Management Thought Leadership Creation

Bespoke Performance Tracking

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The team that drives decision making
for our clients

ASKE ØSTERGÅRD THUE QUIST THOMASEN Supported by the

Chairman CEO leading consulting
talent program in
Vietnam

NGUYEN THUY DUNG THANH-CAO NGUYEN

Head of Client Services Media and Digital Sector Lead
and Head of Business
Development

TRAN MINH HOANG

Finance Sector Lead

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We work with the the most progressive brands in
Vietnam to support decision making

+120
Progressive companies across Vietnam have
optimized their go-to-market speed and efficiency
with Decision Lab.

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Our work for clients
Click the images to read more.

Facebook turns to Thought leadership

How Pizza Hut Vietnam Decision Lab to Happiness Saigon report by The Sentry and
Leveraged Real-time understand the leveraging omnibus Decision Lab helps
Tracking to Secure importance of ‘chat’ in service for rapid uncover the future of
Market Leadership Vietnam consumer insights work in Vietnam

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Visit our library
Click the images to
go to the reports.

EuroCham Business Climate Index The Connected Consumer Financial Trends Report 2023
(Quarterly report) (Quarterly report)

Food & Beverage

Trends in Vietnam
DECISION LAB

BrandIndex Brand Rankings The rise of e-wallets in Vietnam F&B Trends in Vietnam

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Reach out to us
2nd Floor - Sonatus Building,
15 Le Thanh Ton, District 1,
Ho Chi Minh City, Vietnam

+84 28 7101 0199

decision@decisionlab.co
www.decisionlab.co

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