Professional Documents
Culture Documents
MASABA
MASABA
1.early life
2.career
3. mood board
HAVE YOU SEEN THEM?
Shubh Mangal
Badhaai ho Zyada Savdhan
Early Life NEENA
GUPTA
VIV
RICHARDS
masaba gupta grew up in mumbai after her parents decided not to get
married and majority of the responsibility was handed over to her mother
neena.
Gupta found a father figure in her late maternal grandfather, and when she
turned 20 she reconnected with her father and the two now share a strong
bond.
MASABA
lonely and homesick.
Gupta's design aesthetic has been defined as a blend of contemporary and traditional with modernity taking the upper hand.
She specializes in ethnic wear for women and uses silk, chiffon and cotton as well as rich embroidery work, and is noted for
her unconventional prints along with feminine drapes and silhouettes.
In 2016, Gupta collaborated with Maybelline New York to produce a collection of clothes inspired by a new lipstick line that
the company was launching, but the project fell through for a variety of logistical reasons.She has stated that the biggest
regret of her career was her Stylista collection.
In 2017, she was tasked with representing India in an exhibit showcasing re-designs of Levi's iconic trucker jacket. She chose
to use her signature cow motif.
Gupta has been credited as the first Indian designer to do a fashion show via Instagram. She claims that around 60 per cent
of her sales happen through WhatsApp.
In 2018 she launched a hijab-saree line targeting Muslim women who want to wear Indian high fashion.
In 2019, Netflix announced a new TV series starring Gupta and her mother Neena Gupta,Masaba Masaba, a semi fictional
series in which the duo show glimpses of their lives with fashion and film.
MOOD BOARD
&
DESIGNS