Assignment on

Sir Fazle Hasan Abed (BRAC)

Course Title: Project Management
Course Code: HRM-707

Submitted to:
Sahib Hossain
Lecturer
Department of Business Administration
University of Scholars

Submitted by:

Name ID MBA Batch

Md. Shuvo Talukder 231060065
N.M. Al-Amin Bhuiyan 231060294 13 (BBA Holder)
Shamima Jahan Mou 231060182

Submission Date: 23 February

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 Table of Contents:

Topics Page

BRAC Owner Background 3-5

BRAC Renowned Works 5-9

BRAC Owner’s Strategics which made successful 10-15

My Opinion & Learnings 16-19

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BRAC Owner Background:

Founder: Sir Fazle Hasan Abed founded BRAC in 1972.

Early Life: He was born on April 27, 1936, in Baniachong, British India (now Bangladesh).

Educational Background: He graduated in economics from the University of Glasgow, UK,

in 1958.

Corporate Career: Worked at Shell Oil Company in London, gaining corporate experience.

Family Tragedy: Left his corporate career in 1970 after his family was affected by the Bhola
cyclone and the Bangladesh Liberation War.

BRAC's Inception: Founded BRAC (originally Bangladesh Rural Advancement Committee)

in 1972 to address post-war challenges.

Vision: Sir Abed's vision for BRAC was to alleviate poverty through sustainable
development.

Initial Focus: Started with relief and rehabilitation efforts, then expanded to broader
development programs.

Women's Empowerment: Recognized the pivotal role of women in community

development, emphasizing their empowerment.

Scale of Operations: Under Sir Abed's leadership, BRAC expanded its reach beyond
Bangladesh, operating in multiple countries.

Educational Initiatives: BRAC is renowned for its extensive educational programs, focusing
on primary and secondary education.

Healthcare Services: Established healthcare programs, including clinics and awareness

campaigns, to improve community health.

Microfinance Pioneer: BRAC pioneered microfinance, providing financial services to

empower the poor.

Livelihood Programs: Introduced various economic development initiatives to create

sustainable livelihoods.

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Social Enterprises: Established social enterprises, including BRAC Dairy and Aarong, to
generate funds for development programs.

Philanthropy: Sir Abed dedicated his life to philanthropy, focusing on creating positive
social impact.

Partnerships: Collaborated with governments, NGOs, and international organizations to

maximize effectiveness.

Advocacy: Advocated for policy changes addressing systemic issues contributing to poverty.

Awards and Recognition: Received numerous awards, such as the World Food Prize,
Ramon Magsaysay Award, and the Spanish Order of Civil Merit.

Leadership Style: Known for his humble and inclusive leadership style, fostering a culture
of innovation.

Innovation: Encouraged innovative solutions to address complex social issues, ensuring

adaptability.

Community Empowerment: Emphasized community participation and ownership in

development initiatives.

Humanitarian Efforts: Involved in humanitarian efforts, responding to natural disasters and

crises.

NGO Model: BRAC's success influenced the development of the NGO sector globally.

Poverty Alleviation Strategies: Developed comprehensive strategies addressing

multidimensional aspects of poverty.

Global Impact: BRAC became one of the world's largest NGOs, influencing global
development discourse.

Sustainability: Focused on sustainable development to create lasting positive impact.

Legacy Foundation: The Abed Foundation continues his philanthropic work posthumously.

Publications: Authored and contributed to publications on development and poverty-related

issues.

Lasting Impact: Sir Abed's passing in 2019 marked the end of an era, but his legacy
continues through BRAC's ongoing work.

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Humanitarian Icon: Remembered as a humanitarian icon, Sir Fazle Hasan Abed's
contributions to social development remain influential globally.

Change in Career: After the 1970 cyclone and Bangladesh Liberation War, he redirected his
focus towards social development.

Inspiration: Exposure to famine and post-war challenges fueled his commitment to address
poverty.

Diverse Programs: BRAC's initiatives cover education, healthcare, economic development,

and social justice.

End of an Era: Sir Fazle Hasan Abed passed away in 2019, leaving behind a legacy of
transformative social change through BRAC.

BRAC Renowned Works:

Sir Fazle Hasan Abed, boasts a remarkable array of accomplishments across various sectors:

Founding Visionary: Sir Fazle Hasan Abed, founder of BRAC, envisioned an organization
dedicated to eradicating poverty and promoting sustainable development.

Education Pioneers: BRAC's commitment to education led to the establishment of the

largest secular, private education system globally, reaching millions of children in
Bangladesh and beyond.

Healthcare Impact: BRAC's healthcare initiatives have significantly improved access to

essential services, addressing maternal and child health, infectious diseases, and promoting
overall well-being.

Microfinance Revolution: BRAC pioneered microfinance programs, empowering millions

of individuals, especially women, by providing access to financial services and promoting
entrepreneurship.

Women's Empowerment: Recognizing the pivotal role of women, BRAC has implemented
projects focusing on women's empowerment, from education to economic opportunities.

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Rural Development: BRAC's multifaceted rural development projects encompass
agriculture, infrastructure, and community development, fostering self-sufficiency in rural
areas.

Social Enterprises: BRAC has initiated various social enterprises, promoting sustainable
business models that contribute to social development while generating income.

Innovation Hub: The organization serves as an innovation hub, constantly adapting and
implementing novel approaches to address emerging challenges in the development sector.

Global Expansion: Beyond Bangladesh, BRAC has expanded its reach to numerous
countries, collaborating with local partners to implement effective development solutions.

Disaster Response: BRAC's rapid and effective disaster response initiatives provide relief
and support in the aftermath of natural disasters, demonstrating resilience in times of crisis.

Advocacy for Change: BRAC engages in advocacy efforts, influencing policies and
fostering collaborations to address systemic issues and create lasting impact.

Youth Development: Specialized programs target youth development, providing education,

vocational training, and opportunities for young people to become agents of positive change.

Research and Evaluation: BRAC emphasizes rigorous research and evaluation to ensure the
effectiveness and sustainability of its programs, contributing valuable insights to the
development field.

Partnerships with Governments: Collaborating with governments worldwide, BRAC

strengthens institutional frameworks, promoting inclusivity and equity in policy
implementation.

Adaptive Learning: BRAC's commitment to adaptive learning ensures that lessons from
various projects are incorporated into future initiatives, fostering continuous improvement.

Community Empowerment: A cornerstone of BRAC's approach is empowering

communities to take charge of their development, promoting ownership and sustainability.

Inclusive Financial Services: Beyond microfinance, BRAC provides diverse financial

services, fostering financial inclusion and stability in marginalized communities.

Capacity Building: BRAC invests in building the capacity of local institutions and
individuals, creating a network of empowered change-makers.

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Humanitarian Assistance: BRAC's humanitarian efforts extend beyond disaster response,
addressing long-term needs and supporting communities to rebuild and thrive.

Health Innovations: The organization introduces innovative health solutions, from mobile
health services to community health workers, ensuring healthcare reaches even the most
remote areas.

Empowering Ultra-Poor: BRAC's "Graduation Approach" targets ultra-poor households,

providing a holistic package of support to lift them out of extreme poverty sustainably.

Social Inclusion: Emphasizing social inclusion, BRAC works to uplift marginalized groups,
ensuring they benefit equitably from development initiatives.

Knowledge Sharing: BRAC actively shares its knowledge and experiences with the global
development community, contributing to collective learning and best practices.

Digital Transformation: Leveraging technology, BRAC embraces digital solutions to

enhance the efficiency and impact of its programs, from digital education to mobile banking.

Quality Education: BRAC focuses not only on increasing access to education but also on
improving its quality, ensuring that students receive a meaningful and effective learning
experience.

Gender Equality Initiatives: BRAC's gender equality initiatives go beyond economic

empowerment, addressing societal norms and promoting a more equitable environment for
women.

Environmental Sustainability: Recognizing the importance of environmental sustainability,

BRAC incorporates eco-friendly practices into its projects, promoting a balance between
development and conservation.

Cross-Sectoral Integration: BRAC adopts a holistic approach by integrating various

sectors, recognizing the interconnectedness of issues like health, education, and economic
well-being.

Human Rights Advocacy: The organization advocates for human rights, emphasizing
dignity, equality, and justice in all its endeavours.

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Data-Driven Decision Making: BRAC relies on data-driven decision-making processes,
ensuring that interventions are evidence-based and responsive to the evolving needs of
communities.

Community-Led Development: Empowering communities to lead their development

ensures that initiatives are culturally sensitive, sustainable, and tailored to local contexts.

Crisis-Resilient Solutions: BRAC designs programs with crisis resilience in mind, ensuring
communities can withstand and recover from various challenges.

Empathy in Action: BRAC's work reflects a deep sense of empathy, understanding the
nuanced challenges faced by individuals and communities in poverty.

Child Protection Programs: BRAC implements robust child protection programs,

safeguarding the rights and well-being of children across its projects.

Inclusive Education Models: BRAC's education models prioritize inclusivity, catering to

children with disabilities and other marginalized groups.

Public-Private Partnerships: Collaborating with the private sector, BRAC harnesses the
strengths of both sectors to create impactful and sustainable development initiatives.

Accessible Healthcare: BRAC's healthcare initiatives prioritize accessibility, ensuring that

even remote communities can benefit from essential health services.

Empowering Refugees: In regions affected by conflict, BRAC supports refugees by

providing essential services, education, and livelihood opportunities.

Economic Resilience: BRAC's economic development programs focus on building

resilience, enabling individuals and communities to withstand economic shocks.

Ethical Practices: Upholding ethical standards, BRAC maintains transparency and

accountability in its operations, earning trust from donors, partners, and beneficiaries.

Measuring Social Impact: BRAC places a strong emphasis on measuring and reporting
social impact, allowing stakeholders to assess the effectiveness of interventions.

Innovative Financing Models: Introducing innovative financing models, such as social

enterprises and impact investments, BRAC diversifies funding sources for sustainable
development.

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Empowering Adolescents: BRAC's programs for adolescents encompass education, life
skills, and health services, preparing the younger generation for a brighter future.

Family Planning Initiatives: BRAC contributes to family planning efforts, promoting

reproductive health and empowering individuals to make informed choices.

Cross-Cultural Collaboration: Operating in diverse cultural contexts, BRAC engages in

cross-cultural collaboration, respecting and integrating local traditions into its projects.

Digital Literacy Programs: Recognizing the importance of digital skills, BRAC implements
programs to enhance digital literacy, empowering communities in the digital age.

Collaboration with NGOs: BRAC collaborates with other NGOs, fostering a collaborative
approach to address complex development challenges collectively.

Social Cohesion Initiatives: BRAC's initiatives promote social cohesion, fostering unity and
understanding among diverse communities.

Inclusive Employment: BRAC's economic programs focus on creating inclusive

employment opportunities, reducing unemployment and enhancing economic stability.

Community Health Volunteers: Utilizing a network of community health volunteers,

BRAC extends healthcare services to the

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BRAC Owner’s Strategics which made successful:

Founding Vision: Sir Abed's initial vision was to alleviate poverty through multifaceted
development efforts.

Community-Centric Approach: Prioritizing the needs and involvement of local

communities in program design and implementation.

Education Focus: A strong emphasis on education as a key driver for empowerment and
socio-economic improvement.

Healthcare Initiatives: Implementing comprehensive healthcare programs to address basic

health needs in impoverished areas.

Women's Empowerment: Recognizing the pivotal role of women, BRAC actively promoted
gender equality and women's empowerment.

Microfinance Model: Pioneering microfinance strategies to provide financial services to the

poor and promote entrepreneurship.

Social Enterprises: Establishing sustainable social enterprises to generate income for the
organization's development initiatives.

Innovative Solutions: Continuously seeking and implementing innovative approaches to

address complex development challenges.

Data-Driven Decision Making: Using data analytics to assess program effectiveness and
inform strategic decisions.

Adaptability: Flexibility to adapt programs to diverse cultural, social, and economic

contexts.

Scalability: Designing programs with scalability in mind, enabling widespread impact.

Partnerships: Building collaborations with governments, NGOs, and private sector entities
to enhance resources and reach.

Advocacy and Policy Influence: Engaging in advocacy efforts and influencing policies for
systemic change.

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Holistic Development: Recognizing the interconnectedness of various issues and addressing
them through holistic, integrated approaches.

Empowering Youth: Implementing initiatives to empower young people through education

and skill development.

Monitoring and Evaluation: Establishing robust monitoring and evaluation systems to

ensure accountability and effectiveness.

Poverty Mapping: Utilizing poverty mapping to target interventions in areas with the
greatest need.

Climate Resilience: Integrating climate-resilient practices into development projects.

Human Rights Perspective: Approaching development from a human rights perspective,

ensuring dignity and equality.

Leadership Succession Planning: Implementing effective leadership succession plans for

organizational continuity.

Technology Integration: Harnessing technology for efficient program delivery and data
management.

Capacity Building: Investing in the capacity building of local communities and partner
organizations.

Emergency Response: Quick and effective response to natural disasters and humanitarian
crises.

Social Inclusion: Ensuring programs are inclusive and address the needs of marginalized
groups.

Financial Sustainability: Implementing strategies for financial sustainability, reducing

dependence on external funding.

Transparent Governance: Upholding transparency and good governance practices within

the organization.

Cross-Sector Collaboration: Facilitating collaboration between different sectors for

comprehensive development.

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Conflict Resolution: Addressing conflict resolution and peace-building in regions affected
by conflicts.

Research and Development: Investing in research to stay abreast of evolving challenges and
solutions.

Global Expansion: Expanding operations globally to reach a wider demographic.

Crisis Management: Effectively managing crises and adapting strategies during challenging
times.

Cultural Sensitivity: Being culturally sensitive in program design and implementation.

Adaptive Leadership: Demonstrating adaptive leadership in the face of evolving global and
local contexts.

Education for Employment: Providing education aligned with market needs to enhance
employment opportunities.

Community Health Workers: Utilizing community health workers for grassroots health
interventions.

Diversified Income Streams: Creating diverse income streams to sustain operations.

Investment in Research: Continual investment in research to inform evidence-based

practices.

Humanitarian Values: Upholding humanitarian values in all aspects of the organization's

work.

Knowledge Sharing: Actively sharing knowledge and best practices with other
organizations.

Political Neutrality: Maintaining political neutrality to ensure effective collaboration across

diverse contexts.

Resilience Building: Focusing on resilience-building initiatives in vulnerable communities.

Strategic Alliances: Forging strategic alliances with international organizations for broader
impact.

Behaviour Change Communication: Implementing effective behavior change

communication strategies.

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Access to Financial Services: Expanding access to financial services in underserved regions.

Youth Leadership Development: Cultivating leadership skills among youth for sustainable
community development.

Economic Empowerment for Women: Implementing initiatives specifically targeting

economic empowerment for women.

Networking: Building a strong network of supporters, donors, and collaborators.

Addressing Root Causes: Tackling the root causes of poverty for long-lasting impact.

HIV/AIDS Awareness and Prevention: Incorporating HIV/AIDS awareness and prevention

into health programs.

Disability-Inclusive Programs: Ensuring inclusivity in programs for people with

disabilities.

Skills Training: Providing skills training aligned with market demands.

Community-Driven Research: Conducting research in collaboration with local

communities.

Public-Private Partnerships: Forming partnerships with private sector entities for shared
development goals.

Water and Sanitation Initiatives: Implementing projects to improve access to clean water
and sanitation.

Disease Prevention: Focusing on preventative measures for common diseases.

Community Savings Groups: Facilitating community savings groups for financial

empowerment.

Ethical Fundraising: Upholding ethical standards in fundraising practices.

Storytelling for Impact: Using storytelling as a tool to communicate impact and inspire
action.

Elderly Care Programs: Implementing initiatives to address the needs of the elderly in
communities.

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ICT for Development: Leveraging information and communication technology for
development.

Gender Mainstreaming: Integrating gender considerations into all aspects of development

work.

Volunteer Engagement: Mobilizing volunteers for community engagement.

Disaster Risk Reduction: Incorporating strategies for reducing vulnerability to disasters.

Health Education Campaigns: Conducting health education campaigns for preventive care.

Psycho-Social Support: Providing psycho-social support in post-conflict or crisis situations.

Land Rights Advocacy: Advocating for land rights and equitable access to resources.

Environmental Conservation: Integrating environmental conservation into development

projects.

Food Security Initiatives: Implementing programs to enhance food security.

Conflict Sensitivity Training: Providing training on conflict sensitivity for staff and
volunteers.

Livelihood Diversification: Encouraging diversification of livelihoods for sustainable

income.

Child Protection Programs: Implementing child protection measures in communities.

Inclusive Education: Ensuring education is inclusive and accessible to all children.

Vocational Training Centres: Establishing vocational training centers for skill development.

Mental Health Support: Addressing mental health needs within communities.

Cross-Cultural Competence: Developing cross-cultural competence among staff.

Community-Managed Disaster Response: Building capacity for communities to respond to

disasters.

Promotion of Social Justice: Advocating for social justice and equality.

Adaptive Social Policies: Tailor social policies to changing needs.

Cultural Competence Training: Train personnel for cultural sensitivity.

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Gender-Responsive Budgeting: Allocate budgets with gender considerations.

Child Protection Measures: Implement measures to protect children.

Economic Empowerment for Youth: Empower youth for economic independence.

Community Radio Initiatives: Utilize radio for community engagement.

Affordable Healthcare Technologies: Integrate cost-effective technologies.

Social Franchising Models: Expand impact through franchise models.

Cross-Sectoral Collaboration: Collaborate across sectors for holistic solutions.

Integrated Rural Development: Address rural development comprehensively.

Community-Driven Rehabilitation: Let communities lead rehabilitation efforts.

Social Impact Measurement Tools: Use tools to measure and enhance impact.

Conflict-Sensitive Programming: Develop programs with conflict sensitivity.

Health Education Campaigns: Promote health through education.

Sustainable Agriculture Practices: Advocate for eco-friendly agriculture.

Financial Transparency Measures: Maintain transparency in financial dealings.

Mobile Banking Solutions: Utilize mobile platforms for financial access.

Renewable Energy Initiatives: Promote and invest in renewable energy.

Early Childhood Development Programs: Invest in the early years for holistic
development.

Interagency Coordination Mechanisms: Coordinate with other agencies for synergy.

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My Opinion & Learnings:

Some key points that individuals can learn from the strategies implemented by Sir Fazle
Hasan Abed and BRAC:

Holistic Vision: BRAC's holistic approach addressed multiple dimensions of development

concurrently. Recognize the interconnectedness of issues for comprehensive impact.

Community Inclusion: BRAC involved local communities in decision-making for tailored

programs. Community engagement enhances program relevance and effectiveness.

Scalability: BRAC designed scalable initiatives for wider impact. Scalability maximizes
positive outcomes and resource efficiency.

Innovation: BRAC embraced innovative solutions to address challenges. Foster an

innovative mindset for adaptability and resilience.

Adaptability: BRAC adjusted strategies to changing socio-economic conditions.

Adaptability is crucial for sustained success in dynamic environments.

Partnership Building: BRAC collaborated with stakeholders for collective impact. Strategic
partnerships enhance resources and effectiveness.

Sustainable Enterprises: BRAC created self-sustaining ventures to fund social programs.

Sustainable models ensure financial independence and long-term viability.

Women's Empowerment Initiatives: BRAC prioritized empowering women through

various initiatives. Addressing gender disparities fosters inclusive development.

Data-Driven Decision-Making: BRAC used data analytics for informed decision-making.

Data-driven approaches enhance program efficiency.

Education Focus: BRAC emphasized education for literacy and skills development.
Prioritize education as a catalyst for community advancement.

Healthcare Access: BRAC ensured access to basic healthcare for community well-being.
Healthcare access is fundamental for improved quality of life.

Microfinance: BRAC pioneered microfinance for economic empowerment. Microfinance is

a powerful tool for poverty alleviation.

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Training and Capacity Building: BRAC invested in training to enhance local capacities.
Building local skills empowers communities for development.

Emergency Response: BRAC had swift emergency response mechanisms. Preparedness and
rapid response are critical during crises.

Long-Term Perspective: BRAC maintained a long-term vision for sustained development.

Patience is crucial for achieving lasting positive change.

Grassroots Initiatives: BRAC initiated development at the grassroots level. Local initiatives
foster community ownership and relevance.

Poverty Alleviation Strategies: BRAC employed multifaceted strategies to address poverty.

Comprehensive approaches are essential for poverty reduction.

Sustainable Solutions: BRAC sought environmentally and socially sustainable solutions.

Sustainability considerations are integral to responsible development.

Inclusive Development: BRAC prioritized inclusivity in its development programs.

Inclusive development ensures equitable progress.

Advocacy for Change: BRAC advocated for policy changes benefiting marginalized
communities. Advocacy can drive systemic change for better development conditions.

Target Vulnerable Populations: BRAC tailored programs for vulnerable groups. Focusing
on vulnerable populations ensures inclusivity.

Technology Integration: BRAC used technology for efficient service delivery. Technology
enhances effectiveness and reach in development.

Entrepreneurship Development Programs: BRAC supported entrepreneurship for

economic growth. Entrepreneurship drives local economic development.

Environmental Sustainability Practices: BRAC considered environmental impact,

promoting eco-friendly practices. Environmental sustainability is integral to ethical
development.

Research and Evaluation: BRAC invested in research for evidence-based decisions.

Continuous research improves program effectiveness.

Transparent Governance Structures: BRAC maintained transparent governance for

accountability. Transparent governance builds trust and credibility.
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Cultural Sensitivity: BRAC tailored programs respecting local cultures. Cultural sensitivity
is vital for program acceptance.

Financial Inclusion Measures: BRAC extended financial services for inclusive

development. Financial inclusion is key for economic empowerment.

Bottom-Up Planning Processes: BRAC involved communities in planning processes.

Community involvement ensures program relevance.

Global Collaborations for Impact: BRAC collaborated globally for diverse perspectives.
Global collaborations enhance shared learning and impact.

Youth Engagement and Development: BRAC engaged and empowered youth for
development. Youth involvement fosters future community leaders.

Vocational Training Opportunities: BRAC provided training aligned with market needs.
Vocational training aligns skills with market demand.

Social Safety Nets for Vulnerable Populations: BRAC established systems to protect
vulnerable populations. Social safety nets ensure support for those in need.

Knowledge Sharing Initiatives: BRAC promoted knowledge sharing for collective learning.
Sharing knowledge enhances community development.

Monitoring and Evaluation: BRAC regularly assessed and adapted programs. Continuous
evaluation improves program effectiveness.

Crisis Management Protocols: BRAC had plans for effective crisis management.
Preparedness is crucial for crisis mitigation.

Infrastructure Development Projects: BRAC invested in basic infrastructure for

community development. Infrastructure supports overall community growth.

Social Awareness Campaigns: BRAC raised awareness through social campaigns.

Awareness campaigns drive positive behaviour change.

Resilience Building in Communities: BRAC strengthened community resilience. Resilience

prepares communities for challenges.

Gender Equality Initiatives: BRAC advocated for and promoted gender equality. Gender
equality is foundational for societal progress.

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Community-Based Rehabilitation Programs: BRAC supported rehabilitation efforts at the
community level. Community-led rehabilitation fosters recovery.

Empowering Local Leadership: BRAC empowered local leaders for sustainable impact.
Local leadership drives community development.

Adaptive Management Approaches: BRAC demonstrated flexibility in management.

Adaptability is essential for organizational success.

Advocacy for Human Rights: Advocacy efforts may include campaigns, community
engagement, collaboration with stakeholders to ensure the protection and fulfilment of human
rights in diverse contexts.

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