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The Participant Guide

to All Things Fringe

2024 Participant Packet


The Participant Guide
to All Things Fringe

TABLE OF CONTENTS

PHASE 1: Welcome To Fringe


Important Dates..........................................................................................................................5
About The Fringe.........................................................................................................................6
Community Ethos & Code Conduct.....................................................................................8-10
Covid Safety ..............................................................................................................................11

PHASE 2: Getting Started

Important Website Tools.........................................................................................................13


Venue Resources......................................................................................................................14
Workshops & Town Hall Events.........................................................................................16-18

PHASE 3: Set Yourself Up For Success


Previews, Unions & Licensing..................................................................................................20
Rehearsal Space..................................................................................................................21-24
Accessibility & Inclusion......................................................................................................26-29
Get Involved in the Community.........................................................................................31-32

PHASE 4: It's Go Time


Marketing & Promotion......................................................................................................35-43
Press Relations....................................................................................................................44-46
All About Ticketing..............................................................................................................47-49
Photos, Videos & Livestream.............................................................................................50-55

PHASE 5: During The Festival


Buttons & Hot Spots.................................................................................................................57
Volunteer...................................................................................................................................58
Fringe Central & Industry Program.........................................................................................59
Awards........................................................................................................................................61
Contact Fringe...........................................................................................................................62

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WELCOME TO
FRINGE
PHASE 1: WELCOME TO FRINGE

Welcome, 2024 Fringe Participants!

Congratulations! You are now a part of our 14th annual Hollywood Fringe Festival. We
are proud to work with such talented and diverse artists and producers. The work you
do is important, and each story is vital to our collective understanding of ourselves and
each other. The stories you share will have an impact – hold that with great pride and
responsibility. The world is not an easy place, especially for artists. We feel deeply and
choose to dive even more deeply into those feelings, however painful or
uncomfortable, in an effort to bring more awareness, change, acceptance, laughter,
and love into the world. We hope #hff24 provides you ample opportunity to have fun,
build your network and challenge yourself with new experiences. Remember - we are
here for you! We believe in your unique voice and the bold endeavor you’ve begun, and
we strive to create a safe space to recharge your artistic soul and amplify your voice:
we’ve got your back.

At Hollywood Fringe, community is at the center of all that we do. We are a collective of
artists, entrepreneurs, and dreamers. Though we are made up of individuals, we are
bound together by our pursuit of art. Connections made at Fringe have led to incredible
friendships and astonishing collaborations. We’ve seen it happen time and time again;
this community can help evolve your artistry and your soul. It is, of course, your choice
to partake or abstain from socializing with our symphony of storytellers. Our take: dive
in headfirst and don’t look back!

This year’s Fringe also offers a wealth of opportunity: to grow as an artist, reach an
infinitely wider audience, and take more significant creative risk. There’s no better place
to jump out of your comfort zone than in the Fringe Zone; the Fringe community is your
net, and your jump is celebrated no matter the outcome. So risk big; you have a safe
place to fall.

This Hollywood Fringe Participant Packet is jam packed with tips, tricks, and discounts
to lighten the intellectual and financial load of the Fringe journey and beyond. We know
there is a ton of information to wade through during Fringe; this packet is intended to
help guide your path and reconcile the adventure ahead with a configuration of doable
steps.

Just don’t forget to have the time of your life— it’s officially time to FRINGE!

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HOLLYWOOD FRINGE 2024 IMPORTANT DATES

If you want to be included in our printed guide, you


must register by April 15

Printed Guide Deadline (ads, text, venue):


April 20
Tickets Go On Sale:
May 1
Official Previews:
June 6-11
Opening Night Party co-produced by LA LGBT
Center:
June 12
Festival Dates:
June 13-30
Fringe Awards:
July 1
PHASE 1: WELCOME TO FRINGE

ABOUT THE FRINGE


The Hollywood Fringe Festival is an annual, open-access, community-derived event
celebrating freedom of expression and collaboration in the performing arts community.
Each year during the Hollywood Fringe, the arts infiltrate the Hollywood neighborhood:
fully equipped theaters, parks, clubs, churches, restaurants, and other unexpected
places host hundreds of productions by local, national, and international arts
companies and independent performers.

Participation in the Hollywood Fringe is completely open and uncensored. This free-for-
all approach underlines the festival’s mission to be a platform for artists without the
barrier of a curating body. By opening the gates to anyone with a vision, the festival is
able to exhibit the most diverse and cutting-edge points of view the world has to offer.
Additionally, by creating an environment where artists must self-produce their work,
the Fringe motivates its participants to cultivate a spirit of entrepreneurialism in the
arts.

The Hollywood Fringe Festival is a 501(c)3 non-profit organization. The festival gives
100% of box office revenue back to participating artists and venues— over 4.3 million
dollars since the inaugural festival in 2010.

The Hollywood Fringe acknowledges that we are on the


unceded lands of the Tongva, Kizh, Gabrielinos, and
Gabrieleños.

Our statement serves as a practice, as we commit to


furthering our connection to the Indigenous
communities past, present, and emerging.

Learn more at hollywoodfringe.org/land

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COMMUNITY ETHOS &
CODE OF CONDUCT
PHASE 1: WELCOME TO FRINGE

COMMUNITY ETHOS
This festival is built on freedom of expression and lack of censorship, which means we
must maintain the utmost respect for one another to create a safe place for people to
take risks in their work. We do not censor your words unless they are actively harmful
or hateful towards a protected group, for example, women, people of color, queer &
trans folks, disabled folks, d/Deaf folks, fat folks, and religious folks.

There are limits to this uncensored nature, which are often set by our Access Advisory
Board and enforced by our staff and Code of Conduct Committee.

We have a very diverse community, one that often has more women and nonbinary
people producing than men, and we attempt to foster a community where these folks
do not face all the gendered issues they typically face in a working environment.

We are on a path to making this Fringe a more accessible space – this sometimes
means people may use disability-related terms you’re not familiar with or an
interpreter may block your view of the panelists – we encourage you to use that as a
learning opportunity. Google those terms, move seats, and appreciate the privilege you
have to not face these oppressions in other environments.

We are a space that is committed to anti-racism, not only through our words but
through our actions. In many environments, people face microaggressions and racism
daily. At Fringe, we actively work to keep these behaviors out of our spaces. We are
radically aware of this, and try to engage folks in conflict resolution when they make
mistakes.

We fiercely protect our community ethos and reserve the right to ask anyone to leave
or take a break from our space at any time. This isn’t to scare you but to encourage you
to take this path with us. This is also a promise to those in this room that face these
issues outside this community- we will actively work with you to make sure these issues
are handled. We strive to have a wholly inclusive environment and invite you to join us
on this journey.

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PHASE 1: WELCOME TO FRINGE

CODE OF CONDUCT

In addition to this community ethos, we have a Code Of Conduct

The following are not allowed within our community:


Microaggressions
Verbal and physical intimidation, hate speech, and harassment
Sexual harassment and assault
Excessive consumption of alcohol and other legal substances
Aggressive behavior
Disrespectful behavior

As you’re navigating the festival, be mindful of:

Intention vs. Impact


Intent is what you aim to achieve through an action, and impact is how a person or
community receives that action. The impact of that action does not always match
the intent. Good intentions do not always result in a positive impact, and although
our intention is not to hurt someone, our actions may lead to harm.
At The Hollywood Fringe, we look at the impact of our actions, whether direct or
indirect, beyond the original intention and take opportunities to become more
culturally competent..

Public vs. Private Interactions


Our actions, discussions, and behaviors are nuanced between different settings.
And sometimes, what’s appropriate in one setting may not be appropriate in a
public setting.
Especially when you are in a public Fringe space, keep your interactions appropriate
for our community, and please be mindful of how others there might be affected by
your behavior

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PHASE 1: WELCOME TO FRINGE

IF YOU EXPERIENCE OR CAUSE HARM


If you witness or experience any of the above, report it to any present Fringe staff
member as soon as possible. Or email conduct@hollywoodfringe.org.

We’re not trying to scare you - we can all produce better work, and we can have a better
community, if we work to create this space. We are not in the business of punishment
and actually reject that idea whenever possible. However, if you are not in a space to
handle this with us, we will protect our community from you or a team member’s
behavior.

If you make a mistake, bravely take responsibility for it, listen, and learn. We encourage
you to take a deep breath and avoid defensive reactions that come from pride,
embarrassment, and white supremacy culture. The Hollywood Fringe staff will do our
best to listen and empathize with artists or crew members who have been reported to
us, but we practice victim-centered conflict resolution. We also are fiercely protective of
our diverse community of artists, and community well-being takes precedent above the
individual. If you cause harm, even accidentally, you may be asked to leave (or take a
break) for the emotional safety of our artists.

If a member of the Fringe staff comes to you about a complaint, please take it seriously.
If our Code of Conduct is not followed, your time at Fringe may come to an end.
Participating in Fringe is a privilege, not a right.

We reserve the right to tell you that you cannot use our platform to uplift your work-
whether or not you agree with our reasoning.

Remember, as the primary producer on a project, the actions of your cast and
crew are ultimately your responsibility, and you need to make sure they follow
this ethos in our spaces. Please print out a copy of our Code of Conduct and have
these conversations. Thank you in advance for honoring our Code of Conduct
and, in doing so, showing your respect for your community!

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PHASE 1: WELCOME TO FRINGE

COVID SAFETY
Festivities are back to normal, but health and safety are still important factors as we
navigate this new landscape of COVID consideration. There are no festival-wide COVID
Guidelines this year for audience members. We do have guidelines for artists and crew
members when they test positive, and you can add additional requirements if it makes
your cast/crew feel more comfortable moving forward.

Any vaccination card checks and mask enforcement will be the responsibility of the
crew of the show (usually the person checking audience members’ tickets can check for
these things + hand out extra masks to those who forgot). Our venue partners and the
HFF will 100% support you in enforcing this and can be of assistance should you
encounter any resistance. The site has flags that you can create for each of your
performances, easily letting your audience know if masks or proof of vaccinations are
required to attend.

COVID-19 affects us all differently. Kindly let your fellow Fringers know where your
comfortability lies, and be respectful when they do the same. We are coming together
from different places; it’s what makes this festival so magical. Remember that we are a
large festival where artists come into contact with one another on a regular basis.
Therefore, we all must take precautions when we feel sick, come into close contact with
someone who has tested positive or test positive ourselves.

If someone in your production gets COVID-19 during the festival, you must follow
festival guidelines. As guidelines are ever-changing we will update closer to June, but
guidelines will likely look like last year’s in this article. We will work with you to re-
schedule when possible and provide you with support to get your show back on stage
as safely and quickly as possible. 11
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GETTING
STARTED
PHASE 2: GETTING STARTED

IMPORTANT WEBSITE TOOLS


Every year at Fringe, there is a wealth of information that goes out.
From important e-newsletter announcements to festival policy, everything you need to
know is available at www.hollywoodfringe.org. To make your navigation of the website
easier, here are some important sections!

Fringe News (important updates, announcements, and more!)


Participant Supportal (festival how-to’s, official policy and more!)
Make sure you have signed up for the Fringe Newsletter.

Important Blog Posts/Support Articles

Code of Conduct
HFF24 Event Schedule
Participant-Specific Support Articles
Sample Fringe Budgets
International Participation
Volunteer for HFF24
Accessibility Guide & Checklist
Market! Buy Your Printed Guide & Website Ads
Quick Link To My Show

Add newsletters@hollywoodfringe.org
PRO TIP!
to your contacts on your email server to ensure you receive our
updates!

DISCOUNTS GALORE
We know that producing is not a cheap endeavor. You will find, scattered throughout
this packet, that we have put together discounts in all areas of the process to help you
save some money along your Fringe journey. We will continue to update this packet
with more discounts, so keep checking back!

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PHASE 2: GETTING STARTED

VENUE RESOURCES
Finding a venue to host your work is one of the trickiest and most critical tasks of your
Fringe producing experience. Fortunately, you have several options and lots of ways to
find help in your quest. If you ever need pointers, tips, or advice, please contact
support.

We suggest you begin your search early – the earlier the better.

Remember, Fringe venues can be anywhere: theatres, clubs, bars, restaurants, found
spaces, outdoor spaces…anything you have rights/permission to control for the
duration of your events/performances/exhibitions. If you are interested in producing
your show in a found space within the Fringe Zone, email support@hollywoodfringe.org

Helpful Links All About Booking Your Venue


HFF24 Meet The Venues Panel
More Info About HFF Venues
Upcoming Tours & Open Houses
The Fringe Zone

To see an overview of the spaces currently available during the Fringe, check out this
grid.

Remember you must have a venue booked by April 15th to be included in the
printed guide!

REGISTER EDUCATIONAL EVENTS


If you’ve already registered for a show during the festival and have paid your
registration fee, then you can register an educational event (workshop, class,
instructional endeavor, etc.) at no additional charge. Email
support@hollywoodfringe.org to add a workshop.
Those not already taking part in the festival can register to hold one of these events for
only $50. To learn about the benefits and what to consider before registering, please
visit this page.

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TOWN HALLS &
WORKSHOPS
PHASE 2: GETTING STARTED

EDUCATIONAL EVENTS
This year, we have more festival events than ever before! Below you will find every
event in the 2024 Hollywood Fringe season.

Workshops consist of panel discussions with past Hollywood Fringe participants, and
Town Halls are led by Hollywood Fringe staff. Both are great ways to get to know the
Hollywood Fringe from different angles and perspectives!

We will have ASL interpreters at all Town Hall events and auto-captioning at all virtual
events. If you would like to request an interpreter at any workshop, please contact
support@hollywoodfringe.org at least 72 hours before the event, and we will provide
one.

All Fringe educational events are “pay what you can,” and donations are much
appreciated, but only if you can afford to do so.

Check out our events page for all of the most up-to-date info at
Hollywoodfringe.org/events

Add all of our Town Halls & Workshops directly to your Google Calendar!

Any Workshop or Town Hall that has already passed has been recorded and is
available here!

PRO TIP! Check out 14 years of Workshops & Town


Halls! All are available on our YouTube Page

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PHASE 2: GETTING STARTED

TOWN HALLS
HFF24 Town Hall #1 Welcome to Fringe

HFF24 Town Hall #2: How to Make Your Fringe Show Accessible
In-person at Thymele Arts (5481 Santa Monica Blvd) & streamed
Sunday 3/10, 7-9 pm

Town Hall #3: Printed Guide, Ticketing & Press


In-person at The Broadwater (1076 Lillian Way) & streamed
Sunday 4/14, 7-9 pm

Town Hall #4: Make the Most of Your Fringe Experience


In-person at The Jaxx Theatre (5432 Santa Monica Blvd) & streamed
Thursday 5/9, 7-9 pm

WORKSHOPS
Creative Conversations Series

Workshop #1: Meet the Venues Panel

Workshop #2: Alternative (BYOV) Venues at Fringe


on ZOOM & streamed
Monday 2/5, 7-9 pm

Workshop #3: Budgeting & Fundraising


In-person at The Broadwater (1076 Lillian Way) & streamed
Sunday 2/11, 7-9 pm

Workshop #4: Antiracism for White Artists


on ZOOM & streamed
Tuesday 2/20, 7-9 pm

Workshop #5: Marketing & Ticketing


In-person at Javista Coffee (1532 N Highland Ave) & streamed
Tuesday 3/26, 7-9 pm
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PHASE 2: GETTING STARTED

Workshop #6: How to Tech Your Fringe Show


on ZOOM & streamed
Thursday 4/4, 7-9 pm

Workshop #7: Festival Expectations


In-person at Zephyr Theatre (7456 Melrose Avenue) & streamed
Saturday 4/27, 3-5 pm

WEB SESSIONS
This digital educational series is about navigating the website and the many tools
available to you as Hollywood Fringe Festival participants.

Web Sessions #1: Site Navigation & Projects Pages


on ZOOM & streamed
Monday 3/18, 7-9 pm

Web Sessions #2: Ticketing, Ads & Guide Proofs


on ZOOM & streamed
Monday 4/15, 7-9 pm

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SET YOURSELF UP
FOR SUCCESS
PHASE 3: SET YOURSELF UP FOR SUCCESS

PREVIEWS (June 6-11, 2024)


Think hard about how you want to use this time! Whether you plan to use previews to
get an early review or simply as a way to provide a soft opening for your production, we
recommend you book at least one performance slot during this week (pick your slot
carefully - the prime time slots can be very competitive). Remember, the Fringe doesn’t
sell tickets to performances on June 12th — that’s the day of the Opening Night Party-
co-produced by LA LGBT Center!

WORKING WITH UNION ACTORS


Working with an Equity actor? Be sure you’re using an Equity contract:
www.actorsequity.org/resources/contracts/
Note for livestream performances: During the pandemic, Equity has implemented
special remote work agreements and archive use agreements to exhibit work online.
The union welcomes employers who are interested in issuing contracts for virtual
performances, and interested parties should reach out to their business representative
to learn more.

MUSIC LICENSING
If you choose to use music during your performance, make sure you are using
copyright-free tracks or hold a license to include the tracks in your live in-person
performance and/or livestream. Failure to comply can result in copyright strikes and
termination of your stream or, in some cases, fines. More information can be found by
researching the Digital Millennium Copyright Act (DMCA).

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PHASE 3: SET YOURSELF UP FOR SUCCESS

DISCOUNT ALERT!

REHEARSAL SPACE DISCOUNTS


Lounge on Melrose
7551 Melrose Ave, West Hollywood, CA 90046

Studio A $20/hr: (13ft x 9ft playable space plus risers)


Studio B $20/hr: (20ft x 9ft playable space plus risers)
Studio C $20/hr: (18 ft x 10 ft playable space plus risers)
Studio D $25/hr: (23ft x 12ft playable space plus risers)
Studio E $25/hr: (25ft x 15ft playable space plus risers)

Check out our website here for pictures of each space. Email
Fringe@theatreplanners.com to book your rehearsals!

The Zephyr Theatre


7456 Melrose Ave, West Hollywood, CA 90046

Main Stage $25/hr: (20-30 ft wide x 18ft deep playable space [Depending on current
set])

Check out our website here for pictures of the space. Email
Fringe@theatreplanners.com to book your rehearsals!

Theatre 68 Arts Complex


5112 Lankershim Blvd, North Hollywood, CA 91601

The Beckett $20/hr: (22ft wide x 10ft deep playable space plus audience)
The Emerson $25/hr: (24 ft wide x 15ft deep playable space [Depending on current set])
The Rosalie $25/hr: (20 ft wide x 15ft deep playable space [Depending on current set])

Check out our website here for pictures of the space. Email
Fringe@theatreplanners.com to book your rehearsals!
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PHASE 3: SET YOURSELF UP FOR SUCCESS

DISCOUNT ALERT!

REHEARSAL SPACE DISCOUNTS


The Hudson Theatres
6539 Santa Monica Blvd, Los Angeles, CA 90038

$35/hr, weekdays before 5:30pm with a three-hour minimum (regular rate for non-
Fringe shows is $70/hr).
Go to www.hudsontheatre.com to see pics. Click on the “producers” tab to see specs of
each space.
Email hudsontheatre@gmail.com to book your rehearsals!

Howard Fine Acting Studio


(Through May 15)
1320 N Highland Ave, Los Angeles, CA 90028

Howard Fine Acting Studio is a full service venue offering a welcoming lobby, full
kitchen, new hardwood floors, modular seating, basic lighting and sound packages, and
a staff of LA Theatre veterans. Stage is 15 X 25, rehearsals are $35/hr for Fringers.
Email: rentals@thestagecrafts.com

The Madnani Theater


6760 Lexington Ave, Los Angeles, CA 90038

The Madnani Theater is a new space that has just opened. It's been fully renovated and
has brand new seats, state of the art dressing rooms, a welcoming lobby, two
restrooms, a wide playing space and robust lighting and sound capabilities. Main stage
12 X 30 Rehearsal rate $35/hr for Fringers
Email: rentals@thestagecrafts.com

Note, that not all of these spaces are registered Fringe venues, but all are offering
discounted rehearsal rates for Fringe participants.
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PHASE 3: SET YOURSELF UP FOR SUCCESS

DISCOUNT ALERT!

REHEARSAL SPACE DISCOUNTS


Studio/Stage
520 N Western Ave
(Through April 15th only)

Studio/Stage is a versatile venue with a very large stage (30’ wide x 18’ deep)
Rehearsal rate $35/hr for Fringers
Email: rentals@thestagecrafts.com

The Hobgoblin Playhouse


6440 Santa Monica Blvd

Rehearsal rate $35/hr for Fringers


Email: rentals@thestagecrafts.com

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DISCOUNT ALERT!

REHEARSAL SPACE DISCOUNTS


Eastwood Performing Arts Center
1089 N Oxford Ave., Los Angeles, CA 90029

Library: (14.5ft x 14.5ft [Adjacent to Oxford Underground])


9am-5pm: $15/hr
5pm-11pm: $25/hr
Oxford Underground Black Box: (30ft wide x 11ft deep playable space [Depending on
current set])
9am-5pm: $25/hr
5pm-11pm: $35/hr
Green Room:(28.5ft wide x 19.33ft deep playable space [Adjacent to Mainstage])
9am-5pm: $20/hr
5pm-11pm: $30/hr
Eastwood Main Stage:(44ft wide x 29.5ft deep playable space [Depending on current
set])
9am-5pm: $50/hr
5pm-11pm: $75/hr
Eastwood Main Stage + Green Room:
9am-5pm: $65/hr
5pm-11pm: $100/hr
Oxford Underground Black Box + Library:
9am-5pm: $35/hr
5pm-11pm: $50/hr

Check out our website here for pictures of the space.


Email calvin@eastwoodrevival.com to book your rehearsals!

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ACCESSIBILITY &
INCLUSION
PHASE 3: SET YOURSELF UP FOR SUCCESS

HOLLYWOOD FRINGE ACCESS ADVISORY BOARD


The Hollywood Fringe is about democratizing theatre and making theatre creation
more diverse, and the Access Advisory Board works to create space where that can
come to fruition. This happens by making recommendations to the organization and
community at large, spearheading programming, and engaging the community in
dialogue around equity and inclusion.

Work that has come out of these meetings is a 5-year accessibility plan, a 2-year awards
equity plan, and more. The Access Advisory Board also holds open forums for the
Fringe community to come together and address issues that may come up within the
festival scope and the theatre community at large.

Learn more about the Access Advisory Board’s mission and members here.

Interested in joining the Access Advisory Board? We review applications on a rolling


basis and would love to hear from you! Click here to apply!

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EQUITABLE CASTING
The Hollywood Fringe Festival is devoted to accessibility and equity in our festival and
within the larger theatre community as a whole. We are a young, progressive,
grassroots organization and believe the choices we make have a rippling impact on our
community.

To maximize our impact, we need your help. As producers, directors, theatre-makers,


and actors, you make up our festival, culture, and community. When casting your
Hollywood Fringe productions, we ask that you expand your perspective when casting.
We are fed the incorrect message that Whiteness and nondisabled humans are default.
We highly encourage you to cast your productions with the intention to have a cast that
represents the diverse city of Los Angeles and the diversity of our nation.

Impact of equitable casting


You create a production with more creative perspectives to elevate your show.
You reach a wider audience when you cast actors across communities and are
inviting new audiences to participate in your work, both through your actors’
networks and by representing and attracting various communities to your show.
You’ll make more money. More audience members equal more ticket sales and
more money from your Fringe production.
Learn new perspectives and gain broader cultural competency
Contribute to anti-racism in our theatre community.

Click HERE to learn how to cast equitably and foster an inclusive environment

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ACCESSIBILITY AT THE HOLLYWOOD FRINGE


Learn ways to expand your audience by increasing the accessibility of your show with
our comprehensive Accessibility Guide for producers at
HollywoodFringe.org/accessibility

Following the 4 steps in our checklist below also ensures that you will consider
practices and procedures that will make potential audience members feel more
comfortable attending your show. Thank you for joining us in our commitment to make
Fringe theatre as accessible as possible. If you have any questions, feel free to email
support@hollywoodfringe.org

COMPLETE THE AUDIENCE ACCESSIBILITY CHECKLIST

Select the accessibility flags that apply to each of your performances. (You
can learn how to add accessibility flags, review the description of each flag,
and find additional resources in this year's Accessibility Guide at
HollywoodFringe.org/accessibility.)

Provide additional details regarding the accessibility of your performances


on your project page.

Confirm your venue’s accessibility flags are up to date and accurate for
your performances.

Share your accessibility plans with your performers, box office team, and
production crew so they know what to expect. Communicate with your
audience by messaging each performance’s will call list.

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THEATRICAL + EVENT INTERPRETERS AT FRINGE


The Sign Language Company
Since 1986, The Sign Language Company has provided certified and qualified interpreters
throughout California and around the Globe. Headquartered in Los Angeles, The Sign
Language Company has established an enviable reputation in a wide array of settings. We
have unique expertise in the Entertainment Industry serving as the preferred agency for
Theatre, Television (including commercials, music videos, and Public Service
Announcements) and Film.

TL Forsberg
TL Forsberg is a critically acclaimed award-winning solo artist (“The Book That Won’t Close;”)
International touring artist in the Deaf Culture; Speaker on Diversity & Inclusion; American
Ambassador for Disability, and an EIPA Certified Interpreter in ASL. As a Diversity
Advocate/Mentor with the HFF, TL is passionate about accessibility. TL is available as an ASL
Theatrical Interpreter for the stage. Some past credits include: NBC’s “ The Voice,” ABC’s
“American Idol,” Theatre West, CSUF Theatre Program, USC Drama Dept, Agape
International Spiritual Center and The Hollywood Fringe. For a consultation on how to make
your shows more accessible for d/Deaf audiences through ASL, she can be reached via
email at: tanyalynnforsberg@gmail.com

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GET INVOLVED IN THE
FRINGE COMMUNITY
PHASE 3: SET YOURSELF UP FOR SUCCESS

NETWORK
It is very important to network with others outside your production. Even if you have
the greatest show on Earth, you need to network. Some of the most successful shows
during Fringe are put up by participants who see a lot of other shows, attend Fringe
events, hang out at the Fringe gathering places, and who aren’t afraid to strike up
conversations with strangers and we suggest you do the same!

SOCIAL MEDIA
Social media is one of the best ways to get noticed by other Fringers who are often your
best audience source. You might also get the attention of a few bloggers or other
members of the press. Please note that extra effort here should not take the form of
spamming potential followers and friends. Well-thought-out content that tells a story or
propels a conversation spread out over time is always a much more charming way to
captivate your audience, rather than copying and pasting the same message to 100
people. Groups that put effort into this will reap the rewards: more reviews, stories, and
sold-out houses.

Be sure to follow @hollywoodfringe on Instagram, Facebook, & TikTok and tag us when
posting about your Fringe show! For the 2024 Festival, use the #hff24 hashtag to join in
on the fun.

Join our official Hollywood Fringe Facebook group!

We also recommend these participant-run Facebook groups. These groups are run by
veteran Fringe producers, not directly run or monitored by Fringe staff.

Los Angeles Theatre Artists


Fringers Alliance

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OFFICE HOURS (In-Person Events, 21+)


Join Hollywood Fringe staff and participants for weekly casual meet-ups at different
bars and restaurants around Hollywood. These events are your chance to start building
your network and market your show! If you’re wondering what the fuss is all about,
check out this FringeTV video. Office Hours take place on Wednesdays starting March
27th. Each space will offer drink specials, and there is plenty of food nearby each
location if not offered inside the space.

Locations will be announced soon. Keep an eye on our events page for updates!

Official Office Hours Series: 7-10 pm

Wednesday 3/27
Wednesday 4/3
Wednesday 4/10
Wednesday 4/17
Wednesday 4/24
Wednesday 5/1
Wednesday 5/8
Wednesday 5/15
Wednesday 5/22
Wednesday 5/29
Wednesday 6/5

32
4
SE
A
PH

IT'S GO TIME
MARKETING &
PROMOTION
AT FRINGE
PHASE 4: IT'S GO TIME

FRINGE ADS
You can purchase ads in the printed Fringe Guide and on the Hollywood Fringe site with
special participant rates (50% off the normal rate). This is an effective and inexpensive
way to draw a wider audience to your show. Visit hollywoodfringe.org/market to check
out your options. All printed guide ads must be reserved by April 15th. There are no
deadlines for online ads.

Reserve your ad today! Specs, detailed instructions, and even templates are available at
www.hollywoodfringe.org/ads

FRINGE GUIDE PREMIUM AD AUCTION


We’ve made it a tradition to auction off the premium ad placements in the Guide: the
back cover, the inner front cover & the two centerfold ads. To participate in the auction,
you must purchase an ad by April 15th. We’ll subtract the cost of your original ad buy
from your bid if you win. Keep an eye out for an announcement in our weekly
newsletter about how to participate.

DISCOUNT ALERT!

As long as the primary producer is logged in when purchasing-


your discount gets added automatically!
35
PHASE 4: IT'S GO TIME

ALL ABOUT FLYERS


Distributing postcards, posters, and/or other creative marketing products is a great way
to market your show. Here are some rules (and tips!) regarding your printed goods.

You MUST...
• Print the Hollywood Fringe logo on your materials.
• You can download the logo at hollywoodfringe.org/branding (if you forget to do this,
you can print stickers of the Fringe logo and place them on the flyers).

You MUST NOT...


• Leave or adhere your promotional materials anywhere without permission, especially
in public places. The city can issue a fine for unauthorized posters/fliers.

You SHOULD...
• Use creativity to make your materials stand out from the crowd!
• Make sure the main text is legible, even from a few feet away.
• Include essential info: What, Where, When, and How Much are the most important
details. Don’t leave this out, but also don’t include so much text that it overwhelms your
materials.
• Spell check, spell check, spell check!
• Offer your materials to people you don’t know, but make conversation first. Be
engaging!
• Place your postcards in Fringe Central (starting in June), Fringe Venues & Hot Spots
(make sure to talk with the venue or establishment manager first). Let them know you
are part of the Hollywood Fringe, and they’ll let you know where you can display your
materials if they have space.

You SHOULD NOT...


• Move/cover up other postcards with your own. The Fringe staff won’t hesitate to
remove your flyers if you do this. If you’re having trouble finding room, consult with the
venue’s manager.
• Hand out postcards to an audience walking out of a show unless you have permission.
• Print more flyers than you need - please be mindful of the environment.
• Leave flyers at any business without permission.
• Litter!

36
PHASE 4: IT'S GO TIME

DISCOUNT ALERT!

PRINTING SERVICES

Arnold The Printer

Arnold The Printer is offering discounts on his normal pricing for Fringe participants.
Postcards require a 3-4 (4x6) or 4-5 (5x7 or 6x8) day turnaround. Combo deal with any
postcard order Includes (1x 24”x36” poster (printed on 9 mil photo glossy material) and
100 11x17 posters (printed on 70 Lb. laser non bleed) for $126.99 additional. All of the
above rates do not include tax. Files are needed for each postcard side and a separate
file for posters. .125” bleed on all sides for postcard files (not necessary for poster files)
and 300 dpi. PDF, jpeg, tiff, png or eps files only. Glossy, matte, color, b&w, 1 or 2-sided,
all on 16 or 14pt stock. Contact: arnoldtheprinter@dslextreme.com or 818-487-9600.
You must mention that it’s for your Fringe Festival show. More specifics are posted
here.

37
PHASE 4: IT'S GO TIME

Minuteman Hollywood

Minuteman Hollywood is offering a 20% discount on their normal pricing for Fringe
participants. The offer is available from March 15 to June 30.

Sample prices with the discount include:


·1 24x36 poster on gloss photo paper: $34
·250 4x6 double-sided postcards: $80
·100 3” round paper stickers: $25
·Same day scripts: $0.12/page
(All full color)
In addition, for every $100 of order value (before tax) Minuteman will provide 10 11x17
full color, one-sided posters on paper for free.
Conditions:
Must mention Fringe participation discount eligibility at time of order.
Print-ready art files must be provided at the time of order. Files can be PDF, jpeg, ai or
tiff, at 300dpi or greater. Cut lines and bleed of 1/8 inch should be indicated where
applicable. Minuteman will provide design support and modifications at a discounted
rate of $88/hour to Fringe participants.
Orders must be paid in advance prior to production. Quotes will be provided once
Minuteman receives final art. Quotes will include a QR link for easy credit card payment.
Standard turnaround time is 48 hours from receipt of payment and final artwork. 24
hour and same day production can be provided depending on availability of staff and
equipment, but substantial rush fees will apply.

Contact Information:
Minuteman Press Hollywood
6501 Sunset Blvd (corner of Wilcox)
323-461-1222

Order by email (mention you are a Fringe participant to ensure discounts):


CA298@minutemanpress.com
Online ordering available: CA298.Minuteman.com 38
PHASE 4: IT'S GO TIME

GRAPHIC DESIGN SERVICES


CHRIS ANATONE, GRAPHIC DESIGNER (anatonecreative@gmail.com)
For additional information regarding deliverables and usage rights, visit: https://anatonecreative.com/hff24

KEY ART / SHOW ART


Includes: ONE concept and up to TWO revisions
Deliverables: Image file of your final design as a JPG or PNG
Usage: You maintain the right to use this artwork in conjunction with your Fringe production for the 2024
Hollywood Fringe Festival and any Festival extensions as well as any subsequent Fringe Festivals. *All other
rights—including the right to sell the artwork, the right to transfer / grant usage rights to anyone else including
another producer of your Fringe production, the right to use the artwork in conjunction with any other non-
Fringe Festival production or in conjunction with any other product other than your Fringe production, the right
to use the image in conjunction with any published version of your production or any other work, and any and
all other usage rights no mentioned here—remain with the designer (Chris Anatone) and would have to be
negotiated separately.

Normal Pricing: $250 | FRINGE DISCOUNTED PRICING: $175


Additional Concepts: Normal Pricing: $50 | FRINGE DISCOUNTED PRICING: $40
Additional Revisions: Normal Pricing: $25 | FRINGE DISCOUNTED PRICING: $20
POSTCARDS / ADS
Includes: ONE concept and up to TWO revisions of either a double-sided postcard OR TWO slide digital ad.
Deliverables: Image file of your final design as a JPG or PNG
*Client must provide all copy and other content/images / show art. If artwork provided is not in a suitable
aspect ratio / size to fit the dimensions of the postcard/ad, I can rework it to fit for an additional fee (below).
Normal Pricing: $150 | FRINGE DISCOUNTED PRICING: $125
Reworking of provided artwork (if needed):
Normal Pricing: $40-$80 | FRINGE DISCOUNTED PRICING: $25-$65
(depending on how much work needs to be done to make the artwork fit)
Additional Ad Slides:
Normal Pricing: $70 | FRINGE DISCOUNTED PRICING: $55
Additional Concepts: Normal Pricing: $50 | FRINGE DISCOUNTED PRICING: $40
Additional Revisions: Normal Pricing: $25 | FRINGE DISCOUNTED PRICING: $20
PROGRAMS (FRINGE SPECIAL)
This is a SPECIAL Project only offered to Fringers
Includes: A no-frills standard program of up to EIGHT pages (including the cover pages) and ONE revision to
correct any textual errors/omissions. What do I mean by “no-frills”? I will be laying out the content you provide
(including any cover images, headshots, or other images) into a program format. I will not be customizing the
look and feel for your specific show. If you don’t have any artwork for the cover, I will make it a text-only cover.
The final product will be clean and professional-looking, without any additional bells and whistles that increase
the price.
Deliverables: Image file of your final design as a JPG or PNG
*Client must provide any key art and other artwork/images in appropriate aspect ratios/sizes and all copy and
other content needed for the program. 39
PRICING: $50
PHASE 4: IT'S GO TIME

DISCOUNT ALERT!

MEDIA DISCOUNTS AND OPPORTUNITIES


NoHoArtsDistrict.com is San Fernando Valley’s #1 source for theater –
averaging 100,000 visitors per month with 39,000 social media followers
and 10,000 NoHo News email subscribers.

For 15 years, NoHoArtsDistrict.com has successfully promoted intimate theater


throughout Los Angeles. We have been a media sponsor for the Hollywood Fringe
Festival for 14 years.

The NoHoArtsDistrict.com Package:


1. 30-day theater box ad on home page of Nohoartsdistrict.com

2. Full-page listing in the Theater Guide, including show description, box office info,
artwork, details about performers/director/producer etc.

3. Social media posts to our 39,000 followers (Facebook/Twitter/Instagram)

4. Listed in NoHo News email blast to 10,000 subscribers

5. Review or feature article about your show, cast, director, producer, etc.

Price: $195

Interested? Email samantha@nohoartsdistrict.com or text her at 818-263-7032.

40
PHASE 4: IT'S GO TIME

HFF PROGRAM OPPORTUNITIES


We will announce dates and submission details closer to June; keep an eye on your
newlstters and blog!

FRINGE CABARET
Fringe Cabaret is back! Promote your show on the cabaret stage! Fringe Cabaret books
fun acts that include variety, magic, dance, music, comedy, and general silliness. Hard
hitting or triggering material is not the best to present on cabaret nights; however, you
can still promote your show by presenting a more light-hearted moment of your show
or by donating two free show tickets/swag to be raffled off during Cabaret
performances (which will include us announcing your upcoming performances, as well
as a live description of your show).

Dates and details will be announced in April

FRINGE TV
Lights, Camera, FRINGE! FringeTV is a fabulous resource. You will find tons of fun
festival footage, and, more importantly, you will find 14 years of workshops, town halls,
and panels. If you missed even a moment of the HFF journey thus far, fear not; it has
been recorded.

Here at FringeTV, we also want to feature you and your show! More information about
participant lightning round, backstage interviews and more coming in May!

41
PHASE 4: IT'S GO TIME

OTHER PROMOTIONAL OPPORTUNITIES


The LA Female Playwrights Initiative (lafpi.com) is interested in partnering with
shows written by female-identifying and nonbinary playwrights or helmed by women+
for support and cross-promotion.

If you’re interested in this opportunity, please contact: lafpi.updates@gmail.com, visit


their “How To” page for Fringe Femmes (http://lafpi.com/fringefemmes) and connect
with them on facebook.com/LAFPI & @theLAFPI on Instagram. And Mark Your
Calendars: Saturday, May 11, 4 pm-5:30 pm is this year’s (Virtual) Fringe Femmes
Gathering for #hff24!

42
PHASE 4: IT'S GO TIME

DISCOUNT ALERT!

OTHER PROMOTIONAL OPPORTUNITIES


Combined Artform/Theatre Asylum provides consulting services for productions and
publicity management services related to your Hollywood Fringe show. Our
Promotional Package is open to all participants, regardless of whether they are in an
Asylum venue. Additionally, we offer a 3-hour intensive workshop titled "How to
Produce a Hollywood Fringe Show," which you can find more about at
https://asylum.stagey.net/projects/10201. Let us help you make your show as
successful as possible by utilizing our 25+ years of producing experience, 18 of those
years participating in various fringes, and a year of producing award-winning streaming
shows. Email us at info@combinedartform.com

43
PRESS RELATIONS
101
PHASE 4: IT'S GO TIME

PRESS AT FRINGE
Part 1: Your Press Release

Get ahead of the game and start writing a press release. Prepare to send it to a
targeted list of Los Angeles media outlets that focus on your artform or topics related
to your production (do your research!). We also strongly recommend posting your
press release on the Hollywood Fringe site (by going to the “Press” tab on your project
page).

Not sure where to start? We have a great list of media outlets that would be good to
contact in our handy Marketing & Press article. There’s also some good advice about
how to post your press release on the site, among other things.

Keys to a good press release:


• A catchy title and first sentence. Lead with the most important information!
• A clear message in as few words as possible.
• A pitch enticing enough to make someone want to see your show (what is unique
about your production?).
• The details and action items: time, date, location, ticketing info, and a “part of the
Hollywood Fringe Festival!”
• A captivating image to add some visual appeal and break up the monotony of words.

45
PHASE 4: IT'S GO TIME

PRESS AT FRINGE CONTINUED


Part 2: Beyond the Press Release

You don’t have to hire a professional publicist to get press to come to your show
(though some people find that it helps to delegate this task). It’s really all about finding
the right journalists and approaching them in the right way.
You might be tempted to blast your email to everyone who covers the arts in any way.
This is not the recommended approach. Do your research and find out who covers your
type of production or content. This takes a little extra time, but we assure you, it’s
worth knowing the right people.
Engaging the press is a more complicated process than simply sending off your press
release. First, don’t send the same email (or worse, the same copy of your press release
copied into the body of the email) over and over again. Try to strike up a conversation:
send an email introducing yourself, pitch your show in a personal and friendly way, and
most importantly, offer comps. Follow-ups are great but don’t be a spammer. Nothing
is a bigger turnoff for journalists and audiences alike!

You also want to make sure that when you approach press, you are prepared to
provide them with information they may need to write about you and your production.
Make it as easy as possible for them to write about you. You should have a production
summary, cast and crew listings, relevant biographies (yours, the playwright’s, the
director’s, etc), and photographs ready to send to press at their request. These are also
the perfect materials to include in your own press kit.

Part 3: Press Requests

Representatives from the press who have registered with the Fringe also have the
option of requesting free press passes to your show. If you receive an email that a
member of the press is interested in a ticket, make sure to reserve a comp for them
immediately on your project page and notify them that you have done so. This is one of
the reasons why staying on top of your email account during Fringe is EXTREMELY
important. Keep an eye out for emails from HFF staff— press will sometimes go
through us with requests for photos, interviews, and other fun opportunities. So please,
remember to check the email you used to set up an HFF account, especially if you are a
project admin.

46
ALL ABOUT
TICKETING
PHASE 4: IT'S GO TIME

Remember you must sell at least 50% of your tickets through the Fringe website. Learn
all about how to navigate the website here or register for our digital event here.

Once you book a venue, they will add your performances to the website- at that time
you will have access to the ticketing portal of the website!

Please be patient with your venue, you are one of many productions which means it
may take some time to input the performance information after you have signed an
agreement with them.

DISCOUNT TICKETS
Discounts are a great way to get butts in seats—and participant discounts in particular
help entice other festival folks to come to see your show. Your project’s administrators
can add discount codes through your project dashboard on the Fringe website. Codes
are applied per performance, so if you want to use the same code for all your
performances, you will need to apply it to all of them. Your patrons can enter their
codes when purchasing tickets online.
For example: if you’re marketing to your college, you can create a special discount code
just for them to use on the Fringe website (“IOWA”, for example). This is also an
excellent way of tracking how patrons hear about your show. Keep in mind that shorter
discount codes are always easier to remember, thereby more effective.
For a lot more talk about ticketing best practices, make sure to attend our Marketing &
Ticketing Workshop.

PARTICIPANT DISCOUNTS
In addition to other discount codes you may work into your ticketing plan, you can set
special pricing for participants in the ticketing settings for each performance. One key
to success at Fringe is luring the right people to see your production, especially the
members of the community that see a lot of shows and talk about them. More often
than not, this group consists of a lot of participants. One highly publicized night of
lower-cost tickets for participants can lead to a successful Fringe run.

REMEMBER TO LOCK YOUR TICKET PRICES & SHORT DESCRIPTION


ON THE WEBSITE IN BY APRIL 15TH FOR THE PRINTED GUIDE!

48
PHASE 4: IT'S GO TIME

HFF COMMISSIONERS CLUB AND VOLUNTEER DISCOUNTS


The Hollywood Fringe Festival is a nonprofit organization, and we rely on donations and
volunteers to continue to support this amazing community of artists.

Commissioners Club members are generous fans of Fringe whose donations help keep
our festival going and allow us to provide more opportunities to you!

HFF volunteers are generous fans of Fringe who donate their time and talents to help
out at Fringe-run events and spaces, such as our Opening Night Party and Fringe
Central.
One of the perks of volunteering for or donating to Fringe is access to a list of shows
offering discounted or free tickets to their show. If you would like to be on this list,
please fill out this form.

Development Director Stina Pederson and Volunteer Director Wiley Jones will manage
this list and make sure it only gets shared with Commissioners Club members and HFF
volunteers. Not only is your participation helpful to our community, but it’s also a great
way to fill your venue with enthusiastic audience members who will spread the word
about your show!

Questions? Email Development Director Stina at stina@hollywoodfringe.org and/or


Volunteer Director Wiley at wiley@hollywoodfringe.org.

THE DETAILS MATTER


Even the smallest detail can make an impact on your marketing efforts. If your show is
geared toward families and contains no adult themes or language, you can state that in
your content warning on your project page and mark your project as family-friendly.
You can also specify whether your show is a solo show, a world premiere, or whether it
has nudity or flashing lights. You can mark these details by navigating to “edit” under
the admin tab of your project on the Fringe website and checking the appropriate box
(you must be logged in as a project admin). Remember, though, that misleading your
audience by making these specifications and not delivering can backfire.

49
PHOTOS, VIDEOS
& LIVESTREAM
PHASE 4: IT'S GO TIME

ALL ABOUT LIVESTREAM


This year, you can choose to livestream your show in addition to performing live in the
Hollywood Fringe Zone! Make sure you plan directly with your venue as your venue is
responsible for creating your performance schedule for both in-person and livestream.
Some venues will offer in-house livestream services, and others will allow you to bring
in a third party to capture your performance for an at-home audience. You can choose
to livestream all of your performances, some of your performances, or none at all. It’s
entirely up to you!

Your venues will be the one to schedule your livestream performance (just like your in-
person performances). Once your performance has been added, the streaming link
must be added to each performance by you or your venue. If your venue is running
your livestream this will likely be taken care of by them. If you are running your own
livestream, you will be the one to add it to each livestream performance through your
project admin.

CHOOSING A PLATFORM
HFF is a platform that aims to allow for creative control to be entirely yours. You can
use any platform you wish to present your livestream show on as a part of the Fringe,
as long as you can provide a link. Make sure you chat with your venue early in the
process as livestream will work differently at each.

Some things to consider…


Does the platform allow for an unlisted or private link? This is important if you want
only ticket holders to have access to your show.
Do you want audience interaction via chat?
If you are booked with an official HFF venue running their own livestream, make
sure you have this conversation early - they may already have a platform they use.

For all streaming shows...


The streaming link will be posted on your show’s page as soon as it is added by you
or your venue and will be visible to all those with a purchased ticket. If you are
bringing in a third party to livestream your show, you must provide the streaming
link to your venue so they can add it to your performance page.
Streaming links will automatically be emailed to all ticketed patrons 20 minutes
before the performance begins.
51
PHASE 4: IT'S GO TIME

PLATFORMS THAT WORK ON OUR SITE


Any platform you choose will work on the Fringe site as long as it’s a viable link. Test
your link!

There are many platforms to choose from, including but not limited to, Youtube
Live, Facebook Live, Vimeo Live, Twitch, Da Cast, and more. We highly recommend
that you use YouTube.
To have more control over your stream, you can also use platforms like Restream,
Streamyard, Be.live, and more.
You can also choose to make the link go to a virtual video chat space like Zoom.

TECHNICAL SUPPORT OFFER

COMING SOON

52
PHASE 4: IT'S GO TIME

PHOTOGRAPHY & VIDEOGRAPHY


Are you looking to hire a professional to film or photograph your show to help promote
your show this festival or to submit to another festival or opportunity after HFF? Here
are some that are offering discounts to Fringe participants.

A big part of Fringe is building your network and resources. While these discounted
rates may only be available for HFF24, you might just find your go-to photographer or
videographer for years to come. Fringeships can be found everywhere.

Remember, these are third-party agreements between you and these businesses.

DISCOUNT ALERT!

David Haverty: Videography/Stills


LiveShowsFilmed.com

Official Festival Videographer/Photographer for Hollywood Fringe. To book visit


LiveShowsFilmed.com or text 310-871-6663

Rates (Offering a Fringe Discount of 30%):


60 min 4K - Single Cam $298 (reg $425) or 2 Cams $350 (reg $500)
+$2 per minute over 60 min - up to 120 minutes.
Multi-Cam, Promo/Trailer, and Sizzle Editing available.

Charlie Weinmann: Photography


cfwein.com
Event / Portrait Photographer. To book, email cfweinmann@gmail.com or call
603.455.4404

Rates (Offering a Fringe Discount of 20%):


• Full day of shooting (video option available) (Day rate including edits) $400
• 2-3 hour photoshoot including edits $200
• Single event coverage including edits $350
53
PHASE 4: IT'S GO TIME

PHOTOGRAPHY & VIDEOGRAPHY


Annie Lesser: Photography
Annie Lesser has been doing photographs for performance artists for over a decade
now. Her background as a playwright helps inform her ability to see moments in the
story both on and off stage that need to be documented. Her clients have included
Vice, LAist, Team Starkid, Banks, Vic Mensa, Kristina Wong, and many Hollywood Fringe
alum. Clients love the emotion, tone, and humor she has the versatility to capture.
You can see her performance art portfolio here, Comedy here, and Live Music here.

Her normal rates are $250 for 1hr and $365 for 2 hrs with an additional $100 for each
extra hour, but Fringe participants receive 20% off all those rates if booking for one
shoot and 25% off booking for multiple shoots making baseline price $200 for 1 shoot
and $187.50 for each of your 2+ shoots.

To book email annie.lesser@gmail.com

54
PHASE 4: IT'S GO TIME

PHOTOGRAPHY & VIDEOGRAPHY


Richard Clark: Photography & Videography
Hello Fringers! My name is Richard Clark. I have been shooting Fringe shows since 2011
with over 700 performances in total. I’ve shot in every venue ever used during the
Fringe so my speed in setting up and knowledge of the spaces is unrivaled. I will be
recording 4k video with excellent audio capture and photos using a silent shutter on
Sony cameras with professional lenses. I do not offer streaming services.

PRICES:

VIDEO prices:
$140(Shows 69 minutes or less per Fringe guide) – will shoot video of your show and
provide the 4k video via download link within 5 days of your performance.
$175 (Shows 70 minutes or more per Fringe guide) – will shoot video of your show and
provide the 4k video via download link within 5 days of your performance.
PHOTO prices:
$100 (Shows 69 minutes or less per Fringe guide) – will shoot photos of your show and
provide all images via a download link within 3 days of your performance.
$130 (Shows 70 minutes or more per Fringe guide) – will shoot photos of your show
and provide all images via a download link within 3 days of your performance.

IF YOU BOOK PHOTO AND VIDEO RECORDING SERVICES, I prefer to do both during one
performance for which you get a 10% discount on the total. You can also have me to do
video at one performance and photos at another but with no discount.

EMAIL: broadwayphotovideo@gmail.com
WEBSITE: http://www.broadwayphotovideo.com

55
5
SE
A
PH

DURING
THE FESTIVAL
PHASE 5: DURING THE FESTIVAL

BUTTONS
The Hollywood Fringe button program returns! This year’s button will help save you
money at the Fringe. Buttons are regularly priced at $5 with a special price of $3 for
participants. Your button entitles you to $1 off every show at the Fringe, and discounts
at local businesses who are members of our Hot Spots program. One button is
included with every registration (you can buy additional buttons at
www.hollywoodfringe.org/market or when purchasing tickets on the site). In addition,
your button purchase will be attached to your account on our website, so you can still
get your ticket discounts when you purchase online. If you want to buy multiple
buttons.

you can do so at Office Hours in May or at Fringe Central in June. If you are the primary
producer of your production, consider ordering additional participant buttons for your
cast & crew.

Physical buttons will be available for pickup starting in May at Office Hours and at
Fringe Central in June.

HOT SPOTS
They’re back! Multiple businesses in Hollywood have opted to give Fringe participants a
discount on the different goods and services they provide when you show your Fringe
button during previews and the official festival dates this June. You can check out the
Fringe website for more information on the program at
www.hollywoodfringe.org/hotspots. Take a peek at the great deals being offered to you
around town! Note: this page details 2023, many will remain the same but check back
in May for the 2024 list!

57
PHASE 5: DURING THE FESTIVAL

VOLUNTEER
If you want to get more involved or you’re interested in learning what it takes to mount
a festival like the Hollywood Fringe, come volunteer with us. We have many exciting
opportunities for volunteers during this year’s festival! Volunteers are vital to keeping
our festival running smoothly. We are seeking individuals who are excited about
supporting our community of artists and audiences. Historically, our most committed
volunteers have been participants. Volunteers get perks, too, including exclusive
free/discounted tickets and festival merch! To learn more about our volunteer program
(roles, responsibilities, and benefits) as well as how to apply, check out this article: How
to Volunteer!

58
PHASE 5: DURING THE FESTIVAL

INDUSTRY PROGRAM: DISCOVER FRINGE


The Hollywood Fringe Industry Program is back; we are working hard to continue to
curate a program to connect HFF participants to industry professionals who may be
able to provide insights and opportunities in the international theatre, film, and
television industries. Stay tuned for more information on this program and how to get
involved as we get closer to the festival!

FRINGE CENTRAL
Artist & Industry Hub
Fringe Central is the community center of the festival and where you can find Bryan’s
Bar, Fringe Concierge, festival staff, guides, merchandise, impromptu events, and more!

We will share updates closer to June!

59
FRINGE
AWARDS
PHASE 5: DURING THE FESTIVAL

FRINGE AWARDS
Fringe will host this year’s Awards Ceremony (and closing night party) on the evening of
July 1st. The awards ceremony is a combination of Discover Fringe awards (sponsored
awards) from outside organizations and community awards based on votes from active
members of the Fringe world. The community awards are based on the category you
register your show under (Dance & Physical Theater, Comedy, etc.). So keep that in
mind when choosing your show category! For example, if your solo show also features
clowning or physical comedy, consider choosing “Dance & Physical Theater.”

Discover Fringe awards are presented by outside organizations.


The Fringe will let you know how to apply for Discover Fringe awards at Town Hall #4:
Make The Most Of Your Fringe Experience, so please join us for the event!

It’s always nice to be recognized, but the best reward is producing quality work. We are
beyond proud of you all and recognize that the be-all and end-all of a producer is not
the awards they win but rather the connections they make. Reviews, press, and
photography and videography of your run

AWARD OPPORTUNITIES FROM VENUE PARTNERS


More information will be provided about these awards, as well as many more opportunities
through our Discover Fringe Awards (Sponsored Awards), but here are some to have on
your radar as you are looking at venues

Combined Artform’s BEST OF THE FEST: This award is presented throughout the
fringe to top artistic shows. Interested participants can apply for consideration. Link to
be posted by April/May.

MORE COMING SOON!


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PHASE 5: DURING THE FESTIVAL

CONTACT US
If you need to contact the Hollywood Fringe during the festival, the best and fastest way
to get a response is to email support@hollywoodfringe.org. You can also find staff
members at every Fringe-run event (we love chatting with participants), but serious
issues should always go through Support.

The Hollywood Fringe Festival takes the physical and emotional safety of our
community very seriously. If you see or experience anything that goes against our Code
of Conduct, please report it to any Fringe staff person as soon as possible. You may
also email conduct@hollywoodfringe.org. This email is exclusively monitored by Fringe
executive staff and will be responded to within 48 hours.

2025 AND BEYOND


The Hollywood Fringe organization is designed to ensure that any success we attain this
year can be rolled over to the future, allowing us to begin planning for an even bigger
and more innovative festival in 2025. However, we do need to raise money each year to
cover the incredible costs of mounting this event. If you’d like to see the Fringe grow
and prosper and you have some cash to spare, we encourage you to donate to the
cause at hollywoodfringe.org/donate. All proceeds will help pay for the festival (and
they are all tax-deductible)!

We hope that your adventures at the Hollywood Fringe Festival are memorable and
that you share your experience with others. As always, we strive to champion the
underexposed artist and to bring our performing arts community closer together.

It’s never too early to create a project for next year:


www.hollywoodfringe.org/add_project

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FRINGE
ON!

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