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CTOR311 (PRELIM REVIEWER) - Pan American inaugurated the world's first

transatlantic passenger service on June 28, 1939


Week 2: prelim CTOR 311 (Definition, History and - In 1958, with the American Boeing 707, more
Trends of Cruise Tourism) transatlantic passengers travel by air. It was when it
came across the Atlantic.
Cruise - Ship companies focus more on pleasure voyages.
- is a vacation on board a ship
- It is a leisure trip Ocean liners (1900’s)- The arrival of leisure sailing…
- “vacation trip by ship”
1920-1933- “booze cruises”
Cruise ships- “floating resorts” or “floating hotels”
❥ Crossing to Cruising (1900s)
Important Elements of Cruising - The concept of cruising was even more introduced to
• Accommodation the masses when the TV series Love Boat was aired in
• Food and Beverage the 1970s to 1980s
• Entertainment
• Shopping Modern cruising
• Health and wellness
• Tours & Excursions Pacific Princess called as a “fun ship”/ “love boat”

Cruise tourism is one of the fastest growing segments - In the 1970’s cruising became a major phenomenon
of the tourism industry that involves a luxurious form
of travelling on board a cruise ship with specific Cruise Industry Trends
prearranged itinerary wherein the cruise ship calls at
several ports before coming back to its home port. Cruise Line International Association (CLIA) is the
world’s largest trade industry association that provides
HISTORY OF CRUISING a unified voice and leading authority of the global
cruise community.
❥ The Ancient Times
- the earliest historical evidence of boats was found in • North America and Europe are the leading cruise
Egypt during the 4th century (301 AD- 400 AD). markets
- ocean sailings for practical reasons • More than 24 million passengers enjoyed a cruise in
- Philippines was discovered by Ferdinand Magellan in 2016 and 30 million passengers are expected in 2019.
the course of his exploration in the 16th century • $117 billion economic impact for the Cruise Industry
in 2015 to $134 billion in 2017.
❥ The shift from Cargo to People • China as a destination is a growth powerhouse for the
- In the 1850s and 1860s ships began to focus more on Asian Cruising economy.
passengers rather than mail • Asian source markets are becoming the new growth
- passengers during these times were divided by engine of the global cruise industry.
classes • Passenger capacity increased by 29.3 % annually
- The British and North American Royal Mail Steam
Packet (now Cunard Line Ship) that took a cow on In the Philippines
board to supply fresh milk during the 14-day sea • DOT identified eight (8) ports as tourism gateways
travel. for cruise liners: Davao, Bohol, Boracay, Cebu,
- First practical steam driven vessel- Charlotte Dundas Manila, Puerto Princesa, Subic, and Zamboanga
- Cruise terminals are being developed in Puerto
❥ Crossing to Cruising (1900s) Princesa, Currimao in Ilocos Norte and Catagbacan in
- transatlantic crossing diminished Bohol.
- The world’s first commercial airline flight was on • 2017 Manila became a homeport of Star Cruises.
January 1, 1914
Cruising Today and Beyond
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• Cabin – room, stateroom
• CLIA 2024 industry outlook: • Cabin steward – one who cleans cabins
1. Cruisers have become very much fascinated with
• Captain – Master, the commander of the ship
“instagrammable” photos.
2. Cruisers seek total restoration. • Companionway – stairway
3. A shift from experience travel to achievement travel. • Deck - each level(floor) of the ship
4. Cruisers are technology savvy
• Debark/Disembark/Debarkation – exiting the ship,
5. Travelers are mindful of the environment
6. Access is the new luxury. the end of the cruise
7. Generation Z takes the lead at sea. • Deckhead – Ceiling
8. Off-peak Escapades.
• Deck chair – the chairs available on deck for
9. Work and leisure combo.
10. Women power. passengers to lounge in
11. Go solo. • Dock – wharf; the place where ships are moored
• Embark/ embarkation – to board the ship,
Week3: (The ship structure and profiling of cruise
especially the start of the cruise
lines)
• Excursion – a side trip at the ports of call
3 ways to measure the size of ships • Galley – kitchen
1. Gross Registered Tonnage (GRT).
• Gangplank – a ramp that connects the pier and the
2. Number of guests
3. Number of staterooms side of the ship by which passengers board
• Gangway – The opening at the side of the ship where
Basic Terms of Ship’s directions
one enters and exits.
• Aft- rear part of the ship
• Head – toilet, bathroom
• Forward - towards the front part of the ship
• Hull – the ship’s outer wall or outer shell, outer body
• Midship – the middle part of the ship
• Knot – ship’s speed; one nautical mile per hour
•Port- the left side of the ship when one is looking
• Lido deck – an open deck where pool and
forward
sunbathing facilities are located
• Starboard- the right side of the ship looking forward
• Lift – elevator

Cruise Terminologies • Maître d’ – supervises the waiters in a dining room


• Alleyway - ship’s corridors • Muster – to assemble the passengers and crew
• Aboard – on the ship • Muster station – assembly area especially important
• Ashore – on shore. Opposite of aboard during drills; usually refers to the area where one
• Balcony – a private seating area outside the ship would go to get into the lifeboats in case of an
accessed from the cabin. A veranda. emergency
• Bow - front of the ship • Porthole – a small round window
• Bridge- the navigational or control center of • Port of call – destination where ships stop.
the ship • Promenade – an area where passengers can stroll; an
• Bunkering – to take on fuel upper deck
• Bulkhead – wall or partition separating cabins and • Quay – a dock, berth, or pier
compartments • Stern – towards the rear of the ship
• Buoy – a marker or float used to identify
navigational landmark

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• Tender – smaller boat or lifeboat used to transfer • A cruise line is a company in leisure business that
passengers from ship to shore and vice versa when the operates and markets a fleet of ships to the cruise
tourism markets.
ship is anchored offshore
• Cruise lines own or operate cruise ships, which are
luxury vessels that sail for the primary purpose of
leisure, taking care of passengers on holiday.

• The term fleet means cruise ships owned by the same


cruise line.

Parts of a ship
• Bulbous bow- is a protruding bulb at the bow Selected 2023 CLIA global and regional cruise line
• Funnel- is the smokestack or chimney on a ship members.
• Stern- is the back or aft-most part of the ship or boat
1. AIDA Cruises- a British-American owned German
• Propeller & Rudder – help ship to propel / move cruise line based in Rostock, Germany
forward, elisi, give air
• Keel- backbone of the ship 2. American Cruise Lines
American built, flagged and crewed ships which are
• Hull- is the part of the ship that extends below the
small, river-cruising ships that feature paddle wheelers
waterline to cover and protect water from entering in while exploring the historic waterways of the United
States.

Week 4: Profiles of Cruise Lines and Cruise Ships 3. Azamara Club Cruises - is owned by Royal
Caribbean Cruises Ltd. (RCCL). Azamara ships are
Cruise Fleet mid-sized, not too big and not too small, can house up
to 686 guests onboard.

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4. Carnival Cruise Line “The fun ships”. - Carnival for its gourmet culinary program inspired by Master
Cruise Line is the world's largest cruise line based on Chef Jacques Pépin.
passengers carried annually, annual revenue, and total
number of ships in fleet. 14. P&O Cruises (UK)- is the oldest cruise line in the
world and biggest cruise line serving to the British or
5. Celebrity Cruises - a subsidiary of Royal UK market. It is now owned by Carnival Corporation
Caribbean Cruises Ltd. (RCCL). Its cruises feature & plc. It introduced modern day cruising in 1837.
overnight stays, Signature Sailings, exotic expeditions,
and specialty dining where foods are made from 15. Princess Cruises - is known for its Personal
scratch supervised by Michelin-starred chefs. Choice Dining wherein passengers can choose their
main dining room experience –traditional seating or a
6. Costa Cruises- is the largest cruise line in Europe, flexible, anytime dining (restaurant-style). Princess
well-known for “Italian Style” cruising. It is operated cruises also feature the different festivals of the world
by Carnival Corporation depending on where the ships sail.

7. Crystal Cruises- An ultra-luxury cruise line 16. Regent Seven Seas- is the world's most inclusive
offering six-star service founded by Nippon Yusen luxury experience. It specializes in ships with small
Kabushiki Kaisha (NYK) in 1988 and now acquired by passenger capacity and many included amenities as it
Genting Hong Kong (GHK). It provides personalized bundles tips, drinks, even shore tours in its fares. It
service with its crew-to-guest ratio ranging from 1:1.6 provides personalized service with its extraordinary
to 1:1. crew-to-guest ratio of 1:1.42. Feature a “Culinary Arts
Kitchen”, complemented with “Gourmet Explorer
8. Cunard Line- is the most historic passenger line in Tours" ashore.
the world whose heritage dates back to 1839. It is now
owned by Carnival Corporation PLC. “The Most 17. Royal Caribbean International- was launched in
Famous Ocean Liners in the World,” known for their 1969 and has been leading in cruise innovation and
royal elegance and style. astounding ship architecture. Its reputed firsts in the
cruise line industry are: rock climbing, ice skating and
9. Disney Cruise Line- owned by The Walt Disney surfing on board. Its ships are the world’s largest.
Company which was incorporated as Magical Cruise
Company Ltd. DCL is being marketed as “family 18. Star Cruises
vacations”. - is owned by Genting Hong Kong which operated
since 1993.
10. Holland America Line- is a leader in the premium - five consecutive years voted "Asia's Leading Cruise
segment of the cruise industry. Launched in 1873, Line" in 2016.
HAL has been in the industry for more than 140 years.
It offers Grand World Voyages of more than 100 days 19. Silversea- offers luxury cruising and known for its
visiting all the seven continents. European lifestyle whose highest level of personalized
service is designed for fewer guests. Silversea
11. MSC Cruises- The Mediterranean Shipping specializes on expedition cruises in Antarctica
Company began in 1675, more than 300 years ago, but
entered the cruise business only in 1988. 20. Windstar Cruises- is the market leader in
boutique small ship cruising where its boutique cruise
12. Norwegian Cruise Line- is widely noted for ships are known for an intimate private yacht-style
changing the common business model of traditional experience, unique itineraries and exclusive access to
cruising with its introduction of the concept, “Free the world’s best small ports and hidden harbors.
Style Cruising”

13. Oceania Cruises- the cruise company of choice Week 5: Cruise Passengers and Ship’s Company
for travelers seeking a truly refined and casually
elegant travel experience. Oceania Cruises is renowned
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Cruisers – Who They Are 1. A cruise offers great value
• Mostly Caucasian/white (93%) 2. It lets one see multiple destinations hassle free
• Average age around 49- 50 years old 3. Cruise Ships are Family Friendly
• Well educated 4. Cruise Ships Come in All Make and Sizes
• Most of cruisers are married and accompanied by 5. Ships Offer a Variety of Activities
their spouses 6. Cruise Vacations are Easy to Plan
• Most still work full-time 7. Ships are Floating Cities
• Typical cruise vacation is a week 8. It Allows Cruisers to Visit an Exotic
• With average annual income of USD90,000. Destination
• Cruising highly satisfies passengers – majority 9. Cruising is Romantic
praised cruising and some were extremely satisfied. 10. Cruising is an Opportunity to Socialize
• Costs averaged roughly USD1,790 per person for
their cruise, air, and onboard expenses The Ship’s Company
• One of every 10 cruisers took his first cruise within • The term ship’s company means crew of the
the past five years ship.
• Overall, almost one in every four of the total US • Onboard operations are divided into three broad
population has cruised at some point in their lives departments:
(24%) – the deck department
– engineering department
Categories of Cruisers – hotel department
• families, which follow a strict guideline of duties and
• young adults, responsibilities to ensure safe, smooth, and successful
• singles, daily shipboard operation.
• married couple,
• with disabilities or special needs The Ship’s Company Deck Department
• Captain or Master
Five Niche Segments that are being targeted by • Chief Officer/ Staff Captain
cruise companies: • Boatswain (Bosun)

1. Families - those blood related who are The Ship’s Company Engineering Department
travelling together • “technical” team
2. Romantics - those who are drawn to cruising • Chief Engineer
basically for the romance it provides. • Chief Radio Officer
3. The Upscale - those who seek the finer things
in a vacation The Ship’s Company Hotel Department
4. Culture seekers - those who travel and cruise • Hotel Director
to learn about history, culture, and discover • Guest Services Manager/ Customer
new and interesting things in the itinerary Service Manager
5. Adventurers - this group likes to learn while • Chief Purser
on vacation, but they especially prefer to do • Chief Cabin Steward
some exciting and adventurous activities on • Food and Beverage Manager
board or in port • Executive Chef

Cruising Motivations The Ship’s Company Cruise Staff


• Learning
• Relaxation • Cruise Staff
• Self-esteem • Cruise Director
• Family/social bonding • Shore Excursion Manager
• Cruise Production Manager
Top Ten Reasons To Cruise • Casino Manager
• Port Lecturers
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• Youth Counselors

The Ship’s Company Other Cruise Staff

Other Cruise Staff


o Cruise Ship Entertainers
o Sound and Light Technician
o Cruise Disc Jockeys
o Art Auctioneer
o Dance Instructors
o Water Sports and Dive Instructors
o Lifeguards
o Social Hosts and Hostesses
o Cruise Ship Photographer

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