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Lesson #1

Historical
Development of
Cruising

Learning Outcomes:
- Recognize the important historical growth especially the
timeline and development of cruiseline industry
Cruising…yesterday
Destination 1
* WW 1 – ocean-crossing
vessels as troop transport ships

Destination 2
* After the war, new
generation of ships: bigger,
formed and faster

Destination 3
* April 12, 1912: RMS Titanic , a British
passenger liner sank in the North Atlantic
Ocean, after colliding with an iceberg during
maiden voyage from Southampton to New
York City
Destination 4.
1920’s & 1930’s – ocean liners provided:
- entertainment
- attracted more middle class and more pampering
- only place (high seas) for Americans to drink liquor

Destination 5.
• 1912-June,1958 – vacation cruise business (minor reason)
• dominated by transatlantic voyages until 1958
(Atlantic/Pacific/Indian)

Destination 6.
• 1912-1958 – Decline of transatlantic ships
• Boeing Company selling 747’s 1st wide-body airplane
produced, it was the 1st plane dubbed a "Jumbo Jet"
• airlines started 1st Commercial jet service across Atlantic
• the age of jumbo jets

Destination 7.
• 1977-1990 - introduced new services and features of
cruising
• Love Boat – US TV series to promote cruising
OPEN/HIGH SEAS
Cruising…yesterday and today
New York to Liverpool
SS Savannah (1st steamship to cross Atlantic Ocean)
Yesterday TODAY
8 passengers 2620 + passengers
28 days 8 days
6 hours to 45 mins. (Commercial jet)
Important Dates from the Past to Present
Year Name of Vessel Historical Events
1818 -1844 Mail Service/troop vessels
1837 Peninsular & Oriental was born
Steam Navigation
1858 SY Ceylon considered the 1st cruise *
1911 Prinzessin Victoria Louisse 1st vessel exclusive for cruising *
1922 Laconia of Cunard World Cruise/20k GRT/2k Passengers and
3-Class Accommodation *
1934 RMS Queen Mary Luxury cruise line is launched w/1,174 officers and crew
and 2000 passengers (now rests in Long Beach CA. *
1958 1st transatlantic commercial jet aircraft (PAN AM)
Downturn of of business for cruise companies *
1990 Carnival Cruise Lines Intl. Lead the consolidation and globalization (merging and
(CCLI) acquisitions) *
2003 CCLI Largest cruise operator when it merged w/
(Princess Cruise Line)
2009 Oasis of the Seas (RCCI) World’s largest cruise ship (220,000 GRT) *
2011 Carnival Magic of Carnival 100th cruise ship *
Corporation
SY CEYLON – 1 Cruise (1858)
st
PRINZESSIN VICTORIA LOUISSE (1911)
1st vessel exclusive for cruising
LACONIA OF CUNARD (1922)
World Cruise/20k GRT/
2k Passengers/3-Class Accommodation
QUEEN MARY (1934)
Luxury Cruise Line
PAN-AM (1958)
1ST Transatlantic Airline
Yesterday TODAY
1. Gross 2,000 less 5000 +
Registered
Tonnage (GRT)

2. Main Dining 1-2 10 +


Restaurant
3. (MDR)

3. Themes Coffeeshop /Fine - Celebrity chef signature


Innovations Dining restaurant
- Specialty restaurants
in Cruising 4. Cabins Inside cabins - Exclusive duplex suites
(small)
5. Lounges 2-4 6+
5. Entertainment Shuffleboards , ping - Wave riding, water parks,
pong rock climbing, bowling , ice
skating and etc.

6. Sports and Window less gym - 20,000 sq.ft luxury spas


Wellness
7. Market For personal - To help / engage in the
enjoyment community
1990 to 2003
Consolidation & globalization
(mergers & acquisitions)
(2009)

220,000 GRT
Oasis of the Seas
Carnival Magic (2011)
100th Cruise Ship
Harmony of the Seas

Assignment #1: Name and categorize according to


theme all cruise ships under the ff. top 3 cruise lines: 2016
CCLI, RCCI and Genting/Star Cruises
thank you 

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