MEI-MEI’S

BOUTIQUE

BUSINESS PLAN
PRESENTATION
NORAMIE B. USMAN
 CONTENT
01 EXECUTIVE SUMMARY

02 DESCRIPTION OF THE BUSINESS

03 DESCRIPTION OF PRODUCT OR SERVICE

04 MARKET STRATEGIES

05 OPERATIONS AND MANAGEMENT

06 FINANCIAL DATA

07 SUPPORTING DOCUMENTS
EXECUTIVE SUMMARY
This is the manner in which the funds will be utilized, and the capital is
derived from my savings, totaling 200,000 Pesos.
DESCRIPTION OF
THE BUSINESS
Vision
Our Vision is to be acknowledged as the premier provider of integrated courier services
and boutique shopping, prioritizing excellence, sustainability, and ensuring customer
satisfaction.
Mission
We aim to deliver an outstanding boutique shopping experience and courier services, all
while championing sustainability and affordability. Through offering a smooth and
convenient experience that adds value to our customers, we strive to bring about a
transformation in the way individuals engage in both shopping and shipping.
Core Values
Service
Integrity
Accountability
Sustainability
PRODUCT OF THE BUSINESS
Mei-Mei's Boutique is a retailing business
owned by a single person making it a
Sole Proprietorship, focusing on selling
Ready to Wear (RTW) products using
delivery apps like TikTok and J&T. The
business aims to provide quality clothes
to both local customers and those who
buy through delivery. The business
operates from 8:00 AM to 8 PM on
weekdays, with extended hours during
peak seasons and holidays like
Christmas and New Year's to
accommodate more customers and
increase sales. The owner maintains full
control and decision-making power.
 BUSINESS SUPPLIERS

Mei-Mei's Boutique collaborates with

local fashion stores to offer affordable,
stylish clothing. They also showcase
local craftsmen's handmade jewelry and
use locally sourced fabrics, promoting
sustainability and celebrating the
creativity and style of the Filipino
community.
 DESCRIPTION OF
PRODUCT OR SERVICE
PRODUCT/SERVICE FEATURES

Mei-Mei's Boutique offers a hassle-free shopping experience with home delivery for
phone orders. We offer a range of curated and stylish clothing, catering to every
occasion. Mei-Mei's Boutique stands out with 24/7 online accessibility to our curated
collection, ensuring comfort and style in every piece. Our commitment to providing a
blend of convenience, style, and quality sets us apart in the market.
BUSINESS LATEST EQUIPMENT
 THE BUSINESS LOCATION

The business is situated on 2

Granada Street, New Manila,
Quezon City, Metro Manila, offering
easy accessibility, visibility, thriving
business environment, and potential
customers, making it a smart choice.
THE BUSINESS PRICING AND
SUPERIOR CUSTOMER

Mei-Mei's Boutique plans to offer a competitive pricing strategy, offering Sunday

discounts and a "buy 3, get 1 free" promotion. We aim to stay competitive by monitoring
competitors' prices and making slight adjustments. We also prioritize exceptional
customer service, providing personalized assistance, prompt and courteous service,
flexible return and exchange policies, high-quality products, an engaging shopping
environment, and ongoing post-purchase support.
THE BUSINESS INTERIOR
The business aims to create a unique blend of Filipino warmth and elegance in interior
design services, incorporating elements of our unique culture and blending elegance with
comfort.
MARKET STRATEGIES
DETERMINATION OF THE MARKET SHARE
The market attracts 70 daily prospects, making an average of 50 annual purchases,
resulting in a projected industry sales of ₱24,500,000.00.
POSITIONING STRATEGY
Our goal is to build trust with customers through transparency, open communication, and
delivering on promises. We will target specific customer groups, such as those caring
about the environment, budget-conscious, and fashion-conscious, through targeted
marketing. We will collaborate with influencers to promote sustainable fashion and local
thrift stores. Our main goal is to provide a seamless shopping experience, whether
physical or online, through user-friendly websites, quick customer service, and hassle-
free transactions.
PRICING STRATEGY
The boutique employs three pricing strategies: Penetration, Promotional, and
Competitive, catering to price-sensitive customers. Penetration pricing involves setting
low initial prices to gain market share, while Promotional pricing temporarily reduces
prices for sales events. Competitive pricing adjusts prices based on competitors' pricing
for similar products or services.
DISTRIBUTION STRATEGY
The boutique's distribution strategy aims to enhance the shopping experience by
efficiently connecting curated offerings with consumers, ensuring accessibility and
satisfaction throughout the distribution process.
PROMOTION STRATEGY
The business plan includes traditional marketing, online marketing, and blogging. It will
target personal shoppers, online, traditional, and TikTok users. Traditional methods
include brochures and banners, while online strategies focus on genuine customers.
PROMOTION STRATEGY
The business plan includes traditional marketing, online marketing, and blogging. It will
target personal shoppers, online, traditional, and TikTok users. Traditional methods
include brochures and banners, while online strategies focus on genuine customers.
SWOT ANALYSIS
Mei-Mei's Boutique offers high-quality products at affordable prices, with discounts available. It
provides convenient delivery services and employs skilled staff for personalized customer service.
The boutique has a strong online presence and advanced ordering system. However, it faces staff
limitations, limited physical stores, and potential threats from intense competition, natural disasters,
government policies, and changes in local government units.
OPERATIONS AND
MANAGEMENT
ORGANIZATIONAL CHART
Noramie, owner and marketing lead, manages the startup boutique, overseeing
operations, finances, and marketing strategies. Precious, coordinates with suppliers
and Hermie, handles financial matters, ensuring business stability and growth.
OPERATING EXPENSE AND
CAPITAL REQUIREMENTS
The retail business requires a total capitalization of ₱200,000.00, saved by the owners
to cover operating expenses without bank borrowing.
COST OF GOODS SOLD

Mei-Mei's Boutique reported a profitable first quarter, followed by a steady increase in

the second, third, and fourth quarters, indicating a strong financial position and ability
to cover all costs.
FINANCIAL DATA
INCOME STATEMENT
Mei-Mei's Boutique reported a gross profit of 1,515,991 for the year ended December
31, 2023, despite operating expenses of 877,610 pesos. The company's net income
was 638,381 pesos after deducting these expenses.
BALANCE SHEET
Mei-Mei's Boutique's Statement of Financial Position shows a cash balance of 778,181
pesos, accounts receivable of 23,200 pesos, and noncurrent asset equipment of
37,000 pesos, indicating a liquid business.
CASH FLOW
Mei-Mei's Boutique's Statement of Cash Flows for 2023 shows an increase in
accounts receivable and a negative cash flow, with a net cash of 615,181 pesos used
in operating activities and investing activities.
SUPPORTING
DOCUMENTS
BIR, OFFICIAL RECEIPTS, BUSINESS
PERMIT, AND BARANGAY CLEARANCE
THANK YOU FOR
LISTENING!!!