BUILDING A

SUCCESSFUL
BUSINESS
Juliana Sett

STEP 01
THE PROBLEM
Balloons are harming the environment as they litter the area in
where they land up in and animals find balloons colors
appealing enough to eat, which harms their digestive system.
Balloons that are sold, regardless of where, claim to be as
biodegradable as an oak leaf but there are countless studies
showing that balloons are still around after 7+ years and an
animal eating an oak leaf will not kill them like a balloon will.

STEP 02

THE SOLUTION (PRODUCT)

Biodegradable balloons is the best way to solve this issue
that other balloons have. Our product will still have the fun
designs and colors of other balloons but none of the bad
environmental factors.The need for our biodegradable
balloons is to eliminate litter, and limit animal consumption of
balloons that is detrimental to their health. People who are
also knowledgeable of this can now enjoy balloons without
concern.

STEP 03

STEP 04
MARKETING PLAN
Product
Our product are biodegradable balloons that come in
many different colors. People will be able to customize
balloons and choose their preferred color and add text or
a graphic on the balloon. They have the option to buy in
bulk. Our packaging will also be biodegradable so it is also
environmentally friendly. We would have a guarantee to
replace balloons that have something wrong with them as
long as the customer sends it back in the original
packaging.
TARGET MARKET
People between the ages of 28-42 who are parents are our target
age in the individual market.
In commercial market, large companies like Disney and Party City as
they sell the most balloons.
In a global perspective, our balloons can reach everywhere even
where regular balloons have imitations due to plastic concerns.
The Americas has the most geographical potential.
People even outside the typical ages of balloon buyers can feel
more inclined to purchasing our balloons more, as they are in the
known that the balloons we sell with not affect the environment.
Large companies will also feel incline to purchase them, as it paints
them in a better light for being environmentally aware
Place
We will sell through our website and we will ship the
products from the US since since it is cheaper to deliver to
our geographical target market of the Americas. We will
make our bulk orders from larger companies as they come
in since we will be given a longer notice before the bulk
orders are needed. For smaller orders we will have a base
stock of different colors that we could customize if needed.
Our product with base colors and text will also be sold on
the Party City website and in-store.

Promotion
We will mainly advertise as a environmentally friendly company.
We want people to think very well of our company. We will
advertise on social media like Instagram because Instagram
users align with our target market. We could also work with
businesses that sell balloon arches and give special discounts
for them on the first few uses so we can have people that
regularly use and promote our product through word of mouth.
Price
Our price is slightly more expensive than normal but in the
long run we will make it cheaper to individual people if we
sell to more commercial companies. We will have different
rates in the commercial markets since larger companies
would buy larger quantities so it would be more expensive
for them and we could make bigger products.

STEP 05
CORPORATION STRUCTURE
Our corporation structure is a B Corporation. A B-Corp
focuses on meeting standards in environmental, social,
and legal areas as well as being transparent and
accountable. The benefits of a B Corporation is that we
can sell to consumers that are environmentally
conscious, can attract employees that share our goal,
and bring in investors who are like-minded. The
limitations are that the process to be and stay a B
Corporation is very hard, we will be open to more
scrutiny from the public than usual, and it will be
financially more expensive for us.