Mind the Marketeers

TESLA MODEL 3 ANALYSIS

PECULIAR PIRATES Baani Kaur 9354859253

Revant Kalra 7277280729
Samridhi Rihani 9355129449
 INDUSTRY ANALYSIS: ELECTRIC VEHICLE INDUSTRY
Comprehensive Industry Analysis and Competitor Dynamics Unveiled to Chart the Path for Sustainable Growth
VENTURING INTO THE ELECTRIC VEHICLE INDUSTRY M A R K E T A N A LY S I S
120 110.74
 Government policies worldwide, such as The Inflation Reduction Act
(IRA) and Buy America requirements, bolster EV adoption efforts.
$34.8 Bn
In Billion Dollars

100
80
 Over 10 million EV sales were recorded in 2022, with projections
dollar industry
indicating dominance in new car sales by 2030.
60
40 34.8
q influence consumer preference
 Environmental concerns significantly
20 26.05% towards EVs.
CAGR (2024-29)  The rapidly expanding charging infrastructure, reaching over 2.3
0
million stations globally, supports the growth of EVs.
2024 2029
 Governments in China, EU, and the USA implement incentives to
TESLA MODEL 3 drive EV adoption.

Dual Motor Charging COMPETITORS’ MATRIX

0-60 mph in 4.2 seconds Supercharger network, Market Excellence High Market Adoption High Market Adoption
Leaders
fast DC charging High Customer Ratings
Long Range
Driver assistance
Up to 341 miles
Autopilot
Safety
Top ratings from NHTSA
& IIHS 325,000+
pre-orders at launch Fair Market Share
Low Market Adoption Challengers
Product Excellence High Customer Ratings Fair Customer Validation
 PRICE SENSTIVITY
Strategizing Tesla's Model 3 to cater to price-sensitive consumers while maintaining profitability.

Value Proposition Communication

Flexible Pricing Options:
Provide leasing and financing options to  Let's consider the savings over twenty years for an average
accommodate different financial situations EV owner compared to a gas-powered vehicle.
for purchasing a Model 3.
 Assuming an average annual mileage of 14,000 miles and a
fuel cost of $2.50 per gallon, with an average fuel efficiency
Limited-Time Promotional Events of 25 miles per gallon for the gas-powered vehicle and 3
Offer discounts and incentives during special miles per kWh for the EV. The calculation would be:
events to make the Model 3 more affordable
for price-sensitive buyers. Cost Components EV Petrol Car
Purchase Price $ 40,000.00 $ 35,000.00
Trade-In for Sustainability Program ONE TIME COST $ 40,000.00 $ 35,000.00
Encourage trading in old vehicles for Insurance $ 1,600.00 $ 1,500.00
enhanced values toward a new Model 3, Maintenance / Repairs $ 500.00 $ 1,000.00
promoting sustainability and affordability. Fuel / Electricity $ 1,680.00 $ 2,100.00
Road Tax $ - $ 150.00
Battery Recycling and Repurposing Depreciation $ 2,000.00 $ 3,000.00
Program TOTAL ANNUAL COST $ 5,780.00 $ 7,750.00
Establish infrastructure, invest in technology, Tenure 20 years $ 1,15,600.00 $ 1,55,000.00
offer incentives, and collaborate to recycle Battery Replacement
and repurpose batteries effectively. cost $ 13,000.00 $ 6,000.00
/ Working cost
Source:Team Analysis , McKinsey, Deloitte, Bloomberg NEF, International Energy Agency, Electric Vehicle Outlook Total Cost $ 1,68,600.00 $ 1,96,000.00
INFRASTRUCTURE DEVELOPMENT
Setting up charging stations at strategic locations Smart Charging Navigation
Tesla's strategic establishment of charging points at malls, corporates, and eateries transforms electric Introduce a new "Smart Charging Navigation" segment
The BIG Idea vehicle charging, facilitating a seamless transition to sustainable transportation. in the Tesla app

In daily routines, electric vehicle users face the challenge of finding Real-time Charging Station Locator:
Display nearby charging stations
convenient charging spots. Tesla can strategically set up ev stations
with availability, charging speeds,
near malls, corporates, and restaurants to address this issue. and user reviews.

60% of EV drivers
find charging station
availability information
crucial for trip planning

70% of EV drivers
would be willing to use a
navigation app that
recommends charging stops

Dynamic Route Optimization:

Tesla's strategic establishment of charging points at malls, Integrate charging stops based on
corporates, and eateries not only boosts sustainability efforts battery level, station availability,
but also enhances foot traffic by 20%, driving revenue growth and charging speeds, maximizing
efficiency and minimizing range
for businesses while promoting eco-friendly transportation.
anxiety.
 BRAND PERCECPTION
Ensuring Tesla's continued allure while broadening its appeal for the Model 3's market success.

 Partner with influential personalities to  Tesla transforms bus stops into

amplify brand presence. innovation hubs.

 Conduct campaigns in Tier 1 cities  Stations feature interactive displays of

offering test rides up to 1 km. Tesla tech.

 Extend reach and engagement through  Electric vehicle charging stations

influencer-led initiatives. provided.

 Utilize social media platforms for brand  Architectural elements reflect Model 3
storytelling and engagement. design.

 Deploy brand ambassador programs to  Aims to captivate, drive curiosity,

enhance credibility and visibility. reinforce brand image.
 Conduct targeted email campaigns for
 Enhances commuter experience,
personalized communication and brand
emphasizes innovation, sustainability.
advocacy.
Source:Team Analysis , McKinsey, Deloitte, Bloomberg NEF, International Energy Agency, Electric Vehicle Outlook
FORGING AHEAD IN A CROWDED FIELD
Guiding Tesla to set the Model 3 apart and leverage its strengths amidst fierce competition in the mass-market automotive segment.

Community Event
EV EXPERIENCE DAYS
Organize test drives, demonstrations, and educational
workshops showcasing the Model 3's performance,
technology, and environmental benefits.
THRILLING EV RACE
EV event featuring Tesla owners' friendly
competition, exciting marketing, generous prizes,
fostering camaraderie, sustainability, and technology.
SUSTAINABILITY TALKS:
Organize community clean-up drives alongside talks,
showcasing real-time energy savings achieved by local
Model 3 owners.
EMPOWERING EDUCATION:
Provide immersive Model 3 events featuring solar-powered
charging stations and interactive displays showcasing CO2 savings.
REFERRAL PROGRAMS
Reward existing owners for recommending the Model 3
to their network, fostering a sense of community and
brand loyalty.
OWNER MEETUPS
Facilitate gatherings for existing Model 3
owners to share experiences, compare features,
and build a community around sustainable
driving.
SOCIAL MEDIA CONTESTS
Encourage user-generated content on social media platforms,
highlighting the Model 3's design, sustainability aspects, and
unique features in everyday life.
DISTRIBUTION & SERVICE
Enhancing Tesla's distribution channels and service network to ensure efficient delivery and customer satisfaction

Direct to consumer sales model Recommendations Outcomes

1.
Tesla's business model relies on a direct distribution strategy,
Mobile Service Expansion
where the sales of its cars go through its online e-commerce or
its physical stores. Tesla created a set of physical stores, where By expanding this service, we can
reduce the need for customers to Providing a Comprehensive
potential customers count enjoy in full the potential experience Strategy
of driving a Tesla visit service centers, providing
quicker resolutions to issues and
enhancing overall satisfaction.
Providing a 24/7 Helpline

Enhance Technician Training

2. Invest in rigorous training for
technicians to ensure excellence in
diagnosing and repairing Tesla
Better Warranty
Of tesla model 3
vehicles, boosting customer
satisfaction and retention. Improving Service Quality
and Efficiency

3. Tesla Tune-Up Subscription:

Opt for Tesla's professional tune-up
subscription for top-notch car Cost efficient for
2,000 420+ maintenance, ensuring peak customers
dollars can be saved per stores of tesla located performance and longevity for your
order through this model worldwide vehicle

GAT-E
THANK YOU .