A presentation by GROUP 3 (TEC101 – A32)

• offer affordable options or means for

people to venture into a much sustainable
farming method while generating
sustainable revenues.
• raise awareness and promote a sustainable
and efficient farming method.
• Greenhouse-enclosure Installation
• Multi-layered Deep-water Culture hydroponics system
Installation
• Establishments that requires huge amount of produce or crops
such as restaurants and hotels.
• House plant hobbyist who wants
to venture into urban gardening.
• Gardeners who grow their own
crops at their places
**Customer Type 1 – Residents of CALABARZON who are involved in Agriculture
** Customer Type 2 – No. of Establishments in CALABARZON

Total Addressable Market

Customer Type 1 Customer Type 2 Total
No. of Customers 144,807 3960 148,767
Selling Price ₱ 3,536.00 ₱ 136,799.00 ₱ 140,335
Revenue (at 100% Market Penetration) ₱ 512,037,552.00 ₱ 541,724,040.00 ₱1,053,761,592.00

Serviceable Addressable Market

Customer Type 1 Customer Type 2 Total
No. of Customers 43,442 1186 44,628
Selling Price ₱ 3,536.00 ₱ 136,799.00 ₱ 140,335
Revenue (at 30% Market Penetration) ₱ 153,611,265.60 ₱ 162,243,614.00 ₱315,854,879.60

Serviceable Obtainable Market

Customer Type 1 Customer Type 2 Total
No. of Customers 7,240 59 7,299
Selling Price 3,536.00 136,799.00 140,335
Revenue (at 5% Market Penetration) ₱25,601,877.60 ₱8,071,141.00 ₱33,673,018.60
**Data for Customer Type 1 and Customer Type 2 obtained from the Philippine Statistics of Authority
** Estimated Value of customers is determined according to the results of the Market Research Survey
 ✓ Space-efficient
✓ High yield of harvest of pesticide-free crops
✓ Water and Nutrient Efficient
✓ Requires lesser maintenance
✓ Affordable
Type of Hydroponics Nutrient Film Technique Deepwater Culture Multi-layered Deepwater culture
Cost High Cost Low Cost of Materials Relatively Low Cost

Variation of types of Crops Can grow commonly fruiting

Cannot accommodate deep-rooted crops Can grow commonly fruiting crops
that can be grown crops
Requires large reservoir to Circulating water throughout each basin which
Promotes faster growth of plants due to
Yield continuous flow of nutrient solution
promote faster growth and less can promote faster growth and less nutrient
stress to plant roots consumption
Suitable for beginners and low
Maintenance High maintenance, preferrable for experts
maintenance
Suitable for beginners and low maintenance
 Operational Cost
DWC ₱ 1,969,280.00
Greenhouse ₱ 582,420.00
Lease
CAGR of 12.1%
₱ 50,000.00
Marketing ₱ 300,000.00
Salary
Cashier ₱ 180,000.00
Installers ₱ 720,000.00
Owners ₱ 1,440,000.00
Electricity ₱ 36,000.00

We are seeking for about Miscellaneous

L300 (for transport) ₱ 1,796,000.00
Permits ₱ 15,000.00

2,100,000.00 pesos to Estimated Start-up Cost ₱ 7,088,700.00

Available Resources
finance the cost for our first Personal Savings
Bank Loan
₱
₱
2,000,000.00
3,000,000.00

year of operation. Remaining Cost Needed ₱ 2,088,700.00

A greener growth to a greener world!