St. Petersburg School of Economics and Department of Management St.

Petersburg, Russia, 2024

management

Homework#3

RESOURCES AND CAPABILITIES

ANALYSIS
 Department of Management Strategic Management Course Saint Petersburg
2024 2

Homework №3 Driving Innovation and Growth at

Starbucks: From Howard Schultz to Kevin Johnson
1. Read the case “Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson” and be
ready to discuss (available in SmartLMS).
2. Each team needs to choose ONE question and prepare:
a. short report with the analysis and answer to a chosen point (up to 2 pages, written format, link to the
document should be left in our Google table)*
b. short presentation with the RESULTS of your analysis (ppt format, presentation up to 5-7 minutes, be
ready to answer questions of your instructor and colleagues)
3. Upload your report and presentation links to the Google spreadsheet
https://docs.google.com/spreadsheets/d/19y5AQp6QQf7vKkM4nazlM2d3fvV3HSy3h9vjH38PrXk/edit#gid=724014644

*please, remember to draw conclusions.

 Homework and Classwork: Driving Innovation and Growth
at Starbucks: From Howard Schultz to Kevin Johnson 3

Questions for REPORT and PRESENTATION:

Each team needs to choose ONE point:
photo
a. What were the key resources and capabilities of Starbucks? Why? How likely are Starbucks’s capabilities to
become obsolete and turn into core rigidities?
Diagnose resources and capabilities by means of VRIO analysis
b. Which capabilities are the foundation for Starbuck’s competitive advantage? Is this advantage sustainable?
Why/why not? How likely are Starbucks’s capabilities to become obsolete and turn into core rigidities?
Conduct benchmarking analysis photo
c. Was launching Starbucks food trucks consistent with Starbuck’s resources and capabilities? Why/why not?
Was it a good strategic decision? How likely are Starbucks’s capabilities to become obsolete and turn into
core rigidities? Conduct capability analysis
d. Describe Starbucks’s value chain conducting value chain analysis. Which, if any, elements of the value chain
should Starbucks outsource? Why? What effect would it have on its competitivephoto
advantage? How likely are
Starbucks’s capabilities to become obsolete and turn into core rigidities?
HSE 2022-2023
 Department of Management Strategic Management Course Saint Petersburg
2024 4

Criteria of Homework assessment:

Teams report contains detailed analysis of the situation:
• results are presented in a document with explanations and conclusions - 1 points;
• in-depth analysis of the situation with a detailed forecast is presented (additional data was used in the process of
analysis, the references included are relevant) - 2 points;
• tool of analysis is applied correctly and fully – 1 point;
• analysis is logical, structured and contains all relevant points indicated in the question selected – 2 points;
Team presentation during the seminar (timing for presenting – 5-7 mins):
• teams' presentation includes base of selected tools (main approaches, results and so on) – 2 points;
• all additional questions were answered – 1 point;
• an operational question to another team is asked – 1 point.
Maximum - 10 points