SELLING & SALES

MANAGEMENT

SAL301
LECTURE: VƯƠNG TIỂU OANH
GROUP 2 - MKT 1715
TRẦN THỊ LAN ANH
NGUYỄN THỊ THU TRANG
NGUYỄN KHÁNH VÂN
HỒ NGUYỄN Y VÂN
ĐỒNG PHƯƠNG ANH
NGUYỄN ĐÌNH HÙNG
02

TABLE CONTENT
I. INTRODUCTION
II. SALES PLAN
a. Sales KPIs for 4 weeks
b. Sales scenario
III. REPORT SALES RESULTS
IV. CONCLUSION
SOCIAL MEDIA REPORT // JUNE 2020

03

I. INTRODUCTION

A. Product description
Thinh Phat 5D medical mask is a product manufactured and distributed by
Thinh Phat company - one of the leading units in the field of
manufacturing health protection and labor safety products. With unique
design and outstanding quality, Thinh Phat 5D medical mask has become
the top choice of many consumers in protecting health and preventing
disease. Thinh Phat, is not only a product but also a symbol of health care
and assurance for everyone. Drawing from the feats of production and
distribution, this mask has quickly won the trust of millions of users.

The product is made from high quality ingredients, ensuring safety for
users' health. With 3 layers of filter fabric and advanced production
technology, 5D Mask Thinh Phat medical mask helps effectively prevent
dust particles, bacteria, viruses, smoke, odors, and other toxic substances
in the air.

In addition, the product also has a 3D design that fits the user's face,
helping to create a comfortable and pleasant feeling when worn for a
long time. Thinh Phat 5D medical mask has been tested by authorities and
meets medical hygiene and safety standards.

With outstanding advantages and good quality, Thinh Phat 5D medical

mask is a great choice to protect your health and the community at the
present time.
 SOCIAL MEDIA REPORT // JUNE 2020

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I. INTRODUCTION

B.Structure of 5D mask product:

Thinh Phat 5D medical mask has a special structure and design, designed to
protect users' health and minimize the spread of diseases. With a thick 3-layer
design, 5D Mask Thinh Phat ensures effective bacterial filtration with 2 layers of
non-woven fabric and 1 meltblown bacterial filter layer with good heat
resistance.

The body of the mask is made from Polyester material and multi-layer filter
fabric to help prevent dust and viruses from spreading in the air. With a special
5D design, the mask can fit tightly and closely to the face, helping to effectively
prevent harmful agents from entering the respiratory tract.
SOCIAL MEDIA REPORT // JUNE 2020

05
I. INTRODUCTION

The strap of the 5D Thinh Phat mask is made from elastic material,
comfortable and soft, does not cause ear pain when worn for a long time.
The elastic strap design helps the mask fit the face comfortably and does
not cause discomfort, helping users feel comfortable when using it for a
long time.

With a special structure and design, Thinh Phat 5D medical mask is a high
quality product, meeting the requirements for health protection and labor
safety.

II. SALES PLAN

A. Sales KPIs for 4 weeks

The group set a goal in 4 weeks to sell masks and achieve a revenue of 5
million, and each member sold a minimum of 850,000 VND / Total Kpi of
mask revenue.
 04 SALES STRATEGY
TARGET

Reach more than 500 customers (FPT students, Fsoft staff) (Group FU-HL has
more than 44K members).
There are 50 potential customers.
Sell at least 12,000 products, net profit at least VND, profit after tax at least
1,000,000 VND after 8 days of sales.

PRICE

Import
Import price
Quantity selling
(VND)
(VND)

1 bag/10
2,400 5,000
pieces

50 pieces 12,500 25,000

100 pieces 24,000 50,000

1 box/500
125,000 160,000
pieces

Selling period
We plan to open for sale in 8 days from March 4 , 2024 - March 12, 2024.
But in fact, after only 3 days of opening, it exceeded the set target.
 04 PROMOTION

ADVERTISEMENT
Each individual directly texted
to ask about the customer's
product needs.
Post sales articles to the FU Hoa
Lac group.
Facebook story posting form.

PROMOTION
Customers who buy products receive
free shipping.
Buying in combo will get a more
favourable and reasonable price.
For example: 5,000 VND for a bag of 10
pieces, when you buy a box of 500 pieces,
the price is only 160,000 VND.
 05 EXPECTED PROFIT

Number of masks sold: 17,500 pieces

Import price 2,400/ 10 pieces => 17,500 pieces = 4,200,000 VND
Selling price 5,000/ 10 pieces => 17,500 pieces = 8,750,000 VND
=> Earned profit 8,750,000 - 4,200,000 = 4,550,000 VND
Total sold: 15 boxes - 7500 pieces = 2,400,000 VND
Retail: 10,000 pieces = 5,000,000 VND

Net profit = Revenue - Expenses = 7,400,000 - ( 4,200,000 + 100,000 +

100,000 ) = 3,000,000 VND
Mask shipping fee: 100,000 VND
Cost of mask bag: 100,000 VND

TOTAL REVENUE: 7,400,000 VND

TARGET REVENUE: 5 million VND
TARGET NET PROFIT: 3,000,000 VND
TARGET PROFIT AFTER TAX: 3,000,000 VND

CONCLUSION
COMPARED TO THE INITIAL GOAL OF ACHIEVING REVENUE OF 5
MILLION VND, AFTER ONLINE SALES, THE GROUP HAS EXCEEDED
REVENUE OF 2,400,000 VND.
II. SALES PLAN
TARGET CUSTOMER
Age: The main target group
for the product is young
people, between the ages
of 18 and 30. With a rate of
67.6% among survey
participants, this group
represents a large portion
of consumers. This shows
that they are concerned
about protecting their own
and the community's
health against epidemics
and environmental
pollution.

Habit of using masks: Nearly

90% of survey participants
regularly use masks, showing
that using masks has become
an indispensable part of their
daily lives.

Problem encountered:
Although using masks is an
important measure to
protect health, some
people in this group feel
uncomfortable using them,
especially in terms of ear
pain or discomfort. behind
the ears (45%). This can
reduce the effectiveness of
mask use and cause other
health problems.
 Awareness of price and quality: A part of this group
feels that the price of 25k/50c of masks is okay and
suitable for their budget (47%). This shows that
they are price conscious and may be willing to
spend money to get a quality product.

WHAT PROBLEM DOES THE PRODUCT SOLVE FOR

CUSTOMERS AND HOW TO SOLVE IT
Solution to the problem of discomfort and ear pain when using
masks: Thinh Phat masks can provide a solution to reduce the
feeling of discomfort when using masks. This can be achieved
through the use of soft, breathable materials and clever design to
reduce pressure on the ears and behind the ears, thereby helping
users feel more comfortable and reduce the feeling of discomfort,
uncomfortable.

Solution to the problem of price and frequency of changing

masks: Thinh Phat masks can provide a suitable price and quality
option for this target group. By providing masks at a reasonable
price while still ensuring quality, the product can attract
consumers in this group. In addition, providing masks with good
durability and protection will help them reduce the frequency of
changing masks and save costs in the long term.

Convenience and convenience in the shopping process: Instead of

customers having to go to the pharmacy to buy masks, we provide
mask selling services right at home, at school and through online
sales channels like Facebook. This helps increase convenience
and convenience for customers in their daily shopping process.
06
Problem encountered: Although using masks is an important
measure to protect health, some people in this group feel
uncomfortable using them, especially in terms of ear pain or
discomfort. behind the ears (45%). Knowing this, we have
chosen a quality mask called Thinh Phat - a type of mask that is
both thick and thick to prevent pollution and epidemics but still
ensures that users feel comfortable and at ease when wearing
it. can eliminate the problem the customer is facing.

A part of this survey group feels that the price of 25k/50c of masks is
okay and suitable for their budget (47%). Therefore, after reviewing
many types of masks in many different places, combined with customer
problems, we decided to choose Thinh Phat masks to make a product
that optimizes the problem.

Khẩu trang Thịnh Phát

Sự lựa chọn sáng suốt cho
mọi nhà
 07
SWOT OF THINH PHAT MASKS
Strength Weakness
High quality product: 5D masks are
considered high quality products with
Price: 5D masks may cost more
good ability to filter dust, bacteria and
than some other products on the
viruses.
market, which may reduce their
Potential market: With a large number
appeal for some students with
of students in the Hoa Lac area who
limited income.
need to use masks every day, the
Competition: The mask market
potential market is a strong point for
has high competition from other
this product.
products of varying prices and
Brand recognition: Thinh Phat is a
quality, which can be a challenge
reputable and familiar brand in the
for the product.
student community, which can create
trust and attract customers.
Place of sale: FU Hoa Lac group has
many members and is a potential place
to sell.

Opportunity
High demand: In the context of
the epidemic and regulations on
wearing masks, the demand for
quality masks in the Hoa Lac area
may increase.
Marketing Strategy: There is an
opportunity to develop
marketing strategy specifically
for students, including special
offers or promotions
Threat
Competition: There is a threat
from competitors with lower
prices or different marketing
strategies that could threaten the
product's position.
Change in usage habits: In the
a context of better control of the
epidemic, the need to use masks
may decrease, especially in an
environment like FPT University
where measures can be taken.
Other epidemic prevention
measures.
Use awareness: Raising awareness
about using masks properly and
regularly can be a challenge.
Timeline - action plan + Sales script
 REPORT SALES RESULTS
RESULTS

According to the quantity results that the team compiled on Google

Sheet, the total number of masks sold was 17,500 pieces and achieved
revenue of 7,400,000 VND. This is a result that exceeds the team's
expectations. Initially, the team came up with a number to try their best
which was 6,000,000 VND in 2 weeks but when implementing the project,
beyond expectations the team achieved 7,400,000 VND in just one week of
implementation. This is a revenue that exceeds the team's expectations.
With such results, the team has received a lot of positive feedback from
customers because the team is always confident with the mask products we
sell and we always take care of customers after using our products to have a
good experience. best experience.

TECHNIQUES APPLIED IN THE PROCESS OF SELLING PRODUCTS

Preparation of goods:
Before starting the sales process, it is essential for the seller to thoroughly
research and understand the potential customer and their specific needs.
Before selling, the team arranged orders into each bag, so customers could
check the goods easily and use them most conveniently.
Classification of sales responsibilities:
Each individual in the team will have a separate responsibility from
contacting sources of supply, negotiating prices, receiving goods, checking
and classifying goods until delivery, all tasks are divided for each appropriate
person, always ensuring that goods are resolved thoroughly and quickly when
problems arise.

Create an outreach strategy:

Learn and reach customers through many forms, this is an essential
product so it is easy to find potential customers through posting actively on
many different social networking platforms, even invite directly.
Content marketing techniques:
Focus on building high-value articles, targeting customer benefits,
publicizing prices to attract customers. The team has chosen sales methods
such as posting on Facebook, livestream, texting or inviting directly to reach
the most customers.
Use illustrations:
Include images throughout the sales process so customers can always grasp
the products they buy, helping people make decisions faster. With images,
customers will reduce the number of questions that need answering.

Presentation and demonstration:

Listen to customers sincerely, prioritize asking and listening to customers
conscientiously so they understand what they want and need. Listen to
understand customers so you can help them choose the right type of mask or
the color they want.

Building customer relationships:

Build customer relationships by always keeping in touch, providing
dedicated care, remembering customers' preferences so they can trust and
become a potential long-term customer of the team.

Close the deal after building a relationship

Build relationships with customers Trust and continue to buy

Resolving objections:
Normally, with products that are masks, customers often refuse for reasons
such as having a lot of reserves, wearing them hurts their ears, preferring to
use cloth masks, poor quality masks... then the team will handle it by
Convince that the team's masks are guaranteed to not hurt your ears, the
quality is not inferior to cloth masks and create trust and enthusiasm with
customers so they can come to you when the product they need is out of
stock.

End of sale:
After the customer closes the order, we will ensure the sale is completed
in a professional manner, completing all steps for packing and delivery once
the customer has given the address to create satisfaction and comfort for the
customer, take care of customers after they have purchased and used the
product so that they can improve and give feedback to the team and create
future sales opportunities.
feed
back
17

3.LESSON LEARND

FINDING QUALITY AND RELIABLE SOURCES OF GOODS IS

AN IMPORTANT PART OF THE BUSINESS PROCESS.

Finding a source of goods that meets the criteria of

cheap, beautiful, and quality is really difficult. Due to
haste, the group initially researched through reference
sources such as shopee, tiktokshop... but when
shipping a small quantity of goods To check, the mask
was not as expected, very thin and ugly... Therefore,
the group spent more effort to find out and
fortunately contacted Thinh Phat mask company and
agreed on a price. Reasonable price that benefits both
parties. So finding the source of goods is very
important, we need to be meticulous and careful as
well as carefully select the source to avoid wasting
money and time.

CHECKING GOODS IS AN IMPORTANT STEP THAT CANNOT

BE OVERLOOKED IN THE BUSINESS PROCESS, ESPECIALLY
WHEN YOU WORK WITH LARGE QUANTITIES OF GOODS.

When the goods have arrived, it is very important to

check the goods to see if the product is excess or
lacking to ensure your benefits, but the team did not
check carefully, but only looked at the quality and
then took the goods, leading to a shortage of several
hundred. mask and it took a lot of time and effort to
contact the factory to resolve the problem.
18

IV.CONCLUSION
5D MASK

The group's decision to sell masks in the current

context is a correct decision and has great
significance for the community. This is not only a
business opportunity but also a way to contribute
to protecting public health during the epidemic.
It seems that surpassing the set KPIs is not only
an achievement but also an important turning
point for the team. Gaining experience in
business, from selecting product sources to how
to approach and serve customers, are all valuable
lessons that the team has learned through this
process. Experiences and skills Gained in this
process will be a solid basis for the group to
expand business activities, develop products and
services, as well as build a more sustainable and
effective business system in the future.