I.

The Demographic profile

Age Frequency Percentage

15 - 17 82 82%
18 - 20 16 16%
21 above 2 2%
Total 100 100%
Table 1: The Ages of the Respondents

82% of the respondents are ages ranging from 15 – 17, 16% are ages 18 – 20, while only 2% are
aged 21 above.

Gender Frequency Percentage

Male 64 64%
Female 36 36%
Total 100 100%
Table 2: The Gender of the Respondents

The majority of the respondents are male with a population of 64 (64%) while female
respondents have a population of 36 (36%). The total number of respondents that answered the survey
is 100.

II. Online Platform Where Online Advertisements are Usually Seen

Online Platforms Frequency Percentage

Social Media 93 93%
Websites and blogs 5 5%
Video Streaming Platforms 2 2%
Search Engines 0 0%
Others:________ 0 0%
Total 100 100%
Table 3: In which online platform do you usually see/encounter advertisements?

93% of the respondents see online advertisements in social media, this includes Facebook,
Instagram, Twitter, and Tiktok. 5% seen online advertisements in websites and blogs. While only 2% see
advertisements in video streaming platforms. We can therefore say that our respondents usually see
online advertisements on social media.
 III. Positive Effects
Range: 4
Interval: 0.80
Strongly Disagree 1.00 – 1.80
Disagree 1.81 – 2.60
Neutral 2.61 – 3.40
Agree 3.41 – 4.20
Strongly Agree 4.21 – 5.00

Statements Average Interpretation

You find online advertisements helpful when you look for 4.12 Agree
something to buy
Online advertisements prompts you to purchase a 3.72 Agree
product
You prefer the products advertised online than products 3.30 Neutral
advertised traditionally
Online Advertisements helps you to easily find the 4.16 Agree
product that you are looking for
You are satisfied after you are prompted to buy a product 3.67 Agree
because of online advertisement
Table 4: The Positive Effects of Online Advertisements

With the information given above, respondents agree that online advertisements are helpful
when you look for something to buy, it prompts them to purchase a product, helps them easily find the
product that they are looking for and are satisfied after they are prompted to buy a product online.
While respondents are neutral when it comes to their preferred products advertised online and
traditionally.

IV. Negative Effects

Range: 4
Interval: 0.80
Strongly Disagree 1.00 – 1.80
Disagree 1.81 – 2.60
Neutral 2.61 – 3.40
Agree 3.41 – 4.20
Strongly Agree 4.21 – 5.00

Statements Average Interpretation

Online advertisements trigger impulsive buying 3.61 Agree
Online advertisements are annoying 3.01 Neutral
Online advertisements are unreliable 2.78 Neutral
Online advertising makes you feel bad because of 3.19 Neutral
unrealistic beauty standards
Online advertising promotes excessive buying 3.41 Agree
Table 5: The Negative effects of Online Advertisements
 With the information given above, respondents agree that online advertisements trigger
impulsive buying and promotes excessive buying. While they are neutral at