Unit 11 | Session 2

Convince me
LEARNING OBJECTIVE: identify and use persuasive techniques
 Unit 11 | Session 2
Convince me
LEARNING OBJECTIVE: identify and use persuasive techniques

Lesson Overview
1. GET STARTED: Virtual shopping

2. READING: A product review

3. CRITICAL THINKING: Identifying persuasive techniques

4. SPEAKING: Make a product review

5. PROGRESS CHECK
GET STARTED
Virtual shopping
Think about something you bought online
recently. What motivated you to buy the
product or service? Were you influenced
by someone’s else’s opinion?

Recently, I bought a new television for my

living room. I watched some video reviews
online and eventually found one I liked.
Then I shopped around and found a site
selling it for $100 cheaper and with free
shipping. So far, I’ve been happy with my
purchase!
READING
A product review
Read the review about a face product. Do you think it is real or fake? Based on the
review, would you want to try the product? Why or why not?
CRITICAL THINKING
Identifying persuasive techniques
Read the review again. Underline
examples of each technique the writer
uses to make her review sound more
persuasive.
• a fact
• a personal opinion
• a personal example
• an opposing opinion
• a concluding statement
CRITICAL THINKING
Identifying persuasive techniques
Look at the statements from the review. Identify the
language that uses exaggerations to persuade.
1. This miracle cream can take years off your face in just three
days.
2. It erased all my lines and wrinkles.
3. If you have dark spots, they’ll be completely gone, too.
4. And the best thing about this cream is that you only need a
small amount.
5. It’s the best thing since sliced bread!
6. I firmly believe that this cream will be a success.
7. It’s not cheap, but it’s really worth it!
8. I hope you get the same amazing results that I’ve had.
SPEAKING
Make a product review
Work in small groups. Choose a product and create an online video review. Take notes
about each part of your review. Use persuasive language and techniques.
Possible Products Be sure to include: USEFUL LANGUAGE
• shaving cream  a fact While / Although some people say . . .
• hair thickener  a personal opinion We feel / firmly believe that . . .
• nail polish  a personal example The best thing about . . . is that . . .
• toothpaste whitener  an opposing opinion You’re going to love how . . .
• shampoo for dry hair  a concluding statement You only / just need to . . .
• sunglasses When I used / tried it, . . .
According to . . .,
SPEAKING
Make a product review
Share your product review in small
groups. Would you buy your partners’
products? Why or why not?
USEFUL LANGUAGE
While / Although some people say . . .
We feel / firmly believe that . . .
The best thing about . . . is that . . .
You’re going to love how . . .
You only / just need to . . .
When I used / tried it, . . .
According to . . .,
PROGRESS CHECK

Now I can . . .

 make a product review.

 identify and use persuasive techniques.

 Unit 11 | Session 2
Convince me
LEARNING OBJECTIVE: identify and use persuasive techniques

Thank you!