English

King of Space

Year One
English | King of Space | Persuasive Writing | Features of Adverts | Lesson 1 of 5
Features of Adverts
 Aim
• I can identify key features of adverts.

Success Criteria
• I can explain some of the main features used in adverts.
• I can look at a selection of different adverts and identify some of these
features.
Persuasive Prompts

Adverts

What features do they use?

Read, discuss and answer the
questions on the prompt cards.
Persuasive Prompts

What does
persuade
mean?
Persuasive Prompts

What language
do adverts use?
Persuasive Prompts

Where do
you see
adverts?
Persuasive Prompts

How do adverts
persuade you?
Persuasive Prompts

Why are
adverts made?
Persuasive Prompts

What is your
favourite
advert? Why?
 Let Me Persuade You

Let me persuade you!

Let Me Persuade You
Let Me Persuade You

Name of Product
The name of the product should
be clearly shown so that the
person knows exactly which
product to buy.
 Let Me Persuade You

Appeal to the Senses

Adverts often focus on a sense e.g. ‘taste
the rainbow’ for a Skittles advert. Can
you think of adverts that focus on your
others senses?
 Let Me Persuade You

Catchy Slogan
Adverts should include a
catchy slogan that might use:
alliteration, rhyming words,
Once you pop,
humour or word play to you can’t
make it memorable and fun.
What company or product
stop!
this a slogan for?
 Let Me Persuade You

more
intelligent better-looking
healthier
successful
happier Adverts should
exaggerate all the
positive points of a
fashionable
product so that the reader
feels…
less stressed

more comfortable unique and

special
 Let Me Persuade You

Questions
Adverts often ask the reader rhetorical questions that will have the
effect of making them think they need the product. Here are a few
examples:

Feeling tired? Do you

Do you want to look want to feel full of
tens years younger? energy and ready for
the day ahead?
Let Me Persuade You

Special Offers or Prizes

BOGOF: Does anyone know what
this stands for?

Buy One Get One Free

This type of offer can often be

seen in supermarket adverts.
Prizes and collectables are also
used to entice you into buying a
product.
 Let Me Persuade You
Appealing Language
Here are a few examples of some persuasive language used in adverts:

a l t hi er FREE!!! Exclusive!
He

Look No Number 1! Special

Further! Offer!
Can you think of any more?
 Let Me Persuade You

Positive Comments
Comments made by other users help to make the product more
believable.

The best
My hair has never chocolate I have
looked so healthy and ever tasted.
full of life.
 Spot the Features
Can you find some of the key features from your
Advert Checklist in this crisp advert?
Adverts probably won’t include all of the features -
they use the ones they need, in order to get the
message of their product over.
 Spot the Features

Choose an advert and stick it into your book

next to the checklist. Draw a line from the key
feature on the checklist to where you can see it
on the advert.
Which and Why?

Which advert did you find most

appealing and why?
 Aim
• I can identify key features of adverts.

Success Criteria
• I can explain some of the main features used in adverts.
• I can look at a selection of different adverts and identify some of these
features.