Ketsan’s foodies

“Kahit saan, kahit kailan, mapupuntahan!”

Business Plan
Aug 30, 2023

Contact Information
Entrep Group 5
Grade 12, HS 21 3rd floor HS Building
Naga Parochial School
Corner Bagumbayan Sur and Ateneo Avenue,
Naga City, Philippines
Table of contents
Executive Summary 1
Opportunity 1
Expectations 2
Opportunity 3
Problem & Solution 3
Target Market 4
Competition 5
Execution 6
Marketing 6
Operations 7
Milestones 8
Company 9
Overview 9
Team 10
Financial Plan 11
Forecast 11
Financing 13
Statements 14
Appendix 17
Your Business Na

Executive Summary
Opportunity
Problem Summary
Our business's primary goal is to boost productivity to support our smart investments. We've noticed a
significant interest from a portion customer’s base in refreshments and snacks. To leverage this opportunity, we
plan to cater to this demand by conducting market research, collaborating with suppliers, and implementing
marketing strategies. By expanding our product range in response to customer preferences, we aim to enhance
our revenue and overall performance.
Solution Summary
Our solution is in direct alignment with the objective of expanding customer options and enabling well-informed
purchasing decisions. Through a varied selection of refreshments and snacks, backed by market research, supplier
collaborations, and strategic marketing, we seek to elevate the customer experience and offer a broader range of
choices for informed buying.

Market
The team target customers are the students and teachers of the Naga Parochial School. We will provide
customers with a variety of options in order to pique their interest in our business.

Competition
However, this is a competition between business encouragers in creating better quality products and services,
lower prices, and improved customer service. Even so, we must make sure to prevent problems with the
business plan.

Why Us?
The team works hard to provide outstanding plans that are customized to meet the unique demands of each
customer, and we can tell you that we will make an effort to put communication and collaboration first
throughout the business plan.

1
Your Business Na

Expectations
Forecast

Financial Highlights by Year

2
Your Business Na

Opportunity
Problem & Solution
Problem Worth Solving
Our business aims to boost the productivity of an individual so that we can make a profit out of it. Our target
customers need refreshments and snacks. With that, we will offer them a variety of options between the
products. This business will provide our target customers to keep them energized during the day as they go from
classes to different activities. To make this business successful, we will make a better quality product,
affordable and delicious to our target customers so that they will buy our products. The team will give them an
assurance that these quality products are always fresh and available to everyone.

Our Solution
The team comes up with different options for the refreshments and snacks. For the refreshments, we decided to
offer fruit shakes like Mango Graham. For the snacks, we will be serving mango graham cake, bread roll bites,
oreo milo balls, and turon with a variety flavors.

3
Your Business Na

Target Market

Market Size & Segments

The Business targets customers are the students and teachers inside of Naga Parochial Schools. In students, we
will provide to all Junior High School and Senior High School Departments. In teaching, we will also provide to
all faculties and staff. In the second floor HS building, it consists of two(2) sections per grade level, which is the
grade 7 and 8. While in the third floor HS building, it consists of three(3) sections per grade level, which is the
9 and 10. Also, In the third floor HS building the Senior High School Department is also located right next to
the third section of grade 10. Only one classroom is used per grade level of the Senior High School students,
which is the 11 and 12.

4
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Competition
Current Alternatives

Our Advantages

5
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Execution
Marketing
Marketing Plan

The goal was to set specific targets with marketing strategies and this includes tracking progress regularly. An
effective strategy for marketing is to focus on how to utilize the customers and competitors to see how effective
it would be to marketing the product. Knowing how the competitors do to initiate their marketing and offering
to the customers. This will give us an idea of what works and what doesn't in the market.

6
Your Business Na

Operations
Locations & Facilities

This involves creating valuable and informative content that is designed to attract and engage a specific target
depending on the location that can be effective to promote our product and services to the customers. So to
operate inside the campus, there would be at least an area that is crowded with the high school and grade school
students.

Technology

With the use of technology, we can use this as an advantage to promote the business on an online platform. To
be able to receive more customers that can get their interests with the product that they need for themselves.

Equipment & Tools

This includes the use of the right equipment and tools: The equipment and tools you choose will depend on the
type of refreshments you want to offer.

7
Your Business Na

Milestones
Milestones

The goal was to conduct a business that could reach not just students in the campus but also everyone in the
community. With this advantage it helps by keeping the business plan up-to-date, the company can ensure that
it remains focused on its goals and strategies, and maintains a clear vision for the betterment of the business to
adapt new opportunities, and avoid potential pitfalls.

8
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Company
Overview

9
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Team
Management Team

Advisors

10
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Financial Plan
Forecast

Key Assumptions

Revenue by Month

Expenses by Month

11
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Net Profit (or Loss) by Year

12
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Financing
Use of Funds

Sources of Funds

13
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Financial Statement

14