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Company Logo: Expansion of the target market

If our business is successful in school, we intend to extend into other areas,


such as near a gym, which would be another possible client who is interested
in fitness, nutrition, or has dietary restrictions.

C. BUSINESS PROBLEM

We are aware that our smoothies are among the most preferred beverages. The
issue we would face is climate change, which might result in increase prices
of fruits. Just like warmer temperatures may also lead fruits ripen quickly
leading to reduce shelf life and increase wastetage rates.

Plus, it necessitates the storage of fruit and other ingredients in a


refrigerator/freezer, which needs the use of electricity in order for operation,
MISSION which leads to an increase in the price of electricity each month.
To serve great tasting food, bringing the joy of eating to everyone
D. OPERATING STRATEGIES
VISION we can make our product a hit by promoting our product by giving flyers for
By instilling the business goal in achieving success, enhancing the ways and the discounts.
means of expanding capability of competing assertively in the industry

Executive Summary E. MARKETING STRATEGIES


having attractive design is a must
Our business strategy strives to meet the requirements and desires of - to attract consumers eyes
those who will purchase our items. Our goods contain unique components discounts
that provide our customers with the nutrients that their bodies require. It -In the opening date we give discounts to our consumers. less 5.00 pesos to
is also inexpensive, which our customers can easily afford. every order
advertising
- we are using flyers/ posting it to our official fb page to introduce our product
a) Detailed Product Description
b) Target Market
c) Business Problem
d) Operational Strategies
e) Market Strategies

A. Detailed Product description

Our Froothies is unlike other beverages of the same kind; our


smoothie contains unique characteristics that the other
products don't have. Our product contains nutrition’s that
benefits our customers' health.

It has many kinds of choices; we have grapes, raspberries,


strawberries, avocado, bananas, mangos, and pineapples. Our
smoothies are produced by combining ingredients in a
blender until smooth. This has numerous benefits, especially
for our customers; it may help them lose weight, enhance
their energy level, consists of vitamins and minerals, and it is
extremely tasty.

b. Target Market

Our target market is close to school, where there will be a large


number of prospective customers, especially students. We will offer our goods
and provide them with the fulfillment they want.

LOCATION:

Since we are just starting business our other competitors have been running
their business for a long time and have a reputation themselves and customers
prefer those.

Opening Business in front of MSU-IIT Iligan city gives us an advantage


because of a large traffic and a lot of College Students will be exiting the
entrance. We could easily attract customers because of our location. We offer
one of a kind delicacies and provide excellent service to our customers.

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