Internshala

Make your dream career a reality

Product Teardown
By Muskan Sukhija
Contents
01 02 03
Introduction Problem User Persona and
Statement User Onboarding

04 05 06
Rewamped Detailed Analysis Impact of Key
Onboarding and Matrics
experience improvisations
 Introduction
Internshala is an internship and online training platform
Headquarter: Gurgaon,India Monthly Active Users: 50M+
Founded in: 2010 Play Store Rating: 4.3
Founded by: Sarvesh Agrawal, Ankur Khator Revenue: $25M - $50M

Business Model
Internshala is a leading online marketplace for students and companies across India. Internshala enables students
to discover and pursue career opportunities and companies to hire interns.

Competitors
 Problem Statement
To improve user onboarding experience

Goal
Quick and smooth onboarding journey

Outcome
Did they actually “Make their dream career a
reality”
 User Personas

Wednesday Enid Gomez

Wednesday is a 20 years old Enid is a 19 years old Undergrad Enid is a 25 years old working
Undergrad student who is looking for student who is looking for trainings professional with 1+ years of experience
summer internships who is planning to switch his job
Demographics Demographics
Demographics
Education: 2nd-year B.com Student Education: MBA
Education: 3rd-year Btech Student
Location: Mumbai Location: Banglore
Location: Delhi
Gender: Female Gender: Male
Gender: Female

Goal Goal Goal

To secure a good summer paid To aquire a Product Management To secure a good job in the Marketing
internship as a Software Developer Course and get a certification for domain so that he can support his
Intern for a duration of 3 month career growth family
 User Onboarding Flow

I don’t
Small size app- understand what Found the I do not
Easy to install to do next register button remember my
mail id password
 User Onboarding Flow

Filter option does not

Smooth Wow! work properly and no Bookmark/save I want to logout
completion of So many options sorting options are button is not now. Where is
profile to choose from available visible unless you logout button?
open the internship
 Pain Points Suggested Improvisation
1 The landing page does not have Signup
2 3
and Login popups 1
OTP verification A small app tour
Register and login
2 Verification link is sent to the mail id page at the start on mobile number
and mail id for
for all new users
to communicate
of the Onboarding
Register or Login value proposition
Journey
No clear instructions/demonstrations to the user
3 about the usage of the app

4 Unwanted steps to change prefernces 4 5 6

Visible Logout
No option to sort internships/jobs on Add filter Add save button
button
5 the basis of Pay, Duration or Job Type options/bar on
top of the page
on the browsing
page instead of
Addition of sort jobs/internship
6 Hidden Logout option by option details page
 User Onboarding Flow
Skip

Profile Location

Profile

and email id
Take a quick tour of the app?
See how to search for Internships,
Jobs, Clubs and Courses.

Logout

Signup and Login page at the
start of the application
Added skip option to avoid
resistance
Verification through Add filter options Clearly visible
Add a quick tour to
OTP code sent on and sorting option Logout button
the app
Mobile and Email id bar
Added save button
on browsing page
 SUMMARY
Signup and Login page Develop Signup and Login Page during the initial stage of the Onboarding. Also, add skip
option to avoid resistance
Signup and Login via Incorporate Signup and Logins via OTP for quick registrations
OTP
Build a comprehensive in-app tutorials, interactive demo such as walkthrough, tooltips,
In-app Tutorial and other resources to guide new users. This will help them to understand the
functionalities and features of of Internshala App

Simplify the filtering option by adding a Filter bar on the top of browsing page. Add
Filter, Sort and
Bookmark feature Sorting feature on Job and Internship pages. Also, position the Bookmark feature on the
browsing page. Leverage personalised bookmark jobs/internship notifications and
reminders to keep users engaged

Logout option Add Logout to option on the Menu bar to avoid hampering user experience
 USER SATISFACTION
Higher ratind and positive feedback
from users for the new changes made
to the user signup and login page. It is
METRICS
now easier to Login

NET PROMOTER SCORE HIGH RETENTION RATE USER ENGAGEMENT RATE

NPS will increase and this indicates the It will increase because complexity Increased time spent on the platform,
likelihood of users recommending the associated with onboarding journey is improved frequecy of the visits and improved
platform to others too, reflecting improved fixed now interaction with features
overall satisfaction and perceived value

DECREASED CHURN RATE HIGHER CONVERSION RATE

It will decrease because the process will
Users will take more action now, such as
no more overwhelm them and that will
signing up, browsing and bookmark more
encourage users to comeback on the app
opportunities and enroll for the courses.
THANK
YOU!