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  • Video Project Rubric

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    Anis Azahari
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    The document outlines criteria for evaluating a public relations video project on a 15 point scale. It evaluates four areas: selection of the PR challenge and its significance (3 points), research and analysis (6 points), proposed solutions and strategies (4 points), and visualization and presentation (2 points). Higher scores are given for more comprehensive, thorough, and effective work in each area. The student was given 15% of the total marks for the project.

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    VIDEO PROJECT RUBRIC

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    The document outlines criteria for evaluating a public relations video project on a 15 point scale. It evaluates four areas: selection of the PR challenge and its significance (3 points), research and analysis (6 points), proposed solutions and strategies (4 points), and visualization and presentation (2 points). Higher scores are given for more comprehensive, thorough, and effective work in each area. The student was given 15% of the total marks for the project.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Video Project Rubric

    Uploaded by

    Anis Azahari
    The document outlines criteria for evaluating a public relations video project on a 15 point scale. It evaluates four areas: selection of the PR challenge and its significance (3 points), research and analysis (6 points), proposed solutions and strategies (4 points), and visualization and presentation (2 points). Higher scores are given for more comprehensive, thorough, and effective work in each area. The student was given 15% of the total marks for the project.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Criteria Poor Good Excellent Marks Given

    (15%)
    Selection of Inadequate Adequate Comprehensive,
    PR Challenge explanation of the explanation, clear
    (3 marks) challenge and its foundational explanation,
    significance (0-1 understanding (1- strong
    mark) 2 marks) understanding
    (2-3 marks)

    Research Little to no Moderate Thorough


    and Analysis research, lack of research, some research,
    (6 marks) impact impact substantial
    demonstration (0- demonstration (2- impact
    1 mark) 4 marks) demonstration
    (5-6 marks)

    Propose Ineffective, lacking Reasonably Highly effective,


    Solutions depth and effective, some well-researched,
    and research (0-1 depth and practical (3-4
    Strategies (4 mark) research (1-2 marks)
    marks) marks)

    Visualization Limited effort, Fair effort, Exceptional


    and minimal visuals, adequate visuals, effort, compelling
    Presentation poor clear visuals, engaging
    (2 marks) communication (0- communication communication
    0.5 mark) (0.5-1 marks) (1-2 marks)

    BKK20703: INTRODUCTION TO PUBLIC RELATIONS


    VIDEO PROJECT (15%)

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