Ethical communication refers to communicating in a manner that is clear, concise,

truthful, and responsible.

In their Credo for Ethical Communication, the US National Communication Association
(NVCA,1999) addresses this and claims that “Ethical communication is vital for
responsible thinking and decision-making inside and beyond contexts, cultures,
channels, and media.” Furthermore, ethical communication promotes honesty, fairness,
responsibility, personal integrity, and respect for oneself and others, which raises
human value and dignity. We believe that unethical communication jeopardizes the
integrity of all verbal exchanges, endangering both people’s personal welfare and the
fabric of our society.
All too often, there have been people who do not feel accountable for their actions.
Therefore, if one risks to communicate maliciously, spread false news, or incite hatred
or violence, he or she should be ready to face the consequences of such actions. States
are beginning to realize this, especially in the porous medium of social media.
Script for role play
Narrator: It’s Friday afternoon when Justin just arrives home after their class.
Bayhon: I’m home mom and dad
Aldren(Father): Come in Justin
Larabelle (Mother): Welcome home son
Narrator: After he changed his clothes, Justin remembered that he needed to buy fruits
for them since the apple and banana he ate in the morning were their last stock.
Bayhon: (Knocking the door) Mom, can I go outside for a while? I will buy some fruits
for us since we don’t have stock anymore.
Larabelle (mother): Okay son, take care on your way.
Market place
Buy here! We will replace the fruit if it has a damage
Real: Good afternoon sir, are you looking for fresh fruits? We have plenty here!
Bayhon: Yes Sir, How much is apple sir?
Real: 25 pesos each sir, how many do you want?
Bayhon: How about the banana sir?
Real: 60 pesos for 1kg sir.
Bayhon: Okay, I will purchase 6 pieces of apple and 2kg of banana sir.
Real: Okay sir wait for a while, Here’s your fruits sir.
Bayhon: Thank you, here’s my payment.
Real: thank you sir.
Narrator: After that, Justin went home. When he checked the fruits he bought, he
noticed that three pieces of banana were damaged. As he remembered the poster he
had seen, he went back to the market to replace the damaged bananas.
Bayhon: hello sir
Real: Yes, you want go buy again?
Bayhon: Sir, the banana that I bought here has three pieces of damage. Here they are.
Real: Ow no! I’m sorry for that, I will replace them. Here sir, I’m really sorry for that.
Bayhon: It’s okay sir. Thank you.

The end

As you witness their presentation, it shows the 4 th ethical principles of communication

which is, accept responsibility for the short- and long term consequences of our own
communication and expect the same of others (NCA, 1999). Where the seller is
responsible for what he posted in his store that if there is an damage fruit they bought in
his store, he will replace it. That’s all and thank you.