Module 1 Strategic Management

ƒ Strategic Management and Planning - Definition

ƒ Corporate Governance Concept
ƒ Steps of Strategic Management process
ƒ Environmental Scanning
o Environmental Scanning - External factors
o Porter Forces – Industry Analysis
o Environmental Scanning - Internal factors
ƒ Strategy formulation
o Vision and mission – Importance and Concept
o External and internal factors - SWOT Analysis
o Tows Matrix
ƒ Types of strategies in organization
ƒ Types of Corporate Directional Strategy
o External mechanisms: merge, acquisition and alliance
ƒ Business portfolio and Portfolio Analysis
o The Boston Consulting Group (BCG) Matrix
o The General Electric (GE) Business Screen
ƒ Different Strategies for business units
o Cooperative Strategy
o Competitive Strategy
o Cost leadership, differentiation and focus strategy
ƒ Different functional Strategy
ƒ Strategy implementation
ƒ Evaluation and Control
ƒ Strategic Role of HR in the org