THE EFFECTS OF PANDEMIC ON THE GROWTH OF SMALL BUSINESSES IN

DUMAGUETE CITY

A Business Research Presented to the Faculty

of the College of Business Administration Negros Oriental State

University Main Campus I, Dumaguete City

In Partial Fulfillment

of the Requirements for the Subject

BA304 – Business Research

Perater, Jesviel Ann

Ponce de Leon, Faith V.

Quinaging, Maribeth B.

Rabutin, Merlie A.

Rotairo, Regina T.

2024
Statement of the Problem
This study aims to explore various critical aspects related to the impact of the pandemic
on the development of small enterprises in Dumaguete City.
1. What is the profile of the respondents?
1.1 Age
1.2 Sex
1.3 Income

2. The effects of COVID-19 pandemic to the growth of small businesses in Dumaguete City
in terms of:
2.1 Profitability
2.2 Technology Adoption
THE EFFECTS OF THE PANDEMIC ON THE GROWTH OF SMALL BUSINESSES IN
DUMAGUETE CITY

Part I. Profile of the respondents.

Name (optional):
Age:
Sex:
Income:

Part II. The effects of the COVID-19 pandemic on the growth of small businesses in
Dumaguete City in terms of profitability and technology adoption.
1- Strongly agree
2- Agree
3- Neutral
4- Disagree
5- Strongly disagree

Questions 1 2 3 4 5

1. My small business has had to cut

costs significantly to stay profitable
during the pandemic.

2. The pandemic has negatively

impacted my customer base, leading
to a decrease in profitability.
3. My small business has explored new
markets during the pandemic, which
has positively impacted our
profitability.
4. My small business has had to reduce
staff or operating hours to maintain
profitability during the pandemic.

5. The challenges of the pandemic have

prompted my small business to form
partnerships or collaborations that
have enhanced our profitability.

6. The pandemic has made my small

business more reliant on technology,
which has improved profitability.

7. The adoption of new technologies

during pandemic improved the
efficiency of my small business.

8. The use of technology has helped

my small business expand its
customer base during the pandemic.

9. The integration of technology has

allowed my small business to adapt
and thrive in the changing market
conditions caused by the pandemic.

10. The use of technology has enabled

my small business to stay
competitive in the market during the
pandemic.