Sidho-Kanho-Birsha University

Syllabus & Course Curriculam

Syllabus (MASTER OF LIBRARY AND INFORMATION SCIENCE)

Course Type: MDC-1
Semest er: 1
Course Code: BMDCIMST
Course T it le: Information and Media Science
(L-P-Tu): 3-0-0
Credit : 3
Pract ical/T heory: T heory
Course Object ive: T his course aims to teach the students about some fundamental ideas relating to Mass
Communication & Information Society. T he students will also learn some basic ideas of computer
applications (theoretical). T he prime objective of the course is to enhance
Learning Out come: In an Information-based mediatized society students’ insights about various
dimensions of Information and Communication (including Advertisement and Market Research).
Students will also be able to understand the ethical concerns associated with Informat
SIDHO-KANHO-BIRSHA UNIVERSITY
Syllabus on Information and Media Science
Multidisciplinary Course
Course Objectives: This course aims to teach the students about some
fundamental ideas relating to Mass Communication & Information
Society. The students will also learn some basic ideas of computer
applications (theoretical). The prime objective of the course is to
enhance the employability of the students.
Outcome: In an Information-based mediatized society students’
insights about various dimensions of Information and Communication
(including Advertisement and Market Research). Students will also be
able to understand the ethical concerns associated with Information
and Mass Communication.
Unit 1: Basic concept of Data, Information (Forms & Types), Knowledge and
Wisdom; Information Society (Definition, Features); Information & Media
Literacy (Definition & Importance); Multimedia; Communication (Definition,
Process and Forms), Mass Communication & Mass Media (Definition and
Medium)
Unit 2: Laws- IPR (Copyright, Patent Act, Trademark, GI); Press and
Registration of Books Act; RTI Act 2005; Media Laws & Ethics
Unit 3: Fundamentals of ICT- Hardware, Software, Operating System:
(Definition & Types); Programming Language and Flow Charts, Parts of
Computer; Generations of Computer; Types of Memory; Types of Storage
Devices; Globalisation & Social Media: (Definition & Examples); Broadcasting
& Webcasting
Unit 4: Advertising (Definition and Types, Market Research, Brand Identity);
Public Relations (Definition and Concept, PRO, CSR)

References:

Balan, K. (1992). Corportae Public Relations. Sterling Publishers.

Vajpayee, S. (2010). Advertising Mamnagement. Jaipur: AADI Publications.
Andal, N. (2015). Communications Theories And Models. Himalaya Publishing
House.
Ramesh, D. B. & Mahapatra, M. (2004). Information technology applications in
libraries : a textbook for beginners (Mahapatra, Ed.). Utkal University.

Basic Features

Undergraduat e degree programmes of eit her 3 or 4-year durat ion, wit h mult iple ent ry and exit
point s and re-ent ry opt ions, wit h appropriat e cert ificat ions such as:

UG cert ificat e aft er complet ing 1 year (2 semest ers wit h 40 Credit s + 1 Summer course of 4
credit s) of st udy,
UG diploma aft er 2 years (4 semest ers wit h 80 Credit s + 1 Summer course of 4 credit s) of
st udy,
Bachelor’s degree aft er a 3-year (6 semest ers wit h 120 credit s) programme of st udy,
4-year bachelor’s degree (Honours) aft er eight semest ers (wit h 170 Credit s) programme of
st udy.
4-year bachelor’s degree (Honours wit h Research) if t he st udent complet es a rigorous
research project (of 12 Credit s) in t heir major area(s) of st udy in t he 8t h semest er.

Not e: The eligibilit y condit ion of doing t he UG degree (Honours wit h Research) is- minimum75%
marks t o be obt ained in t he first six semest ers.

The st udent s can make an exit aft er securing UG Cert ificat e/ UG Diploma and are allowed t o
re-ent er t he degree programme wit hin t hree years and complet e t he degree programme
wit hin t he st ipulat ed maximum period of seven years.

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