2023-24

UG
MDC1004- Foundations of Economics for Entrepreneurship
Continuous Assessment
23.02.2024

Marks: 25

Q. Create a case study focusing on Byju's, the ed-tech company, with a particular emphasis
on entrepreneurial aspects. Analyze the entrepreneurial journey of Byju's, exploring key
business decisions, business expansion, achievements, and the challenges faced by the
company.

Instructions

1. Independently provide your answers to the best of your knowledge; avoid copying from
others.
2. This exam permits the use of class notes, following an open-book format for question
preparation.
3. Complete the assignment in your own handwriting on A4 paper, limiting it to 2 pages.
4. Physically submit the assignment on 27th February 2023 at the Haringhata Campus of the
University. Contact the Class Representatives (CRs) for submission details.
5. Utilize the provided references along with additional sources for case study preparation.

Some Suggested References

Byju’s Case Study- IIT Roorkee (PDF also attached in WhatsApp Group-
https://medium.com/@ecell_762/byjus-9c26bb5a62bf
The falling Byju's- https://youtu.be/czCFyzTVDR8?si=6nA8aouo1QdUvvvy

Stunning Rise & Dramatic Collapse of Byju's- https://youtu.be/guZlrq70AD0?si=k13ZU5vxqNLu-

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Note: Besides the above, you can also use more references.