Republic of the Philippines

DEPARTMENT OF EDUCATION
Region I
Division of Ilocos Sur

MAPEH - ARTS 10
Media-Based Arts and Designs in the
Philippines

QUARTER: 3 MELCS Nos. 4,3, and 5

1. Discusses the role or function of artworks by evaluating their utilization and

combination of art elements and principles. (A10PL-IIIh-2)
2. Discusses the truism that Filipino ingenuity is distinct, exceptional, and on a par
with global standards. (A10PL-IIIh-1)
3. Uses artworks to derive the traditions/history of a community. (A10PL-IIIh-3)

Developed by
Writer: Eladia A. Canosa, T I (Sulvec IS)

Evaluator/s: Winifredo P. Pe Benito, T III (Caoayan NHS)

Maricel L. Burgos, T III (Mabilbila IS)

Administrators: Jorge M. Reinante, SDS

Nestor C. Heraña, ASDS
Maria Salome R. Abero, CID Chief
Jowell T. Pilotin, EPS-MAPEH

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“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn
is a choice.” –Brian Herbert

I hope you are doing great to day! This self-learning kit is crafted for you to study
at home. It is a self-paced learning material intended for you to explore and study
independently equipped with your own capabilities. This pandemic must not impede you
from learning. Guidance and motivation from parents, guardians, friends and relatives is
encouraged for better understanding of the lesson.

Specific and friendly instructions are given in every lesson and activity. Remember
to carefully read the instructions before answering each activity and assessment as part
of the module. Answer this self-learning kit honestly.

You can answer this self-learning kit in your most convenient time and place.

Please DO NOT WRITE anything on this learning kit. Kindly use separate sheets
of paper in answering the pre-test, self-check exercises and post-test.

Are you ready? Learn and have fun!

1. Discusses the role or function of artworks by

evaluating their utilization and combination of art
elements and principles. (A10PL-IIIh-2)
2. Discusses the truism that Filipino ingenuity is distinct,
exceptional, and on a par with global standards.
(A10PL-IIIh-1)
3. Uses artworks to derive the traditions/history of a
community. (A10PL-IIIh-3)

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 A journey to a thousand miles begins with a single step. So,
before we proceed to our lesson, a simple activity is prepared just for
you to start up your mind about the topic that we are going to work
together. Take at ease and have fun!

You can do it!

ACTIVITY 1: FACT OR FALLACY

DIRECTIONS: Read carefully each statement. Draw a in the blank before each
sentence if the statement is true, and if it is false.

______ 1. Photographs are essential tools in communication fields such as journalism,

advertising, and education.
_______2 An artist can create visual imagery of mythical animals, religious concepts such
as heaven or hell, superheroes, fictional places, or other things from their creative minds.
______ 3. Art can be used to raise awareness for few causes.
______ 4. Media-based arts are not intended for entertainment.
______ 5. In many cases, arts are used to determine the personality and emotional
functioning of a patient too.
ACTIVITY 2: LOOP A WORD

DIRECTIONS: Find and encircle 10 basic elements and principles of arts and design.
V V A R I E T Y Y A

O C D H U E S E C F

A Z C H T S F O R M

V U R O S T A E O H

A Y B A L A N C E T

L Q U T S O Y A T Y

U L I N E G R P C H

E R U T X E T S T R

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 The previous lesson provided you with the different media-based
arts in the Philippines and its elements.

It also introduced you with the different representative artists as

well as distinct characteristics of media-based arts and design in the
Philippines.
In this lesson, you will have an outline on the role or function of
artworks by evaluating their utilization and combination of art elements
and principles.
In learning the topic, you also value the truism that Filipino
ingenuity is distinct, exceptional, and on a par with global standards.
In this sense, you will be able to express yourself through an
artwork that derives the traditions/history of your community.

ROLES AND FUNCTIONS OF ARTWORKS ON MEDIA-BASED ARTS

COMMUNICATION. Even at its simplest, art is a form of communication. Most forms of

communication have an intent or goal directed toward other people. For example,
photographs are essential in communication fields such as journalism and education.

Swab Testing
By Ezra Acayan
Getty Images

EXPRESSION OF THE IMAGINATION. Media arts specifically films, animation and

comic strips provide a means to express the imagination (things, places, ideas that are
unreal or unknowable) in non-grammatic ways. An artist can create visual imagery of
mythical animals, religious concepts such as heaven or hell, superheroes, fictional
places, or other things from their creative minds.

FILIPINO SUPERHEROES
Mars Ravelo
4
 Home Along the Riles: Da Movie
Johnny Manahan
ENTERTAINMENT. Art may seek to bring about a 1993

particular emotion or mood, for the purpose of relaxing

or entertaining the viewer. This is often the function of
the art industries such as Films, Animation, Comics
Strip and even digital media.

POLITICAL CHANGE. One of the defining functions of

early twentieth-century art has been to use visual
images and motion pictures to bring about political
change. This purpose of art continues today in many
art forms and aimed to expose corruption of the ruling
class, including government, the wealthy, and
corporations.

SOCIAL CAUSES. Media arts is greatly used to raise

awareness for a large variety of causes. A number of art
activities are aimed at raising awareness about relevant
issues such as AIDS, mental health, cancer and other topics,
such as ocean conservation, human rights social inequality
and pollution. Trashion, using trash to make fashion, is one
example of using art to raise awareness about pollution.

“Trashion”
Sister Estella L Francis Solano
Mike de Leon
1984

PSYCHOLOGICAL AND HEALING

PURPOSES. Art is also used by art therapists, psychotherapists and clinical
psychologists as art therapy. The end product (the art object) is not the principal goal in
this case, but rather a process of healing, through creative acts, is sought. The
subsequent piece of artwork may also offer perception into the troubles experienced by
the subject and may suggest suitable approaches to be used in more straight forms of
therapy. The works of Filipino multi-awarded designer, Kenneth Cobunpue, emanates the
purpose of creativity and therapy.

Yoda Chairs
Kenneth Cobonpue

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PROPAGANDA OR COMMERCIALISM. Art is utilized
as a form of propaganda, and thus can be used to subtly
influence popular conceptions (especially regarding political
issues). In a similar way, art that tries to sell a product also
influences mood and emotions. In both cases, the purpose
of art here is to manipulate the viewer into a particular
emotional or psychological response toward a particular idea
or object.

CULTURAL APPRECIATION. Media-based arts and design

is a major key player in promoting cultural awareness and
introducing the beauty and traditions of our country to the
whole world.

Coca-cola Printed Advertisement featuring

Nora Aunor, 1979

It’s More Fun in the Philippines Poster,

2012

ELEMENTS OF MEDIA-BASED ARTS AND DESIGN

COLOR
It has three distinctive qualities; hue, intensity and value.

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LINES
Lines are continuous mark from a point. Vertical, horizontal, diagonal or wavy are
examples of lines.

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SHAPES AND FORMS

Shapes consist of two dimensions, the length and width. Form is a three-
dimensional area that have length and width, as well as depth.

TEXTURE
It is the way a surface feels when touched, or
what it might feel like in a picture. Toughness and

smoothness are examples of textures.

SPACE
Space is the negative area around, above, below or within things.

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PRINCIPLES OF MEDIA-BASED ARTS AND DESIGN

BALANCE
It is the combination of elements to have stability and evenness.

HARMONY
It is the combination of similar elements in a work of art to convey ones’ idea or
feelings.

VARIETY
It is concerned with diversity or contrast. Variety is brought about by using different
colors, sizes and shapes in a work of art. It is the partner of unity. Artists seek the balance
between the two.

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RHYTHM

It describes the
movement in or of an
artwork. Rhythm is made
through the variety and
repetition of elements in a
work of art that come
together to make a visual
beat.

PROPORTION
It shows emphasis,
distance in space, and
balance.

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PATTERN
This is the uniform repetition of an element of art or combination of
elements. Anything can be turned into a pattern through repetition.

Now that you are done reading and understanding the lesson,
here are some activities for you to further check your learning. Please do
the activities as honestly as you can.
Use your notebook in answering these activities. You can do it!

ACTIVITY 1: MATCHY-MATCHY!
DIRECTIONS: Match the given media-based art in Column A with its description in Column
B. Write the letter of your answer on a separate sheet of paper.

A
B
1. color
A. This element of arts has three
2. line dimension- length, width and
3. space depth.
B. Vertical, horizontal, diagonal or
4. texture wavy are examples of this.
5. form
C. It is the way a surface feels when
touched, or what it might feel like in
a picture.
D. It is the negative area around,
above, below or within things.of a
sequence of static images.
E. It has three distinctive qualities;
hue, intensity and value

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 F. It is a conventional form of media-
based art
ACTIVITY 2: COMPLETE ME!
DIRECTIONS: Directions: Complete the following statements. Fill in the missing words
below. Write your answers in your activity notebook.
1. Balance is the combination of elements to have ________ and evenness.
2. _____________ is the combination of similar elements in a work of art to convey
ones’ idea or feelings.
3. Variety is the partner of _______________.
4. Rhythm is made through the variety and repetition of elements in a work of art that
come together to make a visual ___________.
5. Proportion shows __________, distance in space, and balance.
ACTIVITY 3: “FLEXING MY LOCALITY!”

1. Make a 2-minute video campaign/advertisement promoting tourism, culture and the

beautiful sceneries of your locality.
2. Don’t forget to include how the principles and elements of arts were used in your design.
Also take in the tradition and history of your community.
3. Save your masterpiece and submit it to your facilitator through messenger, e-mail, or
other media platforms.

RUBRICS
CRITERIA 10 POINTS 8 POINTS 6 POINTS 4 POINTS
Creativity The artwork shows The artwork shows The artwork shows The artwork
creativity with the creativity, however creativity, however shows
following characteristics: only 2 only 1 characteristic creativity,
a. Artworks contain an characteristics were met however no
original design. were met characteristi
b. Differentiate the cs were met
principles of arts
c. Shows how the
principles of art were
used in the design.

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Attractiveness/ The artwork exhibited The artwork The artwork The artwork
Craftsmanship attractiveness exhibited exhibited exhibited
and craftsmanship with attractiveness and attractiveness and attractiveness
the following craftsmanship, craftsmanship, and
characteristics: however, only 2 however, only 1 craftsmanshi
characteristics characteristics were p,
a. neatness were met met however, no
b. look carefully planned characteristic
the design was met
c. obtained high level of
difficulty and complexity

Timeliness The artwork was The artwork was The artwork was The artwork
submitted on the set submitted one day submitted two days was
schedule beyond beyond the set submitted
the set schedule schedule three days
beyond the
set schedule

 Media-based arts and design play vital roles and serve major purpose namely
for:
 Communication
 Expression of imagination
 Entertainment
 Political change
 Social causes
 Psychological and healing purposes
 Propaganda or commercialism
 Cultural appreciation
 Elements of media-based arts includes:
 Color
 Line
 Shapes and form
 Space
 Texture
 The following principles are essential in media-based arts and design:
 Balance
 Variety
 Harmony
 Proportion
 Rhythm
 Pattern
 Filipino ingenuity is distinct, exceptional, and on a par with global standards.
Proof to this claim are the various artworks Filipino artists introduced to the
whole world which set the bar and open avenues for larger causes.

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 Write a reflection regarding on the artwork you have done. Use a coupon bond (8.5X11)
in doing this activity. Please be guided with the following questions.
1. What is the title of your work? How did you come up with the title?
2. Is your artwork relevant to your life? Why?
3. How does it help you in conveying your message of hope in this trying time?

A. Classification
Directions: Classify the following as to what it pertains to. Write the letter of your answer
on your notebook.

A. element
B. principle
C. roles and functions

_____1. communication _____6. social causes

_____2. line _____7. political change
_____3. variety _____8. rhythm
_____4. shapes and forms _____9. texture
_____5. proportion ____10. entertainment

B. Modified True or False

Directions: Read each statement carefully. Write TRUE if the underlined word/s make/s the
statement correct. If it is incorrect, fill in the correct word/s to make the statement right. Use
your notebook for your answers.
1. Trashion, using trash to make fashion, is one example of using art to raise awareness
about pollution.
2. The works of Chinese multi-awarded designer, Kenneth Cobunpue, emanate the
purpose of creativity and therapy.
3. One of the defining functions of early twentieth-century art has been to use visual
images and motion pictures to bring about political change.
4. Photographs are essential in communication fields such as journalism and education.
5. Media-based arts and design is a minor key player in promoting cultural awareness.

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https://.www.m.imdb.com/title/tit0345404

https://.www.m.imdb.itsmorefuninthephilippines.

https://.www.francissollano.comtrashion-wearable-art

https://.www.letterbox.d.com.film/sister-stella-l/

https://.www.letterbox.d.com.film/home-along-the-riles-the-movie/

permalink.
Bible Journaling Art Oopsies — and Repairs
Ten Supplies From the Art Store I Can’t Live Without | Cleo Papanikolas
https://www.pinterest.ph/pin/551339179356813168/

https://www.slideshare.net/suniltalekar1/elements-of-design-27729839

https://www.pinterest.com/pin/623889354612102476/

https://magnuscramer.com/TEXTURES/4

https://fixthephoto.com/urban-photography.html

https://www.queensu.ca/artsci_online/courses/media-and-cultural-studies

https://www.lifewire.com/balance-design-principle-3470048

Raul M. Sunico,et. al. 2014. Horizons 10: Music and Arts Appreciation for Young Filipinos,
258-286,. Tawid Publications

https://www.thecut.com/amp/2020/03/monique-lhuillier-fragrance-interview.html

https://www.interaksyon.com/lifestyle/2018/02/18/120363/kenneth-cobonpue-on-making-
world-class-playful-designs/amp/

https://vulcanpost.com/632264/kenneth-cobonpue-furniture-filipino/

https://www.forbes.com/sites/kristintablang/2015/01/18/filipino-luxury-furniture-designer-
kenneth-cobonpue/amp/

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https://mystorymysm.com/lulu-tan-gan/

https://www.preview.ph/fashion/fashion-watch-2011-lulu-tan-gan-2

Raul M. Sunico,et. al. 2014. Horizons 10: Music and Arts Appreciation for Young Filipinos,
258-286,. Tawid Publication

ASSESSMENT
A. Classification
1. C
2. A
3. B
4. A
5. B
6. C
7. C
8. B
9. A
10. C
B. Modified True or False
1. TRUE EXERCISES/ ACTIVITIES
2. The works of Chinese multi-awarded
designer, Kenneth Cobunpue, emanates I. MATCHY-MATCHY!
the purpose of creativity and therapy. 1. E
Filipino 2. B
3. TRUE 3. D
4. C
4. TRUE
5. A
5. Media-based arts and design is a minor
key player in promoting cultural II. COMPLETE ME!
awareness. major 1. stability
2. harmony
3. unity
4. beat
5. emphasis

REVIEW/ MOTIVATION
I. Fact or Fallacy?
1. heart
2. heart
3. triangle
16 4. triangle
5. heart
II.
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