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Derivative is a branch of calculus. It explains the rate of change in dependent variable due to change
in independent variable. The slope of variables can be derived from derivative.
Let y = f(x) such that a very small change in independent variable x by ∆x leads to a change in dependent
Techniques of Differentiation:
The rules for calculating derivative are known as techniques of differentiation.
Rule 1: Power Rule
Let y = f(x) = xn
dy = dxn = nxn–1
dx dx
For example:
i. y = x4
dy = dx = 4x4–1 = 4x3
4
dx dx
ii. y = 3x5
dx dx
iii. y=x
dy = dx = 1
dx dx
For Example:
y = 3x5 + 4x3 + 20
dy d3x5 d4x3 d20
dx
= + dx + dx
dx
= 3 . 5x5–1 + 4 . 3x3–1 + 0 = 15x4 + 12x2
Rule 3: Product Rule
Let y = f(x) = U.V
dy = d(U.V) = UdV + VdU
dx dx dx dx
For Example:
dx dx
x3 d(x + 5) + (x + 5)dx
3
=
dx dx
dx d5
x3 dx + dx + (x + 5) dx
3
=
dx
=
x3 (1 + 0) + (x + 5) . 3x2
=
x3 + 3x3 + 15x2 = 4x3 + 15x2
dx
y2 > 0 [Minima]
d2
dx
Economic concept:
Minimization of cost
dC d2C
= 0 and >0
dQ dQ2
Maximization of revenue
dR d2R
= 0 and <0
dQ dQ2
Maximization of profit
dπ d2π
= 0 and <0
dQ dQ2
Where,
C = Cost of the firm
R = Revenue of the firm
π = Profit of the firm
Q = Level of output
2. Marginal Concepts
dR
Marginal Revenue (MR) =
dQ
dC
Marginal Cost (MC) =
dQ
dπ
Marginal Profit (Mπ) =
dQ
3. Elasticity of Demand
dQ P
(i) eP = ×
dP Q
dQ M
(ii) eM = ×
dM Q
dQm Py
(iii) eC = ×
dM Qx
dQ A
(iv) eA = ×
dA Q
Where,
eP = Price elasticity
eM = Income elasticity
eC = Cross elasticity
eA = Advertisement elasticity
P = Price
Q = Output
M = Consumer's money income
Py = Price of Y
Qx = Quantity of X
A = Advertisement expenditure