Group 3

Group 3
The choice of color can
create an overall
atmosphere, certain
moods and emotions
 Warm colors create a feeling of
dynamism, playfulness, and
stimulation

Examples
 Cool colors create a calm and
tranquil atmosphere

Examples
• Warm colors mixed with a
small amount of cooler colors
create a sense of anxiety in the
work
• Dark smoke color fades to
create a feeling of melancholy
with lighter colors
• Soft colors create a feeling of
peace
Color association
Color associations come from a variety
of expressions containing color terms
used in English (“seeing red” or “feeling
blue”).
In design, the color palette sets
the mood

• Warm colors tend to be

invigorating and lively
• Cool colors are more likely to be
perceived as calm.
Michele Gaugler (artist and
psychologist) advises:
• Warm colors often
evoke strong emotions
• Cool colors have a
calming effect,
symbolizing harmony,
peace and stability.
Color preference

• From culture

• From experiences