De Guzman, Mica Joy B.

BSAC 1-2

QUIZ #6

Why is change a necessity? Site examples of organization who embraces

change for the betterment of their organization. What are the old ways and what
are the changes that they do.

Change is the only constant in the world, it is inevitable, it can be scary as it

removes organizations from its comfort zone. That is why some organizations
decided to stay in their familiar zone which keep them doing things the way they have
been doing it for a long time. Change is a necessity for a business, in fact, it is a key
factor for an organization to stay in the business until the foreseeable future, it’s their
ability to embrace and adapt to ever changing world.

In business, change is considered a risk so they prefer to keep things as they

are. This can make an organization uncomfortable by means of stepping out of its
normal operation. It is challenging because it’s easier to just stay to accustomed
operation, habits, and values. But in reality, change is vital as the world changes
every day, our society is constantly moving and that the only solution for this is to
keep up with it.

Change is a critical basis for business to grow. It leads organizations to

expand and reach their full potential. It opens the organization to new possibilities
that may lead to an improved operation. The world changes and so the people,
changing practices to keep up with customers’ needs can be helpful. By way of
introducing new products, new ways of delivering customer services, and improving
customer interactions are approach for an organization keep and attract customers.
It is important for an organization to relate to customer trends, technology, and
economy to be able to survive in today’s fast-paced business environment.
 However, not all change leads to success, as I said, changing in business is
risky. Change is not an overnight work, it includes devoting time as well as resources to
conduct a development strategy, and market testing. These makes organization
understand the business’ market about how they will react to the transition. It is proved
that by doing so will most likely lead to organization’s success. Organizations like
Coca-Cola, Nokia, and Netflix are examples who embrace change for their
development.

Coca-Cola has been through change at the moment it is challenge by

evolving trends especially when its great rival, Pepsi, started to target Coca-Cola
aggressively. As a response, the latter replaced the older formula to a sweeter
version of its classic drink which appeal to customers’ preferences. That change also
reaches as far towards World War II when Coca-Cola provides free drinks to soldier.
As a result, it advertised itself as a symbol of the US war effort which increase the
company’s brand recognition. Furthermore, they adapt in increasing health
consciousness by means of releasing Diet Coke, Coca-Cola Zero, and Enviga to
attract new and existing customers.

Nokia became popular in the year 2007, in that year the business had claimed
40% of the market share. But after the smartphones had been introduce to the market
in the year 2012, Nokia faced operating losses of more that $2 billion. It is said that
the reason is because Nokia missed the chance to keep up with the smartphone
trend. To rise from losses, Nokia introduce Boost System that helped the company to
meet customer’s preferences, as well as to keep up with growing technology
competitors. They bought Siemens and Alcatel-Lucent which, as a result, earned
billions of revenues. The changes they did transforms Nokia from bankrupt hardware
manufacturer to leading technology player in the industry.

Netflix was founded in 1997 as a worldwide media provider who offers movie
subscription delivered to customer’s door in a monthly basis. That strategy made
them avoid late fees which how traditional movie rental business charged upon their
customers. To meet the needs of customer, Netflix efficiently formulate organizational
change allowing consumers to watch content online which up to now made them
became the best choice of consumers for streaming entertainment.