Saudi Arabian Sportswear Market

The Saudi Arabian sportswear market was valued at SAR3,964 million in 2020 and is
expected to grow more than 7% during the period 2021-2025. Sports clothing accounted for
the largest share in 2020, followed by sports footwear, and sports accessories. Offline
purchases dominated Saudi Arabia’s sportswear market, and clothing, footwear & accessories
specialists was the leading distribution channel, followed by department stores. Nike, Puma,
and Adidas were the top brands in Saudi Arabia’s sportswear market in 2021.

Market dynamics of the Saudi Arabian sportswear market

Sports clothing: Saudi Arabia’s sports clothing include womenswear, menswear, and
childrenswear, where womenswear is expected to show the highest growth rate during the
forecast period. In 2020, active was the dominating sportswear type, followed by sports-
inspired casual wear and technical sportswear types. By value Nike, Adidas, and Puma were
the top sports clothing brands in the country in 2020.

Sports footwear: Saudi Arabian sports footwear includes women’s footwear, men’s
footwear, and children’s footwear. In 2020, active was the dominating sports footwear type,
followed by technical, and sports inspires casualwear sports footwear types. Nike, Adidas,
and Puma were the top sports footwear brands by value in 2020.

Sports accessories: Sports accessories consisted of handbags, sunglasses, hats, scarves,

gloves, belts, and other accessories. Bags had the highest share of Saudi Arabia’s sports
accessories in 2020, followed by sunglasses and hats. In 2020, sports-inspired casual wear
was the dominating sports accessories type, followed by technical and active sports accessory
types. Puma, Nike, and Adidas were the top sports footwear brands by value in 2020.

Major distribution channels in Saudi Arabian sportswear market

Offline purchases have a major share in Saudi Arabia’s sportswear market, with online
penetration being less than 10% in 2020 that have to grow rapidly during 2021-2025.

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Top sportswear brands in Saudi Arabia

The major sportswear brands in Saudi Arabia’s sportswear market include Nike, Adidas,
Puma, Under Armour, Lactose, Champion, New Balance, Reebok, Hummel, Lotto,
Lululemon, Gymshark, HOKA ONE ONE, Dhb, and Mitre. Most of the brands had mass-
market price positioning.

Market report scope

Market size (year – 2020) SAR3,964 million

Growth rate expected >7%

Base year for estimation 2020

Forecast period 2021-2025

Key categories Sports clothing, sports footwear, and sports accessories

Clothing, footwear & accessories specialists, department

stores, online specialists, hypermarkets, supermarkets & hard
Key distribution channels
discounters, other specialist retailers, other online retailers, and
others

Nike, Adidas, Puma, Under Armour, Lactose, Champion, New

Key brands Balance, Reebok, Hummel, Lotto, Lululemon, Gymshark,
HOKA ONE ONE, Dhb, and Mitre

Different cetagories:
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 Clothing
 Polo Shirts  Football kit
 T-Shirts  Hoodies
 Vests  Jackets
 Cargo Trousers  Sweatshirts
 Shorts  Waterproofs
 Swim Shorts  Zip Tops
 Tracksuits  Base Layer
 Tracksuit Bottoms  Pyjamas
 Trousers  Socks
 Leggings and tights  Underwear

 Accessories
 Caps and Hats
 Gloves
 Different type of bags like, Backpacks, Bum Bags , Holdall and Duffle Bags

Some of the shpos selling brands online and offline

1. Sports Direct
 sportsdirect.com
 7 retail stores in KSA
2. Sun and Sand
 en-sa.sssports.com
 27 stores across KSA
3. Footlocker
 Footlocker.com
 22 stores in KSA
4. The deal outlet
 thedealoutlet.com
 5 stores in KSA

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Amazon Best Sellers in Sport Specific Clothing

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Appendix

 Amazon.com.sa
 Source: https://www.globaldata.com/store/report/saudi-arabia-sportswear-market-
analysis/
 sportsdirect.com
 en-sa.sssports.com
 Footlocker.com
 thedealoutlet.com